International Union for Conservation of Nature

AN OVERVIEW OF

by Hiran Cooray

www.jetwinghotels.com

1. Building up to be known as ‘The Wonder of ’

2. Well known for a variety of diverse experiences in a compact location, and for hospitality

3. Government investment into developing tourism is very high – considered thrust industry 4. Increased industry awareness of the need to make the tourism product sustainable

www.jetwinghotels.com 1. Sri Lanka is now on a level playing field

2. Tourism is growing globally, with Asia at its forefront

3. Arrivals have increased from 15-30% from 2009

4. Target of 2.5 million visitors annually by 2016 Current & 22,500 rooms needed

Climate 5. Highest three sectors of travelers are for pleasure (holiday), experiences and business

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1. Primarily private sector driven, with large groups of companies. The private sector can be divided into formal and informal sectors

2. Key players (formal) include Aitken Spence, John Keells, Jetwing, Serendib Leisure, Hayleys, Hemas, and Tangerine. Informal sector includes homestay programmes, inns, even vendors and trishaw drivers

3. International brands such as Shangri-La, Marriott Key Players and Hyatt are entering the market

4. Rapid expansion into developing areas of the island such as the North and the East

www.jetwinghotels.com PRISTINE HERITAGE THRILLS Tourism Products WILD BLISS SCENIC

ESSENCE FESTIVE

www.jetwinghotels.com 1. An ancient reputation for loving hospitality, and a heritage spanning over 2000 years

2. Features a diverse and varied amount of experiences which can all be featured in a single tour

Tourism 3. Competitive market, which guarantees best Products - prices for visitors

USPs 4. New and exciting regions of the country are being developed, along with easy access – ex: expressways, ports and airports (infrastructure)

5. Increased focus on sustainable operation by all major players and government

www.jetwinghotels.com SEGMENT CHARACTERISTICS

- Can range from families to youth, look for an experience of LEISURE TRAVELLER a new country or repeat visit - Price conscious - See the country as destination MICE TRAVELLER for business and events Tourists to - High volume business -Health is primary focus for Sri Lanka WELLNESS AND RELIGION travel - Famous for pilgrimages - Experiential tourism, usually YOUTH budget travel - Wildlife lovers and thrill ECO and ADVENTURE seekers, willing to spend more for quality experiences

OTHER (informal sector) - Visiting relatives, stopover, etc

www.jetwinghotels.com 1. Competition is both within and outside the region

2. Closest competitors include , the , Thailand, Malaysia, Singapore and Vietnam

3. , and the Caribbean Islands are developing into key competitors fast

4. Sri Lanka shows the second largest growth (+13%) in tourism in , behind the Maldives Competition 5. Tourism product development is a priority for the - Global government, with increased investment on development of infrastructure

www.jetwinghotels.com 1. Sri Lanka is becoming well known and internationally recognized for sustainable and eco- friendly operation

2. Jetwing Lagoon won the PATA Grand Award this year under the Environment category and the HICAP award for Sustainable Operations

3. Key features of the hotel include 100% LED lighting, biomass boiler, solar power, and an absorption chiller for A/C amongst others

Eco Focus 4. The Jetwing Eternal Earth Programme covers Community Outreach, , Eco Projects and Humanitarian Programmes

www.jetwinghotels.com AYUBOWAN!

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