Tourism and Sri Lanka

Tourism and Sri Lanka

International Union for Conservation of Nature AN OVERVIEW OF TOURISM by Hiran Cooray www.jetwinghotels.com 1. Building up to be known as ‘The Wonder of Asia’ 2. Well known for a variety of diverse experiences in a compact location, and for hospitality 3. Government investment into developing tourism is very high – considered thrust industry Sri Lanka 4. Increased industry awareness of the need to make the tourism product sustainable www.jetwinghotels.com 1. Sri Lanka is now on a level playing field 2. Tourism is growing globally, with Asia at its forefront 3. Arrivals have increased from 15-30% from 2009 4. Target of 2.5 million visitors annually by 2016 Current & 22,500 rooms needed Climate 5. Highest three sectors of travelers are for pleasure (holiday), experiences and business www.jetwinghotels.com 1. Primarily private sector driven, with large groups of companies. The private sector can be divided into formal and informal sectors 2. Key players (formal) include Aitken Spence, John Keells, Jetwing, Serendib Leisure, Hayleys, Hemas, and Tangerine. Informal sector includes homestay programmes, inns, even vendors and trishaw drivers 3. International brands such as Shangri-La, Marriott Key Players and Hyatt are entering the market 4. Rapid expansion into developing areas of the island such as the North and the East www.jetwinghotels.com PRISTINE HERITAGE THRILLS Tourism Products WILD BLISS SCENIC ESSENCE FESTIVE www.jetwinghotels.com 1. An ancient reputation for loving hospitality, and a heritage spanning over 2000 years 2. Features a diverse and varied amount of experiences which can all be featured in a single tour Tourism 3. Competitive market, which guarantees best Products - prices for visitors USPs 4. New and exciting regions of the country are being developed, along with easy access – ex: expressways, ports and airports (infrastructure) 5. Increased focus on sustainable operation by all major players and government www.jetwinghotels.com SEGMENT CHARACTERISTICS - Can range from families to youth, look for an experience of LEISURE TRAVELLER a new country or repeat visit - Price conscious - See the country as destination MICE TRAVELLER for business and events Tourists to - High volume business -Health is primary focus for Sri Lanka WELLNESS AND RELIGION travel - Famous for pilgrimages - Experiential tourism, usually YOUTH budget travel - Wildlife lovers and thrill ECO and ADVENTURE seekers, willing to spend more for quality experiences OTHER (informal sector) - Visiting relatives, stopover, etc www.jetwinghotels.com 1. Competition is both within and outside the region 2. Closest competitors include India, the Maldives, Thailand, Malaysia, Singapore and Vietnam 3. Africa, and the Caribbean Islands are developing into key competitors fast 4. Sri Lanka shows the second largest growth (+13%) in tourism in South Asia, behind the Maldives Competition 5. Tourism product development is a priority for the - Global government, with increased investment on development of infrastructure www.jetwinghotels.com 1. Sri Lanka is becoming well known and internationally recognized for sustainable and eco- friendly operation 2. Jetwing Lagoon won the PATA Grand Award this year under the Environment category and the HICAP award for Sustainable Operations 3. Key features of the hotel include 100% LED lighting, biomass boiler, solar power, and an absorption chiller for A/C amongst others Eco Focus 4. The Jetwing Eternal Earth Programme covers Community Outreach, Sustainability, Eco Projects and Humanitarian Programmes www.jetwinghotels.com AYUBOWAN! www.jetwinghotels.com .

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