Needs Ascertainment Report California Newsreel Larry Adelman - Executive Producer Carmela G. Lomonaco, Ph.D. - Director of Research Charlotte von Hemert - Research Associate Contact:
[email protected] California Newsreel 44 Gough Street, Suite 303 San Francisco, CA 94107 415-284-7800 www.newsreel.org Version: September 28, 2011 PLEASE NOTE: THE REPORT WAS WRITTEN WHEN WE WERE STILL USING THE WORKING TITLE, AMERICAN BIRTHRIGHT. THE DOCUMENTARY IS NOW CALLED THE RAISING OF AMERICA. TABLE OF CONTENTS TABLE OF CONTENTS ................................................................................................................ 2 EXECUTIVE SUMMARY ............................................................................................................ 4 1. PROJECT ORIGINS: The Birth of American Birthright ........................................................ 11 2. BACKGROUND: Early Child Development, Healthy Communities and the Life-Course .... 13 3. NEEDS ASCERTAINMENT: User-Centered Media Design ................................................. 16 3.1 Objectives of Needs Ascertainment ................................................................................... 17 3.2 Data Collection Methods and Related Activities ............................................................... 18 4. A PICTURE OF THE FIELD .................................................................................................. 21 4.1 Policy Domains .................................................................................................................