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2006 Annual Convention

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2006 Annual Convention Volume 18 – No. 3 Winter 2005–2006 www.oabok.org 2006 Annual Convention Year–Long Sales Plans are already underway for the OAB Annual Convention in Okla- Training Offered homa City on March 31 and April 1 at the Sheraton Hotel. Starting in January the OAB A multitude of topics are expected to be addressed in the two-day meet- will offer to member stations a ing. With the choices listeners and viewers now What does year-long in-house sales training have, what does the future hold? How can we use program free-of-charge. The pro- the new technologies? How do we retain audience the future gram is a completely revised and and enhance revenues? The competition is real. Are updated version of the Paul Wey- you up-to-date with all that is coming down the pike? If not, hold? land program offered two years you better plan on being at the convention. ago. The new program will include Radio and television broadcasters from New Orleans March 31 video clips for each session. and Biloxi will be with us to discuss disasters. The program is designed to provide Good management and employee practices will be cov- April 1 the materials for 26 sales meetings ered. Roy Stewart from the FCC Media Bureau plans on being there during the year. as does our legal counsel, David Oxenford. New NAB President Dave Each month two sales session Rehr has been invited. packets will be emailed to par- It’s going to be a full and informative convention agenda. ticipating stations. The packet will include a Facilitator’s Guide, Meeting Agenda, Sales Personnel Weyland Sales Seminar February 15 Worksheets and a video clip. The program is not only designed to On February 15, 2006, Paul Weyland will conduct a one-day sales train, but to track sales personnel seminar, “AE Boot Camp.” The Boot Camp is designed specifically with as well. Meeting preparation time entry level broadcast sellers in mind, but seasoned vets find the seminar will be minimal for sales manag- a great refresher course. ers. Registration fee for the one-day seminar is $20 and includes lunch Based on the development of long- and refreshments. Full details on the seminar will be sent to member term direct business, some of the stations later. topics to be covered are prospect- Making his third trip to Oklahoma, Weyland has 21 years experience ing, call reluctance, mastering cre- in broadcast sales as an account exec, sales manager, general manager ative, handling objections, getting and training exec for Clear Channel in Europe. The Television Adver- appointments, proposal writing tising Bureau recently contracted him for training programs for their and many more elements of suc- members. cessful selling. The first two E-Lessons will be On The Inside emailed the first week of January. To sign-up for the program, all “… A pretty eventful year for the OAB …” Page 2 a station needs to do is provide Congressional Luncheons Page 3 Nancy or Carl the email address Small Market Programming Workshop—Success! Page 3 of the individual designated to Sports Day Page 5 receive the materials. Message from the Chairman Events Calendar A Very Good Year This has been a pretty eventful year for the OAB. We’ve January 1 had a full agenda of issues in Washington and a very Paul Weyland In-House active program for our members. E-Lesson Training begins In Washington we’ve had the FCC and Congress kick- January 10 ing around digital television conversion, satellite radio, indecency, payola and a number of other items. We’ve Board of Directors Meeting got a new FCC Chairman and Commissioners that are January 17 bound to offer new regulatory philosophies. Awards Entry Deadline In-state we started the year in February with the master, Chuck Mefford, presenting outstanding sales seminars in Oklahoma City and Tulsa. It was February 1 a great convention in Tulsa featuring outstanding sessions on yellow page TV License Renewal Filing and cable advertising. Both drew record attendance for a convention ses- Deadline sion. Despite threatening weather, the June Foundation Golf Scramble at Oak Tree brought us together for an afternoon of fun and fellowship. February 15 A June RTNDF Ethics workshop and a Mary Scott news writing seminar Weyland AE Sales Boot Camp in August addressed the needs of our news people. The August Sports Oklahoma City Day program went quite well and the Small Market Radio Programming workshop was outstanding. Rob Russo returned in November to wrap up Feb. 27–March 1 the year with a repeat of his cable presentation. NAB Legislative Conference The office also kept us up on a variety of other issues and the lottery in Washington D.C. particular. It was a very good year and we hope to top it in 2006. March 2–4 Happy Holidays! State High School Basketball Championships —Wes Milbourn, OAB Chairman, 2005–2006 Class A & B Board of Directors March 9–11 State High School Wes Milbourn Chair KFOR-TV, Oklahoma City Basketball Championships Roger Harris Chair-Elect KADA AM/FM, KYKC, Ada Class 2A thru 6A Brent Hensley TV Vice Chair KOCO-TV, Oklahoma City Kevin Potter Radio Vice Chair KWON/KYFM/KRIG, Bartlesville Kevin Perry Treasurer Perry Broadcasting, Oklahoma City March 31–April 1 Lee Anderson McAlester Radio, McAlester OAB Annual Convention Pat Baldwin KTUL-TV, Tulsa Sheraton Hotel–Oklahoma City Bill Coleman Team Radio, Ponca City/Perry/Blackwell/Stillwater Dan Lawrie Cox Radio, Tulsa Michael Kronley KJRH-TV, Tulsa March 31 Michael Oppenheimer Clear Channel Radio, Tulsa OAB Annual Membership Griffin Communications, Oklahoma City Joyce Reed Meeting 4:00 PM Bill Whitley Associate Representative Media Services Group Sheraton Hotel, Oklahoma City Mike Chanslor OBEA Representative Northeastern State University March 31 Carl C. Smith President and CEO Nancy Struby Executive Assistant OAB Hall of Fame Dinner The Oklahoma Association of Broadcasters is comprised of commercially FCC licensed April 1 radio and television stations organized for promoting the interest and welfare of the broadcast industry. OAB Awards Recognition Dinner The Association publishes the OAB Newsletter four times each year. Advertising rates April 23–27 are available upon request. Articles, pictures and letters to the editor should be mailed to OAB, 6520 North Western, Suite 104, Oklahoma City, OK 73116. NAB Convention Telephone— 405–848–0771 Web Site— www.oabok.org Las Vegas FAX— 405–848–0772 Email— [email protected] 2 Big Hit with Attendees Small Market Programming Workshop Over 40 small market broadcasters thoroughly enjoyed the OAB’s first ever programming workshop geared for the non-metro markets. Much of the credit goes to ABC Radio Network Vice President Phil Hall who moderated the day-long program. Hall established a relaxed open discus- sion with all panels throughout the day. The morning sessions featured Tulsa’s Drew Anderssen and John Durkee, KRMG; Oklahoma City’s Tom Travis, Clear Channel; Terry Monday, Perry Broadcast- Steven Johns is the new GM of ing; Kevin Christopher, Tyler Media; and Steve O’Brien & Buddy the Mahaffey Group of stations in Wiley, Renda. Broadcast Electronics’ Steve Schott covered HD radio Stillwater. At one time he was in for the group following the luncheon. the Ardmore market. Arbitron’s Gary Marince gave the group a real insight to the Arbitron Jon Phillips is the new manager ratings service and received high marks from those attending. of KHTT/KBEZ, Tulsa. Jon moves Wrapping up the day were three morning personalities from the ABC from the Dallas market and was Radio Network in Dallas. Jonathan Doll, Richard Stevens, and formerly with Cox Radio–Tulsa. Charlie Derek—Hot AC, AC and Country Coast to Coast formats John Rossi has assumed the respectively—not only informed but entertained the group quite well. A helm of KOKH/KOCB, Oklahoma talented group. A special thanks to Phil Hall for his excellent work. City. John came to OKC from Salt Lake City. Marcia Baker, KTUL-TV, was Congressional Luncheons named one of the Top 20 Sales & During the holiday season the OAB office has been attempting to sched- Marketing Women Who RULE in ule breakfast or luncheon meeting with the members of the Oklahoma Radio and Television by AWRT Congressional delegation. In late November, we met with Congress- nationally. man Tom Cole and have a breakfast meeting set on December 20 with David Byland, Oklahoma Bap- Senator Tom Coburn. The primary topic of the meetings is the digital tist University professor, has conversion provisions of the Budget Reconciliation legislation. We have been elected President-elect of no objections to the Senate version, but have numerous objections to the national Broadcast Educators provisions addressed by the House. Association. Congressman Cole was knowledgeable of the House version and its nega- Griffin Communications, tive impact on the consumer. He offered his advice and assistance. owner of Oklahoma City’s KWTV, HR 998, the House legislation that prohibits satellite companies from and Tulsa’s KOTV, is acquiring carrying local radio programming now has 91 co-signers to the bill. All KWBT-TV of Tulsa. of Oklahoma’s delegation except Representative Ernest Istook has The New York Times orga- signed on. We have provided the “Governor-wannabe” everything he nization, owners of KFOR-TV, has requested, but he has not come through as a co-signer. Oklahoma City, has acquired KAUT-TV, Oklahoma City. Have you ever checked the OAB website? Wright Wradio has sold KWEY- You might be surprised what you find there. Want to know about adver- FM, Weatherford to Tyler Media. tising lotteries, tattoo shops, tobacco? It’s all on there and more under The station has been moved Advertising Issues.
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