ONLINE PHOTOGRAPHY GUIDE - Jewelry Womens Mens
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STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens 1. TABLE OF CONTENTS 2. YC / Trend Accessories - Ring (low pricepoint=no side shot) 3. YC / Trend Accessories - Necklaces (low pricepoint=no form shot) 4. YC / Trend Accessories - Body Jewelry 5. YC / Trend Accessories - Head chain 6. Bracelet: Single bangle 7. Bracelet: Charm bangle and bracelet 8. Bracelet: Tennis bracelet 9. Bracelet: Multiple bangles “messy stack” 10. Bracelet: Multi-band bracelets and wrap watches 11. Bracelet: Cuff bracelet / Arm Cuff 12. Brooche and pin 13. Charm - for Necklace or Bracelet 14. Earrings: Small stud earings 15. Earrings: Mismatch earing sets / Multi-Pair Sets 16. Earrings: Cuff Earrings 17. Earrings: Small drop earrings 18. Earrings: Large drop & Chandelier earrings 19. Earrings: Hoop earrings 20. Eyewear Chain 21. Jewelry Care/Box, Case 22. Necklace: Choker & 4-Way Choker 23. Necklace: Statement/ Collar necklace 24. Necklace: Small/medium pendant and fine jewelry 25. Necklace: Charm and Initial necklace 26. Necklace: Long pendant necklace 27. Necklace: Single pendant without chain 28. Necklace: Long necklace / Long Station Necklace 29. Necklace: Lariat or Y Necklace 30. Necklace: Double long necklace 31. Ring 32. Ring: Statement ring 33. Ring: Stacking ring set 34. Ring: Double ring and unique ring 35. Mens necklace 36. Mens bracelet 37. Mens cufflinks 38. Mens ring 39. Mens tiebar 40. Watch 41. Watch: Michele watchband 1 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens YC / Trend Accessories - Ring (low pricepoint = no side shot) IMAGE PRESENTATION Front Full Photograph from above. Position diagonally as shown. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Front Full Exception: Group shot. Position to fit crop. 2 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens YC / Trend Accessories - Necklace (low pricepoint = no form shot) IMAGE PRESENTATION Front Full Photograph overhead. Necklaces styled with organic shape. Front Full Gold/ Silver/ Catalog/ Video STYLING NOTE: THESE TRENDY PIECES NEED TO BE STYLED WITH A ADDITIONAL INFO NATURAL ORGANIC FREEFORM FEEL, NOT RIGID WITH HARD LINES. swatch presentation Styling Example: Styling Example: Styling Example: Styling Example: Styling Example: Styling Example: Necklace Styling with drop. Necklace styling for choker or Necklace styling for Necklace styling for Necklace set. Friendship necklaces. short necklace multiple pendant necklaces. Multi-strand necklace. Remove plastic cover. 3 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens YC / Trend Accessories - Body Jewelry IMAGE PRESENTATION Front Full Show Hand Chain on-figure as shown, with hand hanging down by itself (photographer to crop in camera) Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Front Full Exception: Front Full Exception: Front Full Exception: Front Full Exception: Product shot- Can be shot on Foot Chain shot on foot or form, depending on best solution. On form presentation for body Body chain shot on figure as hand if the ring doesnt fit the chain. shown when requested. form. 4 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens YC / Trend Accessories - Body Jewelry Head chain IMAGE PRESENTATION Front Full Show Head Chain on form as it would be worn. Back Full Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Front Full Exception: Head chains with combs can be styled on tabletop and shot overhead as shown. 5 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Bracelet: Single Bangle IMAGE PRESENTATION Front Full Photograph at lower camera angle as shown. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Front Full Exception Front Full Exception: Front Full Exception Overhead shot for charm Dogeared brand shot with Sets of bracelets can be shot bracelets. packaging for main. overhead if they dont stack. 6 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Bracelet: Charm Bangle and Bracelet IMAGE PRESENTATION Front Full Photograph overhead as shown. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Styling Example: Styling Example: Bracelet set with charms. Charm bracelet with many charms. Style in circular shape. 7 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Bracelet: Tennis Bracelet IMAGE PRESENTATION Front Full Photograph at lower camera angle as shown. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Front Full Exception Overhead shot if the bracelet has details featured better in these presentations. 8 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Bracelet: Multiple Bangles “messy stack” IMAGE PRESENTATION Front Full Photograph at lower camera angle. Stagger bangles to show unique design elements and clearly identify the individual bangles. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Front Full Exception Sets of bracelets can be shot overhead if they dont stack, provided the details are well represented. 9 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Bracelet: Multi-band Bracelets and Wrap Watches IMAGE PRESENTATION Front Full Photograph overhead on pins or prongs to support the chains or soft leather. Detail Full (optional) Overhead Alt for detail if requested. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Styling Example: Photography/Styling rigging. Shot overhead. 10 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Bracelet: Cuff Bracelet / Arm Cuff IMAGE PRESENTATION Front Full Photograph slightly from above to see return. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation 11 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Brooche and Pin IMAGE PRESENTATION Front Full Photograph overhead as shown. Shoot close-up to show detail. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Styling Example: If brooch has details that need to hang, shoot vertical on board. 12 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Charm - for necklace or bracelet IMAGE PRESENTATION Front Full Photograph overhead as shown. Ring or clasp should be consistent in size to show scale of charm. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Styling Example: Styling Example: Slide charm style Juicy Couture charms shot as Shoot slightly from side to shown with clasp angled to left. see opening. 13 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Earrings: Small Stud Earings Small Stud Earrings ( .1”-.25” or anything classified by weight or diameter, ex: Pearl or Diamond) IMAGE PRESENTATION Front Full Position facing forward, AK to FL PHOTOGRAPHER: Place ruler in shot outside of live area for scale Detail Scale IPT CREATE Scale shot Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Front Full Exception: Front Full Exception: Front Full Exception: Front Full Exception: Post studs. Clip back Dogeared brand shot with Multiple stud set package Show side view only if earring Show side view for clip detail. packaging alt if requested. has unique detail. 14 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Earrings: Mismatch Earring Set/ Multi-Pair Sets IMAGE PRESENTATION Front Full Shoot overhead. Position facing forward, arranged graphically to fit crop. PHOTOGRAPHER: Place ruler in shot outside of live area for scale Detail Scale IPT CREATE Scale shot of one earring if they are the same scale. Show set together on one ear if they can be worn together. Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Front Full Example: Front Full Example: Detail Scale Example: Show multi-earring set with pairs aligned horizontally. Arrange to fit the crop. Show set together on one ear if Keep rows even and straight. they can be worn together. 15 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Earrings: Cuff, Jacket, Climber, Crawler IMAGE PRESENTATION Front Full Shoot overhead. PHOTOGRAPHER: Place ruler in shot outside of live area for scale Detail Scale IPT CREATE Scale shot Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Styling Example: Cuff earrings and Ear Jackets can be worn in a variety of positions. Check with PC if not sure. 16 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Jewelry_Womens_Mens Earrings: Small Drop Earrings IMAGE PRESENTATION Front Full Position facing forward, AK to FL Show front of closure if there is detail or it is part of the total look. PHOTOGRAPHER: Place ruler in shot outside of live area for scale Detail Scale IPT CREATE Scale shot Front Full Gold/ Silver/ Catalog/ Video ADDITIONAL INFO swatch presentation Front Full Exception: Front Full Exception: Front Full Exception: Front Full Exception: French wire Clip back Post Post Earrings lay flat but show side Show side view for clip detail. Show side view for unique Show side view for unique view of wire. detail only. Show