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Craveable Brands: Dynamically Updating Store Menu Content And 8/23/2020 Craveable Brands Case Study | Google Cloud Craveable Brands: Dynamically updating store menu content and reducing data costs by 75% Abboouutt CCraravveeaabblele Brands Brands Craveable Brands is the franchisor for more than 570 quick-service restaurants and outlets across Craveable Brands is the franchisor for three brands — Red Rooster, Oporto, and Chicken Craveable Brands woTmreokartee. Cthdoamnb i5n7ed0, qthuei creks-staeurvraicnets r aensdta ouurtalenttss with leading partnerseam nSdpl oayu 1ktl2eu,t5s0 r0aa cpreoospsle t ahnrede s ebrrvaen mdosr e— t hRaend 1R5o0o,0s0te0r ,c Opustomrtoer, sa envde rCy hdiacyk.en Treat. Sky, to implement GoCoomgblineed, the restaurants and outlets Cloud Platform (GCPIe)nm dapulsontyr di1e2s,5: 0R0e tpaeiol p&l eC aonnds suemrve rm Gooreo dthsan 150,000 customers every day. StratosMedia, to use GCP for Location: Australia a cloud-based contenIntdustries: Retail & Consumer Goods management solution for in- Location: Australia store digital menu boards. Products: Cloud Pub/Sub (https://cloud.google.com/pubsub/), Compute https://cloud.google.com/customers/craveable-brands/ 1/12 8/23/2020 Craveable Brands Case Study | Google Cloud Google AEngbinoe (uhtttp sS://ctloruadt.gooosglMe.coem/dcoimap uaten/),d Cloud App Engine Results Reduced S (dhtatapkst:/u/acrloaud .Sgokogyle.com/appengine/), Cloud Dataow (https://cloud.google.com/dataow/), costs by B7ig5Qu%ery (https://cloud.google.com/bigquery/), StratosMedia provides cross-platform, visual Enables real- Google Data Studio communications products based on Google time updating (https://datastudio.google.com/overview), Chrome that enable businesses to create, of pricing, Cloud Datalab schedule, and deliver digital content to any promotions, (https://cloud.google.com/datalab/), Cloud Ssctoreraeng ef r(ohmtt pas s:/i/ncgloleu pdl.agtoforgmle..com/storage/), and products CSalokuudr aV Siskioyn p AroPvIides cloud, data, and security on digital s(ehrtvtpicse:s// tcolo tuhde. gwooorgldle’s. cleoamd/invgis biorna/n)d, Cs.loud menu boards Natural Language API at stores (https://cloud.google.com/natural-language/), Democratizes Cloud Dataprep access to Cl o(hutdt pPsu:/b//cSlouubd (.hgtotopgs:l/e/.cloomud/.dgaotoagplree.pco/)m, C/phurobmsueb/) (https://enterprise.google.com/chrome/), G data and CoSmuipteu (the tEtpnsg:i/n/egsuite.google.com/), Sheets provides (h (thtpttsp:/s/:c//logusudi.tgeo.googoleg.cleo.cmo/mco/pmrpoudtuec/t)s/sheets/) relevant App Engine (https://cloud.google.com/appengine/) information faster to Cloud Dataow marketing (https://cloud.google.com/dataow/) teams BigQuery (https://cloud.google.com/bigquery/) Completes About StratosMedia some queries Google Data Studio twice as fast (hattpns:d//d aStasatukdiou.grooagl eS.cokmy/overview) compared to Cloud Datalab (https://cloud.google.com/datalab/) previous StratosMedia provides cross-platform, Cloud Storage (https://cloud.google.com/storage/) cloud visual communications products based on environment ClGouodo Vgilseio Cnh ArPoIm (het tphsa:/t/ celnoaudb.lgeo bougslei.nceosms/evsis itoon/) create, schedule, and deliver digital content Cloud Natural Language API to any screen from a single platform. (https://cloud.google.com/natural-language/) Digital technologies and physical renovSaatikounrsa aSrkey provides cloud, data, and improving the customer experience at more than 570 https://cloud.google.com/customers/craveable-brands/ 2/12 8/23/2020 Craveable Brands Case Study | Google Cloud quick-service restaurants across AustCralsolieuacd.u DFraritatyan pscreheripvsieceess to the world’s leading operate these restaurants — branded R (hebtdrtap Rsno:d//oscs.loteurd,.google.com/dataprep/) Oporto, or Chicken Treat – under agreements with Chrome (https://enterprise.google.com/chrome/) franchisor Craveable Brands (https://www.craveablebrands.com/). CoGlle Scutiitvee (lhyt, ttphse://gsuite.google.com/) restaurants employ 12,500 people and serve more Sheets than 150,000 customers per day. (https://gsuite.google.com/products/sheets/) “Our vision over the past year has been to elevate our restaurants to be best in class,” explains Ken Russell, Group Head, Digital Marketing at Craveable Brands. “We want to wow our customers at every step.” Dynamic digital menus Craveable Brands’ digital transformation seeks to improve employee access to data. Doing so will enrich customer relationship management (CRM) systems and loyalty programs that store the details of about 500,000 people. This will in turn enable Craveable Brands to deliver more targeted marketing campaigns and identify opportunities to provide better customer experiences. As part of the effort, the company is looking to modernize menu content displays and updates at Red Rooster restaurants. “We wanted to move from static, printed menus that we had to send out to individual stores to digital menu boards that we could update on the y from a central location,” says Russell. https://cloud.google.com/customers/craveable-brands/ 3/12 8/23/2020 Craveable Brands Case Study | Google Cloud The business decided to review available cloud infrastructure and platform services. “We were looking for a robust solution and a key strategic partner to replace our existing infrastructure,” explains Russell. Craveable Brands’ review included discussions with technical experts and other cloud customers. These discussions provided valuable insights into Google capabilities, particularly its advances in voice and the development of machine learning-powered digital assistants. “We were particularly impressed by technologies that could support our longer-term strategies,” says Russell. For instance, Russell cites machine learning-powered image content analysis through Cloud Vision API (https://cloud.google.com/vision/) and machine learning- enabled text analysis through Cloud Natural Language (https://cloud.google.com/natural-language/) as being of interest to the business. “Sakura Sky delivered on time and within budget a Google Cloud Platform architecture that https://cloud.google.com/customers/craveable-brands/ 4/12 8/23/2020 Craveable Brands Case Study | Google Cloud could meet our current and future needs.” —Ken Russell, Group Head of Digital Marketing, Craveable Brands GCP and Sakura Sky t the bill Craveable Brands decided to move to Google Cloud Platform (https://cloud.google.com/) (GCP) and selected Singapore-headquartered cloud advisory and technology services provider Sakura Sky (https://www.sakurasky.com/) as the strategic partner for the implementation. Sakura Sky ran the project from proof of concept to production and nalized its work last year. “Sakura Sky delivered on time and within budget a Google Cloud Platform architecture that could meet our current and future needs,” says Russell. The GCP environment at Craveable Brands now comprises Cloud Pub/Sub (https://cloud.google.com/pubsub/), Compute Engine (https://cloud.google.com/compute/), and App Engine (https://cloud.google.com/appengine/) to deliver reliable task scheduling; Cloud Dataow (https://cloud.google.com/dataow/) for automated and scalable data ingestion; Cloud Dataprep https://cloud.google.com/customers/craveable-brands/ 5/12 8/23/2020 Craveable Brands Case Study | Google Cloud (https://cloud.google.com/dataprep/) — an integrated service from Google partner Trifacta (https://www.trifacta.com/) — to perform extract, transform, and load analysis; BigQuery (https://cloud.google.com/bigquery/) to provide a central data warehouse; Google Data Studio (https://marketingplatform.google.com/about/data-studio/) for data visualization and dashboards; Cloud Datalab (https://cloud.google.com/datalab/) to provide analyst collaboration and visualization around data; and Cloud Storage (https://cloud.google.com/storage/) to act as a cost-effective, static-le repository to backup raw data. Google technical and account team members are playing key roles in helping Craveable Brands realize benets from investing in Google. “The Google team is working closely with us to help ensure we’re up to date with the latest thought leadership and initiatives Google is undertaking,” Russell says. StratosMedia powers digital menu solution Craveable Brands is also deploying a centralized StratosMedia (https://stratosmedia.com/) digital content management solution running on GCP and connected to Chrome devices (https://enterprise.google.com/chrome/devices/) in its Red Rooster and Oporto stores. These devices are linked to digital menu boards and dynamic video walls that feature products, prices, promotions, and other https://cloud.google.com/customers/craveable-brands/ 6/12 8/23/2020 Craveable Brands Case Study | Google Cloud information. The business can tailor digital menu board displays for easy navigation and offer customers information about certain products or promotions. “This is an important solution and we have about 35% of Red Rooster restaurants on the product at the moment,” says Russell. “It’s the way we want to leverage data to inform content that will drive transactions in our restaurants.” A strategic partner with best-in- class technology Russell lauds StratosMedia’s involvement in the digital menu board project. “StratosMedia is a strategic partner and makes sure we have a best-in-class technology solution for our restaurants,” says Russell. “They help us manage that solution as well. We feed any business-as-usual requests, complaints, or issues reported to our service desk directly into their pipeline if we need assistance.” The StratosMedia solution enables Craveable Brands to dynamically update content
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