DVP-SR510H PRODUCT INFORMATION DOCUMENT v.3

MODELS (FAMILY-IN STEP UP ORDER) DVP-SR510H

ALTERNATE NAME(S) Sony® DVD player – DVP-SR510H

CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ON TO FACT TAGS Sony® DVD player

ADVERTISING COPY HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.

10 Words A versatile upscaling DVD player that delivers excellent picture and sound quality.

25 Words Experience near HD picture quality and solid sound in a compact design. This versatile DVD player features fast/slow playback so you don’t miss a beat. 50 Words Experience near HD picture quality and solid sound in a compact design. This versatile DVD player features fast/slow playback so you don’t miss a beat. You can even listen to your favorite CDs or tracks from your MP3 player.

SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH.

1. Upscaling HDMI™ DVD Player1 2. Fast/slow playback with sound 3. Multi-brand TV remote control 4. Multiple format disc playback2 5. Multiple-disc resume 6. Precision Cinema Progressive® technology 7. PhotoTV HD3 8. Dolby® digital output; dts® coaxial digital output 9. Child lock (tray lock) 10. Meets ENERGY STAR® standards guidelines for energy efficiency

RETAIL EXPERIENCE BULLETS (55 CHARACTERS MAX) UTILIZED ON TILES AND TAGS FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS)

1 Enjoy your movies in near high definition. 1 2 Don’t miss a word with fast/slow playback 3 Control you DVD player and TV w/included remote

HOW TO SELL (FILLED OUT BY TRAINING TEAM UNDER G. SHILLING DIRECTION) KEY SELLING POINTS FOR TRAINERS TO QUICKLY AND EASILY DESCRIBE HERO BENEFITS.

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KEY FEATURE COPY CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH ICON; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA.

IMAGE FEATURE MARKETING DESCRIPTION AND SUPPORTING BULLETS (35 CHARACTERS MAX) (350 CHARACTERS MAX) 1. Upscaling Upscaling DVD Player (via HDMI™; cable sold DVD player via separately) makes your existing DVDs look better on HDMI™ your HDTV by improving the picture quality to near connection: high definition.1 2. Fast/slow Fast and slow playback with sound lets you advance playback with through scenes quickly without missing the dialog. sound: 3. Multi-brand TV Switching back and forth between remote controls while remote control: watching television or a movie is a hassle. The remote control included with the DVP-SR510H allows you to operate most major brands of television and this DVD player. 4. Multiple format View movies and photos and listen to music using this disc playback: DVD player with multiple format playback. The DVP- SR510H supports DVD/DVD-RW/DVD- R/DVD+RW/DVD+R DL and CD-R/CD-RW discs plays WMA, AAC, LPCM, MPEG1 (Cyber-shot® movie), and JPEG files.2 5. Precision Many other DVD players detect image changes at the Cinema scan line level; the Sony® Precision Cinema Progressive Progressive™ system, however, detects image changes at the pixel technology: level. The picture is more faithful to the source -- whether film or video -- because special algorithms handle the different pixel behavior. The technology also employs separate algorithms to process the moving and still parts of an image, resulting in sharp backgrounds with moving objects that are virtually free from artifacts. 6. Photo TV HD: Bring your photos to life and enjoy highly detailed, Full IMAGE JPG HD 1920 x 1080p images with the PhotoTV HD mode. PhotoTV HD works with select Sony cameras and this DVD player and HDMI™ output to fine tune sharpness, gradation, and color, displaying images that more closely match the look of printed photos.3 7. Meets Many home audio and video devices can use significant ENERGY power, even when turned off and in standby mode. The STAR® DVP-SR510H, however, was built for energy efficiency. guidelines for energy efficiency: 8. Multiple-disc Multiple-disc resume allows you to power on your player resume: and return to the last scene you were watching on up to six of your most previously watched discs without having to search. 9. Dolby® Digital The DVP-SR510H includes support for enhanced audio and dts® formats from Dolby and dts and provides connectivity to coaxial digital some older receivers and televisions allowing the player output: to work with some audio systems. Also included is an analog audio two-channel output. 10. Child lock (tray A child lock feature help prevents children from lock): accessing the DVD player's tray.

POSITIONING:

CATEGORY HEADLINE

CATEGORY MESSAGE

SONY® CAMPAIGN MANTRA make.believe make.believe (make-dot-believe): Anything you can imagine, you can make real.

IMPORTANT PRODUCT INFORMATION REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION. FOR INTERNAL USE ONLY!

TARGET INFORMATION: (TARGET AUDIENCE) MAJOR COMPETITORS: (WHAT IS CURRENTLY IN MARKET?)

COMPETITIVE FEATURES: 1. (WHAT ARE THE SONY SPECIFIC FEATURES)

LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINE-UP)

ADDITIONAL RESOURCES:

SONY RELATED TECHNOLOGY LOGOS: DVD

CD

EnergyStar

HDMI Logo

Legal:

© 2012 Sony Electronics Inc. All rights reserved. Sony is a trademark of Sony. Dolby Digital logo is a registered trademark of Dolby Laboratories. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. All weights and measures are approximate.

Footnotes:

1.Requires HDTV with HDMI connector (sold separately) and equivalent display capability. Image quality will vary. 2. DVD Media/Formats are not universally compatible. Playback depended on recording conditions. 3. This feature works only with select Sony cameras and requires a cable (sold separately) to connect the camera to your HDTV.