Portland UnConventional: Fresh Ideas for Bar Communicators

NABE-Comm 2013 September 25-27, 2013 Portland, Oregon SPONSORS Platinum ($5,000)

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Gold ($3,000)

Silver ($1,500)

Bronze ($1,000) HOW TO GET HERE SCHEDULE Portland International Airport (PDX) is located nine miles north of downtown Portland and is conveniently connected to the city center via MAX light rail train. TUESDAY, SEPTEMBER 24 Our hotel, the Embassy Suites Portland 2:30 P.M. TO 4:30 P.M. Downtown, is a short, two-block walk from a MAX stop (Oak & SW First Avenue Communications Section Council Meeting Station). The MAX Red Line is the easiest Roy Yates Conference Room (Lobby level) way to travel to and from the airport. 3:00 P.M. TO 5:00 P.M. Recommended! Registration Hotel Lobby 5:00 P.M. TO 6:30 P.M. Early Arrivals Reception: Portland City Grill U.S. Bancorp Tower, 111 S.W. Fifth Ave., Mount Jefferson Room, 30th floor The U.S. Bancorp Tower is located two blocks west of the hotel. Go out the front door, take a right. A group will leave from the lobby at 5 p.m. By MAX (Light Rail) 7:00 P.M. What you need to know: Early Arrivals Dinner • The trip between the airport and downtown Portland takes about 38 Henry’s 12th Street Tavern, 10 N.W. 12th Ave. minutes. After the reception, join colleagues for dinner at a “Portland OR-iginal.” Henry’s • An adult ticket costs $2.50 (youth pays homage to the Blitz-Weinhard Brewery, which brewed beer on site for more $1.65, honored citizen $1). than 140 years. (Note: The cost of dinner is not included in your registration fee.) • MAX ticket machines return change in WEDNESDAY, SEPTEMBER 25 coins, so small bills are recommended. The MAX station and ticket machines 11:30 A.M. TO 4:00 P.M. are located on the airport’s lower level, Registration next to the south baggage claim area. Mezzanine • You can roll your luggage on board. • The first train of the day arrives at PDX 1:00 P.M. TO 1:30 P.M. at 4:45 a.m.; the last train departs PDX Welcome at 11:58 p.m. Col. Lindbergh Ballroom • For complete schedules and more Mark Tarasiewicz, NABE Communications Section Chair information, visit trimet.org/schedules/ Michael E. Haglund, Oregon State Bar President maxredline.htm. Introduction of First Timers By Taxi Barry Kolar, NABE Communications Section Chair-Elect The average taxi fare from the airport to Introduction of Sponsors downtown is approximately $35 before gratuity. The one-way trip takes 20-30 1:30 P.M. TO 2:30 P.M. minutes. Follow the signs to the taxi stand, located on the airport’s Arrivals Plenary (lower) level. Communicating Amid Clamor and Calamity: How Technology and By Shuttle Social Media Have Rewired Lawyers’ Practices and What It Means The Downtown Airport Express runs For How You Communicate With Them every 30 minutes and costs $14 per Technology and social media have fundamentally and irrevocably changed the person one way and $24 round-trip to practice of law. In particular, it has changed how lawyers find, filter and process downtown. Other shuttle services can be information — both for the good and bad. found online. The good is that essential information and resources are more readily and easily available to lawyers than ever before, thanks to the web, blogs and social media. The bad is that all this information threatens to bury lawyers under a barrage of emails, RSS feeds, text messages, tweets and status updates. Even as the pace and demands of law practice continue to build, so too does the din of voices competing for lawyers’ limited attention. ABOUT THE EMBASSY Amid all this clamor and calamity, how do you, as a bar communications SUITES PORTLAND professional, get your organization’s messages heard? How do these technology- driven changes in law practice change how you communicate? This program will survey the changes in law practice brought on by technology and social media and then offer insights and recommendations on what it all means for how you do your jobs. Robert Ambrogi, Lawyer, Journalist and Media Consultant, Rockport, Mass. Introduced by Paul Nickell, Oregon State Bar, Editor of Oregon State Bar Bulletin 2:30 P.M. TO 3:00 P.M. Break This elegant all-suite hotel, nestled in the Come meet our sponsors and get caught up with your Section friends. heart of Portland’s Old Town, was built in 1912 as the Multnomah Hotel, one 3:00 P.M. TO 4:00 P.M. of Portland’s most prominent hotels of the day. When it opened, it became the Breakout Sessions Pacific Northwest’s largest and most Track 1: The State of New Lawyers Today modern at the time and was Portland’s Col. Lindbergh Ballroom largest hotel until 1961. Learn more about the unique challenges facing today’s new lawyers and find out The Multnomah Hotel had a very how your bar can better serve this growing population. colorful history. It has hosted nine U.S. Heather Clark, Denver and Colorado Bar Associations, Director of presidents, Queen Marie of Romania, Communications and Marketing Charles Lindberg in 1927 and Elvis Alexa Giacomini, Illinois State Bar Association, Director of Marketing and Presley in 1957. John Kennedy gave an Membership impromptu speech from a balcony while C.E. Rhodes, Texas Young Lawyers Association, Immediate Past President campaigning here in 1960. Holly Priestner (Moderator), State Bar of Texas, Communications Division Director After a change of hands in the 1960s and Track 2: Social Media: Raise Your Profile, #Engage Your a period as a federal office building, it @Members was restored in the 1990s and reopened Fireside Room as the Embassy Suites Portland Downtown. It is on the National Register If you have not seen the very latest features for Facebook, Twitter and LinkedIn, of Historic Places. you may be surprised. Delve into the newest add-ons and enhancements that will bolster your messaging workflow while optimizing your association’s exposure. The hotel is located only two blocks Learn about best practices for each platform and find out what types of posts from the city’s MAX light rail system, engage followers and why. Plus, get recommendations on the best shortcut tools your gateway to exploring transit- and like HootSuite to ease the pains of posting. Whether you’re a seasoned social bicycle-friendly Portland. media junkie or the new kid on the block, you’ll find something valuable to take Each two-room suite provides space to away. work or relax while the microwave and Tim Eigo, State Bar of Arizona, Editor of Arizona Attorney refrigerator offer the comforts of home. Sayre Happich, The Bar Association of San Francisco, Assistant Director of A complimentary breakfast is Communications/Public Relations included for all guests. Every evening, Dan Wise, New Hampshire Bar Association, Communications Director and Editor complimentary drinks are served at of the Bar News a Manager’s Reception. The hotel’s Portland Prime restaurant features jazz 5:15 P.M. entertainment Wednesday through The Downtown Portland “Amazing Chase” and Dinner Saturday evenings. Meet in Col. Lindbergh Ballroom The hotel is located at 319 S.W. Pine Explore downtown Portland and see some of the city’s historical highlights in St., Portland, OR 97204. this interactive, clue-driven walking tour, conducted in the style of television’s Reserve your room now at http://tinyurl. award-winning “Amazing Race.” Wear your walking shoes, and if it’s handy, bring a com/nabecomm13-hotel. smartphone or mobile device — your team will need one to proceed from point to point. (And we promise: We’ve done our best to make it “fail-safe”!) The race ends at one of Portland’s most historic dining venues, where dinner and drinks will be served. (Note: If you prefer the “shortcut route,” meet in the Lobby at 6 p.m.) THURSDAY, SEPTEMBER 26 WHAT TO DO WHILE 6:30 A.M. TO 9:30 A.M. IN PORTLAND Breakfast Portland has a wide range of fun and inviting attractions — many of them Arcadian Room within walking distance of our hotel! A complimentary buffet breakfast is available for all hotel guests. (If you are not a hotel guest, request a voucher from the workshop registration desk.) Within Walking Distance 8:15 A.M. TO 4:00 P.M. Registration Mezzanine 9:00 A.M. TO 10:00 A.M. Word is Out: Communication Challenges and Strategies for the Voluntary Bar Col. Lindbergh Ballroom Powell’s City of Books Moderator: (8 blocks, 8 minutes) Elizabeth Derrico (Moderator), ABA Division of Bar Services, Associate Director Covering an entire city block, Powell’s Kat Hinson, Austin Bar Association, Director of Communications City of Books contains more than 1.5 million books in 3,500 different sections. Word is Out: Communication Challenges and Strategies for the Grab a map to the nine color-coded Mandatory Bar rooms, and lose yourself in the largest Ken Goldsmith, American Bar Association, Legislative Counsel and Director for used and new bookstore on Earth. State Legislation Open 9 a.m.-11 p.m., 365 days a year; Holly Priestner (Moderator), State Bar of Texas, Communications Division Director free. Fireside Room 1005 W. Burnside St. From fast-changing technologies to the dramatic demographic changes afoot 503.228.4651 in the legal profession, the demands upon today’s bar communicator have rarely powells.com been as demanding. These roundtable discussions will address the changes that are forming the 21st century bar and the strategies created to respond to these forces. This program is offered in two tracks, one for the communicators of voluntary bars, the other for mandatory bars. 10:00 A.M. TO 10:15 A.M. Break Come meet our sponsors and be entered in a drawing for prizes.

10:15 A.M. TO 11:15 A.M. Lan Su Chinese Garden Breakout Sessions (5½ blocks, 5 minutes) A year-round wonder, the Lan Su Track 1: Everybody Is A Reporter Chinese Garden is an authentically built Col. Lindbergh Ballroom Ming Dynasty style garden. Covered Like it or not, everyone at your bar is now a reporter, thanks to the growth of social walkways, bridges, pavilions and a richly media, crowd sourcing, citizen journalism and the insatiable appetite for content planted landscape frame a picturesque that all of our media channels now provide. But instead of spending sleepless lake in this urban oasis built by artisans nights worrying about unflattering photos of your president being thoughtlessly from Portland’s sister city of Suzhou. posted on a website, maybe it’s time to provide some basic journalism training The garden’s teahouse serves light to your colleagues and establish clear protocols for publishing anything about snacks and traditional teas. Open daily; your organization. We offer resources, tips and real world experiences to get you admission charged. started. N.W. Third Avenue and Everett Street Joyce Hastings, State Bar of Wisconsin, Publications Director 503.228.8131 Barry Kolar, Tennessee Bar Association, Assistant Executive Director lansugarden.org Russell Rawlings, North Carolina Bar Association, Director of Communications Track 2: It’s Almost 2014, Do You Know Where Your Website Is? Fireside Room The rapid adoption of smartphones and tablets has fundamentally changed both browsing tools and behaviors. As communicators, we need to be at the forefront of how our audiences are seeking out information, what they want to accomplish and how we can provide them with relevant and timely content. This session will explore current and emerging trends in web design and web consumption, as WHAT TO DO WHILE well as a look into the crystal ball to see what lies ahead. You will walk away with IN PORTLAND key insights on what you should be doing right now in order to make your web communications more accessible, relevant and engaging to your audience. David Lowe-Rogstad, Substance, President and Principal 11:15 A.M. TO 11:30 A.M. Break 11:30 A.M. TO 12:30 P.M. Breakout Sessions Track 1: Are You Smarter Than a Bar Editor? Determining What Portland Art Museum (13 blocks, 12 minutes) Your Readers Want, Rounding It Up & Publishing Same The oldest museum in the Northwest, Col. Lindbergh Ballroom Portland Art Museum is located in the Plan now to attend Portland’s most cathartic and kazoo-tive game show ever, heart of downtown’s cultural district.The “Are You Smarter Than a Bar Editor?” Contestants along with the audience will museum’s campus includes an outdoor be quizzed about developing and working with lawyer authors (including bar sculpture court and historical interiors. leadership), paid freelancers, publications committees and/or editorial boards, Tour the world and travel through readership surveys, editorial calendars, theme issues, time-sensitive copy and history in permanent collection galleries more. This raucously fun, but edifying competition will include a “lightning round” (featuring an extensive collection of and voting by kazoo! It’s not to be missed! Native American art), six stories of copyRIGHT: modern art and special exhibitions. Nina Corbut, Ohio State Bar Association, Director of Publications Open Tuesday-Sunday; admission Jessica Smith, Dallas Bar Association, Assistant Director of Communication for charged. Children 17 and under free. Publications and Headlines Editor Anne Strickland, North Carolina Bar Association, Assistant Director of 1219 S.W. Park Ave. Communications for Publications 503.226.2811 portlandartmuseum.org The Bar Nuns: Tracey DeMarea, Kansas City Metropolitan Bar Association, Director of Membership & Communications Kristen Senz, New Hampshire Bar Association, Associate Editor for Communications Patrick Tandy, Maryland State Bar Association, Director of Communications Our Kangaroo Court: Susan Ferrer, Indiana State Bar Association, Director of Communications Judson P. Haverkamp, Minnesota State Bar Association, Editor of The Bench & Bar of Minnesota Stumptown Coffee Roasters Suzanne Craig Robertson, Tennessee Bar Association, Editor of Tennessee Bar (across the street) Journal What started as a single roastery in And Our Affable Host: southeast Portland quickly expanded to Dan Wise, New Hampshire Bar Association, Communications Director and Editor the rest of the city and, more recently, of Bar News New York City and Seattle. Stumptown Track 2: Twitter: Beyond the Basics emphasizes direct trade and highlights the different flavor profiles of coffee Fireside Room varietals. The gorgeous latte art, not to @NABECOMM members Learn from the bar world’s #supertweeters new ways to mention the singularly Portland vibe, use Twitter to engage your members and the public. make a for memorable time. Christopher Bonjean, Illinois State Bar Association, Director of Member 128 S.W. Third Ave. (among other Communications locations) Lowell Brown, State Bar of Texas, Public Information Director stumptowncoffee.com Sayre Happich, The Bar Association of San Francisco, Assistant Director of Communications/Public Relations Amber Smith, North Carolina Bar Association, Assistant Director of Member Communications 12:30 P.M. TO 1:30 P.M. WHAT TO DO WHILE Buffet Lunch IN PORTLAND Arcadian Room Introduction of Gold Sponsor National Purchasing Partners 1:30 P.M. TO 2:30 P.M. Introduction of Gold Sponsor Walsworth Print Group Plenary Media Firestorm: Managing the Maelstrom Col. Lindbergh Ballroom In November 2010, the FBI arrested a Portland man who had attempted to ignite Voodoo Doughnut a bomb during the city’s annual tree-lighting ceremony. The plot had been part of (Across the street) an undercover FBI operation, so the bomb was a fake and the city had not been Located in Old Town’s popular nightlife in danger. Nonetheless, it became a media firestorm, and would go on to become district, Voodoo Doughnut is one of among the most-watched criminal cases in recent city history. Because this was a the city’s most unusual and delicious sting, the FBI and the U.S. Attorney’s Office were able to plan in advance how they culinary destinations. The doughnuts, would inform the public of the operation and manage the media event that would topped with creative ingredients such ensue. Their strategic approach is instructive for anyone whose work includes as bacon, Captain Crunch and Oreos, working with media or planning for significant community and public outreach are almost as fun to look at as they are efforts. Representatives from the U.S. Attorney’s Office and FBI will outline their to eat. Locals and visitors line up 24 planning and management of the media maelstrom in the days leading up to and hours a day for what may be the most immediately following the arrest. A local reporter, who took the lead in the earliest innovative doughnuts in the world. reporting of the story, will talk about the media’s handling of the weekend’s events Open all day, every day. and his work with the key sources in the first hours and days of the breaking story. 22 S.W. Third Ave. Bryan Denson, Reporter, The Oregonian 503.241.4704 Ethan Knight, Federal Prosecutor, U.S. Attorney’s Office voodoodoughnut.com Beth Anne Steele, Public Affairs Specialist, FBI Sightseeing By Transit Kateri Walsh (Moderator), Director of Media Relations for the Oregon State Bar. If feeling adventuresome, try these 2:30 P.M. TO 2:45 P.M. popular destinations via Portland’s user- friendly transit system. Break 2:45 P.M. TO 3:45 P.M. Track 1: Building a Culture of Dialogue Between the Bench, Bar and Media Col. Lindbergh Ballroom High-profile cases present ethical dilemmas and cause tensions between journalists, bar members, law enforcement and judges. Bar associations can do their part to bridge this gap as all parties seek to balance the media’s right to access with the protection of a fair trial process. Oregon Zoo The Oregon State Bar and the Oregon Bar Press Broadcasters Council host a At the Oregon Zoo, observe more than popular annual program where a select number of judges, attorneys, media 2,000 animals from around the world, professionals and law enforcement officers are invited to participate in a from agouti (a rainforest rodent) to facilitated dialogue outside the context of an actual case. zebra. The zoo is renowned for its Asian elephant breeding program. The zoo is The San Diego County Bar Association produces a program with the San Diego located in Washington Park, about 10 Superior Court and the Society of Professional Journalists where an expert panel minutes via MAX light rail (Blue or Red of reporters, judges and lawyers highlight considerations that impact how they line, Washington Park stop). handle cases using a fictitious scenario. Open daily; admission charged. Learn how these programs broaden perspectives, build a culture of dialogue and inform decision-making in newsrooms, law offices, police stations and 4001 S.W. Canyon Road courtrooms. 503.226.1561 oregonzoo.org Karen Korr, San Diego County Bar Association, Communications Director Kateri Walsh, Oregon State Bar, Director of Media Relations WHAT TO DO WHILE Track 2: Perils & Pleasures: Moving Print Publications to Life IN PORTLAND Online Fireside Room People are crossing over to digital reading ever more quickly, especially as the tablet becomes a replacement for paper. Find out how these bar communicators are going a step further by eliminating their print publication entirely to rendezvous with a growing digital world. In this session, you will learn the perils and pleasures of moving your print publication to online only. Marilyn Cavicchia, American Bar Association, Periodicals Editor Judson P. Haverkamp, Minnesota State Bar Association, Director of Publications and Editor of Bench & Bar of Minnesota Pittock Mansion High in the West Hills of Portland, Pittock 3:45 P.M. TO 4:00 P.M. Mansion soars 1,000 feet above the Break city’s skyline. A century-old symbol of Portland’s dramatic transformation 4:00 P.M. TO 5:00 P.M. from a small lumber town to a bustling Roundtables city, it’s an architectural wonder. With picture-perfect views of rivers, forests, Choose from a sampling of topics ranging from new ideas in communications, bridges and mountaintops — and 23 emerging technologies and other bars’ tried-and-true projects. storied rooms teeming with treasures — no other place in town offers a more 6:30 P.M. breathtaking view or a more revealing Dine-Arounds glimpse of Portland’s past. Meet in Hotel Lobby Open daily; admission charged. Portland is a notorious “foodie” town, replete with gastronomic pleasures of every 3229 N.W. Pittock Drive variety, in every part of the city. Gather with colleagues for dinner at one of these 503.823.3623 great eateries. Sign up at the registration desk in the mezzanine. (Note: The cost pittockmansion.org of dinner is not included in your registration fee.) FRIDAY, SEPTEMBER 27 6:30 A.M. TO 9:30 A.M. Breakfast Arcadian Room A complimentary buffet breakfast is available for all hotel guests. (If you are not a hotel guest, request a voucher from the workshop registration desk.) 8:15 A.M. TO NOON Oregon Museum of Science and Industry (OMSI) Registration One of the nation’s leading science Mezzanine museums, OMSI is 219,000 square feet of brain-powered fun. Five enormous 9:00 A.M. TO 10:15 A.M. halls bring science to life with hundreds Track 1: By the Numbers of interactive exhibits and displays. You Col. Lindbergh Ballroom can experience an earthquake, take part We’re living in a world where data is increasingly the driver for communications. in live lab demonstrations, see a movie in From presidential politics to car sales, decisions on message, channel and timing the OMNIMAX Dome Theater, explore the are only being made after an analysis of the numbers. How can you thrive in that universe in a world-class planetarium environment without a team of geeks and mathematicians on hand to slice and and even tour a real submarine. Located dice your data? There is hope. This panel looks at what information may already on the east bank of the Willamette River. be available to you through Google Analytics, membership profiles and other tools. Open daily; admission charged. These experts will show you how to use this data in making communications 1945 S.E. Water Ave. decisions and also how to use it as a content source for stories and graphics. 503.797.4000 Kerstin Firmin, The Bar Association of San Francisco, Creative Manager omsi.edu Conor Jensen, Texas BarBooks, Web Content Specialist Barry Kolar, Tennessee Bar Association, Assistant Executive Director Anna Zanolli, Oregon State Bar, Creative Services Manager Track 2: Let’s Get Seamless, Shall We? WHAT TO DO WHILE Fireside Room IN PORTLAND By 2013, most publications have narrowed that wide gap between print and digital, but the work required only seems to multiply. This session examines that challenge by starting with readers and their needs. We’ll explore the places and spaces they increasingly prefer to consume information — and what that means for publishers. We’ll also describe some technology, tools and strategies to meet reader expectations, share your bar’s great content and make your job fresh and fun. (Remember fun?) Panelists will share examples of stellar print-digital storytelling. And they will explain some transformative technology, including applications for the back end (Evernote, Adobe Publishing Suite, Scrivener) and the reader end (QR codes, augmented reality, Storify, Vine) — all of which can help tell International Rose Test Garden your bar’s stories in unconventional ways and ensure your own skills are market Portland’s International Rose Test leaders. Garden is the oldest official continuously Tim Eigo, State Bar of Arizona, Editor of the Arizona Attorney operated public rose test garden in the Patricia McConnico, State Bar of Texas, Managing Editor of Texas Bar Journal United States. Each year hundreds of thousands of visitors from around the 10:15 A.M. TO 10:45 A.M. world enjoy the sights and scents of Break the gardens. The garden’s spectacular views and more than 8,000 roses make it 10:45 A.M. TO NOON one of the city’s most notable signature Track 1: Grow Your Community Outreach Without Stressing Your landmarks. Located in Washington Park. Volunteers The best rose-viewing months are May- September. Col. Lindbergh Ballroom Want to grow your pro bono and community volunteer efforts but worried your Open daily; free. members may not be able to commit? Offering opportunities that can be done in 400 S.W. Kingston Ave. one day, or even one hour, can make an impact in your community and provide 503.823.3636 important ways for your members to give back without taking on a long-term portlandoregon.gov/parks project or case. Our panelists will discuss pro bono and youth and adult education volunteer opportunities for members, regardless of their practice area or their time commitment. Carolyn Gravit, Denver and Colorado Bar Associations, Director of Public Legal Education Carissa D. Long, Indiana State Bar Association, Director of Public Relations and Social Media Jan Miller, State Bar of Texas, Director of Law Related Education

Track 2: Online Communities: If You Build Them, Will They Come? Portland Japanese Garden Fireside Room In the scenic hills above Washington While face-to-face interactions remain critical, the feasibility of that in today’s Park, the Japanese Garden is a haven environments gets more challenging every day. That’s where online communities of tranquil beauty which has been come in. Thanks to technology, we can build online communities around just proclaimed one of the most authentic about anything, but what compels our members to join and/or participate? This Japanese gardens outside of Japan. session will explore different approaches to building and maintaining member Encompassing 5.5 acres and five communities — what tools are available, how do you engage members and separate garden styles, the Garden what’s the value proposition: how much time is necessary to invest in maintaining includes an authentic Japanese Tea our communities, are there ways to do this on a limited budget, are there best House, meandering streams, intimate practices and how do you measure success? You’ll hear different perspectives walkways and an unsurpassed view of and strategies on community building and have the opportunity to ask questions Mount Hood. and share your experiences. Open daily; admission charged. Chris Birks, Higher Logic, Senior Account Executive 611 S.W. Kingston Ave. Debra Carnes (Moderator), Washington State Bar Association, Chief 503.223.1321 Communications Officer japanesegarden.com Jessica Columbo, Oregon Health & Science University, Social Media Manager Julia Nardelli Gross, Washington State Bar Association, Online Communications Specialist Crystal Newton, Arkansas Bar Association, Marketing and Information Specialist NOON TO 2:00 P.M. Introduction of Platinum Sponsor Fastcase Luminary Awards Luncheon — Sponsored by Fastcase Queen Marie Ballroom NABE COMMUNICATIONS At this annual event, the highlight of every Workshop, we celebrate WORKSHOP PLANNING the achievements of our colleagues and honor them for their leading communications projects in the past year. The Anne Charles Award, for service COMMITTEE VOLUNTEERS to the Communications Section, and the E.A. Wally Richter Award, the section’s Thank you to all the Section members highest honor, will also be presented. and friends who helped make this Workshop possible. 2:00 P.M. TO 3:00 P.M. We couldn’t have done it without you! Winners’ Circle Stephanie Abbott (Clark County Bar Queen Marie Ballroom Foyer Association, (Las Vegas, Nev.)), Dominick Meet the recipients of this year’s Luminary Awards, see their winning projects Alcid (District of Columbia Bar), Heather and learn how they produced their award-winning work. Clark (Colorado Bar Association), Sara Crocker (Colorado Bar Association), 6:30 P.M. Leanna Dickstein (State Bar of Eat-About California), Farrah Fite (The Missouri Meet in Hotel Lobby Bar), Leone Gholston (Oregon State Bar), Alexa Giacomini (Illinois State Bar Gather with your colleagues and decide on a dinner destination at one of Association), Julie Hankin (Oregon State Portland’s culinary “luminaries.” (Note: The cost of dinner is not included in your Bar), Kelley Jones King (State Bar of registration fee.) Texas (alumna)), Barry Kolar (Tennessee Bar Association), Paul Nickell (Oregon State Bar), Sharon Nolan (Chicago Bar Association), Holly Priestner (State Bar of Texas), Leticia Spencer (ABA Division for Bar Services), Mark Tarasiewicz (Philadelphia Bar Association), Molly Whiteside (Oregon State Bar) and Anna Zanolli (Oregon State Bar). HOW TO REGISTER After you’ve made your plane and hotel reservations, don’t forget to register for the workshop itself. See the inside back page of this program for details. Or simply go to www.nabenet.org to complete your registration online. Lowell Brown is the Public Nina Corbut is Director of SPEAKER Information Director for the State Publications at the Ohio State BIOS Bar of Texas. He has a bachelor’s Bar Association, where she is the and a master’s degree in editor of a bimonthly magazine journalism from the University of and a biweekly journal, and North Texas and previously worked as a oversees newsletters, website content A lawyer, journalist and media reporter and editor at daily newspapers in and social media. On a good day, Nina consultant, Robert J. Ambrogi the Dallas-Fort Worth area, where he won can complete her duties in 140 tasks or is an “old media” veteran state and national awards in investigative less. If she ever has free time after putting who is now immersed in and environmental reporting. out small fires and tripping over toys at new media and technology. home, she enjoys spending time outdoors The former editor-in-chief of The Debra Carnes is Chief Communications with her husband and two children, National Law Journal, Lawyers USA and Officer for the Washington State Bar reading memoirs and attending concerts. Massachusetts Lawyers Weekly, Bob is Association in Seattle. Wash. Tracey DeMarea will be widely known for his writing and speaking Marilyn Cavicchia has been celebrating her second about the Internet, social media and legal a Periodicals Editor in the anniversary with the Kansas City technology. In addition to two books American Bar Association’s Metropolitan Bar Association about the Internet, he wrote the nationally publishing unit for 12 years. in September as its Director of syndicated legal.online column from 1993 Her primary responsibility Membership and Communications. Her to 2012, has written the award-winning is Bar Leader, which shifted to an all- background is primarily in event planning, Web Watch column in Law Technology digital format last year. She initiated although she has also collected name News since 1999 and founded the first and maintains a Twitter account for the badges from roles including director of Internet newsletter for lawyers in 1994. publication, @ABABarLeader, to help operations, associate director of HR and He continues to track new and intriguing promote and supplement its web and “Hi, I’m Tracey, welcome to the Welcome websites for legal professionals through e-newsletter versions. Marilyn has a Bite Café.” On leaving England to relocate his award-winning blog, LawSites. He bachelor’s degree in English/creative to Kansas City, the British government also writes the blog Media Law. Since writing and a master’s in journalism, stopped short of giving Tracey the full August 2005, he has co-hosted the both from Ohio University. She may be “double-0” license to kill, instead giving award-winning podcast, Lawyer2Lawyer, the only resident of Chicago’s Hyde Park her the lesser-known “license to talk,” available through the Legal Talk Network. neighborhood who has never had a close which she exercises on an ongoing basis. In his law practice, Bob concentrates in encounter with President Obama or the In addition, Tracey can impress and media and new media law. In addition, First Family. he provides media and new media intimidate people with a phony British consulting to law firms and law-related Heather Clark is the Director of accent, which lets her say pretty much companies. He is a fellow of the College Communications and Marketing anything she wants on any taboo subject of Law Practice Management and vice for the Colorado and Denver without reprimand. Bar Associations. Heather has president of the Massachusetts Bar Bryan Denson is an investigative dedicated her professional career Foundation. In 2011, Bob was named reporter for The Oregonian, to working with the bar associations and to the inaugural Fastcase 50, honoring currently covering federal courts public outreach community involvement, “the law’s smartest, most courageous for the District of Oregon and the where she has been for 13-plus years. innovators, techies, visionaries and Pacific Northwest. He also does In her current role she manages a leaders.” freelance work for a variety of magazines team of creatives, writers and business and is currently nearing completion of a Chris Birks is a social media development professionals, as well as nonfiction book scheduled for publication expert for Higher Logic, a being the key person for information in 2014. He studied at the University of cloud based social media and disseminating from both associations. Maryland, Baltimore County. mobile software company She is also active in her local chapter of serving associations, nonprofits, the Society for Association Executives. Elizabeth Derrico celebrates franchises and member-based 28 years as bar executive this As the Social Media Manager organizations worldwide. Chris has been month. Currently she is the for one of the top-ranked working with associations for nearly Associate Director for Bar teaching hospitals in the country, 15 years, helping them with increasing Information and Management Jessica Columbo develops member engagement and non-dues in the ABA’s Division for Bar Services, a the overall institutional social revenue. position she has held for almost 18 years. strategy, crafting guidelines and policies, In this position she has management Christopher Bonjean is managing social crisis communications responsibility for the division’s consulting the Director of Member and contributing to the organization’s Communications for the services and field services program, larger content framework. She trains a Illinois State Bar Association. clearinghouse, social media and growing team of community managers Chris serves as a one-man marketing initiatives. Prior to joining the in engagement and measurement best newsroom for ISBA, producing blog ABA, she worked for the New York State practices and coordinates content posts, photo galleries and videos focused Bar Association for nearly 11 years, first and governance for all the institution’s on association and legal news. He is as the local bar services representative external blogs. Prior to OHSU, Jessica the editor of several ISBA publications, and then as the associate director of worked in digital strategy and public including the Illinois Lawyer Now blog, communications. She has no recollection Illinois Lawyer Now Weekly e-newsletter relations for local and national consumer of life before bar association work. and Illinois Lawyer Now Quarterly print brands, and spent time in higher publication. Chris also manages the academia, researching and teaching Tim Eigo is the Editor of Arizona ISBA’s social media sites on Twitter, mediated communications. Attorney, the monthly magazine Facebook, LinkedIn and YouTube. He of the State Bar of Arizona. spent nine years as an editor at the He also manages and writes Chicago Sun-Times before joining ISBA. the bar’s varied social media content, including a daily blog. Previously, he has produced several of its annual a college residence director. He holds he edited and wrote at a variety of state legislative workshops. In 2013, degrees from Earlham College and the publications, including the Orange County Ken received NABE’s Peer Excellence University of Massachusetts at Amherst. (Calif.) Business Journal. He earned his Award, and he currently serves on the Friends have told him that as you age law degree at the University of California– association’s program committee. your mind starts to go, but he’s found he Hastings College of Law and practiced Carolyn Gravit is Director of doesn’t miss it very much and feels well law in Southern California. Public Legal Education for qualified to declaim on a wide variety of Susan Ferrer is Director of the Colorado and Denver topics. Communications at the Indiana Bar Associations, where she Katherine “Kat” Hinson has been State Bar Association and has leads law-related educational the Director of Communications edited its flagship publication, programs for students and adults to for the Austin Bar Association Res Gestae, since 1981. She was promote in depth understanding of the for over 10 years. Through editor of her college paper and worked legal system. She leads pro bono courses the Austin Bar and other at a small-town daily before joining the for those who serve the indigent in organizations, she has acquired extensive ISBA. In her spare time, she cuddles with Colorado. She started the Colorado Our experience in public and media relations her maltipoos and frequents a local art Courts program to provide nonpartisan as well as writing, editing and publishing. cinema to catch quirky indie films. Her information programs to audiences Conor Jensen is the Web significant claim to fame is stepdaughter around the state to further public Content Specialist for Lori Lindsey, who was a member of the knowledge and understanding of the TexasBarBooks, a publishing celebrated U.S. Women’s National Team state and federal courts (2010 winner company serving over 93,000 during the 2011 World Cup in Germany. of the ABA’s Burnham “Hod” Greeley members of the State Bar of Ah, “the beautiful game.” Award). Recently she was a moderator Texas. As the department’s webmaster, Kerstin Firmin is the Creative for the CELD National Endowment for content writer and graphic designer, Manager for the Bar Association the Humanities, Civility & Free Expression Conor informally trained his way to web of San Francisco. Her conference. Gravit grew up in San and graphic design skills with a little peer responsibilities include design Antonio, Texas, and moved to Colorado guidance and a lot of Google. Having of the San Francisco Attorney after working as a legislative assistant constantly searched for platforms that Magazine and the recently launched blog, and several years for the Texas Bar engage as many people as possible, Legal by the Bay. With a background in Association. he has found a comfortable home in fine arts and communication technology, Sayre Happich is the Assistant web marketing. As texasbarbooks. her strengths include visual and data- Director of Communications/ net’s blogger, he often draws on his driven communication. Kerstin first Public Relations at the Bar experiences proofreading bills with the fell in love with bar communications Association of San Francisco, Texas Legislature for material. His recent working for the Contra Costa County where she has been since 2004. vow to enter one original blog post per Bar Association, where she helped Sayre manages BASF’s website, monthly week has played a big part in increasing launch the online Contra Costa Lawyer newspaper, bimonthly e-newsletters and texasbarbooks.net’s page views by a magazine. Before entering the legal field, BASF’s public relations efforts. She also monthly average of 60 percent. This she worked in nonprofit development, heads up the organization’s social media reinforces his conviction that strong managing publications and marketing for efforts. original content always beats technical social service, government and advocacy Joyce R. Hastings is trickery. organizations. Publications Director at the Ethan D. Knight is an Assistant Alexa Giacomini is the Director State Bar of Wisconsin. She U.S. Attorney in Portland, Ore. of Marketing and Membership and her team serve as the He prosecutes national security at the Illinois State Bar organization’s “content hub,” cases and has been involved Association and a certified delivering traditional and multimedia in the prosecution of: U.S. v. association executive since content through various communications Mohamed Mohamud, the case of a 2009. She is a council member of the channels, including the Wisconsin Lawyer Somali man convicted of attempting NABE Communications Section, a board magazine, the WisBar InsideTrack to detonate a truck bomb at the city’s member of the Springfield Muni Opera e-newsletter, various section/division 2010 Christmas tree lighting ceremony; (where she also performs) and mom to newsletters, WisBar.org and social U.S. v. Harold Nicholson, et al., the two adorable but spoiled rotten dogs. In media. She is a former chair of the NABE case of a former CIA agent convicted her free time … nevermind, she has none. Communications Section and is one of using his son to communicate with Ken Goldsmith is Legislative of the section’s “Wallys” (meaning, she the Russian government while serving Counsel and Director for State received the E.A Wally Richter Leadership a prison sentence for espionage; and Legislation for the American Bar Award). Joyce and her publications U.S. v. Reaz Khan, the case of a city Association. Ken has been with team also have earned several NABE of Portland employee alleged to have the ABA for 20 years and has Communications Section Luminary and assisted a Maldivian suicide bomber carry held a number of counsel and project IABC awards for excellence in print and out an attack on Pakistani intelligence director positions prior to becoming a electronic publications, websites and headquarters. Prior to his work as a federal lobbyist in 2003. His portfolio other communications activities. federal prosecutor, Ethan served as a has included a broad range of interests Jud Haverkamp has spent Deputy District Attorney in Portland. He including court funding, tax, education, nearly 30 years as Director currently serves on the Oregon State energy and both military and veterans of Publications and Editor of Bar’s Board of Governors, the Federal affairs. He has been active with the Bench & Bar of Minnesota, after Bar Association of Oregon’s Board of National Association of Bar Executives earlier aspiring to success as Directors and is a past chair of the since 1998, primarily through the an historian, a malaria entomologist, Oregon State Bar’s Ethics Committee. He Governmental Relations Section, where an international student adviser and is a graduate of Duke University and the University of Oregon School of Law. Barry Kolar is the Assistant organizational development, creative association management system Executive Director for the problem solving and strategic vision for and works closely with developers on Tennessee Bar Association both Substance and its clients. David has database/website integration. Her and serves as coordinator for led and delivered digital experiences for day-to-day responsibilities include the TBA’s Communications a broad range of clients across the travel, database management, website content, Circle. He also oversees the TBA website technology, education, nonprofit, outdoor membership marketing and special and TBA Today, the association’s and consumer goods industries. He has events. daily electronic newsletter. Barry has worked with Levi’s & Levi’s Dockers, Holly Priestner has served journalism and political science degrees Williams-Sonoma, Travel Oregon, the in various roles at the State from Baylor University and a master’s Portland Trail Blazers & Portland Timbers, Bar of Texas and currently degree in political science from the Oregon Manifest, Adobe Systems, Nike, serves as the Communications University of Tennessee. He has spent Icebreaker USA and Intel. He is a believer Division Director, overseeing much of his career working in journalism in creating “the working web,” that a presidential initiatives and the website, in Texas and North Carolina. functional, user-centered website is the Texas Bar Journal, annual meeting, Karen Korr is an experienced single most important point of impact you local bar services, public information, marketing and public relations can make with your brand. and printing and graphics departments. professional with background Patricia McConnico is the She graduated summa cum laude from in media relations, copywriting, managing editor of the Texas Texas Tech University with a B.A. in public advertising, branding, Bar Journal. Prior to joining relations in 2000 and from the University new business development, event the Bar Journal, she worked at of Texas at Austin McCombs School of management, policy-writing and strategic Texas Monthly as managing Business with a MBA in 2006. planning. She currently serves as the editor and later oversaw digital products Russell Rawlings joined the Director of Communications for the San as senior editor for content. McConnico staff of the North Carolina Diego County Bar Association, where she received a bachelor of arts in English, a Bar Association in 2001 and directs and manages media relations, bachelor of science in journalism and a has served as Director of member communications, outreach master’s degree in journalism from the Communications since 2002. initiatives and large-scale events for University of Texas at Austin. McConnico He is a native of Wilson, N.C., and 1978 the 10,000-member organization. Prior has written for numerous publications, graduate of Barton College, where he to working for the San Diego bar, Karen including Tribeza and Culture Map Austin, majored in English. Russell previously worked in public relations in San Diego where she is a regular food contributor. served as assistant sports editor and and as an associate at a boutique public Jan Miller is the Director of Law managing editor for The Wilson Daily relations and advertising firm, where Related Education of the State Times and as director of alumni activities, she worked with the American Institute Bar of Texas and the Executive public relations and development for of Certified Public Accountants to help Director of Law Focused Barton College. He has been a member restore the reputation of the accounting Education Inc. She joined the of the NABE Communications Section for profession at the height of the Enron State Bar of Texas in 1992 after serving more than a decade and currently serves scandal. Texas students as an administrator and as its Treasurer. Carissa D. Long of Indianapolis teacher. Jan holds a master’s degree in C.E. Rhodes is U.S. Operations is the Director of Public Relations education/supervision and a master’s in & Compliance Counsel for Baker and Social Media at the Indiana interdisciplinary studies. She spearheads Hughes Inc., an oilfield services State Bar Association, where numerous teacher training programs company with more than she also serves as liaison to providing civics education resources to 50,000 employees in more than its Young Lawyers Section and Public reach hundreds of thousands of Texas 80 countries. In his current role, C.E. is Relations Committee. She is a frequent students each year. responsible for all of the day-to-day legal presenter at national bar conferences on Julia Nardelli Gross is issues that arise out of the company’s the topic of social media. In 2012, Long the Washington State operations in the U.S. In addition, he received two first-place Luminary Awards Bar Association’s Online serves on the company’s U.S. Region for excellence in marketing and social Communications Specialist. Leadership Team, where he, along with media. Before joining the ISBA, Long was She manages the WSBA’s management, help formulate the strategic one of only seven selected to Gov. Mitch social media presence, website and blog, business goals for the organization. An Daniel’s Fellowship, a yearlong graduate NWSidebar (where she is a contributing active member of the State Bar of Texas, program. writer). She also helps develop data- he is the immediate past president of the As president and founding driven communication, marketing and Texas Young Lawyers Association and partner of Substance, David community-building strategies. Julia serves on the State Bar of Texas Board of Lowe-Rogstad leads client holds a B.A. from Boston University and Directors. He served as chair of the TYLA strategy and development a J.D. from Seattle University School of from 2009 to 2010,and has been on the for Substance. David brings Law. TYLA Board of Directors since 2004. more than 17 years of experience in Crystal Newton is the Marketing When Suzanne Craig Robertson leading and innovating brands for and Information Specialist for is at her Tennessee Bar companies both large and small. the Arkansas Bar Association. Association office in Nashville, Throughout his career he has been Joining the team in 2010, Crystal people often are shocked and at the forefront of using the Internet brought with her 10 years of aghast to learn she has worked as a business and communication marketing experience, including search there for 26 years — but when she hangs platform and has continually evolved engine marketing, website design and out with folks in NABE’s Communications and innovated as digital brand and customer relationship management. Section, that amount of time seems communications have matured. He She was responsible for the design almost … normal. This endears her to the brings his diverse background and and implementation of the ArkBar’s Section even more as she presses on broad range of experience to the as Editor of the Tennessee Bar Journal. Miranda Gaddis kidnappings, the Kyron and Media Relations Director for the (There was some prior experience, but Horman disappearance, terrorism threat Oregon State Bar for 15 years. She also at this point it is pretty much irrelevant.) cases and fugitive matters. Steele serves as the Director of the OSB New She has a communications degree from holds bachelor degrees in political Lawyer Mentoring Program since its the University of Tennessee and has been science and broadcast journalism from inception two years ago. a workshop participant at the Mayborn the University of Missouri–Columbia. Dan Wise has been receiving Literary Nonfiction Conference through She recently completed her master’s paychecks from the New the University of North Texas. degree in strategic communication at Hampshire Bar Association for Kristen Senz joined the New the University of Oregon. Her thesis/ 17 years. There he convincingly Hampshire Bar Association as professional project looked at the role of poses as a harried, hard-working Associate Editor in August 2012 social media (particularly Twitter) and Communications Director. Previous and was promptly promoted to its impact on law enforcement during successful guises have included staff Managing Editor two months crisis communications, specifically the writer at newspapers in Trenton, N.J., later. (They don’t call him Mr. Wise for December 2012 active shooter incident and Norfolk, Va., and copy editor at nothing!) Before becoming happily at the Clackamas Town Center. Her Dow Jones & Co., where, once, he had a sucked into the world of bar association prior experience includes working for brief bylined item published in the pre- communicators, Kristen was a reporter more than six years as a television news Rupert Murdoch Wall Street Journal. He for various daily newspapers, including producer and three years in public affairs attended the University of Chicago, where the New Hampshire Union Leader and the at Metro, the regional government serving he graduated sans laude (without great Grand Junction Daily Sentinel. In addition the 24 cities in the Portland metropolitan distinction). He is grateful to NABE for the to her work at the NHBA, she uses her wit area. opportunity to impersonate a vacuous and charm (and grant-writing abilities) to Anne Strickland has spent game show host. help deserving nonprofits get free money. the last six years as Assistant Anna Zanolli is the Creative She may be a NABE newbie, but she is Director of Communications Services Manager at the Oregon fierce. for Publications and Print State Bar. On staff at the OSB Amber Smith is the Assistant Media at the North Carolina since 1997, Anna provides Director of Communications Bar Association, part of which entails creative direction and production for the North Carolina Bar serving as the Managing Editor of management of the bar’s design and Association. Prior to her current North Carolina Lawyer while wearing a web publishing efforts promoting the position at the North Carolina predictable plethora of hats for the NCBA. programs, services and organization Bar Association, she served as the She holds an M.S. from North Carolina brand of the bar. Anna studied design Marketing Specialist for the American State University’s nationally recognized at Virginia Tech and is a graduate of the Society of Echocardiography. Amber is technical communications program in electronic design and publishing program a native of Concord, N.C., and relocated addition to a B.S. in communications at the University of Oregon. to Cary, N.C., in 2008. Amber’s role as from Appalachian State. Until buying Assistant Director of Communications a house (sight unseen) while at the focuses on the association’s social media Communications Workshop last fall, she’d presence, online analytics and community moved almost as many times in the past outreach. Amber has expanded the six years as she had changed careers association’s presence since her arrival before coming to the NCBA – the hodge- and continues to manage accounts on podge of experience has been particularly Facebook, Twitter, LinkedIn, YouTube, helpful in working with attorneys. (For the Google+, Pinterest and Instagram. She record, we think that this career – and is a member of the American Marketing this new house – will stick.) Association and is actively involved in the Patrick Tandy has spent the Triangle chapter and its local meetings. last three of his 13 years After a stint at The Wall Street with the Maryland State Bar Journal and the American Association as its Director of Paint Horse Association, Communications. When not Jessica Smith made her way to paying the bills by way of editing the wrangling a new set of writers Maryland Bar Journal, he shirks therapy at the Dallas Bar Association. When she’s by producing the award-winning “Smile, not serving as the Communications/ Hon, You’re in Baltimore!” series under Media Director and Editor of the bar’s his own imprint, Eight-Stone Press. In publication, Headnotes, she enjoys past lives, he has funded his sundry spending time with her husband and campaigns and expeditions by blocking 19-month-old twins. In her spare time … boats, covering sports for a daily ha ha, what spare time? newspaper, feeding a garbage truck, living on the road as a traveling salesman, Beth Anne Steele has served for more painting his way through several than 12 years as the Public Affairs maintenance departments, precision- Specialist for the FBI’s Portland Division, drilling metal stock, assisting in television and, as such, is responsible for handling production and editing bad poetry. media matters for the FBI throughout the state of Oregon. Over the course of Kateri Walsh has worked in the her work with the FBI, she has helped field of communications, media to manage a number of high-profile relations and public education cases, including the Ashley Pond and for her 25-year career. She has been the primary spokesperson