Portland UnConventional: Fresh Ideas for Bar Communicators NABE-Comm 2013 September 25-27, 2013 Portland, Oregon SPONSORS Platinum ($5,000) ® Gold ($3,000) Silver ($1,500) Bronze ($1,000) HOW TO GET HERE SCHEDULE Portland International Airport (PDX) is located nine miles north of downtown Portland and is conveniently connected to the city center via MAX light rail train. TUESDAY, SEPTEMBER 24 Our hotel, the Embassy Suites Portland 2:30 P.M. TO 4:30 P.M. Downtown, is a short, two-block walk from a MAX stop (Oak & SW First Avenue Communications Section Council Meeting Station). The MAX Red Line is the easiest Roy Yates Conference Room (Lobby level) way to travel to and from the airport. 3:00 P.M. TO 5:00 P.M. Recommended! Registration Hotel Lobby 5:00 P.M. TO 6:30 P.M. Early Arrivals Reception: Portland City Grill U.S. Bancorp Tower, 111 S.W. Fifth Ave., Mount Jefferson Room, 30th floor The U.S. Bancorp Tower is located two blocks west of the hotel. Go out the front door, take a right. A group will leave from the lobby at 5 p.m. By MAX (Light Rail) 7:00 P.M. What you need to know: Early Arrivals Dinner • The trip between the airport and downtown Portland takes about 38 Henry’s 12th Street Tavern, 10 N.W. 12th Ave. minutes. After the reception, join colleagues for dinner at a “Portland OR-iginal.” Henry’s • An adult ticket costs $2.50 (youth pays homage to the Blitz-Weinhard Brewery, which brewed beer on site for more $1.65, honored citizen $1). than 140 years. (Note: The cost of dinner is not included in your registration fee.) • MAX ticket machines return change in WEDNESDAY, SEPTEMBER 25 coins, so small bills are recommended. The MAX station and ticket machines 11:30 A.M. TO 4:00 P.M. are located on the airport’s lower level, Registration next to the south baggage claim area. Mezzanine • You can roll your luggage on board. • The first train of the day arrives at PDX 1:00 P.M. TO 1:30 P.M. at 4:45 a.m.; the last train departs PDX Welcome at 11:58 p.m. Col. Lindbergh Ballroom • For complete schedules and more Mark Tarasiewicz, NABE Communications Section Chair information, visit trimet.org/schedules/ Michael E. Haglund, Oregon State Bar President maxredline.htm. Introduction of First Timers By Taxi Barry Kolar, NABE Communications Section Chair-Elect The average taxi fare from the airport to Introduction of Sponsors downtown is approximately $35 before gratuity. The one-way trip takes 20-30 1:30 P.M. TO 2:30 P.M. minutes. Follow the signs to the taxi stand, located on the airport’s Arrivals Plenary (lower) level. Communicating Amid Clamor and Calamity: How Technology and By Shuttle Social Media Have Rewired Lawyers’ Practices and What It Means The Downtown Airport Express runs For How You Communicate With Them every 30 minutes and costs $14 per Technology and social media have fundamentally and irrevocably changed the person one way and $24 round-trip to practice of law. In particular, it has changed how lawyers find, filter and process downtown. Other shuttle services can be information — both for the good and bad. found online. The good is that essential information and resources are more readily and easily available to lawyers than ever before, thanks to the web, blogs and social media. The bad is that all this information threatens to bury lawyers under a barrage of emails, RSS feeds, text messages, tweets and status updates. Even as the pace and demands of law practice continue to build, so too does the din of voices competing for lawyers’ limited attention. ABOUT THE EMBASSY Amid all this clamor and calamity, how do you, as a bar communications SUITES PORTLAND professional, get your organization’s messages heard? How do these technology- driven changes in law practice change how you communicate? This program will survey the changes in law practice brought on by technology and social media and then offer insights and recommendations on what it all means for how you do your jobs. Robert Ambrogi, Lawyer, Journalist and Media Consultant, Rockport, Mass. Introduced by Paul Nickell, Oregon State Bar, Editor of Oregon State Bar Bulletin 2:30 P.M. TO 3:00 P.M. Break This elegant all-suite hotel, nestled in the Come meet our sponsors and get caught up with your Section friends. heart of Portland’s Old Town, was built in 1912 as the Multnomah Hotel, one 3:00 P.M. TO 4:00 P.M. of Portland’s most prominent hotels of the day. When it opened, it became the Breakout Sessions Pacific Northwest’s largest and most Track 1: The State of New Lawyers Today modern at the time and was Portland’s Col. Lindbergh Ballroom largest hotel until 1961. Learn more about the unique challenges facing today’s new lawyers and find out The Multnomah Hotel had a very how your bar can better serve this growing population. colorful history. It has hosted nine U.S. Heather Clark, Denver and Colorado Bar Associations, Director of presidents, Queen Marie of Romania, Communications and Marketing Charles Lindberg in 1927 and Elvis Alexa Giacomini, Illinois State Bar Association, Director of Marketing and Presley in 1957. John Kennedy gave an Membership impromptu speech from a balcony while C.E. Rhodes, Texas Young Lawyers Association, Immediate Past President campaigning here in 1960. Holly Priestner (Moderator), State Bar of Texas, Communications Division Director After a change of hands in the 1960s and Track 2: Social Media: Raise Your Profile, #Engage Your a period as a federal office building, it @Members was restored in the 1990s and reopened Fireside Room as the Embassy Suites Portland Downtown. It is on the National Register If you have not seen the very latest features for Facebook, Twitter and LinkedIn, of Historic Places. you may be surprised. Delve into the newest add-ons and enhancements that will bolster your messaging workflow while optimizing your association’s exposure. The hotel is located only two blocks Learn about best practices for each platform and find out what types of posts from the city’s MAX light rail system, engage followers and why. Plus, get recommendations on the best shortcut tools your gateway to exploring transit- and like HootSuite to ease the pains of posting. Whether you’re a seasoned social bicycle-friendly Portland. media junkie or the new kid on the block, you’ll find something valuable to take Each two-room suite provides space to away. work or relax while the microwave and Tim Eigo, State Bar of Arizona, Editor of Arizona Attorney refrigerator offer the comforts of home. Sayre Happich, The Bar Association of San Francisco, Assistant Director of A complimentary breakfast is Communications/Public Relations included for all guests. Every evening, Dan Wise, New Hampshire Bar Association, Communications Director and Editor complimentary drinks are served at of the Bar News a Manager’s Reception. The hotel’s Portland Prime restaurant features jazz 5:15 P.M. entertainment Wednesday through The Downtown Portland “Amazing Chase” and Dinner Saturday evenings. Meet in Col. Lindbergh Ballroom The hotel is located at 319 S.W. Pine Explore downtown Portland and see some of the city’s historical highlights in St., Portland, OR 97204. this interactive, clue-driven walking tour, conducted in the style of television’s Reserve your room now at http://tinyurl. award-winning “Amazing Race.” Wear your walking shoes, and if it’s handy, bring a com/nabecomm13-hotel. smartphone or mobile device — your team will need one to proceed from point to point. (And we promise: We’ve done our best to make it “fail-safe”!) The race ends at one of Portland’s most historic dining venues, where dinner and drinks will be served. (Note: If you prefer the “shortcut route,” meet in the Lobby at 6 p.m.) THURSDAY, SEPTEMBER 26 WHAT TO DO WHILE 6:30 A.M. TO 9:30 A.M. IN PORTLAND Breakfast Portland has a wide range of fun and inviting attractions — many of them Arcadian Room within walking distance of our hotel! A complimentary buffet breakfast is available for all hotel guests. (If you are not a hotel guest, request a voucher from the workshop registration desk.) Within Walking Distance 8:15 A.M. TO 4:00 P.M. Registration Mezzanine 9:00 A.M. TO 10:00 A.M. Word is Out: Communication Challenges and Strategies for the Voluntary Bar Col. Lindbergh Ballroom Powell’s City of Books Moderator: (8 blocks, 8 minutes) Elizabeth Derrico (Moderator), ABA Division of Bar Services, Associate Director Covering an entire city block, Powell’s Kat Hinson, Austin Bar Association, Director of Communications City of Books contains more than 1.5 million books in 3,500 different sections. Word is Out: Communication Challenges and Strategies for the Grab a map to the nine color-coded Mandatory Bar rooms, and lose yourself in the largest Ken Goldsmith, American Bar Association, Legislative Counsel and Director for used and new bookstore on Earth. State Legislation Open 9 a.m.-11 p.m., 365 days a year; Holly Priestner (Moderator), State Bar of Texas, Communications Division Director free. Fireside Room 1005 W. Burnside St. From fast-changing technologies to the dramatic demographic changes afoot 503.228.4651 in the legal profession, the demands upon today’s bar communicator have rarely powells.com been as demanding. These roundtable discussions will address the changes that are forming the 21st century bar and the strategies created to respond to these forces.