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An Introduction to Facebook, Twitter, Foursquare, and Other Popular Social Media Marketing Sites Social

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An Introduction to Facebook, Twitter, Foursquare, and Other Popular Social Media Marketing Sites Social BEST PRACTICES GUIDE | SOCIAL MEDIA Find a Fit for Your Business on Social Media Networks An introduction to Facebook, Twitter, Foursquare, and other popular social media marketing sites Social INSIGHT PROVIDED BY Mediawww.ConstantContact.com | 1-866-876-8464 © 2011 Constant Contact, Inc. 10-1722 BEST PRACTICES GUIDE | SOCIAL MEDIA Find a Fit for Your Business on Social Media Networks Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business. An introduction to Table of Contents: , , Social Networks .....................................................3 - 8 Facebook Twitter Facebook Foursquare, and other Twitter LinkedIn popular social media MySpace Content Distribution/Sharing Tools .................9 - 12 marketing sites Blogs Flickr The buzz around social media marketing has been YouTube growing to a near crescendo. People are blogging, SlideShare connecting with Friends on Facebook, posting Reviews and Ratings Sites .................................13 - 15 updates to Twitter, and getting LinkedIn. Is your Yelp business or organization still on the social media Angie’s List sideline, looking to get into the game but unsure of how to proceed, or are you wondering if the Location-based Services ....................................16 - 18 business value is there? Foursquare Gowalla In this guide, we will introduce you to some of the most notable social media marketing sites: what they Social Bookmarking Sites ..................................19 - 20 are, why you’d want to use them, and how to use Digg them effectively. Delicious With this information in hand, you’ll have the right ammunition to start building your social media presence. MAKINGM SOCIAL SIMPLE 2 SOCIAL NETWORKS FACEBOOK Facebook is the largest of the social with someone you don’t actually know). networks, with more than 500 million Users who you accept as a Friend can, active users. (For perspective, if in turn, see your profi le, status updates, Facebook was a country, it would rank and photos. If you don’t want to share third in population, just behind the all your information with the public or all People’s Republic of China and India. your Friends (for example, if you connect That’s roughly 190 million people more with coworkers or family members), than the population of the United there are privacy settings available to States!) Facebook has become a favorite limit who can see what information you destination for people, businesses, and post or is posted about you by others. organizations to connect and share information because of its easy-to-use Facebook is a great place to connect interface and interactive features. It’s with your own friends, family, and the most multimedia-friendly of the big colleagues, but it has also become three networks as members can post an incredibly powerful platform for text, pictures, audio, and video, and can businesses and organizations to build share their location too. It also offers community, engage with prospects, tons of applications and widgets that and encourage customers and can make your Facebook Page engaging members to spread your message to a and fun. larger network. Small businesses and nonprofi ts are encouraged to create a Here’s how Facebook works: Users sign Facebook up for a free account and then make connections with other users on the service by “Friending” them: When you fi nd someone you know on Facebook, you request to be their “Friend.” If the request is accepted, you can see that person’s profi le information, status updates, photos, and more (which is why you may not want to be Friends Facebook 3 SOCIAL NETWORKS FACEBOOK Tip for Success: People who connect with you Page rather than personal profi le. A Facebook Page, like a or Like your Page are interested personal profi le, provides an information hub that users can in what you have to say and choose to “Like.” Liking a Facebook Page is not too different appreciate what you do for them. from subscribing to a newsletter. Facebook users will Like a Page Use that to your advantage by to stay updated on events, promotions, and news, or to simply posting exclusive updates, photos, show their appreciation or endorsement. Anyone can build a sales/promotions, and other Page — businesses, associations, actors, musicians, nonprofi t content that will help to form organizations, politicians, etc. Some businesses have even built an even closer bond with your Pages for specifi c products. customers and members. A big advantage to creating a Facebook Page is that you do When you post interesting not have to accept requests for connections; any Facebook user content or exclusive promotions, can choose to Like your page. When someone Likes your Page, your fans will Share or Like your anything you post to your Facebook Page will show up in their message with their Friends. This newsfeed. This is how the network effect kicks in. If you post something that your fans like, they will share it with their Friends, can create an incredible network who may very well decide to connect with you too. effect to drive more followers, email subscribers, and ultimately Finally, Facebook Pages are public-facing, meaning they can get business. picked up in search engines and give you and your organization and its website even more exposure. (Constant Contact’s Page can be found here: http://www.facebook.com/constantcontact) What’s good about Facebook? What’s not so good about Facebook? • The user base is huge, and that means • You have limited ability to customize your Page. many of your customers and constituents • Pages do not have email alerts; you will have to are already there. check to see if there is any activity — or you can • It’s easy to use. sign up for NutshellMail by Constant Contact to keep track of the activity on your Page through a • You can post any type of multimedia single email digest. content, including videos, photos, and links to external content. • It’s a closed environment — only Facebook users can Like your business or organization. (Non- • You can separate your personal and users can check out your Facebook Page, but not professional use. your personal profi le.) • You don’t need a personal profi le to set up a Facebook Page for professional use. 4 SOCIAL NETWORKS TWITTER Twitter is one of the fastest growing social Twitter is a public site, which means anyone networks, with 190 million users sending can view your tweets. However, users 65 million tweets each day, as of June can choose to “follow” you on Twitter to 2010. Twitter is a real-time information keep track of your tweets. The follower network that empowers its users to share relationship is not two-way; you don’t have and discover interesting content through to follow someone for them to follow you, status updates (or “tweets”). Twitter is and vice versa. However, when you follow often referred to as a microblogging service someone on Twitter, you’ll see his or her because it limits your status updates to tweets in real time on your private Twitter 140 characters. But the brilliance is in its feed, including updates from everyone else simplicity and brevity. For businesses and you follow. (If you follow many people, organizations, Twitter is one of the quickest this can create a bit of “noise,” especially ways to get a message out to people who if those people are heavy users of the site.) may be interested in your activities, ideas, While you can only send private “direct products, services, or events. You can also messages” to people who follow you, you use Twitter to get real-time feedback from do not need to follow a user to send a customers, members, and event attendees. public message to them; just include the Like Facebook posts, users can share your handle (@username) in your tweet and tweet with the simple click of a button. This it will show up in that user’s feed. This is is called a “retweet,” and it is the feature called an “@reply” or “mention.” that makes Twitter such a great word-of- mouth platform that can help your message reach an entirely new group of prospective customers. (Hint: You should pay attention to people who retweet your message as that is a good indication that they are listening to what you say, and may be one of your best infl uencers. Your infl uencers are your best friends because they can help you attract new followers and prospects.) Twitter 5 SOCIAL NETWORKS TWITTER Tip for Success: Twitter’s greatest strength is its You may discover that customers are already talking about you on vast reach. The more engaging and Twitter by indexing your name with the “@” symbol or the “#” relevant your content is — whether symbol. Twitter is a great way to get real-time feedback from your it’s an article you’re sharing, a link customers and to discover what people are saying about you, your to your newsletter, or words of competition, industry, or any keyword that is relevant to you. You support for the local high school can see what people are saying about any topic in real time using Twitter’s search tools (http://search.twitter.com). football team — the greater the chances it will be passed on Check out the Constant Contact Twitter feed at and retweeted to a whole new http://twitter.com/constantcontact (@constantcontact is our audience. Twitter “handle”). Or see what people are saying about us on Twitter search at http://search.twitter.com/search?q=constant+contact. Even without an account, you can use that link to see all our updates.
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