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2020.10.29 Background Briefing Note

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Initial briefing for the Future of Media Commission October 2020 NB. This briefing paper has been prepared by the Secretariat ahead of the inaugural meeting of the Future of Media Commission. It is intended as a general orientation, lightly introducing some of the issues pertinent to the Commission and signposting some further research and information. It does not purport to be a definitive statement on, or comprehensive analysis of, the media sector in Ireland or the challenges that it faces. Nor does it represent government policy on any of the issues which the Commission will examine during the course of its work. 1 1 ABOUT THE FUTURE OF MEDIA COMMISSION ......................................................... 3 1.1 Establishment and Terms of Reference........................................................................................... 3 1.2 Membership of the Commission .................................................................................................... 4 1.3 Secretariat .................................................................................................................................... 5 1.4 Online presence ............................................................................................................................ 5 2 SETTING THE SCENE ................................................................................................ 6 3 PROFILE OF THE MEDIA LANDSCAPE IN IRELAND ..................................................... 8 3.1 Print media ................................................................................................................................... 8 3.2 Online media .............................................................................................................................. 10 3.3 Broadcast media ......................................................................................................................... 11 3.4 Ireland’s Public Service Broadcasters ........................................................................................... 12 3.4.1 RTÉ ..................................................................................................................................... 12 3.4.2 TG4 ..................................................................................................................................... 15 4 REGULATORY ISSUES ............................................................................................ 17 4.1 Revised Audiovisual Media Services Directive .............................................................................. 17 4.2 Online Safety and Media Regulation Bill ....................................................................................... 17 4.3 Regulation of Broadcasting in Ireland ........................................................................................... 18 4.3.1 BAI annual review of output targets ................................................................................... 18 4.3.2 BAI 5-Year Review of Funding of Public Service Broadcasters ............................................. 18 4.3.3 Governance of Public Service Broadcasters ........................................................................ 19 5 FUNDING OF PUBLIC SERVICE BROADCASTING ...................................................... 19 5.1 TV Licence Collection ................................................................................................................... 19 5.2 Distribution of the Licence Fee ..................................................................................................... 19 5.3 The Broadcasting Fund and the Independent Production Sector .................................................... 20 5.4 Reforming funding of public service media ................................................................................... 20 ANNEX I – ADDITIONAL READING MATERIAL ................................................................ 22 5.4.1 International Examples ....................................................................................................... 23 5.4.2 Print ................................................................................................................................... 23 2 1 About the Future of Media Commission 1.1 Establishment and Terms of Reference The Commission and its Terms of Reference are based on a Government Decision of 29 September 2020, and in line with a commitment in the current Programme for Government, Our Shared Future. The preamble to the Commission’s Terms of Reference describes the context for the Commission’s work. It emphasises that well-functioning media systems, and in particular public service broadcasting, deliver four important public services to Irish society, namely: informing, educating and entertaining the Irish public with regard to matters of Irish culture, identity, sport, language and other matters inherent to Ireland and the Irish people; ensuring that the public has access to high quality, impartial, independent journalism, reporting on matters of local, regional, national, European and international importance in a balanced way and which contributes to democratic discourse; bringing the nation, and diaspora, together at moments of great national importance; ensuring that creative Irish talent gets the opportunity to have their work reach audiences in Ireland and, where possible, further afield. The preamble continues by describing how, since the foundation of the State, these public service aims have been, and continue to be delivered at local, regional and national level by a wide number of media organisations including the two statutorily-established public service broadcasters - RTÉ and TG4 - as well as independent broadcasters, producers and print media. It identifies also the increasingly important role played by online media in the delivery of public service aims. The Terms of Reference then set out the goals of the Commission, as follows: To identify what the Irish experience has been in delivering the above aims through public service broadcasters, other broadcasters, print and online media at a local, regional and national level and the challenges created for these media by new global platforms and changing audience preferences in relation to how content is delivered; To consider the extent to which the current models of delivery are the appropriate ones the next 10 years; To review best practice in other comparable jurisdictions, particularly across the European Economic Area in terms of providing future-proofed models for meeting the above four public services in light of changing audience expectations, in particular the preferences and behaviours of younger audiences. 3 Finally, the Terms of Reference set out the tasks of the Commission, which are to be completed through a Report of the Commission, to be finalised within a nine month period. The Commission’s report is expected to: propose how public service aims should be delivered in Ireland over the next ten years; describe how public service media should contribute to supporting Ireland’s cultural and creative sectors; how public service media can be funded in a way that is sustainable, gives greater security of funding, ensures independent editorial oversight and delivers value for money to the public; make recommendations on RTÉ’s role, financing and structure within this framework; set out how public service media is to be overseen and regulated, having regard to our EU obligations including the requirements of the revised Audio-visual Media Services Directive. 1.2 Membership of the Commission The Commission has been constituted as an independent body whose members have been appointed on the basis of their expertise in broadcast, print and online media. The composition of the Commission represents a balanced mix of experts in public service media, independent journalism, social media, new technology platforms, media economics, culture, language, creative content, governance and best international practice. The Commission itself is not intended to be a stakeholder representative forum, and as such none of its members have been appointed in an ex-officio capacity. It is envisaged that the Commission will engage comprehensively with key stakeholders, including journalists and their representatives, publishers, regional media, and the wider public. The membership of the Commission includes: Professor Brian MacCraith, Chair of the Commission. Former President of Dublin City University Sinéad Burke, Director of Tilting the Lens, writer and academic active in social media, and member of the Council of State Alan Rusbridger, Chair of the Steering Committee of the Reuters Institute for the Study of Journalism at the University of Oxford, and former Editor-in-Chief of Guardian News and Media Lynette Fay, freelance broadcaster with an academic background in applied communications Nuala O’Connor, co-founder of South Wind Blows, writer and documentary filmmaker in the areas of music and the Arts 4 Dr. Gillian Doyle, Professor of Media Economics at the University of Glasgow Mark Little, CEO and co-Founder of Kinzen, and Founder of Storyful Stephen McNamara, Director of Communications with the Irish Rugby Football Union Dr. Finola Doyle-O’Neill, Broadcast Historian at University College Cork Two additional members to be appointed subject to Government Decision 1.3 Secretariat Secretary to the Commission is Andrew Munro, Assistant Secretary at the Department
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