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Style Guide V1 By: Matt Nickles -Internal Use Only 1

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Style Guide V1 By: Matt Nickles -Internal Use Only 1 Style Guide V1 By: Matt Nickles -Internal Use Only 1 Basic Site Guidelines 1. Logos ............................................................................................................................................................................ 02 2. International Logos ....................................................................................................................................................... 03 3. Color Palette ................................................................................................................................................................. 04 4. Fonts ............................................................................................................................................................................ 05 Products / Channels 1. Comedy ........................................................................................................................................................................ 06 2. Film ............................................................................................................................................................................. 07 3. Games .......................................................................................................................................................................... 08 4. Music ............................................................................................................................................................................ 09 5. MySpace IM ................................................................................................................................................................... 10 6. MySpace Records ........................................................................................................................................................... 11 Marketing Programs 1. Secret Shows ................................................................................................................................................................. 13 2. The List ......................................................................................................................................................................... 15 3. Hip Hop ......................................................................................................................................................................... 17 2 Primary Brand Signature Secondary Brand Signature Brand Signature Color Palette Logo Creation 01. Pantone® Black - 75C 68M 67Y 90K The Primary and Secondary Brand signatures must not be 02. Pantone® 661 C - 100C 91M 6Y 1K altered in any way other than for scaling purposes. 01 02 03 03. Pantone® White - 0C 0M 0Y 0K 3 International Template International Homepage Standard 205x69 GIF Beta 205x69 GIF All international signatures must remain indentical to the above. The only portion that will require editing will be the country and the flag. - The flag must point at 22 degrees. Flag pole is a 2pt stroke (expanded). - The country must always line up with both the flag and the Y in MySpace Original Designer: Charles Saltzman - [email protected] 4 The following are the only approved colors to be used throughout the MySpace.com website. This palette does not apply to advertiser profiles, banner ads, east/west units, desktop programs and flash media units (slideshows, band players, etc.) Site wide colors as of October 2006 Alert Colors 01. #000000 - 75C 68M 67Y 90K 12. #d5e8fb - 14C 3M 0Y 0K 02. #444444 - 67C 60M 59Y 44K 13. #e9f4FF - 7C 1M 0Y 0K 03. #666666 - 60C 51M 51Y 20K 14. #ff6600 - 0C 74M 100Y 0K 04. #b2b2b2 - 31C 25M 25Y 0K 15. #ff9933 - 0C 48M 88Y 0K 05. #d8d8d8 - 14C 11M 11M 0K 16. #f9d6b4 - 2C 17M 29Y 0K 06. #F0F0F0 - 4C 3M 3Y 0K 17. #ffe4ca - 0C 11M 20Y 0K 07. #FFFFFF - 0C 0M 0Y 0K 18. #7a0028 - 31C 100M 74Y 39K 08. #003399 - 100C 91M 6Y 1K 19. #990033 - 26C 100M 74Y 23K 09. #3366b8 - 84C 62M 0Y 0K 20. #a71747 - 26C 100M 61Y 14K 10. #6698cb - 61C 31M 3Y 0K 21. #CC0000 - 13C 100M 100Y 4K 11. #b1d0f0 - 28C 10M 0Y 0K 22. #018000 - 87C 24M 100Y 13K 5 Brand Signature Fonts Common Site Fonts Arial Rounded MT Bold Verdana Regular Bell Gothic Black BT Verdana Bold Verdana Italic Trebuchet MS 6 7 8 *this logo is not final 9 Primary Music Signature Secondary Music Signature Music Signature Usage • the horizontal “a place for music” is the primary logo and should be considered first for placement in ads and other media. • The square or circle logo may be used in place- ments where the dimensions better fit, such as in the instance that the logo would receive larger or more prominent placement in an ad, and is more ideal for premiums and signage. • The secondary logo must almost always be placed within its circle. Exceptions: premiums and sig- nage, and when general graphic design industry guidelines state otherwise. • The tag, “a place for music”, may not exist on the secondary music logo 10 Designer: Andrea Cameron - [email protected] 11 12 Logo Color Palette 01 02 03 04 05 06 01. #000000 - 75C 68M 67Y 90K 02. #131313 - 73C 67M 65Y 82K 03. #444444 - 67C 60M 59Y 44K 04. #999999 - 43C 35M 35Y 1K 05. #FFFFFF - 0C 0M 0Y 0K (On Black) (On White) 06. #990033 - 26C 100M 74Y 23K Fonts Theme 01. Helvetica Neue BlackExt - logo font Black background / Charcoal stripes 02. Helvetica Neue Roman - logo font White or light grey text 03. Delicious - bold / 16pt / crisp / Scaled to V94% / H105% Maroon accents 04. Trebuchet MS - regular / 11pt / sharp / Scaled to V96% / H98% Dark Charcoal tables 05. Verdana - regular (bold links only) / 10pt / none / no scale Black table headers Label Manager: J Scavo - [email protected] Director A & R: Jon Pikus - [email protected] Designer: Matt Nickles - [email protected] 13 14 Logo Standard Logo - No Sponsor Sponsor Logo Fonts Theme Color Palette 01. Arial Rounded MT Bold Yellow background 01. #000000 - 75C 68M 67Y 90K 02. Stencil STD Black body text 02. #fff000 - 3C 0M 96Y 0K 04. Trebuchet MS White accents 03. #FFFFFF - 0C 0M 0Y 0K 05. Verdana 01 02 03 International: Please use the space on the right of “myspace” for country insertion. Marketing Manager: Isac Walter - [email protected] Designer: Matt Nickles - [email protected] 15 16 Logo Standard Logo - No Sponsor Sponsor Logo Fonts Theme Color Palette 01. Arial Rounded MT Bold Black background 01. #000000 - 75C 68M 67Y 90K 02. N/A White body text 02. #666666 - 60C 51M 51Y 20K 04. Futura Grey accents 03. #FFFFFF - 0C 0M 0Y 0K 05. Verdana 01 02 03 Marketing Manager: Isac Walter - [email protected] Designer: Matt Nickles - [email protected] 17 Hip Hop Guru: Roslynn Cobarrubias - [email protected].
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