PMW-EX1 Camera Workshop

PMW-EX1

Bill Drummond - Sony Nigel Cooper – Lighting Cameraman

Confidential – for Accredited Dealer Use only XDCAM EX camcorder – Key Concepts

• DEFINE a NEW Standard for the Compact HD Camcorder by offering the following….

• A NEW large ½ inch CMOS sensor & additional creative features to create the highest quality and fully featured Compact Camcorder - A Compact “CineAlta” Camera

• A NEW High-Speed Memory Media for a speedier workflow - …and all in a small & low power hungry camcorder

• A EXISTING Codec – Common to the MPEG HD world - Ready to Use immediately - Common with XDCAM Disc and HDV

Confidential – for Accredited Dealer Use only PMW-EX1 – What’s Included in the Box? Under SPA PAV 7

Component Mini-USB Shoulder Cable Cable Strap SBP-8 SBP-8

Camcorder + Lens Hood (no ext. microphone) AV multi Cable BP-U30

Wireless Operating BC-U1 Remote SxS Driver, Instructions Clip Browser

Confidential – for Accredited Dealer Use only Optional Accessories

•SBAC-US10 – USB Read/Writer

•SBP-8 / SBP-16 / SBP-32 SxS pro Cards

•VCL-EX0877 – 0.8x wide angle lens adaptor

•BP-U30 / BP-U60 – Batteries

•BC-U1 – Battery Charger

Confidential – for Accredited Dealer Use only XDCAM EX / HDV – advertising template

• Advert launched (EX only to be launched) • English • French • Spanish • Polish • Swedish • Danish • Norwegian •Finnish Postcard inserted into IBC daily www.sonybiz.net/compact

Confidential – for Accredited Dealer Use only Choice – advertising template

• Advert launched (EX part of this) • Central Media Plan being worked on with CSOs www.sonybiz.net/choice

Confidential – for Accredited Dealer Use only XDCAM EX Activity (post IBC)

Brochures Web Activity - XDCAM EX Brochure - Ad landing page - XDCAM HD Family - XDCAM EX product page - HDV Family (Q4) - XDCAM EX floating banner - Broadcast / dealer newsletter Other - Shooting tips (mid oct) - XDCAM EX training video - 360° camcorder view - Scene to Screen online articles - Promotional video (EX)

Confidential – for Accredited Dealer Use only New Fujinon Zoom Lens

• 14x 1/2inch HD Lens

• Wide Angle shooting - f=5.8 to 81.2mm (f=31.4 to 439mm @ 35mm equivalent)

• Optical Image Stabilizer

• New Manual Focus Mechanism

• Focus, Zoom & Iris rings

Confidential – for Accredited Dealer Use only New Focus Ring mechanism

• Auto Focus Lens with Superb Manual Focus Feeling Focus Ring Front Æ Gear Open Moves back & forth • Equivalent to Conventional AF Lens • Momentary AF possible • Override control possible during AF

Back Æ Gear Meshed

• Equivalent to a Manual Lens • Manual Focus exclusive position • Absolute Ring & Focus position Gear

Confidential – for Accredited Dealer Use only Manual Control Rings

New Mechanism Focus Ring Zoom Ring Iris Ring

Confidential – for Accredited Dealer Use only New Full-HD CMOS Sensor

• 1/2-inch full HD 2.2M pixels

• “1920x1080” effective pixels 1920 pixels • Low Power

• High S/N Ratio – 54dB

• Excellent Low Light Perfomance - .14lux 1080 pixels

Confidential – for Accredited Dealer Use only Native 1080/720 Processing

• Great for international production and rental houses

• 1080 and 720 switchable by menu

• 1080 or 720 footage can be recorded on the same card

• Native 1080 & 720 Camera Process

– 1080 / 59.94i, 50i – 1080 / 29.97P, 25P, 23.98P – 720 / 59.94P, 50P, 29.97P 25P, 23.98P

Confidential – for Accredited Dealer Use only Audio Features

• Built-in Stereo Microphone - Omnidirectional - 50 to 15kHz

• XLR Microphone Input - 2x XLR 3-pin - Phantom Power supply - mixed usage of internal and external possible – (e.g.) CH1: Internal, CH2: External

• Audio is recorded uncompressed Sony ECM-673 - Linear PCM 16-bit, 48kHz, 2ch • Short Body • Phantom Power only

Confidential – for Accredited Dealer Use only New 3.5-inch LCD panel 640x3(RGB)pixels • One of the BEST quality 3.5-inch panels on the market! • 640 x 3 (RGB) pixels x 480 pixels 480 pixels • Lens Information Display

Picture Element 1920x480 Delta Alignment Horizontal Resolution 600 TV lines Vertical Resolution 480 TV lines Transmissive / Reflective Hybrid Color Temperature Approx. 6500K Surface Brightness 250 cd/㎡ Contrast 95:1

Confidential – for Accredited Dealer Use only Depth of Field Display

• Depth of Field display - Good for checking “Distance between camera & object” and “Exposure setting” - Display’s when iris, zoom, focus rings are moved - Pre-assigned to an assignable button Depth of field Indicator

Distance from camera (m or ft)

Confidential – for Accredited Dealer Use only Ergonomic Handling

In front of chest In front of face

High Angle Low Angle

Confidential – for Accredited Dealer Use only CineAlta 24P

• Joins CineAlta Family of products

• Recording native 23.98P on a Compact Camera….Brand New

• Along with 4 Cine Gamma Curves offers film-look for Movie-Makers

Confidential – for Accredited Dealer Use only Overcrank / Undercrank (Slow & Quick motion)

• Frame rate can be changed, while keeping the vertical & horizontal resolution

- Works in 1080P HQ and in 720P HQ modes – Up to 30 frames in 1080 (1.25 times high speed in 24P shooting) – Up to 60 frames in 720 (2.5 times high speed in 24P shooting) – 1 frame Step

Confidential – for Accredited Dealer Use only Creative Recording modes

• Interval Recording - For plants, wild animals, nature, construction, etc. - Interval Time selectable – from 1 second to 24 hours - Record frames selectable – among 2, 6 and 12 frames in 720/60P,50P modes – among 1, 3, 6 and 9 frames in the other operation modes

• Frame Recording - For clay animation etc. - Record frames selectable – among 2, 6 and 12 frames in 720/60P,50P modes – among 1, 3, 6 and 9 frames in the other operation modes

Confidential – for Accredited Dealer Use only SxS Pro Memory Cards •

• Supecedes PC Card standard

• Higher Speed Transfer (800Mbps)

• Multiple sources of supply for Memory Card • Smaller (45%) than PC Card

• Lower power consumption (Battery Life)

• Pricing 400 Euros – 8GB / 700 Euros – 16GB

SBP-8 SBP-16

Confidential – for Accredited Dealer Use only ExpressCards

Confidential – for Accredited Dealer Use only Long Recording Time

Country Audio Rec Time Mode Setting Video Format Setting Format on 16GB

HQ mode 1920x1080 / 50i, 25P PCM 16-bit, Approx. 50min PAL 35Mbps(VBR) 1280x720 / 50P, 25P 48kHz, 2ch Area (50Hz) SP mode PCM 16-bit, 1440x1080 / 50i Approx. 70min 25Mbps(CBR) 48kHz, 2ch

• MPEG-2 Long GOP” codec and the “SxS Memory” - approx.50 minutes* in HQ mode and approx.70 minutes in SP mode on a 16GB memory

Confidential – for Accredited Dealer Use only SDI & Analog Component out

• Output HD or SD selectable

• For connecting to an external display, signal’s converted

to 1080/60i,50i or 720/60P,50P (in HD) to 480/60i or 576/50i (in SD)

SD selectable – Squeeze / Letterbox / Edge Crop

Mini-D to RGB conversion cable supplied with EX1

Confidential – for Accredited Dealer Use only Composite & S-Video

• Signals from “AV OUT” - Composite - S-Video - Audio CH1 - Audio CH2

• AV OUT to Pin conversion cable supplied with EX1 - (No S-Video connector on supplied cable)

Confidential – for Accredited Dealer Use only i.LINK

• i.LINK(HDV) In/Out

- i.LINK works only in SP mode – 1080/59.94i & 50i, 25Mbps mode only – No signal while set in HQ (35Mbps) mode

- Parallel recording possible – SxS memory & HDV recorder

- No i.LINK(DV)

- No i.LINK(SBP)

Confidential – for Accredited Dealer Use only USB

• USB Connection to PC - Mini-B Connector – USB Cable supplied with Camera - Mass Storage Class Connection – No driver installation required – Windows XP & Vista – Mac OS X - 2 memories on Camera can be seen at the same time as independent drive – (e.g.) “E:” drive & “F:” drive

Confidential – for Accredited Dealer Use only Connection to PC

ExpressCard Slot equipped PC

Case 1

USB R/W SBAC-US10

Case 2

USB

Case 3

i.LINK(HDV) HDV Stream Only. No File Access.

Confidential – for Accredited Dealer Use only Non-Linear Interoperability

• Apple FCP – 25Mbps / 35Mbps Support

• Adobe Premiere 3.0 / CS3 – With Main Concept Plug In - 25Mbps / 35Mbps Support

• Avid - Liquid – 25Mbps Support – 35Mbps Support TBA – Xpress Pro – 25Mbps Support – 35Mbps Support TBA

• Edius 4.0 – 25Mbps / 35Mbps Support

• Vegas – Vegas 8.0 supports 25Mbps / 35Mbps.

** Interoperability is key to selling this product!!!

Confidential – for Accredited Dealer Use only RECAP – KEY 10 USP’s

• NEW – 14 x HD Fujinon Lens - Manual feature / Iris ring • NEW – Full HD CMOS Processor 1920 x 1080 • NEW - Native 1080 / 720 Processing • EXCELLENT Low Light Performance .14lux • NEW High Resolution LCD Panel • IMPROVED Ergonomics – Grip rotation • ADVANCED Picture Adjustment – Knee / Matrix etc • NEW Overcrank / Undercrank feature & Timelapse Recording • FIRST CineAlta Handycam - 24P/25P Recording. • Interoperability With Existing NLE’s

Confidential – for Accredited Dealer Use only XDCAM EX – Camera Workshop

THANK YOU for LISTENING !!

Q&A

Confidential – for Accredited Dealer Use only