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For Immediate Release Sony Introduces Smallest And For Immediate Release For further information: Peter White, +61 411 248 416 [email protected] Behind The Screens PR Anthony Kable, +61 2 9887 0422 [email protected] Sony Australia Limited Sony introduces smallest and lightest XDCAM camcorder new PMW-100 XDCAM HD422 handheld camcorder delivers on performance and mobility Sydney – 3 April, 2012: Sony introduces the full-featured yet light and compact PMW-100 handheld cam- corder. The PMW-100 joins the ever popular XDCAM HD422 line-up - making it the smallest and lightest camera in the XDCAM family. Advancement in digital imaging technology has enabled professional journalists and videographers to cover stories by using portable devices such as cell phones, DSLRs, and consumer camcorders. However, when compared to mainstream shoulder mount camcorders, there is still a significant gap in image quality, ease of editing and data management. The PMW-100 achieves the best of both worlds, by recording full broad- cast quality MPEG HD422 video within a hand-held form factor. Equipped with a newly developed 1/2.9-inch “Exmor” CMOS sensor, it delivers excellent picture perform- ance and also achieves a minimum illumination of 0.08lx. Featuring a 5.4-54mm (40-400mm in 35mm equivalent) zoom lens, the versatile PMW-100 allow users to work in virtually any production environment where mobility and flexibility is highly valued. “The PMW-100 combines exceptional picture fidelity with portability and outstanding manoeuvrability based on the proven XDCAM workflow, taking professional users to a whole new level of productivity. The development of the PMW-100 is a natural step in the progression of the XDCAM range, and is a direct re- sponse to our customers’ and long-time XDCAM users’ requests for a light and compact camera that will not only work seamlessly on its own, but also alongside other XDCAM cameras such as the acclaimed PMW-500,” said Anthony Kable, Product Manager at Sony Australia and New Zealand. The PMW-100 supports full HD video at 1080i, 1080p and 720p up to 50 Mbps, MXF record and playback based on the MPEG HD422 codec using standard MPEG HD422 Long GOP compression technology. It is also Sony introduces PMW-100 XDCAM HD422 handheld camcorder Page 2 of 2 switchable to MPEG HD420 35/25Mbps or DVCAM 25Mbps. The PMW-100 can also record high quality un- compressed 24-bit four-channel audio at 48kHz. It offers the utmost flexibility with the ability to utilise a variety of recording media including the range of high speed SxS memory cards as well as Memory Stick, SD card and XQD as emergency secondary media options. The new application software "SxS Memory Card Management Utility"* will provide additional operational convenience with SxS memory cards, such as a data back-up function and the life time indication of the card in use. Focusing on your subject and reviewing recorded footage is a breeze with the full colour 3.5-inch WVGA (852x480) LCD. The Slow & Quick Motion function enables users to create artistic fast and slow-motion footage from 1 fps to 60 fps in 720p mode and from 1 fps to 30 fps in 1080p mode. The camera also incorporates HD/SD-SDI output, HDMI output, Composite output, Genlock input, time code in/out, i.LINK (HDV/DV) in/out, and A/V Out. The PMW-100 will start shipping in May 2012. * "SxS Memory Card Management Utility" will be available through download from May 10th. ### About Sony: With a diverse portfolio of businesses across electronics, music, film, gaming and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited and Sony New Zealand Limited are wholly owned subsidiaries of the Sony Corporation of Japan, a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital cameras, Handycam camcorders, α digital SLR cameras, Walkman MP3 players, VAIO computers, READER eBook Read- ers as well as HD professional broadcast equipment. For more information on Sony Australia, visit www.sony.com.au or for New Zealand visit www.sony.co.nz Product Information: For further Sony professional and broadcast product information or stockist details, readers can contact Sony Australia on 1300 720 071 or visit pro.sony.com.au. For Sony New Zealand call 09 488 6188 or visit www.sony.co.nz Images: Product images can be downloaded from the Sony Australia Flickr site www.flickr.com/photos/sonyaustralia. For situational images, please contact Anthony Kable at [email protected] .
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