For Immediate Release For further information: Peter White, +61 411 248 416
[email protected] Behind The Screens PR Anthony Kable, +61 2 9887 0422
[email protected] Sony Australia Limited Sony introduces smallest and lightest XDCAM camcorder new PMW-100 XDCAM HD422 handheld camcorder delivers on performance and mobility Sydney – 3 April, 2012: Sony introduces the full-featured yet light and compact PMW-100 handheld cam- corder. The PMW-100 joins the ever popular XDCAM HD422 line-up - making it the smallest and lightest camera in the XDCAM family. Advancement in digital imaging technology has enabled professional journalists and videographers to cover stories by using portable devices such as cell phones, DSLRs, and consumer camcorders. However, when compared to mainstream shoulder mount camcorders, there is still a significant gap in image quality, ease of editing and data management. The PMW-100 achieves the best of both worlds, by recording full broad- cast quality MPEG HD422 video within a hand-held form factor. Equipped with a newly developed 1/2.9-inch “Exmor” CMOS sensor, it delivers excellent picture perform- ance and also achieves a minimum illumination of 0.08lx. Featuring a 5.4-54mm (40-400mm in 35mm equivalent) zoom lens, the versatile PMW-100 allow users to work in virtually any production environment where mobility and flexibility is highly valued. “The PMW-100 combines exceptional picture fidelity with portability and outstanding manoeuvrability based on the proven XDCAM workflow, taking professional users to a whole new level of productivity. The development of the PMW-100 is a natural step in the progression of the XDCAM range, and is a direct re- sponse to our customers’ and long-time XDCAM users’ requests for a light and compact camera that will not only work seamlessly on its own, but also alongside other XDCAM cameras such as the acclaimed PMW-500,” said Anthony Kable, Product Manager at Sony Australia and New Zealand.