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No. 16-028E March 25, 2016

Sony Corporation announces changes to organizational and management structure

Tokyo, Japan – Corporation (“Sony” or the Company”) has been engaged in the sequential splitting out of business units across the Sony Group, in order to reinforce the competitiveness of each business, and ensure clearly attributable accountability and responsibility.

In addition to Game & Network Services, Mobile Communications, Pictures, Music and certain other Sony Group businesses that were already operating autonomously as subsidiaries, in July 2014 Sony split out its TV business, followed by its Video & Sound business in October 2015. The Company also plans to split out and establish its semiconductor business as a wholly owned subsidiary in April 2016. Sony is also exploring the split out of its Imaging Products and Solutions Sector.

Concurrently, Sony has also been proceeding to realign the platform functions that support each of its business units in order to enhance the effectiveness and efficiency of these operations. As previously announced, operations that until now have resided within Sony Corporation, including the Consumer AV Sales Platform, the Manufacturing, Logistics, Procurement, Quality and Environmental Platform for Sony’s electronics business, as well as certain cloud-based platforms and service-related businesses, will each be transferred to the related Sony Group companies. This transition is scheduled to be made sequentially from April 1 2016.

Once the splitting out of these functions has been completed, Sony Corporation will focus on the following Group headquarters functions: 1) Headquarters: Responsibility for the Sony Group’s overall strategy and governance, and oversight of their execution 2) R&D: Leadership of Sony’s differentiation and creativity through technological innovation 3) New Business: Incubation of new businesses in areas beyond Sony’s current business domains 4) Brand Design: To enhance Sony’s brand value and implement horizontal Group-wide initiatives 5) Professional Services: To support the operations of the Sony Group following the completion of the splitting out process

In conjunction with this structural realignment, certain changes will also be made to Sony’s executive assignments and system effective April 1, 2016, in order to further clarify lines of responsibility and assignments within each business and the headquarters organization.

The Company will newly appoint four executives, currently in charge of four of the Sony Group’s business segments, as “Corporate Executive Officers” of Sony Corporation. They, together with the six existing Corporate Executive Officers, will assume ultimate responsibility for the Sony Group’s management within the scope assigned to them by the

1/6 Company’s Board of Directors. Sony will also re-classify its other executives. The executives responsible for executing their assigned business operations under the oversight of the relevant Corporate Executive Officers will be named “Business Executives” of Sony Corporation, while the executives responsible for the headquarters functions assigned to them under the oversight of relevant Corporate Executive Officers will be named “Corporate Executives” of Sony Corporation.

＜Corporate Executive Officers＞ (as of April 1, 2016):

Representative Corporate Executive Officers

Kazuo Hirai President and Chief Executive Officer

Kenichiro Yoshida Executive Deputy President and Chief Financial Officer

Corporate Executive Officers (EVPs listed in order of appointment)

Tomoyuki Suzuki Executive Deputy President Officer in charge of R&D Platform In charge of Energy Business and Storage Media Business

Shiro Kambe Executive Vice President Officer in charge of Legal, Compliance, Corporate Communications, CSR and External Relations

Masashi Imamura Executive Vice President Officer in charge of Manufacturing, Logistics, Procurement, Quality & Environment In charge of Engineering Platform

Shigeki Ishizuka Executive Vice President Officer in charge of Imaging Products and Solutions Business President of Digital Imaging Group President of Professional Solutions and Services Group

Andrew House Executive Vice President (Newly appointed) Officer in charge of Game & Network Services Business President and Global CEO, Sony Interactive Entertainment LLC

Michael Lynton Executive Vice President (Newly appointed) Officer in charge of Pictures and Music Businesses CEO, Inc. Chairman & CEO, Entertainment Inc. CEO, Sony Corporation of America

Ichiro Takagi Executive Vice President (Newly appointed) Officer in charge of Home Entertainment & Sound Business and Consumer AV Sales & Marketing Representative Director and President, Sony Visual Products Inc. Representative Director and President, Sony Video & Sound Products Inc. 2/6

Hiroki Totoki Executive Vice President (Newly appointed) Officer in charge of Mobile Communications Business In charge of New Business Platform (Strategy) President & CEO, Sony Mobile Communications Inc. President and Representative Director, So-net Corporation

＜Business Executives＞ (listed in order of appointment) (as of April 1, 2016):

Katsumi Ihara Executive President and Representative Director, Inc. Chairman, Director, Insurance Co., Ltd.

Nobuki Kurita Chairman, Sony (China) Co., Ltd

Doug Morris CEO, Entertainment

Martin Bandier Chairman & CEO, Sony / ATV Music Publishing LLC

Hiroshi Kawano President and Representative Director, Sony Marketing Inc. President and Corporate Executive, Sony Marketing Japan Inc.

Masaru Tamagawa Chairman, Representative Director and Global Sales & Marketing Officer, Sony Marketing Inc.

Kunimasa Suzuki Executive Vice President, Sony Entertainment Inc.

Izumi Kawanishi Director, EVP, Product Business Group, Sony Mobile Communications Inc.

Yasuhiro Ueda President, Representative Director, Sony Semiconductor Manufacturing Corporation

Michael Fasulo President and COO, Sony Electronics Inc.

Tomoo Hagimoto President, Representative Director, Sony Life Insurance Co., Ltd.

Michinori Mizuno Representative Director and CEO, Sony Music Entertainment (Japan) Inc.

Hidehiko Teshirogi EVP, Deputy Head of Product Business Group, Sony Mobile Communications Inc. In charge of TS Business, Sony Corporation

Yoshito Ezure Representative Director and President, Sony Energy Devices Corporation

Toru Katsumoto Deputy President of Imaging Products and Solutions Sector President of Professional Products Group President of Medical Business Unit

Hideyuki Furumi EVP, Global Sales & Marketing, Sony Mobile Communications Inc. 3/6 Director, So-net Corporation

Toshihiko Ohnishi Deputy President of Professional Solutions and Services Group, Imaging Products and Solutions Sector

Terushi Shimizu Representative Director and President, Sony Semiconductor Solutions Corporation

＜Corporate Executives＞ (listed in order of appointment) (as of April 1, 2016):

Shoji Nemoto Sony Group China Representative In charge of Disc Manufacturing Business

Keiichiro Shimada In charge of Mid-to-Long Term Technology, R&D Platform In charge of Technology Policy and Relations

Fumiaki Sakai Chief Information Officer

Masayuki Hattori President of System R&D Group, R&D Platform

Teruo Hirayama President of Device & Material R&D Group, R&D Platform

Toshimoto Mitomo In charge of Intellectual Property and Mid-to-Long Term Business Development

Natsuko Takei Senior General Manager of Legal & Compliance Department

Hiroichi Kawahira President of Advanced Materials Laboratories, Device & Material R&D Group, R&D Platform

Kazushi Ambe In charge of Human Resources and General Affairs

Hiroyuki Sato In charge of Quality & Environment Deputy President of Digital Imaging Group, Imaging Products and Solutions Sector

Kazuhiko Takeda In charge of Corporate Planning & Control and Accounting Senior General Manager of Corporate Planning & Control Department

＜Group Executives to Retire＞ (as of March 31, 2016)

Nicole Seligman President, Sony Corporation of America President, Sony Entertainment Inc. Senior Legal Counsel, Sony Group

＜Organizational Structure Post-Realignment＞ (as of April 1, 2016)

1) Headquarters <"Department" level organizations>

Organization Senior General Manager

4/6 ・CEO Office Yasuhiro Ito ・Information Security Department John Scimone ・Group Human Resources Department Takeshi Shibata ・Risk and Control Department Andrew McCombie ・Finance Department Atsuko Murakami ・Corporate Planning and Control Department Kazuhiko Takeda ・Business Transformation / IS Department Fumiaki Sakai ・Corporate Communications and CSR Department Yoshinori Hashitani ・External Relations & Trade Affairs Department Yurika Kamitani ・Legal and Compliance Department Natsuko Takei ・Quality & Environmental Department Noriaki Negishi ・Board Secretariat Shiro Kambe

2) R&D Platform <"”Group” and “Department/Division" level organizations>

Organization Organization Head ・Device & Material R&D Group Teruo Hirayama ・UI Device Development Division Naoki Nagashima ・Advanced Materials Laboratories Hiroichi Kawahira ・Optomechatronics Development Division Keikichi Chiba ・System R&D Group Masayuki Hattori ・Innovative Technology Development Division Masayuki Hattori ・Application Technology Development Division Jun Maruo ・Application Platform Design Division Masato Abe ・Biomedical R&D Division Hiroaki Yada ・R&D Planning Division Kan Ebisawa

3) New Business Platform

Organization Organization Head ・New Business Creation Department Yasuhiro Ito ・TS Business Planning Office Hiroshi Saito ・harmo Business Department Hiroshi Watanabe ・Mid-to-Long Term Business Development Division Toshimoto Mitomo ・SR Business Planning Office Toshimoto Mitomo ・SE Business Office Toshimasa Mizunashi

4) Brand Design Platform

Organization Organization Head ・Creative Center Yutaka Hasegawa ・Brand Strategy Department Shigeki Mori ・UX Products & Marketing Promotion Division Midori Tomita ・Business Development Division Masato Ohno

5) Professional Services 5/6

Organization Organization Head ・Standard & Partnership Department Takashi Yamanishi ・Intellectual Property Division Sohei Suzuki ・Corporate Human Resources Division Kenichi Mochiduki ・Corporate Workplace Solutions Department Shigeru Hiromatsu ・Corporate Executive Office Kumie Tanaka ・UX Planning and Operation Division Tomokazu Tajima ・Cloud & Service Application DevOps Division Hisashi Tamai ・Sony DADC Group Planning & Control Department Kazuyuki Nakatani ・Global Accounting Division Hirotoshi Korenaga

Inquiries Sony Corporation Corporate Communications & CSR Department TEL 03-6748-2200 FAX 03-6748-2061

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