COLOR IN GRAPHIC DESIGN Color terminology in graphic design COMPUTER COLOR ART & DESIGN BASICS COLOR - DEFINED 2
FOR ON SCREEN RGB
FOR PRINT PANTONE - SPOT COLOR CYMK - PROCESS COLOR COMPUTER COLOR ART & DESIGN BASICS RGB COLOR
Video, TV, Web
Photographic and Graphic Images COMPUTER COLOR ART & DESIGN BASICS SPOT COLOR 4
Pantone Matching System 1/2/3 “Spot” Color Designs Solid & Tints of a Color
Print Design Graphic Style Limited budget COMPUTER COLOR ART & DESIGN BASICS PROCESS COLOR
CYMK or process color cyan yellow magenta black
Print Design Full Color Images More Expensive and Technically Demanding COMPUTER COLOR ART & DESIGN BASICS SPOT-CYMK COMPARED 6
SPOT CYMK COLOR
Halftone screens COMPUTER COLOR ART & DESIGN BASICS COLOR HUE 7
PRIMARY COLORS YELLOW used to make all colors YELLOW Orange Green BLUE RED SECONDARY COLORS created by mixing RED BLUE adjacent primary colors Orange Green Violet Violet COMPUTER COLOR ART & DESIGN BASICS COLOR VALUE 8
Lightness or darkness of a color Y O All colors have value G R B Contrast of color V against background is important consideration COMPUTER COLOR ART & DESIGN BASICS COLOR TEMPERATURE 9
COOL green to violet calmer, subdued COMPUTER COLOR ART & DESIGN BASICS COLOR TEMPERATURE 10
WARM yellow to red energy, intensity COMPUTER COLOR ART & DESIGN BASICS COMPLIMENTARY COLOR 11
YELLOW Opposites on color wheel Orange Green Make lively compositions Balance or complement each other RED BLUE Provide emphasis through contrast
Violet COMPUTER COLOR ART & DESIGN BASICS ANALOGOUS COLOR 12
YELLOW Touching or close on the color wheel
Orange Green Provide unity through similarity Provide some emphasis through limited contrast RED BLUE
Violet COMPUTER COLOR ART & DESIGN BASICS MONOCHROMATIC COLOR 13
Values of a single color Provide unity through similarity Provide emphasis through contrast COMPUTER COLOR ART & DESIGN BASICS ADDITIVE COLOR 14
RGB Video and TV monitors Adding light beams
All colors = white COMPUTER COLOR ART & DESIGN BASICS SUBTRACTIVE COLOR 15 ALSO KNOWN AS REFLECTIVE COLOR
CYMK/PANTONE Printed material
All colors = black COMPUTER COLOR ART & DESIGN BASICS COLOR GAMUT 16
SET OF COLORS FOR GIVEN COLOR MODEL - RGB COMPUTER COLOR ART & DESIGN BASICS COLOR GAMUT 17
SET OF COLORS FOR GIVEN COLOR MODEL - RGB - CYMK
OUT OF GAMUT COLOR Not reproducible