79385 AMA Conference Cover:Mppcover2
79385_AMA_conference Cover:MPPCover2 4/17/08 4:53 PM Page 1 2008 MARKETING and 2008 PUBLIC POLICY Conference Proceedings MARKETING VOLUME 18 and EDITORS PUBLIC POLICY John Kozup Charles R. Taylor Ronald Paul Hill Conference Proceedings May 29–May 31, 2008 Loews Hotel Philadelphia, Pennsylvania VOLUME 18 Life, Liberty, and the Pursuit of Sound Policy: Research at the Birthplace of Our Democracy Marketing and Public Policy Conference Proceedings 2008 “Life, Liberty, and the Pursuit of Sound Policy: Research at the Birthplace of Our Democracy” May 29–31, 2008 Loews Hotel Philadelphia, Pennsylvannia Editors: John Kozup Charles R. Taylor Ronald Paul Hill Volume 18 311 South Wacker Drive, Suite 58 • Chicago, Illinois 60606 PROGRAM COMMITTEE Natalie Adkins, Creighton University Gregory T. Gundlach, University of North Florida Kathryn Aikin, Food and Drug Administration Jane Hoek, Massey University Alan Andreasen, Georgetown University Jeanne Hogarth, Federal Reserve Board J. Craig Andrews, Marquette University Pauline Ippolito, Federal Trade Commission Lauren Block, Baruch College/CUNY Alan Levy, Food and Drug Administration Paul N. Bloom, Duke University Ingrid M. Martin, California State Univ. Long Beach Scot Burton, University of Arkansas Rob Mayer, University of Utah Jack Calfee, American Enterprise Institute Michael Mazis, American University Les Carlson, Clemson University Julie Ozanne, Virginia Polytechnic Institute Mary Culnan, Bentley College Janis K. Pappalardo, Federal Trade Commission Pam Scholder Ellen, Georgia State University Connie Pechman, University of California, Irvine Gary Ford, American University Ross Petty, Babson College Copyright © 2008, American Marketing Association Printed in the United States of America Composition by Marie Steinhoff, Southeast Missouri State University Cover design by Jeanne Nemcek ISBN: 0-87757-332-8 All rights reserved.
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