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Innovative Data Driven Print & Visual Communications your handy guide to print jargon 319890_iDG.qxd:iDG print_jargon 17/4/15 09:28 Page 2 A-Z of some of the stuff we print. Can’t find what you want on the list? Give us a call on 01482 652323. We like a challenge! Address Labels Folders Pallet Wraps Annual Reports Forms Pension Statements Application Forms Free Standing Display Units Perimeter Graphics Asset labels Gift Tags Plastic Wallets Banners Gondola End Panels Point of Sale Banner Stands Guides Postcards Barcode Labels Handbooks Posters Booklets Hanging Signs Price Tickets Bookmarks Header Cards Printed Envelopes Bottle Collars Inserts Programmes Brochures Invitations Prospectuses Building Wraps Island Headers Rent Statements Bus Stops Labels Reports Business Cards Lamp Post Banners Roundels Calendars Lanyards Shelf Barkers Car Park Permits Leaflets Shelf Edge Strips Catalogues Letterheads Stationery CD Wallets Luggage Tags Stickers Certificates Magazines Tabbed Dividers Compliment Slips Mailers Vinyl Banners Conference Guides Menus Wallpaper Counter Units Mug Boxes Wall Planners Desk Pads Name Badges Wobblers Diaries NCR Sets Window Graphics Direct Debit Mandates Newsletters Window Posters Direct Mail Note Books Writing Pads Event Guides Order Forms Z-Cards Exhibition Stands Pads 319890_iDG.qxd:iDG print_jargon 17/4/15 09:28 Page 3 A ‘A’ Series ISO (International Standards Organisation) European paper size standard. The most common of which is the 'A' series, which includes A4 the usual letterhead size. (The C series is for envelopes - a C4 envelope being ideal for holding an A4 sheet). The aspect ratio of ISO paper sheets is 1 to 1.414. This means that if you cut a sheet into halves they will be the same proportion as the original. In other words a sheet of A3, when cut in half, will give two sheets of A4. All A size papers have the same proportions. The largest sheet in this series is A0 which is 841mm x 1189mm and just happens to be one square metre in area (ISO paper sizes are rounded to the nearest millimetre). There are also B size papers, C size envelopes, and the larger RA and SRA paper sizes, which provide for grip, trim, and bleed, and allow printers to print oversize sheets that can be trimmed to 'A' size for commercial use. A0 = 841 x 1189mm A1 = 594 x 841mm A2 = 420 x 594mm A3 = 297 x 420mm A4 = 210 x 297mm A5 = 148 x 210mm A6 = 105 x 148mm A7 = 74 x 105mm n.b. sizes shown denote landscape configuration. ABC (Audit Bureau Independent organization which audits circulation data of periodicals, of Circulations) exclusively for member publications. A-Board A sign whose two sides lean together at the top, forming an A, typically used on pavements. Abrasion The degree to which a label surface, including printing and protective Resistance coatings, is able to resist rubbing or wearing away by friction. Absolute The intent is to maintain colour accuracy at the expense of preserving Colourimetric relationships between colours. Used for company logos and where a specific colour must be reproduced as closely as possible. It leaves colours that fall inside the destination gamut unchanged, but out of gamut colours are clipped. Absorbency The extent to which a paper will take up and hold a liquid. Absorption The first stage of drying of an ink when printed. Accordian Folds Typically accordian folds are simple zig-zag folds with 6-panels and two parallel folds that go in opposite directions. Each panel of the accordian fold is about the same size. Variations include half-accordian folds, where one panel is half the size of the other two, and engineering folds, where one panel is twice the size of the other two. Eight and 10-page accordian folds are also common. Also Known As: z fold and zig-zag. 319890_iDG.qxd:iDG print_jargon 17/4/15 09:28 Page 4 Account As a client-focused organisation, imageData Group has built a contact Management structure for accounts designed to facilitate effective two-way communication. Each client is allocated its own account management team headed by a Senior Account Manager. The account management hierarchy is typically: Senior Account Manager (overall strategic responsibility for the account); Account Manager(s) (ensure the smooth running of day-to-day operations); Senior Account Executive(s) (office support to Senior Account Manager and Account Manager); Account Executive(s) (administrative duties for the team). Acetate (1) A plastic synthesised from cellulose dissolved in acetic acid which exhibits rigidity, dimensional stability and ink receptivity. (2) Transparent or matt films, sometimes used for label stocks. Achromatic Colour correction system, used in conjunction with a colour scanner, that removes a degree of extraneous colour. Acid Free Paper Paper made from pulp containing little or no acid (neutral 7.0 pH) so it resists deterioration from age. Examples: Acid free paper is commonly used for fine art prints and limited edition printing, as well as permanent records where contact with paper acidity could harm the documents. Also Known As: alkaline paper, archival paper, neutral pH paper, permanent paper, and thesis paper. Acrobat A commercial program from Adobe for creating and editing PDF files. Acrobat Reader Free program from Adobe, used for displaying and printing PDF files. Creating and editing PDFs requires commercial programs such as Acrobat Distiller and Acrobat Exchange. Acrylic A rigid thermoplastic sign material available in transparent, translucent, and opaque appearances. Acrylic sheet can be clear or produced in a variety of colour tones. Acrylic that is manufactured by pouring a molten compound into a thin compartment and curing it under heat and pressure is said to be cell cast. Acrylic manufactured by casting a liquid compound between moving stainless steel plates that exert heat and pressure is said to be continuous cast. Acrylic Adhesive Pressure sensitive (PS) adhesive based on high-strength, acrylic polymers. Can be coated as a solvent or emulsion system. Added Value The increase in worth of a product or service as a result of a particular activity. Addendum Additional material normally printed at the start of main text. Additive Colour This is the method of producing colour used by all colour computer monitors, televisions, and projection systems. The three additive colour primaries, red, green, blue, (RGB) are used in combination (added together) to create the colours we see. Adhesion A measurement of the force required to remove a label from a substrate. Several test methods normally characterize this force at various time intervals after application to various substrates. 319890_iDG.qxd:iDG print_jargon 17/4/15 09:28 Page 5 Adhesive Binding Type of thread-less binding in which the leaves of a book are held together at the binding edge by glue or synthetic adhesive. Also see perfect binding and PUR binding. Adhesive, An adhesive that will enable a PS label to adhere when applied to Cold refrigerated frozen substrates, generally + 35 degrees F or colder. Temperature Adhesive Failure A partial or total lifting of the label from the substrate. Adhesive, An adhesive that will enable a PS label to withstand sustained elevated High Temperature temperature (+200 degrees F or higher). Adhesive, A PS adhesive characterized by having relatively high ultimate adhesion. Permanent The label either cannot be removed intact or requires a great deal of force to be removed. Adhesive, A type of adhesive, which in a dry form is aggressively tacky at room Pressure temperature. It has the capability of promoting a bond to dissimilar Sensitive (PS) surfaces on contact, with pressure. Adhesive, A PS adhesive characterized by low ultimate adhesion. The label can be Removable removed from most substrates without damaging the surface or leaving a residue surface or leaving a residue or stain. Adhesive The adhesive remaining behind on a substrate when a PS label is Residue removed. Also Known As: adhesive deposit and adhesive transfer. ADSL Technology that allows data to be transmitted over copper pair telephone (Asymmetric Digital lines at up to 8 Mbps. The technology allows internet access and Subscriber Line) telephony services to be available simultaneously. Against the Grain At right angles to the grain direction of the paper being used, as compared to with the grain. Also Known As: across the grain and cross grain. Also see grain direction. Air An amount of white space in a layout. Airbrush Pen-shaped tool that sprays a fine mist of ink or paint to retouch photos and create continuous-tone illustrations. Aliasing In sound and image generation, aliasing is the generation of a false (alias) frequency along with the correct one when doing frequency sampling. For images, this produces a jagged edge, or stair-step effect. For sound, it produces a buzz. Align To line up typeset or other graphic material as specified, using a base or vertical line as the reference point. Also Known As: alignment. Alteration Any change made by the customer after copy or artwork has been given to the printer. The change could be in copy, specifications or both. Also Known As: author alteration, AA, author’s corrections, AC, and customer alteration. Ambient Normal fluctuating temperatures in an environment which are not closely Temperature controlled, e.g. in a typical warehouse, boxcar, office building, etc. 319890_iDG.qxd:iDG print_jargon 17/4/15 09:28 Page 6 Anodized Plate An offset printing plate having a treated surface in order to reduce wear for extended use. Antialiasing The smoothing of the image or sound roughness caused by aliasing. With images, approaches include adjusting pixel positions or setting pixel intensities so that there is a more gradual transition between the colour of a line and the background colour. This results in a smoother, more blended transition between the edge of two areas rather than a distinctly jagged appearance.
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