The Role of Analytics in Evidence Based Decision Making
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THE ROLE OF ANALYTICS IN EVIDENCE- BASED DECISION MAKING STEVE BENNETT, PH.D. Copyright © 2015, SAS Institute Inc. All rights reserved. PROSPECT THEORY (1979) Expected Utility Theory: Decision alternative A: 80% chance of having a 1,000 AED outcome Decision alternative B: 40% chance of having a 2,000 AED outcome Expected Value [A]: 80% X 1,000 = 800 AED Expected Value [B]: 40% X 2,000 = 800 AED Copyright © 2015, SAS Institute Inc. All rights reserved. PROSPECT THEORY (1979) Choose A or B: A: 80% to win 10,000 AED B: 7,000 AED for certain Choose A or B: A: 80% to lose 10,000 AED (20% chance of losing nothing) B: lose 7,000 AED for certain Copyright © 2015, SAS Institute Inc. All rights reserved. FREQUENCY AND RISK PERCEPTION (1979) Copyright © 2015, SAS Institute Inc. All rights reserved. BIASES IN JUDGMENT Availability Bias Overconfidence Anchoring Bias Confirmation Bias Conservatism Bias Information Bias Outcome Bias Survivorship Bias Copyright © 2015, SAS Institute Inc. All rights reserved. Copyright © 2015, SAS Institute Inc. All rights reserved. Analytics is the scientific process of transforming data into insights for decision making. Copyright © 2015, SAS Institute Inc. All rights reserved. Copyright © 2015, SAS Institute Inc. All rights reserved. Copyright © 2015, SAS Institute Inc. All rights reserved. Copyright © 2015, SAS Institute Inc. All rights reserved. “The U.S. government has access to a vast amount of information…. the storehouse is immense…But the U.S. government has a weak system for processing and using what it has.” “The system was blinking red during the summer of 2001 – but no one connected the case in his or her inbox to the threat reports …no one looked at the bigger picture, no analysis foresaw the lightning that could connect the thundercloud to the ground.” Copyright © 2015, SAS Institute Inc. All rights reserved. Event Trees and Risk Assessment 13 Copyright © 2015, SAS Institute Inc. All rights reserved. Event Trees and Risk Assessment 14 Copyright © 2015, SAS Institute Inc. All rights reserved. Integrated Novel Disease Biosurveillance Poison Control Social Media ED Hospital/Lab Open-source news/media 911 EMS Infected Event mitigation due to action facilitated by early warning 16 Time Poison Control Social Media ED Hospital/Lab Open-source news/media 911 EMS Infected Event mitigation due to action facilitated by early warning 17 Time 18 19 20 Street-level view of EMS activity in Charleston County, SC SMARTT data (hospital bed availability by department) Box chart of Charleston County EMS run counts per day of the week Pins represent (over 365 days) EMS runs Charleston County EMS TAP trends by syndrome over 21 time Charleston County GI TAP alert on 6/30/2013 22 Social Media Analytics 23 Social Media Analytics • ~85% correct • No apparent decrease over time • Not much difference over labelers ) t Random Forest Class (Yp) Y -1 0 1 -1 0 191 97 0 0 17086 1554 1 0 1696 3376 Human Class ( Class Human Pr{Yp= 1|Yt = 0} = 0.083 Type 1 Error (false positive) Person Tweets Labelled Classifier Performance 6000 83.78% Pr{Yp= 0|Yt = 1} = 0.334 Type 2 Error (false negative) AR DM 6000 86.53% Pr{Yt=1} = 0.214 Proportion Sick EH 6000 84.92% Proportion Not_Sick Pr{Yt=0} = 0.786 PS 6000 85.80% Prob Error = Pr{Yt=1}Pr{Yp=0|Yt=1} + Pr{Yt=0} Pr{Yp=1|Yt=0} = 0.136 Be an integrator – gather and align the data and information that you have Be curious – seek new data sources both directly and indirectly related to your decision space Be open – accept that conventional wisdom might be challenged when evidence and insights begin to emerge Be patient – Analytics as a component of evidence- based decision making requires organizational and Copyright © 2015,cultural SAS Institute Inc. All rights reserved. change, as well as technological.