Running head: FRENCH POLITICAL SATIRE AND YOUNG PEOPLE ATTITUDES Does Le Petit Journal rime with cynical? The Effect of Political Satire on Young French People's Attitudes towards Politicians, Politics and the Media Fanny Chays (10583777) University of Amsterdam Supervised by dr. Judith Möller June 26th, 2014 Master's Thesis Graduate School of Communication Master's programme Communication Science Author Note Fanny Chays, Communication Science (Erasmus Mundus Journalism, Media & Globalization), Graduate School of Communication, University of Amsterdam. Correspondence concerning this should be addressed to Fanny Chays,
[email protected] Running head: FRENCH POLITICAL SATIRE AND YOUNG PEOPLE ATTITUDES Abstract This study investigates the effect of the popular political satire TV show Le Petit Journal on young French people's attitude towards politicians, politics and the traditional media. Using a two-group, post-test only online experiment (n = 193), we found that participants exposed to the critical content of Le Petit Journal rated politicians featured in the show more negatively, regardless of their political affinities. We also found that Le Petit Journal has an indirect effect on young people's levels of political cynicism: the cynical outlook towards the political world offered by the show only significantly affected participants from the right-wing party. Contradicting the argument that satirical content would increase distrustful attitudes towards the traditional news media, this study shows that exposure to jokes about mainstream journalists and serious journalism in Le Petit Journal actually makes young people less skeptical towards the traditional news media. Therefore, our findings suggest that political satire might have less detrimental effect on young audiences than feared.