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Marks of Excellence: the History and Taxonomy of Trademarks Free FREE MARKS OF EXCELLENCE: THE HISTORY AND TAXONOMY OF TRADEMARKS PDF Per Mollerup | 296 pages | 14 May 2013 | Phaidon Press Ltd | 9780714864747 | English | London, United Kingdom Per Mollerup - Wikipedia Per Mollerup 20 February is a Danish designeracademicand author. He coined the term Marks of Excellence: The History and Taxonomy of Trademarks. Mollerup was born in NakskovDenmark on 20 February Mollerup was the editor and publisher of Mobilia Design Magazine from to Subsequently, he edited and published Tools Design Journal from to Inhe founded Designlab and served as its principal till Mollerup designed the visual profile and wayshowing for several public services and private companies. He designed visual profile and wayshowing for Copenhagen Airport in followed by design for Oslo Airport inStockholm Arlanda Airport inand Arlanda Expressairport train service in In Mollerup and Designlab designed the visual profile and wayshowing for Metro Copenhagen. Other design in the public sphere included hospitals and museums in Denmark and abroad. Designlab was awarded the Danish Design Award nine times. From Mollerup led changing groups of international experts preparing proposals for national design policies for EstoniaLatviaand Lithuania Inhe joined the Swinburne University Marks of Excellence: The History and Taxonomy of Trademarks Technology, where he currently serves as professor of communication. He published a revised and expanded version of his book Marks of Excellence: The Development and Taxonomy of Trademarks in In Mollerup published Pretense Design: Surface over Substancein which he named and described design that appears to be something which it not is. Also inin Dansk Design: Ganske enkelt Danish Design: Simply Mollerup described how simplicity and functionalism have marked modern Danish design. From Wikipedia, the free encyclopedia. This article lacks ISBNs for the books listed in it. Please make it easier to conduct research by listing ISBNs. June NakskovDenmark. Namespaces Article Talk. Views Read Edit View history. Help Learn to edit Community portal Recent changes Upload file. Download as PDF Printable version. Wikimedia Commons. Dansk Suomi Edit links. Aarhus University Lund University. Marks of Excellence: The History and Taxonomy of Trademarks – Counter-Print Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Preview — Marks of Excellence by Per Mollerup. Marks of Excellence by Per Mollerup. This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. Get A Copy. Paperbackpages. Published March 18th by Phaidon Press first published More Details Original Title. Other Editions 2. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Marks of Excellenceplease sign up. Lists with This Book. Community Reviews. Showing Average rating 4. Rating details. More filters. Sort order. Start your review of Marks of Excellence. Apr 25, Ania Gaska rated it liked it Shelves: design. It feels more like a catalog or a very large magazine rather than a book, I found more use in looking through the images than from the text. Jul 01, Vincent Sargenti rated it it Marks of Excellence: The History and Taxonomy of Trademarks amazing. A beautifully printed hardbound edition with an incredible depth of information on the branding of planet earth throughout recent history. Nov 29, Marks of Excellence: The History and Taxonomy of Trademarks rated it liked it. Honestly, the imagery and layout of this book are amazing - the content, however, is not. A lot of it is very confusing - that is, Per Mollerup is kind enough to quote philosophers who went so far as to create Marks of Excellence: The History and Taxonomy of Trademarks own words for things that were better just explained and as far as I can tell, have not ever entered common linguistic usage. The author uses said words willy-nilly, as if we should all just magically be Marks of Excellence: The History and Taxonomy of Trademarks to know of what he speaks. It's a very good visual reference, but the lack Honestly, the imagery and layout of this book are amazing - the content, however, is not. Great book highlighting some of the best logo designs in history. I still refer to this book for inspiration and as a reminder that some of the most striking and memorable trademarks are the simplest. Jul 16, Marks of Excellence: The History and Taxonomy of Trademarks Johnson rated it really liked it. Had previous posted a review about a different book here by mistake. Sep 10, Patrik Berg rated it it was amazing. A must-have about Marks of Excellence: The History and Taxonomy of Trademarks. Aug 20, R. Friend rated it really liked it Shelves: designlogos. Impressive offering from Phaidon covering a broad range of international logos. Sarah rated it liked it Aug 12, Matthew Holman rated it really liked it Apr 10, Angelina Loureiro rated it really liked it Mar 15, Ciarah Wilkins rated it it was amazing Aug 11, David Airey rated it really liked it Mar 30, Intouch Sophark rated it liked it Jun 30, Zuzanna Zamorska rated it it was amazing Oct 12, Andrew rated it liked it Aug 18, Justin Rostad rated it really liked it Apr 11, Charmaine rated it it was amazing Dec 07, Marats rated it it was amazing Oct 18, Paula Anderson rated it it was amazing Aug 20, Selise I rated it it was amazing Dec 08, Valentine Obasuyi rated it really liked it Apr 04, Doreen toutikian rated it liked it Jan 05, Mauricio rated it it was amazing Sep 05, David Smith rated it liked it Jul 03, Evan Atherton rated it really liked it Mar 03, Neil Heinrich rated it really liked it Dec 14, Apriana Alifa rated it really liked it Apr 06, Richard Burr rated it it was amazing Jul 17, Cristian rated it really liked it Jul 31, There are no discussion topics on this book yet. Readers also enjoyed. About Per Mollerup. Per Mollerup. Books by Per Mollerup. Related Articles. If you haven't heard of record-smashing singer and songwriter Mariah Carey, is there any hope for you? Read more Trivia About Marks of Excellence. No trivia or quizzes yet. Quotes from Marks of Excellence. Welcome back. Just a moment while we sign you in to your Goodreads account. Marks of Excellence by Per Mollerup Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses beautifully complemented by daringly cropped and crisply Marks of Excellence: The History and Taxonomy of Trademarks images. Pictures of this quality and interest would steal the show in most volumes, but the text stands up well to the challenge of images that gain force because of the familiarity of their subjects corporate trademarksand the unusual sense that the book's context lends to them. Marks of Excellence is a worthwhile exploration at the modern language of ownership. This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book Marks of Excellence: The History and Taxonomy of Trademarks its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. Per Mollerup is the founder of Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity. Convert currency. Add to Basket. Book Description Phaidon Press. Condition: new. Seller Inventory think More information about this seller Contact this seller. Book Description Condition: New. Seller Inventory S Book Description Phaidon Press, Condition: Neu. Seller Inventory INF Mollerup, Per. Publisher: Phaidon Press This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Synopsis About this title Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age.
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