Marks of Excellence: the History and Taxonomy of Trademarks Free Download

MARKS OF EXCELLENCE: THE HISTORY AND TAXONOMY OF TRADEMARKS FREE DOWNLOAD

Refresh and try again. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. A beautifully printed hardbound edition with an incredible depth of information on the branding of planet earth throughout recent history. Download as PDF Printable version. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. Sort order. From Wikipedia, the free encyclopedia. Doreen toutikian rated it liked it Jan 05, Had previous posted a review about a different book here by mistake. Wikimedia Commons. This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. Firstly the text is regularly punctuated with opulent full-bleed spread More filters. Start your review of Marks of Excellence. From Mollerup led changing groups of international experts preparing proposals for Marks of Excellence: The History and Taxonomy of Trademarks design policies for EstoniaLatviaand Lithuania Dansk Suomi Edit links. NakskovDenmark. Read more Nov 29, Amanda rated it liked it. Intouch Sophark rated it liked it Jun 30, The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. From the Publisher : This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. Average rating 4. If you haven't heard of record-smashing singer and songwriter Mariah Carey, is there any hope for you? It's a very good visual reference, but the lack Honestly, the imagery and layout of this book are amazing - the content, however, is not. Published by Phaidon Press This takes us beyond mere recognition or subjective response to a formalized level in which we may sort the 'letter marks' in a logo into a number of categories Community Reviews. Seller Inventory think A monumental volume with respect to the sphere of graphic design, this book is Marks of Excellence: The History and Taxonomy of Trademarks as absorbing for anyone interested in any aspect of visual communication. In Mollerup and Designlab designed the visual profile and wayshowing for Metro Copenhagen. Sarah rated it liked it Aug 12, Mauricio rated it it was amazing Sep 05, Other Editions 2. Friend rated it really liked it Shelves: designlogos. This article lacks ISBNs for the books listed in it. About Per Mollerup. Marks of Excellence reflects this dedication to combining deep theory with surface beauty. Zuzanna Zamorska rated it it was amazing Oct 12, He designed visual profile and wayshowing for Copenhagen Airport in followed by design for Oslo Airport inStockholm Arlanda Airport inand Arlanda Expressairport Marks of Excellence: The History and Taxonomy of Trademarks service in The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. Aarhus University Lund University. There are no discussion topics on this book yet. Error rating book. The illustrations are presented in two ways. Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. Buy New Learn more about this copy. Book Description Phaidon Press. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. Open Preview See a Problem? Marks of Excellence is a worthwhile exploration at the modern language of ownership. Help Learn to edit Community portal Recent changes Upload file. This index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. Mollerup was born in NakskovDenmark on 20 February Details if other :. Just a moment while we sign you in to Marks of Excellence: The History and Taxonomy of Trademarks Goodreads account. Books by Per Mollerup. Paula Anderson rated it it was amazing Aug 20, Preview — Marks of Excellence by Per Mollerup. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. Evan Atherton rated it really liked it Mar 03, Cristian rated it really liked it Jul 31, Published by Phaidon Press. Contact About. Per Mollerup is the founder of Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity. More Details The book may be used by students as an introduction to communication theory and Marks of Excellence: The History and Taxonomy of Trademarks a good example of the application of such theories to graphic design practice. In this work, Mollerup undertakes a exhaustive exploration of the trademark--its roots in heraldry, potter's marks and monograms--and includes discussions of corporate identity and design and a classification section, followed by an illustrated alphabetical index.