September 14, 2017 East Railway Company JR EAST VIEW Travel Service Co., ltd.

We’re expanding our product line-up to the Tohoku Area for overseas visitors to Japan! The East Japan Railway Company (JR East) and JR EAST VIEW Travel Service Co., ltd. (VTS) offer multi-faceted "Flight + JR" travel products aimed at overseas visitors to Japan in collaboration with international airlines. We’re excited to announce the launch of new products for visitors to the Tohoku area from China. In addition to international airlines, we are also cooperating with the Beijing JPYOO International Travel Co., Ltd. (the local Chinese subsidiary of ET Mobile Japan Co., Ltd., written as JPYOO Travel Co. below) with whom VTS is in a business partnership. Together we have worked on the establishment and sale of these products in order to increase inbound demand to the Tohoku area.

1. Tohoku/Yamagata excursion products in cooperation with Since August 2016, we have offered the "Eastern Japan Rail Days /Tokyo Rail Free Plan" in cooperation with JPYOO Travel Co. as a joint product with Air China. It is a specially priced travel product that allows for an excursion between Tohoku and Tokyo with as a gateway using trains such as the Tohoku . At this time, we would like to launch the "Eastern Japan Tokyo Rail Days Yamagata/Tokyo Rail Free Plan" with the addition of discount lodging within in cooperation with Yamagata’s "Promotion Project Cooperated with Sendai ."

Yamagata Prefecture’s "Promotion Project Cooperated with Sendai International Airport" A project by Yamagata Prefecture in cooperation with Sendai International Airport, the gateway to Yamagata for inbound travelers. The project, targeting passengers on international flights arriving and departing from Sendai International Airport, establishes a route inviting inbound visitors to Yamagata Prefecture from the airport.

■On Sale: Friday, September 15, 2017 ■Set Period: Sunday, October 1 to Sunday, December 31, 2017 ■Number of Tickets: First 100 persons (minimum number of participants: 2 people) ■Product Details: Travel product sold by JPYOO Travel Co. including the "Eastern Japan Tokyo Rail Days Sendai/Tokyo Rail Free Plan" on sale now (international air ticket + rail pass + accommodation) + accommodation within Yamagata Prefecture

Product Name: Eastern Japan Tokyo Rail Days Yamagata/Tokyo Rail Free Plan ((1)＋(2)) (1) "Eastern Japan Tokyo Rail Days Sendai/Tokyo Rail Free Plan" product contents Sendai Airport ●International air ticket (Air China) *Reverse course is also available Beijing/Shanghai [Departing Beijing] Beijing→Sendai, Haneda/Narita→Beijing [Departing Shanghai] Shanghai→Sendai, Narita →Shanghai ●Rail Pass: JR EAST PASS (Tohoku area) ●Accommodation: 1 or more nights in Tokyo/Sendai hotels/Japanese inns (2) Accommodation within Yamagata Prefecture Narita Airport ●1 night in a Yamagata Prefecture hotel/Japanese inn *Local travel product: TOHOKU BUFFET (approx. 50 courses available to Tokyo Station enjoy sightseeing, food, and first-hand experiences) can be combined with your trip *The reverse of the above course is also on sale *Free Wi-Fi router rentals and concierge services are available for use

Concierge service: JPYOO Travel Co. concierge staff will implement support and guide services for travelers to Japan during their visit utilizing the messaging service WeChat

販売価格（例） 17,274 元（約 63,900 円）

*函館 in 10/2、成田 out 10/7 の場合 （通常価格約 72,200 円） [Reference 1] Frequency of Air China flights between Beijing and Shanghai and the Sendai, Haneda, and Narita zones (as of September 1, 2017) ＜From China to Japan＞ Beijing (Capital) → Sendai [2 flights per week] Shanghai (Pudong) → Sendai [2 flights per week] Beijing (Capital) → Haneda [Every day: 4 flights per day] Shanghai (Pudong) → Narita [Every day: 3 flights per day] Beijing (Capital) → Narita [Every day: 1 flight per day] ＜From Japan to China＞ Sendai → Beijing (Capital) [2 flights per week] Sendai → Shanghai (Pudong) [2 flights per week] Haneda → Beijing (Capital) [Every day: 4 flights per day] Narita → Shanghai (Pudong) [Every day: 3 flights per day] Narita → Beijing (Capital) [Every day: 1 flight per day]

[Reference 2] Overview of Air China (as of September 1, 2017) Representative: Song Zhiyong Hub airports: Beijing, Shanghai, Chengdu Established: 1988 Countries serviced: 176 cities in 41 countries Japanese cities serviced: Sendai, Haneda, Narita, Osaka, Nagoya, Fukuoka, Hiroshima, Sapporo, Okinawa 2. Tohoku excursion products departing from Shanghai in cooperation with In cooperation with Japan Airlines and JPYOO Travel Co., we are launching a travel product for visitors to Japan using flights departing from Shanghai (Pudong Airport) that combines Tohoku/Tokyo area rail excursions, hotels, and local travel products.

■On Sale: Monday, September 18, 2017 ■Set Period: Wednesday, October 4 to Sunday, December 31, 2017 ■Minimum Number of Participants: 2 people ■Product Details: "Air Ticket + Rail Pass + Accommodation" travel products sold by JPYOO Travel Co.

Product Name: JAL East Rail Entry Lux Custom Tour Shin- Station ●International Air Ticket: Shanghai (Pudong Airport) ⇔ Haneda/Narita/Kansai Airport (Domestic transfers to the Tohoku area are also available) Airport ●Rail Pass: JR EAST PASS (Tohoku area) Shanghai Sendai Airport ●Accommodation: 2 or more nights at Tohoku/Tokyo hotels (chosen from

approx. 30 facilities) Sendai Station

*Local travel product: TOHOKU BUFFET (approx. 50 courses available to

enjoy sightseeing, food, and first-hand experiences) can be combined with

your trip Haneda Airport *Free concierge services are available Kansai Airport Narita Airport

Tokyo Station

[Reference 3] Frequency of Japan Airlines flights between Shanghai and the Haneda, Narita, and Kansai zones

(as of September 1, 2017)

＜From* Shanghai to Japan＞ Shanghai (Pudong) → Haneda [Every day: 1 flight per day] Shanghai (Pudong) → Narita [Every day: 2 flights per day] Shanghai (Pudong) → Kansai [Every day: 2 flights per day] ＜From Japan to Shanghai＞

Haneda → Shanghai (Pudong) [Every day: 1 flight per day] Narita → Shanghai (Pudong) [Every day: 2 flights per day] Kansai → Shanghai (Pudong) [Every day: 2 flights per day]