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About the Contributors

Jan Kreft is an Associate Professor at Jagiellonian University in Kra- kow. Faculty of and Social Communication. Member of The European Media Management Association. Editor-in-chief of “Journal of Media Management”, Jagiellonian University. Author about 100 publications covering various issues in terms of: new media management.

Sylwia Kuczamer-Kłopotowska is Doctor of in Management Science, Master of Management at the University of Gdansk. Completed also postgraduate studies in banking, finance and foreign trade. Assistant Professor in Marketing Department at the Faculty of Management at the University of Gdansk. For many years professionally practised marketing of financial services in banking sector. Author of several scientific and industry publications, mainly in the field of new media, modern forms of marketing communications, social media and financial services marketing. Member of Polish Scientific Marketing Association, Polish Communication Associa- tion and Pomeranian Scientific Institute. The key areas of scientific interest include in particular: marketing communications, new media, social media, advertising, marketing research and marketing of financial services.

Anna Kalinowska-Żeleźnik, PhD, (Doctor of Humanities in Political Science from the Faculty of Social Sciences of the University of Gdansk, Poland) is an Assistant Professor at the Faculty of Social Sciences of Uni- versity of Gdańsk. In her research work she deals with the analysis of tools and techniques used in social communication and marketing communication, About the Contributors

with particular emphasis on new media and eventing, as well as business tourism. She is the author of over 40 scientific and industry publications and a member of Polish Communication Association, Polish Political Science Association and Polish Association for European Studies.

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Ali Aycı is a marketing specialist and SME expert. He has a Ph.D degree on . He has been working at SME Development Or- ganisation of Turkey(KOSGEB) for 15 years. His current areas of research interest include marketing communication, immigrant and trade fairs.

Marzena Barańska is employed at the Institute of Culture of the Jagiel- lonian University in Krakow. For many years, the subject of research has been the issue of legal and ethical boundaries of advertising, instrumentalisation of value in advertising messages, sponsorship activities, product placement. Author of many publications, winner of the award granted by the National Broadcasting Council from the publication policy of limiting advertising in Polish television.

Monika Boguszewicz-Kreft (post- degree of Economic Sciences in Management - ) is an Associate Professor at Faculty of Finance and Management and Head of Marketing Department, WSB University in Gdańsk (Poland), where she delivers courses on Marketing. Her current areas of research interest include Marketing of Services, Experience Marketing, Marketing Communications and Medical Tourism.

Barbara Cyrek is a PhD student at the Faculty of Management and Social Communication at the Jagiellonian University, graduate of the Faculty of Humanities at the AGH University of Science and Technology in Kraków.

313 About the Contributors

Monika Hapek is a PhD student at the Institute of Culture (Department of Management, Economics of Media and Advertising) at the Jagiellonian University. Graduate of culture and media management, advertising manage- ment specialty (2016) and Ukrainian studies (2014). Current research interests focus on issues related to the management of new media.

Konrad Knoch holds a PhD in Historical Studies. He is a specialist of the Historical Research Department at the European Solidarity Centre (ECS), and a lecturer at the University of Gdańsk. He was one of the people responsible for the preparation of the permanent exhibition of ECS. He is the author of the paper entitled The Regional Coordination Committee of NSZZ Solidarity in the Gdansk Region in 1982–1989, published in the book by A. Friszke et al. Solidarność podziemna 1981–1989 [Underground Solidarity 1981–1989] (2006), and the book Pisma liberalne drugiego obiegu w Polsce w latach 1979-1990 [The Liberal Underground Press in Poland in the years 1979-1990] (2015), which won the competition for the best history book debut (2012).

Marcin Laberschek graduated from the Jagiellonian University in 2009 with a degree in Management and Marketing (specialty: Management in Culture). In 2016 he received his Ph.D in humanities in the discipline of Management Sciences. In 2017 he started to work at the Faculty of Manage- ment and Social Communication at Jagiellonian University. His main research interest: research methodology in advertising and marketing, symbols and cultural meanings in management and marketing processes.

Agata Mardosz-Grabowska is a PhD student at the Jagiellonian Univer- sity (Faculty of Management and Social Communication). She specializes in areas such as marketing and brand management. Co-author of the book “Market success of the organization. Multi-dimensional approach” (2017, original title: “Sukces rynkowy organizacji. Podejście wielowymiarowe”).

Malwina Popiołek graduated from the University of Opole with a M.A. degree in political sciences (specialization: media). In 2016 she received her PhD in social sciences. Since 2016 she is a member of the Faculty of Man-

314 About the Contributors agement and Social Communication at Jagiellonian University in Cracow. Her research and teaching focuses especially on new media and ICT. She is also interested in digitalization, e-government, online privacy and social media management.

Piotr Żurek (born in 1994) graduated from the AGH University of Sci- ence and Technology in 2016 with a degree in Management and received his Master’s degree in Media Management at the Jagiellonian University in 2018.

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