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Japan's Spicy Ramen Craze

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Japan's Spicy Ramen Craze ₁2019₃ DEC Japan’s Spicy Ramen Craze INSIDE: Explore Taiwan’s Night Markets TOKYO OSAKA TOKYO Seattle OSAKA NAGOYA Seattle SENDAINAGOYA FUKUOKA SENDAI SAPPORFOUKUOKA Taipei AOMOSAPRI PORO Taipei ASAHIKAWAAOMORI HAKODASAHATE IKAWA KOMATHAKODSU ATE MATSUYAMKAOMATSU OKIMNAAWTSAUYAMA OKINAWA Departing from Seattle, EVA ies you to Taipei and onwaDepardrtins tgo f12rom d iSeeraettlnet ,c EitiVAes i ines Ja ypaoun t.o Taipei Departing from Seattle,and onwa EVArds fliesto 12 you di toer eTaipeint citi esand in onwardsJapan. to Japan. We connectDeparting you from to the Seattle, world EVAwith fliescomfortable, you to Taipei convenient and onwards and safe to flights.Japan. We connectE VyouA Ai rto, a theSKYTRAX-c world ewithrtie comfortable,d 5-Star Airline convenient. and safe flights. EVA Air, a SKYTRAX-certifiedEVA Air, a SKYTRAX-c 5-Star Airline.ertied 5-Star Airline. EVA Air, a SKYTRAX-certified 5-Star Airline. JAPONESSA_OrigamiMag_fullpage_001.pdf 1 2/17/18 9:39 PM C M Y CM MY CY CMY K MODERN JAPANESE CUISINE WITH A 1400 1ST AVE SEATTLE LATIN FLAIR 500 BELLEVUE WAY NE SUITE 130 BELLEVUE HAPPY HOURS DAILY PRESENT THIS AD FOR FREE PARKING $10 OFF YOUR DINNER TEINEI SEATTLE available in the AMLI on any bill over $30. Valid for dinner 1256 Republican St. South Lake Union building Seattle, Washington 98109 garage, next to Teinei, service only. One coupon per table please. www.teinei-seattle.com until 10pm. 206.420.4500 2019 DEC PUBLISHER’S NOTE ₁₃ contents YOUTUBE HAS BEEN MY source of information these days. The reviews of the latest gadgets and news about current affairs in Japan are the main interests for me. I also watch YouTube videos to study English and to learn how to use certain apps. Up until half a year ago, my understanding of YouTube was TV programs Japan’s Spicy Ramen Craze (uploaded illegally), music videos (not sure if legal or ille- gal), game tutorials, and sports events posted for viewers. I thought it was more for entertainment than a source of information. According to one survey, more than half of US travelers interested in Japan go to YouTube to collect information when they are checking social media. I have FEATURE Japan’s Gekikara Spicy Hot Craze 2 noticed that YouTube videos about Japan have so many views. Many of them have several million views. They cover everything from how to make sushi, to sightsee- ing tips, things to do in Japan, even the life of an office worker, which has become a popular topic lately. Each video is high quality and fun to watch. Also, it is very interesting to learn how Japan is viewed by people RECIPE RECIPE TRAVEL from abroad. The Trick to Making Throw a Temaki Sushi Taiwan’s Night On the other hand, I have not found many YouTu- White Rice Just Right Party at Home Markets bers who focus on introducing information about the 6 9 16 US to a Japanese audience. In the past, the Charisma Brothers in Seattle were very popular. Some YouTubers focus on the IT sector and Silicon Valley, but the US has many more interesting aspects. Our editor, Bruce Rut- ledge, and I are planning to launch a YouTube channel about craft beer from Seattle. Stay tuned. DINING CAFÉ HOLIDAY Seattle Restaurant Book of Tea Cafe Stocking Stuffer Ryosuke Komori Reviews 16 Guide President, Pike Japan Inc. 14 20 ORIGAMI MAGAZINE Publisher Ryosuke Komori Editor-In-Chief Bruce Rutledge Sales Manager Akemi Ikeda CAFÉ KANJI FOR KITTIES COLORING Associate Editor Yasushi Kurita The Sweet that Leo The Sixty-nine Stations Advisors Yasuki Matsumoto Recieved a Court Rank 25 of the Kiso Kaido Kyo Paxi Satani Shigeki Taguchi 23 26 Yasunori Hirose Contributing Editor Makiko Pierce Special thanks to the following people and businesses for their contributions to Origami 13 and Designers Hirotaka Matsuda qazjapan.com: Izakaya Tsubohachi, McDonald’s, Pizza Hut, and Mouko Tanmen Nakamoto for the Dan D Shafer fiercely spicy Gekikara article; EVA Airlines, Shilin Night Market, Xin Fa Ting, seats.my, gracenam- Kyle Leitch nam, Kokin-chan, takiguruman.kyoto for assistance with our Taiwan article; Hazuki Koizumi, Maido By Mitsuharu, darby212 and generationgotravel for the Nikkei cuisine article; Momosan Ramen, For advertising opportunities: Nishino, Hannyatou, Bamboo Sushi, Shabu Shabu Kyoto, hungerlessinseattle, friendswithafoodsta, Sales Manager Akemi Ikeda, Pike Japan, Inc. jchen242 and kikibounds for their cooperation with our Seattle restaurants reviews; Lucinda Cowing 425 802 9842 • www.pikejapan.com and the Kyoto Journal for their cooperation with our Living in Japan article; Gion Tokuya for its help with our café article; Kota Kuwabara for the Kanji for Kitties calligraphy; Alan and Germaine Gray Questions and inquiries: [email protected] for introducing us to Leo. SUBSCRIPTION INFORMATION: An annual subscription to Origami is available at $40.00 for six issues. This price includes shipping in the US. Please email us at [email protected] to start your subscription and to inquire about international rates. 1 INSIDE: Explore Taiwan’s Night Markets FEATURE Japan’s Gekikara Spicy Hot Craze and the Little Ramen Chain that Fuels It 2 Japan’s Gekikara Spicy Hot Craze and the Little Ramen Chain that Fuels It Gekikara (extra spicy) ramen is trend- ing in Japan these days. The term “gekikara” means “fiercely spicy” in Japanese. You’ll see the term on all sorts of products in Japan. There are gekikara snacks, pastries, onigiri rice balls, noodles, and bentos lined up in supermarkets and convenience stores. Ramen, udon, burger, beef bowl, and conveyor-belt sushi restaurants are lacing their menus with fiery gekikara items. Several restaurants have added menu items that they claim are “the spiciest in history.” 2 3 The long-established izakaya Tsubohachi added to its menu this spring the “hot pepper stir-fry from hell.” The item comes with a warning about the extreme spiciness. The stir-fry is full of hot peppers, Sichuan peppers, and chicken. Inspired by a Sichuan dish called laziji, Tsubohachi’s version is so spicy, it hurts. Even McDonald’s is getting into the gekikara fad. The vividly red, extra spicy McNuggets were a big hit last year. This June, when the spicy McNuggets returned to the menu, the fast-food chain released its hottest-ever sauce, the Mega-Kara Spicy Sauce. The sauce is based on its original Gekikara Spicy Sauce, but with double the amount of habañero, ghost, and jalapeño peppers. Not to be outdone, Pizza Hut began offering its Chotto Geki- kara-peño pizza, which it calls “the spiciest in Pizza Hut history.” This new pizza is based on the Hut’s Mexican Kara-peño pizza but with triple the jalapeños and extra chili sauce to take the spiciness and umami to the Nth degree. This ridiculously hot, green-colored pizza posted much better sales than the chain expected. This boom seems out of place with the Japanese penchant for DID THE JAPANESE HAVE A SECRET more subtle cuisine. Did the Japanese have a secret love of extra-hot food that somehow was overlooked by Japan watchers until now? LOVE OF EXTRA-HOT FOOD THAT The answer is, “No.” History books show the red pepper was introduced to Japan from SOMEHOW WAS OVERLOOKED BY China in the 17th century and was used as an herb to warm up the body. It later spread through Japan as seasoning. But even then, red peppers were relegated to a minor role in cooking, maybe to add an accent, but JAPAN WATCHERS UNTIL NOW? never to mask the true taste of the fish and vegetables. 4 Mouko Tanmen what brings the fire to the meal. The umami from the sweetness of the cooked vegetables and the miso balances well with the spiciness. As I continued eating, I started to sweat all over. And this is just their signatutre dish! Their spiciest dish is called Hokkyoku (Arctic) Ramen, The store’s menu comes with a spiciness grade from 0 to 10 which comes with a warning. I couldn’t bear to try it, but I hear it is excruciatingly hot. Nakamoto also serves mildly spicy Miso Tanmen and the non-spicy Japanese people rarely even ate meat until the Meiji Era, which Shio (Salt) Tanmen. The family-friendly restaurant makes sure there began in 1868, and they didn’t use all the spices associated with meat is something for everyone to eat. In fact, that’s the key to Nakamoto’s dishes throughout the rest of Asia and around the world. success. Its dishes aren’t only spicy; they are delicious. You can even find Today, Japan’s diet is more diversified, and people are used to spicy Nakamoto’s instant ramen on sale at 7-Eleven convenience stores. It is food. Japan has had gekikara fads in the past, but this one is different one of the most popular instant-noodle packages. because it is widespread among women and young adults. The fact that Nakamoto and others in the gekikara boom make sure Part of the trend is because of the rise of social media. People share to add umami to the spicy dishes may just be the secret to this boom’s their spicy dishes on Instagram and Twitter, bragging about how hot sustained success. It’s not only about fire; taste matters too. A their meal was. But the king of the current gekikara boom has to be Mouko Tan- men Nakamoto, a popular, if small, ramen chain. It has 22 stores around the greater Tokyo region, but Nakamoto’s gekikara ramen is famous throughout the country. Your fearless Origami editor recently visited Nakamoto to see what all the buzz is about. FROM AFAR, YOU CAN SEE Nakamoto’s bright red storefront, reminiscent of red pep- pers.
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