Podcasts and Other Advertising Services About Us

PODCASTS AND OTHER ADVERTISING SERVICES ABOUT US

The HR Gazette publishes news, podcasts, reviews and opinion to 100,000s of HR professionals and leaders across the United States, Canada, EU elsewhere around the Globe. Founded in 2013, the online publication provides content covering such topics as HR Tech, Leadership, Learning, Business Tech, Employment law and more.

The HR Gazette and our sister agency, Iceni Marketing, has worked with lots of awesome brands to create engaging audio content. Clients and partners include: DisruptHR, EE Awards, Canadian Professional Sales Association, and TMA.

In addition to podcasts and supporting materials, The HR Gazette offers a host of options for advertising including: banners, skyscrapers, in-column advertorials, Twitter chats, surveys, guides and sponsored written features. HRCHAT PODCAST & SUPPORTING MARKETING MATERIALS

STARTING FROM $1650 FOR 3 SHOWS, PODCAST PRODUCTION INCLUDES THESE ACTIVITIES:

• Script development - Creation of intro, bio, questions. • Edited podcasts. Podcasts come with intro and extro music/voiceovers. Ave of 8-15 mins per episode. • Edited transcriptions of 1000-4000 words each (dependent on length of podcast). • Summary post with embedded podcast / linked button, meta description, image, linked terms. • 4 x unique messages shared on Twitter and/or Facebook / LinkedIn per show. • Editorial account management including guest outreach, appointment setting. • Episodes hosted for min of 90 days. Files can also be downloaded and stored elsewhere. • Integration with, and distribution through, iTunes and Google Play - this could open up large new audiences. • Shows sent to a min of 10,000 HR / Talent / Leadership email contacts within HR Gazette Newsletter • Show Hosts PACKAGES & SUPPORTING MATERIALS

RATES

• 3 x podcasts and supporting materials: $1650 (average of $550 each) • 6 x podcasts and supporting materials: $3150 (average of $525 each) • 9 x podcasts and supporting materials: $4500 (average of $500 each) • 12 x podcasts and supporting materials: $5700 (average of $475 each) • 16 x podcasts and supporting materials: $6800 average of $425 each episode • 17+ podcasts – speak with Iceni sales team

ADDITIONAL PODCAST SERVICES

• Creation of slides to accompany the audio hosted on YouTube: $100 per deck (4 to 6 slides each) inc. YouTube set up including upload, categorisation and meta descriptions. • Management and monitoring of boosted (paid) social Facebook posts: $150 per episode (inclusive of $80 ad spend) • HRChat Podcast sponsorship with mention by host and inclusion in voiceover: From $1000 for 3 episodes • Branded Podcasts including your own music and voiceovers: additional $100 per episode LET’S CREATE A PODCAST SERIES TOGETHER!

Interested in creating a series of podcasts? We provide these additional complementary services for series of 6 episodes or more:

• Editorial Calendar (for more packages of 6 episodes or more) • Episodes can be split into themes and series (e.g. 3 episodes per mini-series - each episode published weekly or bi-weekly for constant drip of fresh and engaging content) on iTunes, BuzzSprout and other directories. • Show sent to a min of an additional 10,000 (20,000+ total) HR / Talent / Leadership email contacts within HR Gazette Newsletter • Additional guest hosts available including influencers such as Kevin W. Grossman and Tim Baker. OTHER ADVERTISING OPTIONS

WEBSITE  Banner and box ads across pages: From $500 USD per insertion  Banner and box ads within articles: From $200 USD per insertion

SOCIAL Webinar production and promotion to min of 25,000 selected professionals: From $2,500 USD Sponsored social messages: From $150 USD per 10 messages

EMAIL Banner and box ads: From $500 USD per insertion Dedicated email promotions: From $3,000 USD per campaign . ADVERTISING (CONT.)