Annual Report 2010/11
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ANNUAL REPORT 2010/11 CONTENTS 5 IntroDUCTION 6 FroM THE PRESIDENT AND Director 8 EXHIBITIONS 12 FILM 18 PUBLIC ProGraMS AND EDucation 26 ONLINE, outreacH AND resources 29 MORE ABOUT US 38 ADMinistratiVE ReportinG REQUIREMENTS 48 Disclosure INDEX 50 FINANCIAL StateMENTS 4 ACMI Annual Report 2010/11 INTRODUCTION ACMI is a unique publicly funded international cultural OUR AIMS centre that presents and champions the art and culture Cultural Leadership: To engage the of the moving image. widest audiences and communities of interest, enabling them to experience and With heritage dating back to the 1940s as the Victorian explore excellence and new perspectives State Film Centre, we celebrate and explore film, in the moving image. television, videogames, digital culture and art through Creativity and Learning: To foster talent, vibrant exhibitions, screenings, events, workshops, creative skills, personal expression, formal collections and online channels. and informal learning in screen literacy, and promote its progress in educational practice. We foster ideas, research, innovation and talent, and Innovation Catalyst: To promote inspire people of all abilities, cultures and circumstances experimentation in screen content, and act to experience and engage richly with screen culture and as a catalyst for innovation in digital culture, the Australian identity. through creative-industry collaborations and professional networks. Knowledge and Collections: To collect, research OUR VISION and make accessible screen heritage and social memories, generating critical appreciation of ACMI presents and champions the art and culture of the the field, its impacts and evolving directions. moving image, inspiring people to engage richly with Sustainability: To maintain a robust, screen practice as it evolves globally and locally. entrepreneurial organisation with diverse funding; an energetic, expert, We celebrate excellence in film, television, videogames, learning culture; and the highest achievable digital culture and art, and explore their contemporary environmental performance. evolution in the era of user-creation, social media and digital convergence. We support screen content innovation by fostering new ideas, talent, learning, experimentation, research and collaborative networks in OUR VALUES Australia and worldwide. Warm Welcome: Driven by enthusiasm for the moving image and focus on quality Our vibrant exhibitions, screenings, events, workshops of experience, we engage audiences and and collections invite people to experience, create and partners in a spirit of friendship, inclusion share in today’s connected world, and help shape screen and shared endeavour. culture as it changes our lives. Sense of Theatre: We promote fresh ideas, innovation and vivid memories through experiences infused with energy, style and OUR PURPOSE pleasure. We aim to intrigue, excite and The moving image is a powerful expression of human challenge our audiences to discover something experience and imagination. Capturing our ideas, new, and to be inspired by the encounter. memories and reality through stories and images helps Passion and Depth: We believe in the value of us make sense of ourselves, our lives and our world. As a knowledge, inquiry and open exchange of ideas dynamic arena for cultural and creative exchange, ACMI to empower and evolve new thinking. We bring empowers people to be informed communicators, critics authority and an independent voice to forge and creators in the global culture of the moving image. a culture of informed debate and bold action with our stakeholders. Respect and Integrity: We respect the diverse people and ideas we engage with, and communicate openly, constructively and with integrity. We seek rigour, coherence and fairness in forming opinions and reaching decisions, and take responsibility for our actions. ACMI Annual Report 2010/11 5 more people than the previous year. Many of our 16 film FROM THE festival partners achieved similar audience growth, some by up to 15%, cementing our position as Melbourne’s PRESIDENT AND home of quality cinema. 2010/11 was our first full year of operation for new studio DIRECTOR and exhibition spaces. New exhibitions and education programs, plus enormously successful film and television This 2010/11 annual report is as much a celebration of based Public Programs, Desert Island Flicks and Live in the last 12 months of achievement as it is a reflection of the Studio, helped us deliver a record 1,800 events – 10% nine years’ drive and commitment within the more than the previous year, while student and teacher organisation since the doors first opened to create a attendance at programs increased by 35%. world-leading moving image centre. Within our building and via outreach programs, we’ve One mark of our success in 2010/11 is a new record for connected with more people in regional and rural attendance. We welcomed 1.14 million visitors through communities than ever before. our doors during this period. This remarkable result, a 52% increase on the previous year, elevates ACMI to During the year, our visitation from interstate reached amongst the most successful-ever film, media arts and 38% at its peak, while 14% of our visitors were from digital culture centres anywhere in the world. regional Victoria. Our pioneering Digital Storytelling program was delivered in several townships across the In 2011, this achievement was recognised by the state, while our community documentary program, prestigious international journal, the Art Newspaper. In education, exhibition and film touring program took us its annual report on worldwide exhibition attendance, it to the regions, reaching new and diverse audiences. ranked ACMI as the 40th most successful art gallery/museum in the world, immediately behind the We reached into culturally diverse communities via many Guggenheim NY and ahead of all other single-site of our programs, including the screening of films from Australian public galleries. This is an immensely pleasing over 20 countries, with a total of 68 foreign language result and a testament to the energy and commitment titles. We empowered people through programs that of our Board, management, staff and volunteers. allow women, Indigenous and young people to share personal and community stories through Digital It is particularly pleasing that our record attendance was Storytelling, and we advanced the role of women as achieved across the breadth of our programming. Major moving image practitioners through Film, Public and exhibitions such as Tim Burton: The Exhibition Education Programs. And through the Arts Victoria contributed significantly with a record 276,000 visitors - Indigenous Visual Arts Residency program, we welcomed our most successful exhibition and the most visited our first Indigenous artist and curator to the team. paid-entry film-based exhibition anywhere in the world. Access to our screen culture resources was further Dreams Come True: The Art of Disney’s Classic Fairy expanded with the development of several new online Tales surpassed audience targets and attracted close to initiatives, specifically for education. More than 30,000 100,000 visitors, while our newly opened permanent free people viewed over 45,000 film, television and video exhibition, Screen Worlds: The Story of Film, Television titles in our onsite resource centre, the Australian and Digital Culture, welcomed over 300,000 visitors and Mediatheque – a collaboration with the National Film Mary and Max: The Exhibition toured successfully to and Sound Archive (NFSA), and almost 2,000 people regional Victoria. deepened their connection to ACMI by becoming a Member in the Membership program’s inaugural year. We reaffirmed our long standing commitment to contemporary art practice with the launch of Horizons: Our activity in the online and social networking space The ACMI Commissions series. This important new grew substantially in 2010/11 both in terms of commissioning strand was launched in June 2011 with a programming and engaging audiences. Our weekly e- world premiere exhibition of new works by renowned newsletter now has more than 110,000 subscribers, our Australian artist, Shaun Gladwell. The exhibition, the Facebook fans increased by 120%, we welcomed 4,000 result of our single biggest commission of works by a new followers on Twitter - a 410% increase, and our solo artist, is the first in a series of newly commissioned overall web visitation was 1.17 million. works to be presented in our galleries. It was also a year for awards for ACMI. Our online Our Film Programs team screened over 500 films in educator resource, Generator, received the prestigious 2010/11, including 40 Australian titles and many others Best of the Web award for 2011 in the U.S, while our from around the world, with the program seen by 8.5% 6 ACMI Annual Report 2010/11 Marketing, Design and Public Programs teams were also The achievements of the last year would not have been recognised for excellence in their respective fields. possible without the creative energy, enthusiasm and commitment of all staff and volunteers across our Behind the scenes, there were also many important organisation and our many long-term collaborator and projects commenced or completed in the reporting supporters, particularly the Victorian Government. period. We fitted digital projection and 3D capability in our cinemas, making both spaces fully capable of We are now firmly positioned for the future, in which projecting digitally at international standards.