The Style Engineer
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AMBER RENAE ı THE STYLE ENGINEER EMAIL GUIDE EMAIL | SUBJECT: Showroom Appt Wed 3pmcommission You will likely get one of three replies Hi [Name] to this email: Hope you're well! I'm the Fashion Editor at Womens Health and Fitness magazine, and I’m 1. A Yes! wanting to make an appt to pop into the showroom this coming Wednesday at 3pm. 2. A thanks but no thanks: Send a I will be pulling product for Womens Health and Fitness Jan Issue, which will be on stands mid-December. follow up email thanking them for their consideration and letting I have attached some previous issues, so that you can see the quality of work we achieve, and of course all products receive credits both within them know you will reach out to the printed publication as well as online through social and our app. them with the next shoot. At this stage we are shooting 6-8 pages + cover option, with PHOTOGRAPHERS NAME. The other brands that have already 3. No reply: If you get no reply re- confirmed their involvement are BIG BRAND, BIG BRAND, BIG BRAND. send this exact email following up Please let me know if that time suits. in 2 days time. FIRST SURNAME Website/blog/social page ATTACH: Previous work EMAIL | SUBJECT: Showroom Appt Fri 3pmsubmission You will likely get one of three replies Hi [Name] Hope you're well! to this email: I'm pulling for an editorial shoot that’s happening this weekend, and I’m wanting to make an appt to pop into the showroom this coming Friday at 3pm. 1. A Yes! At this stage we are shooting 6-8 pages + cover option, with PHOTOGRAPHERS NAME, and plan on submitting these to X, Y and Z 2. A thanks but no thanks: Send a magazines. The other brands that have already confirmed their follow up email thanking them for involvement are BIG BRAND, BIG BRAND, BIG BRAND. their consideration and letting I have attached some previous work, so that you can see the quality of them know you will reach out to work we achieve, and of course all products receive credits both within the printed publication as well as online through the crews social them with the next shoot. channels which total XXk. All product will be returned Monday morning. 3. No reply: If you get no reply re- send this exact email following up Please let me know if that time suits. in 2 days time. FIRST SURNAME Website/blog/social page ATTACH: Previous work EMAIL | SUBJECT: Showroom Appt Wed 3pmshowroom You will likelyvisit get one of three replies to this email: Hi [Name] Hope you're well! 1. A Yes! I'm a freelance stylist who’s been published in X Magazine and worked with Y photographer. 2. A thanks but no thanks: Send a I’m in your area this coming Wed and was hoping to pop in to view your current collections, does 3pm Wed suit? follow up email thanking them for their consideration and letting I have attached some previous work, so that you can see the quality of work I achieve. them know you will reach out again with your next shoot. Please let me know if that time suits. FIRST SURNAME 3. No reply: If you get no reply re- Website/blog/social page send this exact email following up ATTACH: Previous work in 2 days time. Repeat this process four times. If after four emails it doesn’t look like you’re getting any closer to any action, then leave it and move on to someone else! www.amberrenae.com Civil Engineer, Entrepreneur, Fashion Editor and Presenter, Amber Renae is a celebrated style icon who draws on her vast life experience to motivate, enlighten http://instagram.com/theamberrenae/ and entertain her audiences. https://www.facebook.com/ Featured in the second series of the highly successful theamberrenae Arena TV production of Project Runway Australia. This phenomenal success led to her appointment as Fashion Editor for Australian Women’s Health and Fitness http://www.pinterest.com/ Magazine and her role as the resident fashion amberrenaepins/ presenter on Foxtel’s Fashion TV. Her creative body of work extends across https://plus.google.com/+AmberRenae AmberRenae.com and Youtube and is aimed at empowering women, by educating them on how to dress for their body shape and skin tone. .