XTRA Liquid Detergent 100 127 Oxiclean Powder 100 200 Clumping Litter 100 1061 Spinbrush 100 1341 Orajel 100 122 First Response 100 205 Condoms 100 130 Nair 100 101

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This presentation contains forward-looking statements relating, among others, to sales and earnings growth, including growth for the laundry detergent business, cash flow, margin improvement, marketing spending, new product introductions, contribution to revenue, growth and gross margin expansion by the new laundry detergent manufacturing plant and warehouse facility, capital expenditures and cash transition expenses related to the new facility, forecasted organic sales growth and earnings per share growth, the Company’s focus on targeted marketing and new product introductions and investment in a global information systems project. These statements represent the intentions, plans, expectations and beliefs of the Company, and are subject to risks, uncertainties and other factors, many of which are outside the Company’s control and could cause actual results to differ materially from such forward-looking statements. The uncertainties include assumptions as to market growth and consumer demand (including the effect of political and economic events on consumer demand), retailer actions in response to changes in consumer demand and the economy, raw material and energy prices, the financial condition of major customers and vendors, interest rate and foreign currency exchange rate fluctuations and changes in marketing and promotional spending. With regard to the new product introductions referred to generally in this release, there is particular uncertainty relating to trade, competitive and consumer reactions. Other factors that could materially affect actual results include the outcome of contingencies, including litigation, pending regulatory proceedings, environmental matters and the acquisition or divestiture of assets. For a description of additional factors that could cause actual results to differ materially from the forward looking statements, please see the Company’s quarterly and annual reports filed with the SEC, including information in the Company’s annual report on Form 10-K in Item 1A, “Risk Factors.”

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($ in millions)

2008 2009 2010

2010 vs. 2009 Cost Savings +250 bps Other Net +40 bps Commodities -150 bps Pricing/Mix -150 bps Total Gross Margin Change -10 bps

A&H Liquid Detergent +1.0+1.0 ppts.ts. A&H Clumping Litter +1.9 pts. OxiClean -1.1 pts. Spinbrush +0.4 pts. First Response +1.3 pts. TROJAN +0.1 pts. Nair +0.8 pts. Orajel +0.3 pts. XTRA -0.6 pts. 1 " 2 - #3. " 4#4 &3! 14

$400.0 $300.0 $200.0

$100.0

$0.0

($ in millions) 12/31/09 12/31/10

Accounts Receivable $222 $231

Inventory $217 $195

Trade A/P ($178) ($206)

Working Capital (WC) $261 $220

Cash Conversion Cycle 42 Days 29 Days

2007 2008 2009 2010

5 65 5 *6- ./ * 7+ 17

Total Debt / Bank EBITDA

2.7x 2.3x 1.9x 1.6x 0.6x

$ MM

Balance Sheet Cash Flow TSR

Debt to EBITDA : 0.6x $600 Million EBITDA Run Rate 10 Year: 17.6%

Credit Rating: BBB- $330+ Annual FCF 5 Year: 16.7%

$500MM Undrawn Bank Lines $1 Billion FCF 2011 to 2013 1 Year: 15.3%

$500MM Accordion Feature Target: Top Tier vs. S&P 500

*Based on $70.00 share 22

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Buying Households Latest 52 weeks % Chg vs. 52 Weeks Pre-2008 Recession

Source: Nielsen Homescan Panel, 52 W/E 6/28/08 vs. 52 W/E12/25/10 28

Liquid Detergent Price Tiers

$ Share of LLD – All-Outlet $ Share of LLD – All-Outlet Calendar Year 2007 Calendar Year 2010

6&%:,;&,+ ),,&< ), =,7 , > 6- 2 > .,&3! ,#@4((* 4A4 9#@4( 4#4 6? ,2 ,&,@",( , * 6* , + 29

50.0% 50% 45.0% 40.0% 35% 34% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Value Premium Mid-Tier

Nielsen All-Outlet Panel 30

Detergent Manufacturers By Price Tier

$ Share of Premium/Mid LLD $ Share of Value LLD Calendar Year 2010 Calendar Year 2010

Source: Nielsen Channel Views, All-Outlet, 52 W/E 12/29/07 vs. 52 W/E 12/25/10 31

Dollar Share of Value Liquids by Manufacturerrer

Calendar Year 2007 Calendar Year 2010

Source: Nielsen Channel Views, All-Outlet, 52 W/E 12/29/07 vs. 52 W/E 12/25/10 32

Dollar Share Liquid Detergent Manufacturers

Calendar Year Calendar Year 2007 2010

Source: Nielsen Channel Views, All-Outlet, 52 W/E 12/29/07 vs. 52 W/E 12/25/10 33

34 Source: Nielsen, All-Outlet

FDDMx+BJ’s

6- *2 6)B5R 35 V

V FDDMx+BJ’

6- *2 6)B5RD . " * * 4#4 36

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39 Consumers Love Our Products

Organic Revenue Growth 8 9E 6 #E #E 4 E E 2 0 2006 2007 2008 2009 2010 * Consumer Domestic 41 CHD 2001 – 2010 Marketing Spending

Marketing spending has increased from $75MM 14.0% (7.8% NR) to $338MM (13.1% NR). 13.1% 12.1% 11.6% 10.6%

7.8% 8.4%

2001 2003 2005 2007 2008 2009 2010

$75MM $89MM $138MM $257MM $294MM $354MM $338MM 42

Church & Dwight has doubled its marketing spending between 2004 and 2010, and as a result, has significantly outperformed peers in growth in excess of category growth over the same period.

Marketing Spend ($MM) “Excess” Growth vs. Categories

Organic Category $400 Growth Growth “Excess” Growth $338 Church & Dwight 5.3% 2.8% 2.5% $300 Colgate 7.2% 4.8% 2.4%

Avon 6.5% 5.3% 1.2% $200 $161 Kimberly-Clark 4.6% 3.5% 1.1%

Clorox 3.7% 3.3% 0.4% $100 P&G 5.2% 4.8% 0.4%

Estée Lauder 4.8% 5.3% (0.5%) $0 (1.0%) 2004 2010 Energizer 3.2% 4.2%

U.S. Peer Average 5.0% 4.5% 0.5% 43 Source: Company filings, Euromonitor and Wall Street research. CHD Power Brands Beat Category Growth 26 Out of 32 Times from 2007 - 2010

Source: Nielsen All Outlet YE 2007, 2008, 2009, 2010 44 *FDMx

CHD Acquired OxiClean in 2006

- #1 Laundry Additive

- 27% Market Share

47 *an’

Stain Fighters Share 38.0%

27.0%

2006 2009

Nielsen FDMxWM, Dollar Share of Stain Fighters 48 G

2007 2008 2009 2009-10

Increased Premium Pretreat Increased Liquid Versatility Pretreat support line extension support emphasis

“See it Work “The Best in Stain “Cleaner, Whiter, “Gets tough stains before your Removal” Brighter”” out all around the eyes” home” 49 …And Increased Marketing Spending 400%

500 450 400 Annual Marketing Index 350 300 250 500 200 150 100 50 100 0 2006 2009

50 Source: First Response Actual Yearly Marketing Spending 50

More Power Seeks out Clings to In Every Drop! stains in your and breaks wash! down stains

52 Despite the Untimely Death of OxiClean’s Famous Pitchman

Market Share

2009 2010 Change OxiClean 39.9 38.8 -1.1 P&G 10.4 17.5 7.1 Reckitt 15.0 12.3 -2.7 SC Johnson 17.8 17.0 -0.8

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CHD has transformed from almost totally a U.S. business to more of a global player.

2001 2010 INTERNATIONAL - 2% INTERNATIONALNTERN - 19%

2010 vs. 2009 Net Sales +7% Gross Profit +10% Operating Profit +25%

2005 vs. 2010 CAGR Net Sales +7% Gross Profit +8% Operating Profit +18%

2005 vs. 2010 CAGR Brazil +13% Canada +11% Australia +10% Mexico +6% England +6% France (1)% 59

International Power Brands

Leading cosmetic #1 Topical Analgesic Sea water based #1 Nausea Relief tooth whitening in Canada nasal hygiene spray in Canada product in Europe/ sold in 84 countries Australia

60 Key Drivers of Continued Strong Growth

Increase scale in our subsidiary companies by: Expanding corporate power brands Focus resources on corporate and international power brands Leveraging ‘one company’ strengths across all functions Enter new markets by: Driving export growth Acquisition

44.8% 44.7%

40.5% 39.1% 36.7%

29.1% 30.0%

2001 2003 2005 2007 2008 2009 2010

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SKU’s,

The Davies Plant; York, Pennsylvania

66 2001 – 2010 SG&A Increased 190 bps Due to International Expansion and Stock Option Expense

2001 2003 2005 2007 2008 2009 2010

20.2% 17.1% % 15.5% 14.2% 15.0%* % % %

Reckitt C&D Clorox Colgate P&G

* Increased 1.5% to make expenses from Marketing to SG&A for Adjusted to beApples-to-Apples comparable. comparison. 68

Numbers taken from last Annual Report for each company. 70

74 W

Premium Pregnancy & Ovulation Tests

Price/Value Pregnancy & Ovulation Tests

Pregnancy/Ovulation Test Category

30 Answer 25 First Response 25.5% 19.1% 20 23.1% 15 7.1% 10 13.4% 11.4% 5 12.0% 7.6% 0 Private LabelLabel PfizerPfizer CHD UnipathUnipath Other Abbott

Total Pregnancy/Ovulation Test Category

35.8% 7.0% Answer 28.8% 29.6% First Response 18.9% 15.1% +4.2 pts. -0.9 pts. -1.4 pts. -1.9 pts.

CHD Private Label Inverness/P&G J&J

Source: Nielsen FDMx Q4 2010 77

“6 Days Sooner” Claim “6 Days “Claim & Economic Empathy Programs Pregnancy $ Share More Media “Most Accurate” “Moment” 5 Days Sooner Campaign Project Superiority/ ”Most Accurate Results 5 Days Sooner”

Went on TV Increased Media

27.7%

+3.1 +1.6 +1.9 +3.6 +2.4 +1.2 +1.6 +1.1 +0.4 +1.9

78 Source: Nielsen FDMx

Innovative New Products

Strong Claims

Trusted By Women For Over 20 Years 79

Marketing Index ($MM)

270 100

Source: First Response Actual Yearly Marketing Spending 80

84 W

W $2,404 $2,521 $2,5899 $2,221 $1,9466 $1,737 $1,462$

$$1,057 $960 $1,047 $691

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100 85

86 V

Nielsen FDMx 52 Week Dollar Share for 2005 and Later IRI FDMx Prior to 2005 Nair: Depilatories, Wax and Bleach 87

Getting photo

Orajel Simply Saline Feline Pine Year 2008 2010 2010 Sales $100M $20M $20M GM% Accretive Yes Yes Yes Category Oral Care Nasal Hygiene Cat Litter Market Position #1 #1 #1 Asset Light Yes Yes Yes

88 88

89 2001 – 2010 Cash Flow Has Increased 398% to $375MM

$375MM

$339MM

$289MM

$200MM

$152MM

$86MM $75MM

$MM 2001 2003 2005 2007 2008 2009 2010 143.9% NI 136.2% NI 131% NI 160.0% NI 105.9% NI 124.0% NI 118.3% NI

* Excludes York plant and Abbott settlement. 90

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92 An Incredible Decade of Growth Has Transformed CHD

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101

102

D’ of OxiClean’

103

104

105 W

W s’ brand’ `ns’. 106

Orajel’ egories’

107

108

109 W

Steady Increases Since 2005 On Our Power Brands (Average Items On Shelf) 2005 2010 A&H Liquid Detergent 100 152 XTRA Liquid Detergent 100 127 OxiClean Powder 100 200 Clumping Litter 100 1061 Spinbrush 100 1341 Orajel 100 122 First Response 100 205 Condoms 100 130 Nair 100 101

Source: Nielsen FDDMx & BJ’s 52 wks ending 12-31-05 vs. 12-25-10 (Ave # items PSS) 110

111

50 bps Investment Spending?

B B E BAEBAE B 8EB 8E BFEBFE

112

113

114

115

116

117

118 W

W $2,521 $2,58989 $2,404 $2,221 $1,9466 $1,7377

$1,462$

$960 $1,047 $1,057$ $691

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 119

120 121

122

123

50 bps Investment Spending?

B B E BAEBAE B 8EB 8E BFEBFE

124

+10 - 11%

125

2011 Guidance Organic Sales +3-4% Gross Margin +50-100 bps Marketing +50-100 bps EPS $4.35 – $4.40 (+10-11%) Dividend 2%

126

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