See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/322232292 A Case study of Apple’s success with iconic iPod and iPhone Article · January 2011 CITATIONS READS 3 20,039 3 authors, including: Muhammad Tariq Yousafzai University of Swat 26 PUBLICATIONS 46 CITATIONS SEE PROFILE Some of the authors of this publication are also working on these related projects: Waste Management View project Entrepreneurship Education View project All content following this page was uploaded by Muhammad Tariq Yousafzai on 27 January 2018. The user has requested enhancement of the downloaded file. 1 Title New Product Development Processes A Case Study of Apple’s Success with iconic iPod and iPhone Principle/Corresponding Author: Given name Tariq, Family Name, Muhammad, Email:
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[email protected] Affiliation Address, Sarhad University of Science and Information technology, 36 B, Chinar Road University Town, Peshawar, Khyber PukhtoonKhwa, Pakistan Phone+92-91-5846508 Cell+92-333-5838252 Co-Author* Given name Rabia, Family Name Ishrat Email:
[email protected] Phone+92-91-5846508 Affiliation Address, Sarhad University of Science and Information Technology, 36 B, Chinar Road University Town, Peshawar, Khyber PukhtoonKhwa, Pakistan Co-Author ** Given name Hashim, Family Name Khan Email:
[email protected] Affiliation Address, (IMS) Institute of Management Studies, University of Peshawar, Khyber PukhtoonKhwa, Pakistan Phone+92-3005845007 1 2 Abstract This paper focuses on NPD processes which show a high failure rate, making businesses to rethink over their new product and processes. This has lead companies to adopt a more customer oriented approach where previously unheard voice of the customer is now taken to consideration.