SOCIAL SHAPING OF TWITTER A comparative analysis of Twitter use by Dutch and American book publishers by Annefloor F. Samsom 323904 Prof. Dr. J. Jansz (supervisor) P. McCurdy, PHD (second reader) Erasmus University of Rotterdam Faculty of History and Arts Master Media and Journalism February 2010 SOCIAL SHAPING OF TWITTER SOCIAL SHAPING OF TWITTER A comparative analysis of Twitter use by Dutch and American book publishers Annefloor Samsom
[email protected] www.twitter.com/annefloors 323904 Supervisor: Prof. Dr. J. Jansz Second reader: P. McCurdy, PHD Erasmus University Rotterdam Faculty of History and Arts Master Media and Journalism 2 SOCIAL SHAPING OF TWITTER PREFACE My first encounter with Twitter was during my internship at a Digital Marketing Agency in New York City, in the summer of 2009. There I was responsible for keeping several Twitter channels updated for numerous book publishers, which can be considered as business-to-consumer tweeting. Being an active participant in the Twitter environment, I was surprised by how many people were frequently using Twitter and were willing to communicate with other users, even if it were businesses. As I was sending out tweets for clients and responded to tweets from other users, I was having a conversation with customers within the social media environment. This is where my enthusiasm for Twitter started: I believe in Twitter, and I am glad that I had the chance to be part of both Dutch and American Twitter communities. I am deeply grateful for the support and encouragement of my supervisor during this thesis project, Professor Jansz. It was great to find another Twitter believer and I am thankful for the inspiring and ongoing discussions we could have about Twitter and my thesis.