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Using Facebook for Business CHEAT SHEET ww Using Facebook for Business CHEAT SHEET Your Facebook URL Facebook for Your Five Best Practices for your Facebook Page Facebook Ex: www.facebook.com/yourcompany Personal Professional Vanity URL Visit www.facebook.com/username/ Use Facebook Ex: http://facebook.yourdomain.com or Customize Put some time and creative thought into how you Subdomain http://yourdomain.com/fb want to personalize your brand through your profile to Use lists to manage privacy settings Use that as the main promotion URL with let readers know about your business and the for particular groups a 301 direct to your Facebook page products/services you offer. Sort your friends and professional Put a face to the name. Posting photos and videos will connections into separate lists to carefully manage what they can each see on your Facebook Lingo help users learn more about your business and your profile page. Application Program developed for a particular interest services. Interact Engage in conversations with your fans and customers that allows users to interact, may be hidden Integrate other tools you’re using or displayed on your profile and/or tabs to get feedback and help you better adapt marketing into your profile FBML Facebook’s mark­up language, accepts HTML and business services to meet their needs. Use the Facebook applications for Fan User who becomes a “fan” of a Facebook WordPress, Twitter, Pownce, Jaiku, and Page for an activity, business, celebrity, etc. Adding a discussion board can help facilitate others. Friend Personal connection you have confirmed on conversations. Facebook Meet new people Friend List Allows users to organize friends into groups Use Facebook to even keep an eye on what your Use the Facebook Groups and Events to enhance accessibility, manage privacy competitors may be doing. applications to find events and groups to restrictions meet others who have similar professional Group Create and join groups with users who share Manage Use Facebook’s built­in analytics tool Facebook interests. If you use upcoming.org for a similar interest Insights to measure user exposure, engagement Stream (Feed) Real­time updates of your friends’ Facebook professional events, there’s even an (clicks, page views), behavior relating to your Social activities on your home page Upcoming application for your Facebook Ads and Page. Network Association with a geographical location, profile. workplace, or educational institution Note Written entries you may tag friends in, allows Manage your time wisely on Facebook. With so many Update regularly for comments opportunities, don’t get lost or over do it. Establish an Notification Sent when another user has interacted with Update your profile information frequently amount of time you want to spend daily or weekly. you on your page/ status or through an and share useful information or import application stories from other social networking sites. Network Promote your business. Invite users to become a fan Page Public profile to let businesses share their of your page, as well as the ability to send messages products and services with users Be Selective Profile Personal page where users can interact with to all of your fans and establish a relationship with Quality, not quantity when it comes to friends, displays user’s actions based on them. privacy settings friends, groups, and applications. Status Update displayed on your friends’ streams Update Regularly update your status with relevant information about what you’re doing to keep your business fresh on your fans’ profile Network with past, current contacts Tabs Other pages within a user’s profile page, may pages and minds. Add former co­workers and current include personal description, photos, videos, contacts to build good professional, notes, and applications Update by importing stories from other sites to build career­oriented database. It’s a Tag Alert another user and send a notification your audience. Wall > Settings > Import Stories from great opportunity to discover about a note, photo they may be included in Wall Main content module on a profile page, Flickr, Digg, Delicious, YouTube, Blog/RSS, and more. business opportunities. displays content and a feed of your recent activities ww Using Facebook for Business CHEAT SHEET Facebook Advertising Facebook Marketplace Best Applications for Your Business Create your own ad that will displayed on the side of pages users If you run an e­commerce business, promote your tangible goods from your target audience visit. for free by a creating a listing in the Facebook Marketplace. It also Causes allows you to buy, sell, give, ask, and even post job listings. Show your fans that your company Design Title (25 character max), Body (130 character max), cares about other things than your Photo (Up to 110px by 80px), Link In conjunction with the Causes application, you can even donate own business. With this application, let your fans/friends see which non­ Target Your Reach over 200,000,000 active users, modify your your sales from Marketplace to one of your causes. Audience audience for the most appropriate people profit causes and organizations your Pricing Set your own price with Pay for click (CPC) or Pay business supports. for Impression (CPM) options Facebook Connect Events Tracking Gives you real­time reporting about who’s clicking, Facebook Events allows users to create “More traffic and more users with a more social site” insight how you can modify, optimize your ads and promote events by inviting fans and friends, who can RSVP online. Tips 1) Precise keyword targeting 2)Strong call­to­action, Facebook Connect allows your users to login to your site using their 3) Keep it simple, concise Facebook account, which allows you to create a more personalized Promotions experience. Easily create, promote and manage giveaways, contests, and sweepstakes to share with your friends and fans on Facebook Lexicon Connect also allows users to post their activity on your site with your Page. their friends, promoting your website and generating more traffic. Use Facebook Lexicon to find out what trends are currently popular on Social RSS Facebook Walls to help you target and reach your audience. Promote your blog/business through RSS feeds. Articles are automatically You can compare up to five, one or two­word phrase terms. Lexicon Facebook Share posted to your wall and your fans presents a graph of the query in a graph. Drag the sidebar to see to see Using Facebook Share on your website allows users to share your home pages. how many visitors – hourly, daily, weekly, or monthly. site and content with Facebook friends with just one click – either Static FBML sending it through a message or posting it to a profile. Preview the new Facebook Lexicon Use this Static FBML to add a box (up to 10 FMBL/HTML­based elements) No word on when the new, much improved version of Facebook Lexicon Facebook Share can be added to your site with just one line of to your page, render HTML or FBML will be released. Preview its enhanced, comprehensive features. HTML. Options include an icon, link, link and icon, or a Share button. (Facebook Markup Language) for enhanced page customization, functionality. Dashboard Various graphs about the number of posts/posters, percentage of all posters that Facebook Developer Visa Business Network concern your query topic Developing your own application may take some time and money, Network with other small business Demographics Information about users’ gender, age, country but it could be well worth the investment. owners while finding new ways to who discussed the topic improve your business. Association Terms that are mentioned with the query Creating a useful Facebook application for users could potentially Testimonials topic, plotted on a graph with the average lead more people to becoming “fans” of your pages and build your Use the application to gather gender of users and their age reputation for providing useful services. testimonials from fans to build your Sentiments Data on whether wall posts were positive or brand and your business’s reputation. negative about the topic Pulse Displays other keywords that frequent the Facebook’s Integrated Solutions Twitter profiles of the user who searched the topic Why not network with your fans on If your business has a larger monthly budget, Facebook’s Twitter, too? Maps Shows which region of users is discussing that sales team can help create a specific advertising solution to topic and how many times it is mentioned in meet your advertising goals. that area .
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