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2015 All.Pdf CONTENTS 1 Editorial Policy 77 Collection and Recycling of End-of-Life Vehicles (ELVs) and Used Parts 2 Corporate Vision 79 Biodiversity Conservation 80 Environmental Communication 3 Top Message 82 Mazda’s Corporate Activities and Impact on the Environment Continuing to Tackle Challenges, Envisioning Cars Existing Sustainably 84 Social Contributions with the Earth and Society 85 Social Contributions 6 Corporate Profile / Global Network 88 Respect for People 7 FY March 2015 Highlights 89 Initiatives with Employees 8 Major Product Lineup / Top 10 Markets in 101 Human Rights Global Sales for FY March 2015 104 Management 9 Feature Story: New Demio/Mazda2 — Embodies the Mazda Brand 105 Management (Corporate Governance / Internal Controls / Risk Management / 15 Mazda CSR Compliance) 16 Mazda CSR 113 Implementing CSR in the Value Chain 22 Stakeholder Engagement 116 With Shareholders and Investors 24 Customer Satisfaction 119 Innovation 25 Commitment to Customers (Innovation to Pursue the Mazda Brand / Collaboration with (Quality / Products / Sales / Customer Service) Automobile Manufacturers / Collaboration with Suppliers / Industry- 42 Safety Initiatives Academia-Government Collaboration Initiatives) 124 Major External Evaluation/Awards for FY March 2015 50 Environmental Protection 125 History of Mazda 51 Basic Approach on Environmental Protection 127 Third-Party Opinion 53 Mazda Green Plan 2020 Mid-term Environmental Plan 57 Environmental Management 128 Third-Party Verification 61 Efforts Regarding Product and Technology Development 129 Third-Party Assurance 70 Efforts Regarding Manufacturing and Logistics 130 Table of Comparisons with Guidelines Editorial Policy Approach to Reporting Information ■ This report presents Mazda’s CSR initiatives in the six areas — Customer Satisfaction, Mazda discloses information in the following formats.* Environmental Protection, Social Contributions, Respect for People, Compliance and * If any content errors are found after publication, a list of errata will be posted on Mazda’s official website. Information Disclosure — primarily regarding the targets and results of these initiatives. ■ Social contribution initiatives in Japan and overseas are reported in Mazda Sustainability ■ Social ■ In-depth version* ■ Official website Report 2015—Social Contributions. (http://www2.mazda.com/en/csr/download) Contributions (135 pages) http://www.mazda. version* ● PDF com/en/csr/ 45 pages In addition to the ■ （ ） Covers comprehensive Aiming to satisfy the needs of readers, Mazda determined the editorial policy and contents of the PDF ● PDF information and content of this report in reference to the third party opinion and stakeholders’ ideas and (In-depth version), Covers the social data on Mazda’s CSR the latest information contribution initiatives initiatives views obtained through the questionnaire survey and engagements with stakeholders. is posted in a timely (in Japan and overseas) manner. Information is available in a ■ Report Coverage Digest version* searchable format. Specialized (Corporate Profile) Organizations Covered (28 pages) Mazda Motor Corporation, its domestic (Japanese) Group companies, and selected ● PDF ● Booklet* Includes information Mazda strongly wishes to overseas Group companies are covered in this report. communicate to its stakeholders Period Covered The report primarily covers the period from April 2014 through March 2015, although Comprehensive some activities after April 2015 are included. * Available on our website at http://www2.mazda.com/en/csr/download/ Scope of the Report Social, environmental, and economic data are included in this report. * For more details about economic data, see Mazda's website Investor Relations & Annual Report. Contact Mazda Motor Corporation Referenced Guidelines GRI Sustainability Reporting Guidelines Version 3.1 CSR & Environment Department Ministry of the Environment’s Environmental Reporting Guidelines (2012 Edition) TEL +81-82-287-4066 FAX +81-82-287-5315 Ministry of the Environment’s Environmental Accounting Guidelines (2005 Edition) ISO26000 Disclaimer: This report includes future projections for Mazda Motor Corporation Date of Publication (In-depth version) and its Group companies’ performance based on plans, forecasts, management Japanese version: August 2015 (The previous report was published in August 2014; the next plans, and strategies at the time of publication, in addition to actual past and report will be published in the summer of 2016). present facts. Such forward-looking statements are predictions based on * The 2015 digest version (PDF / Booklet) is published in September 2015. information or assumptions available at the time of edit, and may differ from future operational results due to changes in circumstances. English version: September 2015 (The previous report was published in September 2014; the next report will be published in autumn 2016). * The 2015 digest version (PDF / Booklet) will be published in October 2015. Request for cooperation in answering our questionnaire survey Please share your opinions and comments with us regarding this http://mag.mazda.jp/enq/pub/csr/questionnaire_e/ Report as well as Mazda's CSR initiatives. 1 Mazda Sustainability Report 2015 Corporate Vision* We love cars and want people to enjoy fulfilling lives through cars. We envision cars existing sustainably with the earth and society, * Mazda revised its Corporate Vision in April 2015, and we will continue to tackle challenges with creative ideas. with the following objectives, aiming to be recognized as a corporate group gaining sincere trust of its stakeholders. ・ Clarify the attributes of the Mazda brand, and make 1. Brighten people’s lives through car ownership. concerted efforts across the Mazda Group to realize the 2. Offer cars that are sustainable with the earth and society to more people. Corporate Vision. ・ Promote the Group-wide dialogue process to share, 3. Embrace challenges to seek to master the Doh (“Way” or “Path”) of creativity. understand and agree the goal of the Corporate Vision through the continuous thorough discussions. ・ Closely link the Corporate Vision to our daily business activities. The Origin and Meaning of “Mazda” About the Title Page The Company’s name, “Mazda,” derives from Ahura Mazda, a god of the earliest civilizations in western Asia. The Company has interpreted Ahura Mazda, the god of wisdom, intelligence, and harmony, as a symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automotive culture. It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry. It also derives from the name of the Company’s founder, Jujiro Matsuda. Mazda Brand Symbol The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a symbolic development of the Mazda “M,” and shows the Company stretching its wings as it soars into the future (Established in June 1997). Mazda Corporate Mark The fourth generation Roadster/MX-5 has been With the introduction of Corporate Identity (CI) in 1975, Mazda developed developed under the maxim “innovate in order its corporate mark as a symbol for Mazda’s communications. It was to preserve”. It pursues environmental and later positioned as an easy-to-read corporate mark, in line with the safety performance, as well as the “exhilaration of driving” taken over from the first-generation establishment of the brand symbol in 1997 (Established in January 1975). model launched 25 years ago. The Mazda Group Mazda has adopted blue as the corporate color, thinking the color of blue is “expressing the corporate attitude as an automobile manufacturer, fulfilling the social responsibility for the will continue to tackle challenges of developing environment and safety, and also evoking a sense of quality and technological competence.” and manufacturing vehicles that are sustainable with the earth and society. Mazda Brand Slogan, “Zoom-Zoom” Mazda’s creativity and innovation continuously delivers fun and exhilarating driving experiences to customers who remember the emotion of motion first felt as a child. (Announced in April 2002) “Sustainable Zoom-Zoom” Mazda announced its long-term vision for technology development “Sustainable Zoom-Zoom” in March 2007. The basic policy of the vision is to “provide all customers who purchase Mazda vehicles with driving pleasure as well as outstanding environmental and safety performance.” This vision commits Mazda to making vehicles that always excite and that embody a "Zoom- Zoom" feeling, meaning they look inviting to drive, are fun to drive and make you want to drive them again, helping to achieve an exciting, sustainable future for vehicles, people, and the Earth. Environment Safety Environment Safety Zoom-Zoom Tree “The Zoom-Zoom tree” embodies the Zoom-Zoom concept and its spread throughout society. The tree absorbs the “ONE MAZDA” corporate culture as nutrients through firmly planted roots. As it continues to grow, the left branch represents the environment, the right branch represents safety, and the treetop embodies the Zoom-Zoom concept. 2 Mazda Sustainability Report 2015 TOP MESSAGE Continuing to Tackle Challenges Envisioning Cars Existing Sustainably with the Earth and Society Masamichi Kogai Representative Director President and CEO Mazda Motor Corporation What progress did Mazda make in the fiscal year turning out new automatic transmissions in January Q ended March 31, 2015? 2015. An engine plant located on an adjacent site is Achieved steady growth
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