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February 1999-Vol. VII, No.1 TTABLEABLE OFOF CCONTENTONTENTSS MAGAZINE COMMITTEE OFFICER in CHARGE a Message from the President

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February 1999-Vol. VII, No.1 TTABLEABLE OFOF CCONTENTONTENTSS MAGAZINE COMMITTEE OFFICER in CHARGE a Message from the President February 1999-Vol. VII, No.1 TTABLEABLE OFOF CCONTENTONTENTSS MAGAZINE COMMITTEE OFFICER IN CHARGE A Message From the President............................................................. 1 J. Grover Kelley Features CHAIRMAN For the Kids ...................................................................................... 2 Bill Booher VICE CHAIRMAN Special Delivery................................................................................. 4 Bill Bludworth Come and Get It!.............................................................................. 6 EDITORIAL BOARD Teresa Ehrman Denim Jeans — As American as Cowboys .................................... 8 Kenneth C. Moursund Jr. Peter A. Ruman 1999 Entertainers and Attractions................................................... 10 Marshall R. Smith III Red Raider Research......................................................................... 12 Constance White Todd Zucker Stay Tuned for Full Coverage.......................................................... 14 COPY EDITOR Committee Spotlights Larry Levy Commercial Exhibits........................................................................ 16 PHOTO EDITOR Charlotte Howard Trail Ride........................................................................................... 17 REPORTERS Show News and Updates Nancy Burch Gina Covell 1999 Ticket Turnback Program ................................................... 18 John Crapitto Sue Cruver Beyond the Dome ............................................................................. 19 Cheryl Dorsett-Kennedy Third-Year Committee Chairmen Profiles ...................................... 20 Stephanie Earthman Susan Emfinger Rodeo Round-Up ............................................................................. 21 Freeman Gregory Linda Henson Calendar of Events ................................................................. Back Cover Whitney Horton Ann Jacobs Wendy Kyle Melissa Manning MAGAZINE The Cover: Dakotah Jesel Judy Johnston Merrell enjoys one of many food Gordon Richardson II items found at the Show. Beverly Rosenbaum Rhonda Rubin Tracy Ruffeno Pat Scherrieb Ken Scott Susan Williams Leslie Worsham PHOTOGRAPHER Houston Livestock Show and Rodeo Sam Pierson DESIGN/LAYOUT EXECUTIVE COMMITTEE LIFETIME MEMBERS - OFFICERS Clarke & McClure Joseph T. Ainsworth, M.D. EXECUTIVE COMMITTEE Mike Blasingame HLSR STAFF MAGAZINE Jim Bloodworth Douglas B. Marshall Ken Caldwell MANAGEMENT COORDINATORS Don A. Buckalew Clayton Underwood Brady F. Carruth Leroy Shafer John H. Causey P. Michael Wells John L. Ebeling Suzy Brown J.M. Clepper Carolyn Faulk PRODUCTION EDITOR Dick Graves CHAIRMAN OF THE BOARD Charles W. Grant Johnnie Westerhaus Hal Hillman Don D. Jordan Red Griffin STAFF COORDINATOR/EDITOR Don D. Jordan J.P. “Hap” Hunnicutt III Samantha Fewox H. Stuart Lang Jr. PRESIDENT Robert C. “Bob” Hux Louis M. Pearce Jr. Jim Bloodworth J. Grover Kelley MAGAZINE John O. Smith Dan Lehane, M.D. Volume VII, No. 1, is published by the Tommie Vaughn FIRST VICE PRESIDENT Edward B. Schulz Houston Livestock Show and Rodeo. James M. Windham Jr. P. Michael Wells R.H. “Steve” Stevens Copyright 1999 Letters and comments should be sent to: Marketing Department, Houston Livestock GENERAL MANAGER Show and Rodeo, P. O. Box 20070, Houston, Texas 77225-0070 Dan A. Gattis www.hlsr.com A MESSAGE FROM THE PRESIDENT A year’s worth of hard work and dedication by thousands of methods learned to teach their kindergarten through third-grade people is about to pay off when the 67th Houston Livestock students. Early results from this three-year, $4.4 million com- Show and Rodeo kicks off in just a few short weeks. mitment are most promising. As this is the final Show for which I will serve as your presi- • In November 1998, the Show presented $50,000 to the dent, it obviously will be a very special time for me. I am very East Harris County Youth Program. It involves at-risk students proud to be affiliated with a premier organization that has grown in grades three through five in activities to improve their acade- to become one of Houston’s greatest traditions. mic skills and create enhanced self-esteem. Many of those who attend the Show think of it as a three- • Total support for the Neuhaus Education Center in week attraction, featuring top-notch rodeo action along with Houston since 1996 is $156,000. The Center is renowned for its some of the finest musical talent in the country. Although that is training methods in reading and literacy instruction. Funds are true, the Houston Livestock Show and Rodeo is so much more directed specifically to training Houston-area teachers from pub- than an event that just rolls around every February. lic elementary and middle schools. Our 95 committees, consisting of more than 12,000 volun- • The Show has provided $200,000 to support the Houston teers, are meeting and planning year round to ensure a success- Symphony Discovery Outreach Concert Series. These concerts ful Show. Staff members are constantly evaluating and improv- introduce Houston-area fifth-grade students to the joys of con- ing all aspects of the Show to provide the public with an excep- certs through performances that perfectly blend academics and tional ticket value. Each year, we raise expectations a little higher music appreciation. but somehow manage to reach our goals. Unfortunately, limited space doesn’t permit me to mention We take great pride in providing the best entertainment all of the Show’s programs and affiliations. From the child in package possible, but the cornerstone of the Houston Livestock kindergarten to the college senior, we help educate Texas young- Show and Rodeo is its commitment to youth and education. sters at all levels. That’s the reason all of us put in countless hours to make this The statistics are impressive, but the Show a success. That’s why you witness record-breaking auction numbers don’t fully tell the story. Rather, it prices year after year. The youth of Texas is why we’re here and is the people of the Houston Livestock what we’re all about. Show and Rodeo — the contestants, That support has grown since 1957 to a total commitment of volunteers, sponsors, season more than $58 million in educational aid and programs for ticket holders, staff, scholar- Texas youth. Over the years, Show-related scholarships have ship winners, parents, teach- been awarded to more than 17,000 students. ers and so many others — that are the lifeblood of our For 1999, a record $7.7 million has been committed to edu- Show. cation. This includes 180 new four-year, $10,000 scholarships reflecting an increase to existing programs and an exciting new In an age of cut- $1 million program designed to assist students with extreme ting-edge technology financial need. and sophisticated marketing techniques, Additional scholarships have been added to the 4-H and FFA the Houston Livestock programs and the very popular school art program. Another Show and Rodeo’s new program in 1999 will award four-year, $10,000 scholar- catch-phrase still stands ships to five Texas FHA members. the test of time — But the Show’s commitment doesn’t end there. In fact, the Benefiting Youth and Show supports a wide range of innovative programs that address Supporting Education. diverse educational opportunities. These include: • The Rodeo Institute for Teacher Excellence, known as RITE, focuses on training elementary school teachers from the Houston Independent School District in a proven, phonics- Jim Bloodworth based, reading instructional program. These teachers use the President 1 By Charlotte K. Howard By Charlotte K. Howard pproach almost any one of the 12,000 volunteers for haps most important is our scholarship program,” he con- the Houston Livestock Show and Rodeo and ask them why tinued. “If I picked the number one reason for the success of they spend hours, perhaps weeks, of their personal time the Show, it’s the scholarship program. Nowhere else do the every year, often for decades, working for the Show, and citizens give back as much to the community as they do here they all will eventually get around to saying six little words: in Houston. In 1998, we gave more than 400 new scholar- “I do it for the kids.” ships alone. That’s why I do it!” Oh, sure, they have a personal story to tell about how Brenda Prestegard, a member of both the Membership and why they got involved to begin with, and what they find and Houston Metro Go Texan committees, said she became pleasurable in their work and play associated with the Show, involved through a friend because she had the need to give but they always talk about the scholarships that the children something back to the community. As a result of her son’s receive as being the most important results of their efforts. involvement in high school FFA, she was familiar with the Show President Jim Bloodworth has been a volunteer for Show, but she never really knew how much went on behind more than 30 years. “The Houston Livestock Show and the scenes until she joined a committee. Now, both she and Rodeo is the greatest civic affair in the Southwest,” he said her husband, Harold, are actively involved. recently, “and it’s one of the few community events where “My husband and I have five children between us, and the volunteers really get to see the bottom line — the results we know how much it takes to give children a good educa- — in just a few short weeks. tion,” she said. “I believe today that children have too many “Of course, it’s fun to volunteer for this event, but
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