OFFICIAL PROGRAM ! 19th ANNUAL Grotto Rodeo July 26-31, 1954

EDGERTON PARK ROCHESTER, NEW YORK 25c. --

WHEN YOU'RE OUT TO MAKE THE BEST TRADE IN TOWN PARDNER- BETTER SEE YOUR CHEVROLET DEALER FIRST CALL TAXI MONROE RADIO CAB HAmilton 6006 THE ORIGINAL TWO-WAY RADIO CAB 24 Hour Service Prompt - Courteous Service OFFICE-32 ELM STREET - Opposite McCurdy's Call Us for Service to and from the Rodeo

Event No.1 OVERTURE BY RODEO BAND "Ed" Ashworth, Leader

Event No.2 GRAND ENTRY A Colorful of Cowboys and Cowgirls and Their Mounts

Event No.3 Introduction of Col. Jim Eskew, the Arena Director, and the Judges

Event No.4 BAREBACK CONTEST

Event No.5 THE DANCE OF THE RANGELAND QUADRILLE ON HORSEBACK

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Event No.6 AND HORSE CATCHES Buddy Mefford and Jim Eskew, Jr. Event No.7 "MICKEY MOUSE," THE EDUCATED MULE Trainer, John Crethers Event No.8 SADDLE BRONC RIDING CONTEST Event No.9 MISS DOLORES BUSCHBOM, and Her Beautiful Palomino "SIR ROGER" This is the greatest hindleg performing horse ever presented. Event No. 10 WHITEY CARSON, "CAPT. TOOTSIE" TV Singing Star of the T ootsie Hippodrome and His Electric Guitar Event No. 11 CONTEST

INTERMISSION You are invited to the Refreshment Stands where quality foods and soft drinks are served.

Completely Air Conditioned Spaghetti - Ravioli - Steaks - Sea Food - Chops Taste Tempting COCKTAILS-SOFT MUSIC-After Theatre SNACKS Beautifully Appointed Dining Room for Banquets and · Parties For Reservations-EMpire 0864 51 ELM STREET (60 Seconds from Main) SUITS LINGERIE BLOUSES RAIN COATS

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Event No. 12 DRAW_ING FOR U. S. GOVERNMENT BOND (Evening Only)

Event No. 13 LOCAL RIDERS EVENTS

Event No. 14 JIM ESKEW, JR. In a Dazzling Rope Spinning Specialty

Event No. 15 RUDYNOFF'S BALLERINA HORSES. Mr. Ruddy Rudynoff, his wife Erna and son Ruddy, Jr. with "Copper King," a grand champion palimino stallion and the black stallion "Shamrock Dare"

Event No. 16 Most dangerous of all Western Sports (Contest)

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Event No. 17 MAYOR HOOVER FAMILY COME TO TOWN

Event No. 18 WILD BRAHMA CONTEST

Event No. 19 COLORFUL TRICK AND FANCY RID,ING Joan Sporin Beryl Jackson Betty Elliott Dotty Breslin Clara Breslin Fussy Potts Jimmy Breslin

Event No. 2.0 FINALE

Clowns - Brahma Twins," Bill and Clyde Rogers John and Punkie Crethers

Order of events subject to change.

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Welcome To The Rodeo!

Ladies and Gentlemen it is a pleasure to welcome you to our 19th Annual Grotto Rodeo. Your attendance here makes it possible for Lalla Rookh Grotto to carry on the many while charitable projects to which we are dedicated. GEORGE H. LYON, Monarch.

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Col. Jim Eskew, Arena Director

THE ARENA DIRECTOR The Arena Director is the man who is responsible for the clockwise precision and smoothness of each performance of the Rodeo, as unfolded to the spectator. This is no small task, for it must be borne in mind that the Rodeo is truly an im- promptu performance and completely unrehearsed. It takes executive ability to handle the hundreds of cowboy and cowgirl contestants and at the same time look ·after many hundred head of stock And it takes great showmanship to make up a program consisting of a series of contests and arrange it in such a manner that it results in a smooth presentation and thoroughly thrilling en- tertainment. CoL Jim E skew, the- Arena Director, is a well known Texas rancher, a former contes tant, and seems to be a born showman. He knows , horses a nd the Rodeo game in its entirety and definitely proves his qualifications for his important post with the performance you are about to witness.

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WESTERN LINGO By Ramon F. Adams Alkali~d-Acclimated to the country. Most old- to do with the rest of his kind. The original mean- timers have lived in the country so long "they know ing of the word is "wild." the lizzards by their first names, 'cept maybe the Contract Buster-A man who makes his living young set." by his ability to sit a horse. He travels Bedding Out - A term often used in speaking of from ranch to ranch, breaking horses. He does most the round-up season, as at this time the cowboy of his work at so much per head and finds employ- does all his sleeping in the open, ment on the smaller ranches which are unable to maintain a first-class rider throughout the year. Belly Rope-When the roper's loop slides over The larger ranches usually have enough top riders the shoulders of the roped animal and tightens to do all the breaking the ranch needs. around the belly. This act is always funny to everyone except the man doing the roping, and is Corral-As a noun it means an enclosure built of the, result of using too large a loop. wooden rails which are supported by posts set firmly in the ground. The rails are usually lashed Black Spot-What the cowboys call a piece of to the posts with green rawhide, which contract shade. Used in another sense, I heard one cowman when they dry and make the entire structure as speak of a man's reputation by saying "His past is strong as though made of iron. As a verb, to drive full o' black spots." into a corral. The word is from the Spanish verb Bronco-A wild or semi-wild horse; often con- corralar, meaning to drive into an enclosure. tracted. into "bronc." From the Spanish broncho, Covered His Dog-When the rourid-up captain meaning rough, rude. has gathered all the cattle in a given region he is Bucking Roll-A roll of blankets tied across the said to have "covered his dog." saddle, just behind the fork, to help wedge the rider in the saddle and make it more difficult for the Dally-To take a half-hitch around the saddle horse to throw him. Sometimes it is a leather pad, horn with a rope after a catch is made, the loose stuffed with hair. end being held in the roper's hand so that he can let it slip in case of an emergency, or take it up Cayusec-The name of the wild horse of Oregon. shorter. Also called by the slang names of 'daled," so ·named after the Cayuse Indian tribe, ·an eques- "vuelted," "dale-vuelted" and "dolly welted"-each trian people; synonymous to mustang. Commonly derived from the Spanish phrase dar la vuelta, used by the northern cowboy in referring to any which means to take a turn or twist with a rope. horse. At first the term was used as a contrast of the western horse as . compared to horses brought Ear Down-The. act of distracting a horse's at- overland from the east. tenfion by holding- its head down by the ears while the rider mounts. Sometimes man doing the Chinook-A warm wind in the northwest; also earing will catch the tip of the ear that is above his the term for the universal Indian language under- hand with his teeth. This will cause the horse to stood by all tribes of the northwest, The word is stand very still to avoid the pain. from the Indian. Chuck Wagon-T he mess wagon of the cow Four Flusher-Slang for one who bluffs. It is a country and claimed by some to be the original poker term, meaning to draw to fill a bobtail flush cafeteria. and to bet after failing to fill, hence bluffing; to make a pretense of competence when incompetent. Cimmaron-The Mexican name for an animal, either horse, bovine, or even human, which de- Hackamore-A halter; corrupted from the Span- serted by all his . friends, runs alone and has little ish word jaquima (the ] pronounced like h; the qu

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as k; and the accent on the fi rst syllable). It is usu- ""freshen"' up their spit curls and chalk their noses," ally an ordinary halter used as a rein stead of a and "sort the weaners that'h beginnin' to stir off leading rope. the bed-ground," that is, pick up the children parked in one big bed. The old bow-legs on the dance floor Lariat-Originally a horse-hair or grass rope used pass the last bottle around, saving a big drink for in picketing animals. The term is ofteri used in the the fiddler to get him to play a final tune. Then southwest for a cowman's rope. The name comes they throw a stag dance, ''that's apt to be kinda from the Spanish la reata, the literal meaning of rough and ·end up in a wrastlin' match." which may be expressed as "the tie back." It is also called a "reata," "rita" or ''lass rope." Show-bucker-A horse that bucks hard, straight Mecate-(Generally pronounced "Mecarty"). A away, with nose between front legs. Though not hair rope used as saddle reins with a hackamore, or difficult to ride, he looks good from the grandstand as a tie or lead rope. Because a hair rope for this in . purpose has long been traditional there is now a Skookum--An Indian term, meaning good, great. tendency to call all hair ropes mecates. Throw Out-to stop a moving herd and move off Mustang-A wild horse, usually one which is not the trail. The expression is used as "throw out the cross-bred. From the Spanish mesteno, which comes cattle and build camp." Also, an animal cut from from mesta, meaning a group of horse raisers. The herd. ' suffix eno mea·ns "belonging to" and so the horses that escaped form the early mestas and ran wild -The word comes from vaca (cow) with were called mestenos, or mustangs. the Spanish suffix ero and means "one engaged in cows." Used with · reference to cowboys in the Op'ra House-The top rail of the corral fence southwest, along Mexican border and sections of where one can watch the riding of a . California. It is also a time-honored conference place. Pig gin' -string-A short rope used in hog-tying. Wave 'Round-To wave a hat or other object in a semi-circle from left to right, which is a sign Pinto - (From pintar, to paint) a piebald or language of the plains, meaning. that you are not spotetd horse. Also called a "paint." wanted and to stay away. Set Down-Being fired off a job without havii1g Wrangler-A herder of the saddle horses. A cor- a horse to ride away. In the early days, if a man ruption of the Mexican's caverango, meaning host- thus fired had no private horse, this manner of ler. His job is considered the most menial in cow firing often ended in a shooting match. Most work and he doesn't stand very high in a cow camp. ranchers recognized the seriousness of "settin' a Yet his job is a training school and many good man afoot" and loaned him a company horse to ride cowboys have had their start as a wrangler. Be- to town. tween his herding tasks he is kept busy dragging Shadow Rider-A cowboy who rides along gazing wood and hustling water for the cook. He doesn't at hi s own shadow. Mirrors are sometimes scarce get much sleep and contends with many hardships, on the range and some fellows must admire them- hut his love of horses and his ambition become selves even though only by watching their shadow. a cowboy keep him on the job. By studying the Cloudy days have no silver linings for them. characteristics of each horse, he knows which are apt to be bunch quitters, which are fighters and Shindig-Probably from the old word "shindy," which are afraid of their own shadow. Although it meaning a rumpus, as "to kick up a shindy." The can rarely be said, the greattest praise that can be cowboy uses the word exclusively as a dance term, bestowed upon a wrangler is that "he never lost a and the old cowboy dance · really was a romping, horse." stomping affair, not, as one stated, "'jes wigglin' your rump." A cowboy dance usually lasts all night. Yaks-A. nickname given by cowboys catile When it breaks up at daylight the ladies retire to that came from the Yaqui Indian country.

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Announcements We invite you to come in and see the latest in Wedding Stationery-no obligation.

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RODEO SCORE CARD BAREBACK BRONC RIDING No. Name Horse Time

SADDLE BRONC RIDING No. Name Horse Time

CALF ROPING No. Name Horse Time

STEER WRESTLING No. Name Time

BULL AND STEER RIDING No. Name Time My Policyholders are savmg money through DIVIDENDS. AR.E YOU? My Agency is aVAILable to assist you in saving through Standard Non-assessable Insurance. Prompt Local Claim Service J. NORMAN VAIL 1205 GRANITE BLDG. BAker 9571

19th Annual Grotto Championship Contest Rodeo Operated and Conducted by Lalla Rookh Grotto, M.O.V.P. E.R. The proceeds of which are used for the Grotto's many Philanthropic Activities

. Wild Stock, Saddle Horses and Special Features Furnished by Col. Jim Eskew Western Ranch, Hoxbar, Route Ardmore, Oklahoma Eastern Ranch, Waverly, N. Y. RODEO OFFICIALS Producer and Director ...... Col. Jim Eskew Asst. Arena Director ...... Jim Eskew, Jr. Arena Secretary ...... Mary Louise Eskew Public Relations Director ...... Fog Horn Clancy Judges .Jack Jakson, Bill Parks, Buddy Mefford Announcer . Clay Hockman Timers. Mary Parks, Mary Eskew LALLA ROOKH GROTTO RODEO COMMITTEES Honorary Chairman . ..Monarch, George H. Lyon General Manager ...... Past Monarch, Bryant G. Parsons Treasurer . Past Monarch, Freel B. Lyddon Secretary . Ernest R. Starr Assistant Manager ...... Carl L. Drexler Chairman Local Riders Past Monarch, Edward T. Sweeting Grotto First Aid Unit ...... Instructor, Edward Van Orclier Advance Sale Tickets Chairman, Leo F. French Chairman of Ushers ...... Past Monarch, Carl Ayen Children's Day Chairman Samuel ]. Anderson Photographer ...... A I Furner Publicity ...... Norman G. Doescher, Fog Horn Clancy Grotto Grounds Foreman ...... Bill Punnett Park Superintendent ...... Albert Greeco Units Parade Marshal ...... C. Ben Daly

Advisory Committee-Monarch, George I-I. Lyon; Ernest R. Starr, F red B. Lyddon, Leo F. French, Sam J. Anderson, Carl L. Drexler, Arthur Kingsley, Edward T. Sweeting, E d Van Ordier and Ben Daly.

AT INTERMISSION REFRESH YOURSELF AT SOL'S STANDS At either side of the Bleachers and under the Grandstand After the Show at SOL'S CULVER ROAD, SEA BREEZE Frank Ashton Funeral Home Prophet FRANK ASHTON 1218 CULVER ROAD Telephone· CUlver 2529 Frank Ashton and Mary R. Ashton, Licensed Funeral -Directors and Embalmers

Call Roping Roper must not start before starter's flag drops, when roper gets to calf he must allow calf to r egain penalty fo r Lre'aking starting barrier 10 seconds. feet and then throw by hand, roper may cross any Roper must make catch that will hold calf until three feet and tie, tie must hold until after judge he gets to him, five or ten seconds fine for roper has passed upon same. jerking down or busting calf with laria t in making the catch. Roper's horse must not drag calf over Each roper is all owed two loops and failing to three feet at any time, penalty 20 seconds. Roper catch with eithe1· must retire from the arena and must throw calf by hand, if calf has fall en down will be given no time.

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Wild Bull and Steer Riding

Principal Points in Steer Riding Rules Riders draw their mounts by lot and must attempt to ride each animal drawn, to turn one animal down or refuse to ride would dis- qualify rider. Steer or bull riding is done with loose rope drawn around animal's wethers, riders must ride one hand on this rope the other hand in the aid, must keep feet moving in a kicking motion, must not touch animal with free hand. No knots or hitches in rope is permitted. ] udgment on rides is based upon the master- fulness of the manner in which the ride is made, the roughness of the animal and the amount of scratching done by rider.

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Bareback Bronk Riding

Principal Points in Bareback Bronc Riding Rules Rules in bareback bronc riding are principally the same as in saddle bronc riding, except riders ride with a circingle, one hand on the circingle, the other hand in the air, horses have no reins in , riders must not change hands on circingle or touch horse in any manner with free hand. Saddle Bronk Riding Principal Points in Saddle Bronc Riding Rules All riders draw their mounts by lot and must attempt to ride the horse they draw, riders will be disqualified if they cheat the horse to keep him from doing his best. If saddle comes off, rider is entitled to a re-ride on same horse, should horse fall before ride is completed rider will be given a re-ride but if rider makes an honest effort and horse fails to buck rider will be allowed to draw another horse for a re-ride. Any of the following offenses disqualifi es a rider : Losing stirrup, change-hands on rein or losing rein, being bucked off, failing to scratch (keeping feet moving in kicking motion) wrapping reins around hand, pulling leather, hitting horse with hat or ha nd.

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Trick and Fancy Riding

In this exhibition the cowboys and cowgirls, with grace, lend charm and beauty in a symphony of riding rhythm, their gentle, though spirited and perfectly trained cowponies contrasting so strangely and strongly from the vicious broncs. No prizes or titles are at stake. All must be harmony and understanding between rider and horse. Through long practice, the horse knows every move its rider makes, and the rider knows to a split second what the horse will do. Without this perfect harmony and unison disaster would be fall at every turn. The Rochester Rodeo only brings in the most expert trick and fancy riders. Last year this event proved to be one of the most popular on the pro- gram.

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ROCHESTER 18, NEW YORK

Distributors for

Towmotor Lift Trucks-Jahn Trailers Special Bell Prime Movers-Barber-Greene Sunday Dinners I. H. C. Tractors (Crawler and Wheel) $1.35 up Marlow Pumps-Hough Loaders Challenge Truck Mixers Daily luncheons 65c Bucyrus-Erie Shovels Private Rooms for Parties Up to 50 Schramm Compressors Driving Park at Dewey Glenwood 7993

COMPLIMENTS OF A FRIEND c. w. EMpire 0043 Compliments of HELENDALE Finest of Foods Wines Liquors CONSTRUCTION 43 STONE STREET COMPANY Rochester, N. Y. JOSEPH BEVACQUA 145 DRUID HILL PARK Where Smart People Meet at Cocktail Hour CUlver 0027

WEBB FLOORING HEINRICH-SEIBOLD COMPANY, Inc. STATIONERY CO. Resilient Flooring Specialists Office Furniture "FLOORS THAT ENDURE" Stationery Supplies Plastic Floors - Mura-Tex Plastic Walls Tiletex Asphalt Tile Flexachrome Three Stores in Rochester Rubber Tile Cork Tile Linoleum 4 East Main S t. - 537 East Main St. 453 West Main St. 466 STATE STREET BAker 7980 LOcust 3770

Compliments of PROJECTION OPTICS CO., Inc.

SMITH GORMLY CO. FRED E. AUFHAUSER

180 ST. PAUL STREET 330 LYELL A VENUE

HAmilton 7055 GLenwood 3993

NEUMANN BROS. PAVING CORP. Compliments of "ASPHALT PAVING" THE Modern Driveways, Parking Stations, Roadways, Snow Plowing, Tennis Courts, Lawn Rolling APEX GRILL Asphalt Sealkote 2001 MAIN STREET EAST 28 10 CLINTON A VENUE SOUTH MOnroe 0779 George Parizek, Prop. If Not Answered Call MOnroe 8590-M or (Toll Charge) Webster 929-R VETERAN'S ROADWA PAVING CONTRACTORS DRIVES PARKING AREAS ROADS Quality Work is no Accident Our experience in paving problems has given us quality "Know-how" 1227 MAPLE STREET Rochester 6, N. Y. Call Us Soon GEnesee 7238 - 8105

GUY MICHAEL'S RESTAURANT WEARBEST CLOTHING MARKET Luncheon - Dinner - Late Supper CLOTHING for MEN - BOYS "Food at Its Best Always" Factory to You 1375 MT. HOPE A VENUE 48 ST. PAUL STREET MOn. 8374 HAm. 5255

Compliments Compliments of D. A. LePINE ROCHESTER GENERAL CONTRACTOR MUSICIANS ASSOCIATION 1947 EAST AVENUE LOCAL 66, A. F. of M. Hillside 1855

"Best Wishes" Compliments of PAT and JERRY MICELI ATLANTIC STAMPING CO. EL-RANCHO 139 SYKE STREET RESTAURANT GEnesee 1622 3015 WEST HENRIETTA ROAD

Shotguns, Rifles and Revolvers INGMIRE & NAGLE CO. Bought, Sold and Traded Incorporated New or Used FUNERAL DIRECTORS First Class Gun Repairing by Factory Experienced Gunsmiths D. W. Mansell, Vice-Pres. "Weaver" Telescopes mounted on Licensed Manager any .22 rifl e while you wait! ! ! Your assurance of complete, modern Store Hours : 2 a.m. to 5 :30 Thursday and Friday Nites to 8 p.m. facilities . .. services THE GUN SHOP 137 CHESTNUT STREET 117 STATE ST. LO. 3064 BAker 1520 Free Parking Free Picnic Tables Rides - Games

"Playground of the Finger Lakes"

BEST WISHES FROM A FRIEND

FAMOUS "Westinghouse LAUNDROMAT and electric CLOTHES DRYER

Completely Automatic, HOFFMAN Full Size, Agi-Tumble Action MUSIC SHOP, It's new! It's low priced! It's INC. loaded with features that make washday completely $249.95 automatic and assure clean- Convenient, 467 N. GOODMAN STREET Easy Terms LOCUST 3050 3059 er, whiter clothes. Howard Johnson's RESTAURANT TWELVE CORNERS BRIGHTON "Where Monroe, Elmwood and Winton meet"

DELCO HEAT For the Fun of Your Life

For Oil, Coal or Gas Visit Beautiful JAY]. WALSH, Inc. Willow Point Park 520 MONROE A VENUE MOnroe 0346 ] ACK GARLINER, Owner

Compliments of Paul M. Cady Tool &, Die Co. Tools, Dies, Jigs, Fixtures, Gauges Special Machinery

149 ANDERSON AVE. MOnroe 4293

CRESCENT BEACH HOTEL Compliments of On Lake Ontario DY -DEE WASH CORP. 1372 EDGEMERE DRIVE CHarlotte 1956 Ray Geis, Prop. 204 NORTH WATER STREET

Compliments Compliments of LeCHASE CONSTRUCTION CORP. F. L. HEUGHES & CO., Inc. General Contractors Structural Steel and Welded Steel Office 29 SARATOGA A VENUE Products Phone BAker 3630- 5248 1029 LYELL AVE. GLenwood 1045 ,------~ Thirsty? Drink Sealtest Milk at .the Concession Stand

BRIGHTON PLACE SEALTEST DAIRY PRODUCTS Tel: GLenwood 0144

45 FULTON AVENUE

EAST SIDE AUTO PARTS Compliments of "Rochester's Oldest Auto Parts" HUBBS P'APER CO. Established 1914 1175 MAIN STREET EAST We Buy, Sell and Dismantle Late Auto Wrecks CUlver 8470 545 BROADWAY MOnroe 6930

DELUXE LAUNDRY AND Compliments of DRY CLEANERS ILEX OPTICAL CO.

286 COURT ST. HAmilton 3190 690 PORTLAND A VENUE

FEOL-NASH, Inc. ABBOTT'S Original Frozen Custard Select Dealer Copied but Never Duplicated Nash Sales and Service Milk Shakes and Sundaes Ground Steak and Hots Complete Collision Service Fresh Buttered Pop Corn 4785 and 4791 LAKE AVENUE 775 CULVER RD. CUlver 6700 Prophet Alex Grosshans

Best Wishes from DiCLEMENTE & VOLKE, Inc. ELTON STREET MOnroe 3100 GEORGE M. CLANCY CARTING CO., Inc. Local and Long Distance MOVING - PACKING - SHIPPING - STORAGE

To Be, Sure- Call MOn. 8018

GEORGE M. CLANCY 8 CIRCLE STREET

TALLMAN TOOL & UNION CARBURETOR MACHINE CORP. AND IGNITION SERVICE Manufacturers of Hank Chait, Prop. Tools, Dies and Special Machinery 41-43 SOUTH WATER STREET 6 PITKIN ST. HAmilton 0483 HAmilton 0930 Always at Your Service

STYLE HOUSE TURNER'S Floor Covering and Wall Tile Downey Flake Doughnut Shop and Rochester's Largest Van Dyk Duchess Coffee Roof and Sidewall Applicators 385 MAIN ST. E. EMpire 0953 1054 EAST MAIN ST. LOcust 4250 PRICE'S FISH MARKET Edward Braverman, Mgr. 385 MAIN ST. E. BAker 1810

BRITER CLEANERS Compliments of Rugs, Furniture BERGER BROS. and Venetian Blinds Cleaned ELECTRIC MOTORS, Inc. H. A. Echter E. J. Stein 395 STATE STREET 152 SOUTH A VENUE at Court St. HAmilton 1655 HAmilton 3050

LITTLE CHATEAU RESTAURANT BELMAR 207 CLINTON AVE. N. EMpire 1374 "The Cream of Ice Creams" Open Twenty-four Hours Monday 6 a.m. to Sunday 7 a.m. * * * * Air Conditioned 12 CORNERS

Corbett Funeral Service 532 LAKE AVENUE 109 WEST AVENUE PIPE ORGAN MAINTENANCE Bryant G. Parsons & Son Tuning - Repairing - Rebuilding - Cleaning - Chimes - Blowers - Rectifiers ALLIEN ORGANS - Sales and Service Recent Installations on Request 182 COMMODORE PARKWAY Hillside 2864 Rochester 10, N. Y.

WITH THIS LABEL HOME OF THE GENUINE of the Allied Printing Trades Council and you will rope more business. Remember thousands buck it when it is omitted. -A REAL STEAK

ALLIED PRINTING TRADES COUNCIL 93 PORTLAND AVE. HA 3990 OF ROCHESTER, N. Y. Prophets JAKE and HAROLD 31 East Main Street

Compliments of Power Equipment Company

8 CAIRN STREET GEnesee 5629

HOADLEY SAND & GRAVEL CO., Inc. SERVICE STORAGE COMPANY Washed Sand - Brick Sand Moving - Packing - Storage Excavating and Paving Contractors Local and Long Distance Moving Dewitt Road near Inspiration Point Town of Webster FIREPROOF WAREHOUSE Mail Address: Post Office Box 27 704-71 2 CLINTON A VENUE SOUTH Brighton Sta., Rochester 10, N. Y. MOnroe 2833 Rochester, N. Y. CUlver 3927

It pays to own a WOLF built home BOB CRESCENT YOUR PLAN OR OURS WE GOT LOTS THE CAR DOCTOR 430 EMPIRE BOULEVARD RAY WOLF; Inc. CUlver 1937 41 FARLEIGH AVENUE GLenwood 5632 Lalla Rookh Grotto Appreciates the Co-operation of

Dwyer Electric Co. V elplax Co., Inc. Elite Cookies Schwalb Liquor Store Schulz Bros. Dodge Grill Van's Service Station Modern Coat & Apron Service, Inc. Crosby Frisian Fur Co. Rochester Woodcraft Shop, Inc. Jerome Ignition Co. Guarantee Iron Works Atlantic Supply Co. Genesee Pattern Works Original Northway Restaurant Rochester Asphalt Materials, Inc. Phillips Garage Chapin Owen Co., Inc. Wm. Brown Metals Van's Machine Shop Chuck's Place Metal ,Arts Co., Inc. W aggs Department Store King Sales Co. Haubner & Stallknecht Wax-Rite Products Co., Inc. Hutchison-Rathbun, Inc. Edw. Brockmann's Sons LaMay Drug Co. Krieger Waste Paper Co. AI Skinner Silver Dry Cleaning Co. Charles Kennedy Matty's Tavern Vay Funeral Home Riverside Bookbinding, Inc. O'Connell Electric Co. Blanchard Storage Co., Inc. Pete Decker Towner Bros. Co. Ask your dealer for SCHRADER'S TRULY DELICIOUS Sausage Products

Quality and Flavor you can depend upon

1

SCHRADER'S MEAT PRODUCTS Sausage Making is Our Business NOW! MADE WITH UNBLEACHED FLOUR

onTHEd GREAT NEW LOAFr ead THAT TASTES BETTER - TOASTS BETTER CONTAINS MORE MILK VALUE, TOO!

Uriiforms for every type of organization ROYALITE made in our own shops. ELECTRIC SUPPLY CO., Inc. Call us for estimates-no obligation. BRAIMAN UNIFORM CO. · Harry H. Shaprow Incorporated Wholesale Electrical Distributors 42 NORTH STREET Rochester 4, N .Y. 575 CLINTON AVE. N. HAm. 8594

1953 - FINAL WINNERS OF THE ROCHESTER RODEO

Calf Roping Steer' Wrestling Saddle Bronc Bill Buschborn, 1st Jack Jackson, 1st Tim T escher, 1st J unior Eskew, 2nd Poncho Scardo, 2nd AI Nelson, 2nd AI Bartle, 3rd Junior Eskew, 3rd Duane· Howard, 3rd Bull Riding Bareback Bronc Ouian Tindell, 1st D. Howard, 1st Pete Clemons, 2nd John Crethers, Jr., 2nd Marcus Pearce, 3rd Lou McLoughlin, 3rd

Prophet Compliments of EDWARD H. DREIER Funeral Director DON AND BOB'S RESTAURANTS 85 JOSEPH PLACE BAker 4905 4900 CULVER ROAD SEA BREEZE Member National Funeral Directors 2075 MONROE AVENUE Association

Charles R. W eylman AIR CONDITIONED KENNELS ALL TYPES BIRDS Parakeets - Parrots - Cockateels - Finches - Canaries - Whydahs CATS - MONKEYS Open 9-9 6 Days Weekly Closed Tuesday We Board Pets 2550 LYELL ROAD GLenwood 4765

ARROW MATERIALS CORP. Lumber and Mason Supplies 3 TRINIDAD ST. HAmilton 8346 Compliments of WHITE STAR BAKERY SNIDER Complete Line of Baked Goods G. M. C. TRUCK CO. Wholesale - Retail 83 STILLSON STREET Pleasing Rochester for Fifty Years HAmilton 4450-4459 1467 MAIN ST. E. CUlver 2600

When it is Paper or Paper Products Compliments of Call HAmilton 7200 PLUM and LITTLE THE CRAMER FORCE CO., Inc. Tool and Die Manufacturers

40 J AY ST. Rochester 6, N. Y. 30 NORTH WATER STREET

Rochester's Ultra Modern CINELLI'S RESTAURANT Ranch Type Funeral Home Specializing in Italian Food THOMAS FUNERAL CHAPELS Open 8 a.m.-2 a.m. Week Days THOMAS A. PULVINO. Lie. Mgr. Associate, NORMAl\ C. HANDS 1 p.m .-2 a.m. Sundays 4545 LAKE AVE. cor. Holden 4699 LAKE AVENUE CHarlotte 4096 CHarlotte 3945

Fabricated Steel ERDLE Steel Stairs - Fire Escapes PERFORATING CO. Ornamental Iron Wire Work Welded Steel Products Manufacturers of Perforating Metals STEEL WORK, Inc. Victor J. Pok Donald H. Stothard 171 YORK STREET 36 KING ST. BAker 6060

Compliment s of Call and Delivery ROCHESTER DRIVE-IN THEATRE Scottsville Road-Opp. Airport RIVERSIDE DRY CLEANERS The Best in Picture Entertainment Free-Kiddie)and Playground Waterproofing - Repairing 1200 SCOTTSVILLE RD. 941 GENESEE ST. GEnesee 2514 GEnesee 4760

DUDLEY'S SERVICE STATION Best Wishes from Washing and Lubrication Gas and Oils Road Service Pick-Up and Delivery GENESEE MFG. CO. Motor Tune-Up Light Repairs 566 HOLLENBECK STREET 1051 DEWEY AVE. GLenwood 7396 GOOD FOOD--COURTEOUS SERVICE If you need someone handy POPULAR PRICES Just Call Andy

COLONY RESTAURANT ANDOR HED Visit Our Famous Banquet Room . Welding and Sheet Metal Work

.20 SYMINGTON PLACE BROAD and FITZHUGH Open Every Day Phone GEnesee· 7056 CHarlotte 1583

Radio - Television - Sound Equipment Wm. R. Ford Leo W. Quirk Motion Picture Equipment Sales - Service - Rental RUDY HEATING SERVICE We Have It All "Everything in Heat"

BAUM-NASH Conversions and Complete Installations Sales & Service

405 MAIN ST. W. I .Ocust 9565 496 EXCHANGE STREET Prophet D ick Nash Call BAker 5256

ALVAH B. LAWSON, Inc.

Contractor and Builder Compliments of

Architects' Service BAKING CO. Estimates Furnished Wonder Rolls-Sold at the Rodeo

3747 DEWEY AVE. CHarlotte 4517

JAMISON-SCHINDLER Any Time You Are Out for a Drive CORPORATION Stop at

Heating and Ai.r Conditioning COBBS HILL GRILL Superfex, Gas or Oil Equipment 1104 MONROE AVENUE Republic Gas Burners Steaks, Chops and Sea Food 1415 HUDSON AVE. HOpkins 5252 KAISER-HOWE Towing CHarlotte 0666 Used Cars INSURANCE AGENCY All Forms of Insurance WELLER MOTORS 328 MAIN ST. E. BAker 5450 Dodge and Plymouth Cars Branch Office Dodge "Job-Rated Trucks 40 STONE ROAD CHarlotte 4101 STUTSON ST. at THOMAS AVE. Bill Kaiser Gordon Howe

EX-CELL-O CORP. ASHLEY Machine Tools Cutting Tools MACHINE WORKS Miscellaneous Precision Parts Incorporated Production

205 MAIN STREET WEST Office and Factory Ernie Straw LOcust 9393 714 UN IVERSITY AVENUE

Compliments of Bohman Bros., Inc. Ward Maurer, Inc. Exterminating - Fumigating Restaurants, Homes, Ho·tels, Factories, CHRYSLER - PLYMOUTH Schools, Public Buildings Sales and Service 98 MONROE AVE:. HAmilton 5105 459 PORTLAND AVENUE Rochester Owned and Operated HAmilton 8933 Products Sold at Office

'Evergreen, Shade Trees, Flower Plants, Shrubs, Grass Seed, Fertilizers Garden Tools, Insecticides Barnard, Porter, Remington & Fowler Lauweret's Garden Store Paints, Glass, Brushe·s LANDSCAPE CONTRACTOR Artists' and Drawing Supplies 3280 MONROE A VENUE 9- 11-13 NORTH WATER STREET (One mile east of Clover Street) BAker 0110 HI. 3980 Plenty of Parking Space

A BIG HAND TO THE GROTTO For their fine work in helping others with their swell rodeo. ROCHESTER GAS & ELECTRIC Always at your service ERIC'S HOF BRAU HOTEL & RESTAURANT Special-Sunday Turkey Dinner Plate $1.10 Luncheons 65c and up-T -Bone Steak with Salad, Potatoes, Rolls $1.35 Sandwiches of all kinds-Legal Beverages Rochester's "only" Imported German Loewenbrau Beer on Draft 406 LYELL AVE. GLenwood 3148 Eric Recklinghausen, Prop.

ALLEN AUTO PARTS CABIC & BADGE MOTOR SALES New and Used Parts Cars Bought for Dismantling FORD-Sales and Service Phones-EM. 0101-LO. 8010 Repairs on All Makes of Cars Spencerport 2-8831 180 ALLEN ST. Rochester, N. Y. 3570 LATTA RD. CHarlotte 1544-R

Read The Other Side of The News Compliments of

THE ROCHESTER SUN BERGER-KLEIFGEN CO., Inc.

Every Thursday Wholesale Food Products

BECKER BROS. GOODLAND-HOFFMAN, Inc. Wholesale Meats and Provisions B-B Freezer Locker U. S. Royal Tires 53 CANTERBURY RD. MO. 1596-6300 230 EAST A VENUE Meats at Whole Prices BAker 1670 Cut for your Home Freezer

SEE BOB ALLAN MORRIS ROSENBLOOM CO., Inc. FOR AUTO GLASS Wholesalers and Distributors of 390 SOUTH A VENUE General Merchandise BAker 6311 29 ST. PAUL ST. Rochester, N. Y.

SOUND SYSTEM INSTALLED BY Rochester Radio Supply Co. 114 ST. PAUL ST. LOcust 9900

Rochester's Leading Television Supply House WM. J. SCHMITT, INC . ROOFING SHEET METALS HOME INSULATION

118 BROWN STREET HAmilton 3840

Simpson Box and Lumber Co., Inc. Rochester & Pittsburgh Coal Co. 1290 MT. READ BOULEVARD Low, Medium and High Volatile Lumber and Building Materials for Bituminous Coal and Coke Your Complete New Home Wholesale - Retail Plans for Homes Wholesale Distributor Kimsul Insulation LINCOLN -ALLIANCE BANK BLDG. HAmilton 4940 GLenwood 4216

SEE HOSELTEN New CHEVROLET Used Compliments of Your Chevrolet Dealer for over 25 Years BORDEN'S ICE CREAM Repair and Collision Work by Factory. Trained Mechanics 285 ORMOND STREET 161 E. COMMERCIAL ST. E. Rochester BAker 7788 East Rochester 104 Hillside 2081

CHARLES W. SCHRADER & SON EAST MAIN -RICHMOND Specializing in LIQUOR STORE Automobile, Truck and Automatic 533 MAIN STREET EAST Transmission Repairing Between Scio and University

686 CLINTON AVE. S. MO. 1765 BAker 4074 H. ]. Behrman, Prop.

Now in our 46th Year of Service to Rochester Motorists NEW Cars- USED Cars and SERVICE by WHITING Just Can't Be Beaten! BATTERSON BR0S. TRUCKING CO., Inc. Agents for Eastern Van Lines, Inc. MOVING Local - Long Distance Moving - Packing - Storing - Shipping Reasonable Rates MOnroe 4800 or HIllside 2244 620 MEIGS STREET Resid ence Phone MOnroe 0407

ZUTES, Inc. Best 'vVis hes from 757 CLINTON A VENUE SOUTH DR CHARLES MAGGIO Rochester's Leading Distributor Candy Cigars Tobacco Syrups 140 BROAD STREET Schraffts Chocolates Brach's Candies Richardson Syrup Roitan Cigars LOcust 5520 King-Edward Cigars Gold Label Cigars H illside 2942

MONA LISA RESTAURANT Complim ents of HOTEL Fine Foods - All Legal Beverages VALLEY SAND and GRAVEL CORP. Bowling 788 RIDGE ROAD WEST 151 UNIVERSITY AVE. cor. SCIO ST. GLenwood 0112 Rochester, N. Y.

Septic Tank Cesspool Cleaning WALKER'S Sewerage Disposal Systems ALL·CHICKEN Septic Tanks Sold, Installed, Repaired PIES ANTHONY WENTIS 638 LAKE A VENUE HOpkins 4220 GLenwood 3783 994 BROWN ROAD

Compliments LARRY'S LOUNGE FRANK L. WILSON For the Best in Foods and Beverages U. S. TIRE DISTRIBUTOR A Friendly Cocktail Lounge 88-90 MONROE A VENUE BAker 7817 72 FRANKLIN STREET

Food Fit for a King 33 CHESTNUT ST. Air Conditioned BAker 4960 Banquet Facilities-25 to 250 people Compliments of SENECA GARAGE Jerry Sa;1tora, Prop.

30 COURTLAND STREET

DORSCHEL - BUICK Rochester's "Best Deal" Buick Deale:r GILLETTE MACHINE & TOOL CO. Complete Facilities for All Buick Service 70 HOL WORTHY STREET 68 GENESEE ST., opp. St. Mary's GEnesee 9480

For Another MANHATTAN RESTA.URANT Thrilling Baseball Season See Since 1905 INTERNATIONAL LEAGUE CHAMPIONS 25 EAST A VENUE. in Action at Red Wing Stadium

Compliments of Compliments of EMPIRE BLOWER CO. PLYMOUTH LIQUOR STORE 351 PLYMOUTH AVENUE SOUTH 60 LENRIET ST. GLenwood 4458 R. Leighton Gridley LOcust 6020

Flowers by BETTE and OTTO ULRICH MASTER TOOL & MACHINE CO. Two Stores to Serve You THE FLOWER BOX 1130 EMERSON STREET 622 EAST MAIN ST. HA. 5460 FARMEN'S GLenwood 0831 331 DRIVING PK. AVE. GL. 1240 Member of Florists Telegraph Delivery Association

BEST WISHES Monroe County Democratic Committee Alliance Organization Compliments of REALTORS H. L. Baughman, Inc. The Sign of Service for 30 Years GENERAL CONTRACTORS

HA. 5000 924 L A. Bank Bldg. 1240 JEFFERSON RD. MOn. 7080

183 EAST MAIN STREET Rochester, N. Y .

The Why of a Cowboy's Wearing Apparel The cowboy of the rangeland has a garb as The worn .ordinarily around the neck, is distinctive and practical as the uniform of a soldier. used by the cowboy on the range as a kind of mask It was made for use and each article has a definite over their nostrils when riding in dust caused by and practical need. The cowboy is one of the most driving herds. It also protects the neck from the unique characters in the world. there has been heat of the sun. more verse, paintings, . stories, movies, songs and poems on him or in which he has played a leading The broad-brimmed hats are to shade the head role than on any other character. Furthermore his and eyes in the hot sun, and the cause of the ex- dress is so distitictive, so much his own, that a man pression "ten gallon hat" was the · fact that often wearing a broad-brimmed sombero. and boots times a cowboy would ride into a stream stirrup might be flashed upon the screen in most any part deep and, while his horse drank, he would lean over of the wodd and the audience would immediatelv and fill or clip up a hatful of water and drink it. murmur "cowboy." For instance the high top boots are waterproof Chaps were created for the protection of the cow- and keep the feet dry if it is necessary to wade in boy's legs When riding after cattle at either a fast shallow water, or while walking on rain soaked or slow gallup through brush and timber, a cow- ground The high heels of the cowboy that have boy's legs often-times were snagged on tree stumps, come in for much discussion and many have asked limbs, etc. These heavy leather chaps broke the the why of them and why they slant toward the force and saved him from jagging or cutting him- center of the boot. Their purpose is twofold. first self. They also prevented brush from tearing the the high heels are to keep the foot from slipping pants and helped protect and keep him warm through the stirrup. also if a rider is thrown from rainy or snowy weather. Sometimes on a big outfit a horse and his foot hangs in the stirrup most times a rider who wasn't sure of himself or hadn't reached the foot will come out of the boot and thus release the top of the game would wet his chaps on the the thrown rider and while this does not always inside of each leg. This would help him with his happen before the rider has been severely trampled. grip and give him more confidence. Although the it has saved many a cowboy's life. Next the long clothing worn by members of the cowboy trade was narrow high heels dig into the ground and give the picturesque, it was distinctive. It was not worn for roper a good firm footing· when he has roped. on show nor did the style change from year to year foot. just for convenience and comfort.

MANDELL'S PRESCRIPTION PHARMACY Compliments of H. J. Mandell. Ph.G. GRAY METAL PRODUCTS, Inc. ll75 PORTLAND AVENUE 30 CARLTON STREET HOpkins 0785 MOnroe 0159 Rochester, N. Y.

EPSTEIN'S SULLIVAN'S COLLISION SERVICE Edco Process Dry Cleaning Phone MOnroe 438i 10% Discount-Cash and Carry BAker 6650 754 SOL'TH CLINTON A VENUE (Near Meigs St.) 166 Clinton Ave. S. - 654 South Ave. 496 Lyell Ave. - 4460 Lake Ave. Rochester N. Y. RICHardson

TIRES BERNARD AUGINS Truck - lndu.strial - Tractor Musical Instruments-Sales and Service and Farm Implement Accordion - Band - Woodwind - STANDARD Percussion - And Stringed Instruments AUTO TIRE WORKS Martin - Selmer - Buffet 468-470 MAIN STREET EAST Slingerland W. F. L. Vulcanizing-Recapping-Battery Service 148 ANDREWS ST. BAker 6531 Prophet Geo. H. Strickland HA. 5931

ARMOR COAT- Waterproofs ... Decorates Does Two Jobs at the COST OF ONE. Actually Seals Water Out of BASEMENTS Makes Them DRY AS A DESERT. Easy to Apply-Economical. Ideal for outside stucco. Complete application service if desired. Call us for an estimate. See the FLOATING BASEMENT on display at RAPPL & HOENIG CO. .- Mason Supplies 1381 RIDGE ROAD EAST HOpkins 8550

THE DAUPHIN DINER KELLETT MOTORS Fine Food Courteous Service FORD Sales and Service 960 CLINTON A VENUE SOUTH 1871 RIDGE ROAD EAST Open 24 Hours MOnroe 9168 CUlver 3438

Heating, Plumbing and Piping MASTER KITCHEN Contractors EQUIPMENT CO. PALMER-PLANE, Inc. Hotel and Restaurant Equipment 16-18 VINE STREET 508 BROAD STREET BAker 8660 LOcust 5940

NEWMAN FLORIST LOUIS RUND'S Flowers for All Occasions ROAST BEEF TAVERN 450 BROOKS AVENUE 1046 MAIN STREET EAST GEnesee 7592 Corner Railroad Office Furniture Stationery Supplies Rubber Stamps JOHN R. BOURNE CO. 131-133 STATE STREET

Mortgage Loan Correspondent For the Union Central Life Insurance Co. H. H. Sullivan, Inc. Cincinnati, Ohio BLUE PRINTS - PHOTOSTATS

Drawing and Artists Supplies Herbert A. Rogers 67 SOUTH A VENUE REALTOR BAker 4220 25 EXCHANGE ST. BAker 0609

LEON M. HAKES, Inc. Y oungsters Shoe Mfrs. Ames Iron Works, Packaged Type Oil Sturdy, Durable and Comfortable, Wear and Gas Fired Boilers; Boylston Steam Specialty Co., Pressure Reducing Valves; Open Daily 9:00 a.m. to 8:30 p.m. Patterson-Kelley Company, Hot Water Heaters ; The Ric-Wil Company, Under- Saturday 9:00 a.m. to 6:30 p.m. ground Conduit; Warreen Webster & Co. , 102 BAY ST., corner MILLER ST. Steam Specialties, Unit Heaters, Con- vector Radiation, Baseboard Heating. BAker 8368 Rochester 5, N Y. 339 EAST AVE. BAker 7644

Paramount Vending Co. John Shoemaker's Comple,te, ''Town and Country'' Automatic Vending Service RESTAURANT 11 GIBBS STREET 595 ST. PAUL ST. HAmilton 0343 Cocktail and Supper Music Tuesday Locally Owned and Operated through Saturday - Dancing Saturday Norman Shapiro, Owner F or Reservations Phone BAker 6533

GOOD LUCK FROM PLUTA MANUFACTURING CORP. 1645 ST. PAUL STREET C. F. Hallick, Sr. C. F. Hallick, Jr. Liberty Tool & Die Corporation Designers and Builder of Special Tooling for Industry since 1922

18 NORTH WATER ST. HAmilton 8998

"DACRO PROTECTED" GOETZMAN Milk - Cream - Cottage Cheese Buttermilk - Chocolate & NEWMAN

PLYMOUTH TRANSPORTATION AT ITS BEST Terminals: DAIRY, Inc. ROCHESTER, NEW YORK 492 OAK ST. -LOcust 3280 388 SEWARD STREET * NEWARK, NEW YORK GEnesee 0762

UNION POLISHING AND PLATING CO., Inc. Compliments of Prophet A. J. McGuire FRIENDS OF THE PRODUCTION PLATING REPUBLICAN Copper Nickel Chromium Cadmium Oxidizing and Metal Finishing PARTY

14 COMMERCIAL STREET

BAker 6959 wear BLUE BELL WRANGLER jeans, jackets, shirts -the rodeo champs do !

Harry Tompkins, World's 1952 All-Around Champ* - and many cowboys performing here today-wear Blue Bell Wrangler jeans, jackets, shirts _ They've got that real Western cut They're built for tough rodeo, or any kind of everyday wear.

Blue Bell Wranglers are Sanforized to keep fitting right Jeans have zipper closure that won't warp or buckle. Husky 11 oz. coarse-weave denim takes rugged wear of All-Around World Champs Bill Linderman, Jim Shoulders, Gerald Roberts and Todd Whatley - five of the last six, in fact. So buy the that Champions wear - Blue Bell Wranglers! Approximate prices as follows: Jeans for men, $3.69; youths, $3.49; boys, $2.79 Men's jackets, $4.29, shirts $4.29. Misses' jeans (8 oz.) $2 .98; girls', $2.79. Blue Bell , Inc., Greensboro, N. C., World's Largest Producer of Work Clothes. *RCA Ratings.