HOLLAND | | | BELANDA Page 34 CITY of DIAMONDS: Discover
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HOLLAND | | ГОЛЛАНДИЯ | BELANDA HOLLAND HOLLAND CountryEdition Spring/Summer 2017 Page 34 CITY OF DIAMONDS: discover Amsterdam’s top places to buy the perfect gem FORM AND SUBSTANCE There’s much more to Dutch design than the sum of its parts. Emma Holmqvist Deacon takes a look at one of the most compelling creative scenes in the world If Scandinavian design is the Fountain. Piet Hein Eek and Hella definition of clean functionality, Jongerius, both of whom are the Dutch counterpart could be celebrated today, were part of this described as its rebellious and game-changing cluster of creatives. free-spirited cousin. While Eek brought something new by 19th-century modernism and De using alternative materials – making Stijl pioneers such as HP Berlage, furniture out of scrap wood – and JJP Oud and Gerrit Rietveld in doing so created a recognisable continue to inspire, what many and much sought-after signature. associate with Dutch design today Jongerius, meanwhile, fused actually emerged in the 1990s. industrial and craft elements in ‘The movement developed as a a way that hadn’t been seen before. reaction to the somewhat stagnant Richard Hutten was another design scene of the time,’ says Cok highly influential name. He made de Rooy, owner of renowned his mark with a series called No Sign PHOTO:THIJS WOLZAK Amsterdam store The Frozen of Design. Hutten’s Table Chair of 82 88 Left: Droog’s must-visit Amsterdam store Lihat halaman 94 untuk terjemahan artikel ini 42 | FEATURES 1992 invited people to question what irreverent twist typical of the era. they were actually looking at – a How would Droogs’s director chair or a table. ‘The nonconformist Renny Ramakers and The Frozen approach could almost be compared Fountain’s de Rooy define the new to the Memphis group,’ observes de generation of native designers? Both Rooy, referring to the Italian pop experts agree that it’s a different art-inspired design movement beast altogether. ‘In the past, a established by Ettore Sottsass in the product was a product – this is no early 1980s. Conceptual design longer the case,’ notes Ramakers, company Droog is another and de Rooy points out that students cornerstone of Holland’s design and young designers use their work heritage, as is its must-visit as a vehicle to solve problems that Amsterdam store. It stocks iconic will affect their future. ‘Social products, such as the Milkbottle design, involving solutions that will Lamp of 1991, which have an assist the environment, health or communication, is what concerns our young creatives,’ he says. This new breed of designer was out in force at the 2016 graduation show of Design Academy Eindhoven, one of the most influential schools in the world. Tamara Orjola’s Forest Wool furniture and carpets, made from processed pine needles harvested from timber-industry leftovers, are a good example of this zeitgeist. RUDD SPLINTER RIGHT PHOTO: PHOTO: Above (clockwise from top left): Richard Hutten’s iconic Table Chair; Droog store in Amsterdam; Dirk Vander Kooij’s Endless Chair design 44 | FEATURES Established players such as Droog are changing their ways, too. ‘Over the past two years, we’ve focused on work that makes positive changes in the city,’ explains Ramakers. ‘Our approach is anti-disciplinary and our projects can materialise in anything that contributes to society and quality of life.’ One of these schemes involves turning a dark and threatening pedestrian underpass into a welcoming and cosy arcade studded with coffee stalls and ice-cream vendors. Aside from taking a moral stance, with sustainability at its core, the designers of Holland also have hi-tech prowess. Joris Laarman and Dirk Vander Kooij’s 3D-printing techniques are making waves internationally. Zaandam-based Vander Kooij is best known for transforming a Chinese industrial robot into a 3D printer, which assists him in creating pieces such as lamps, vases and his Endless Chair, made In the past few decades, Dutch design may have evolved to become more about purpose than tangible form, but there’s certainly no shortage of suitcase-friendly objects to buy Above (from top): Tamara Orjola’s Forest Wool furniture; Dirk Vander Kooij with his Endless robot SHOP | 45 from strings of old refrigerator to become more about purpose than plastic. ‘I’ve always been fascinated tangible form, but there’s no shortage with recycled synthetics, and I of suitcase-friendly objects to buy. wanted to change the general You’ll find Eek’s ceramic jugs and perception that it produces only Jongerius’s pots at The Frozen cheap and breakable products,’ says Fountain, for instance, while Vander Kooij. ‘With the help of our Ramakers personally recommends robot, I’ve created objects – layer by Droog’s Strap storage solution from layer – one wouldn’t expect to be her store, made from traditional made of plastic.’ Robot number two bicycle carriers. She also tells us that has now joined the family, while a there are still a few examples of gigantic press is used to take care of Chest of Drawers, created in the waste produced by the studio. partnership with Tejo Remy in 1991, GERARD VAN HEES ‘We feed the press chairs we’re not available to buy – the rest are housed happy with and it turns them into in museums across the world as a RIGHT chunky tables,’ says Vander Kooij. celebration of a major chapter in PHOTO: PHOTO: Dutch design may have evolved global design history Above (clockwise from top le): detail of Dirk Vander Kooij’s Endless Chair design; Milkbole Lamp for Droog by Tejo Remy; jugs by Piet Hein Eek, available at The Frozen Fountain .