DOCSLIB.ORG

Advance Auto Parts Teams with Bruce Willis to Bring Back 'Die Hard'

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Advance Auto Parts Teams with Bruce Willis to Bring Back 'Die Hard' ‘Yippee Ki Yay’ Advance Auto Parts Teams with Bruce Willis to Bring Back ‘Die Hard’ Iconic movie and battery brands come together in new, action-packed short film RALEIGH, N.C. (Oct. 19, 2020) – When DieHard® batteries, one of the most iconic brands in automotive history, landed on the shelves of Advance Auto Parts, Inc. (NYSE: AAP) recently, the automotive aftermarket parts retailer promised motorists a blockbuster. On Sunday, DieHard delivered big time. For the first time, Advance Auto Parts brought together DieHard the battery and “Die Hard” the motion picture in a 2-minute film in which Hollywood legend Bruce Willis reprises his role of Detective John McClane. The spot, which debuted during FOX’s “America’s Game of the Week” telecast of Green Bay vs. Tampa Bay, continues the storylines of McClane and two other characters from the original 1988 “Die Hard” film: villain Theo, reprised by Clarence Gilyard Jr., and limo driver Argyle, played by De’voreaux White. “I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the ‘Die Hard’ story through a short film that’s authentic to McClane and both brands,” said Willis. “Advance approached this like a motion picture – the script is clever, the production intense and the spot is entertaining. This is what ‘Die Hard’ fans expect. I think they will dig the DieHard –‘Die Hard’ mashup.” The new film begins with McClane and a dead car battery. Before he can make it to Advance Auto Parts, McClane crosses paths with old foe Theo and his crew. After a narrow escape and a chance meeting with limo driver Argyle, the action accelerates. From bad guy takedowns to a giant earth mover chase and, of course, a massive explosion, the film merges the worlds of the action classic “Die Hard” and the battery, showing viewers that McClane and DieHard are equally reliable, durable and powerful. “I always have a lot of fun playing John McClane and I really enjoyed how Advance Auto Parts brought in De’voreaux and Clarence from the original film,” Willis added. “I give Advance a lot of credit for digging into the film to cleverly insert DieHard the battery and giving fans a new, entertaining storyline.” Jason McDonell, Advance Auto Parts Executive Vice President and Chief Marketing Officer, said there’s a natural tie-in between DieHard batteries and John McClane. “The DieHard brand is known for its reliability, durability and power – qualities of John McClane in the ‘Die Hard’ films,” said McDonell. “The opportunity to bring the two together in a creative and bold way to inform, entertain and mobilize motorists was irresistible. Our approach to this project was to go beyond products and price points and focus on finding a powerful message and platform to differentiate the brand. We’ll continue looking for those ‘Yippee Ki Yay’ moments that are memorable and celebratory at the same time.” The film is part of Advance’s integrated #DieHardIsBack marketing campaign that kicks off during October’s National Car Care Month. Following the film’s national debut, Advance will air 30- and 15-second versions of the spot – in both English and Spanish – nationally and in key local markets. The spot will be incorporated into the company’s social media on Facebook and Instagram in the U.S. and Canada, as well as digitally on YouTube in the U.S. to drive views of the full-length version on Advance’s YouTube page – YouTube.com/AdvanceAutoParts. There also is a significant in-store element to the campaign. The film and campaign were created by The Marketing Arm, a Dallas-based creative agency partner for Advance Auto Parts. “Cold weather is coming. We know motorists will begin to encounter battery failure. We want them to know that the only automotive aftermarket stores where they can get the most reliable, durable and powerful battery – DieHard – are at Advance Auto Parts and Carquest stores,” McDonell said. About Advance Auto Parts Advance Auto Parts, Inc., is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of July 11, 2020, Advance operated 4,819 stores and 167 Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves 1,262 independently owned Carquest branded stores across these locations in addition to Mexico, the Bahamas, Turks and Caicos and British Virgin Islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com. # # # Advance Auto Parts Contacts: Investor Relations: Media Relations: Elisabeth Eisleben Darryl Carr T: (919) 227-5466 T: (984) 389-7207 E: [email protected] E: [email protected] .
Load more

Recommended publications
  • PDF of This Issue
    MlT's The Weather Oldest and Largest Today: Cloudy, windy, 58°F (14°C) Tonight: Cloudy, drizzle, 52°F (11 0c) Newspaper Tomorrow: Cloudy, rainy, 58°F (14°C) Details, Page 2 Friday, October 20, 199 lIanrard, Duke Official New Dean of Student Life By Christopher L. Failing time to meet the staff of the Dean's tration and finance, strengths that things work here, my knowledge [of ASSOCIA TE NEWS EDITOR Office and prepare for the job. would help in the ongoing re-engi- M IT] makes me want to learn Margaret, R. Bates, an academic Bates said she had no knowledge neering of student services, she said. more," Bates said. and financial planning officer at concerning the amount of student Williams was "hired to provide Bates said her knowledge of the Harvard University and a former contact the job would allow versus leadership on academic issues. It Institute could be described as hav- vice provost of Duke University, the 'amount of administrative work, would be impossible for me to do ing MIT in her "peripheral vision was named to the new position of but she said she was looking for- this unless I had someone I could for most of my life," and is looking dean for student life on Tuesday. ward to the opportunity to work count on" in the dean of student life forward to "joining the community The appointment comes one year with students, faculty members, and position, she said. that Iadmire." She has worked with after former Dean for Undergradu- administrators. Both Williams and Bates MIT administrators in the past, and ate Education and Student Affairs expressed the importance of build- her husband received a doctorate rthur C.
    [Show full text]
  • International Journal of Engineering, Social Justice, and Peace
    International Journal of Engineering, Social Justice, and Peace Fall 2012 | Volume 1 | Number 2 ISSN 1927-9434 Editors Jens Kabo, Chalmers University of Technology, Sweden Usman Mushtaq, MSc Queen’s University, Canada Dean Nieusma, Rensselaer Polytechnic Institute, USA Donna Riley, Smith College, USA Editorial Board Asad Aziz, Colorado State University, USA Sylvat Aziz, Queen's University, Canada Margaret Bailey, Rochester Institute of Technology, USA Caroline Baillie, University of Western Australia, Australia Jenni Case, Cape Town University, South Africa George Catalano, Binghamton University, USA Mariano Fressoli, National University of Quilmes, Argentina Elizabeth Godfrey, University of Technology, Australia Rebekah Green, Western Washington University, USA Katy Haralampides, University of New Brunswick, Canada Jon Leydens, Colorado School of Mines, USA Juan Lucena, Colarado School of Mines, USA Darko Matovic, Queen's University, Canada Alice Pawley, Purdue University, USA Jane Pritchard, London School of Economics, United Kingdom Chris Rose, Rhode Island School of Design, United Kingdom Nasser Saleh, Queen's University, Canada Carmen Schifellite, Ryerson University, Canada Jen Schneider, Colorado School of Mines, USA Amy Slaton, Drexel University, USA Technical Assistance Nasser Saleh, Queen’s University, Canada Martin Wallace, University of Maine, USA International Journal of Engineering, Social Justice, and Peace esjp.org/publications/journal CONTENTS ARTICLES* GUEST INTRODUCTION TO SPECIAL ISSUE ON NAE’S GRAND CHALLENGES FOR ENGINEERING Great Problems of Grand Challenges: Problematizing Engineering’s Understandings of Its Role in Society 85–94 Erin Cech Engineering Improvement: Social and Historical Perspectives on the NAE’s “Grand Challenges” 95–108 Amy E. Slaton I Have Seen the Future! Ethics, Progress, and the Grand Challenges for Engineering 109–122 Joseph R.
    [Show full text]
  • Movielistings
    The Goodland Star-News / Friday, August 31, 2007 5 Like puzzles? Then you’ll love sudoku. This mind-bending puzzle will have FUN BY THE NUMBERS you hooked from the moment you square off, so sharpen your pencil and put your sudoku savvy to the test! Here’s How It Works: Sudoku puzzles are formatted as a 9x9 grid, broken down into nine 3x3 boxes. To solve a sudoku, the numbers 1 through 9 must fill each row, col- umn and box. Each number can appear only once in each row, column and box. You can figure out the order in which the numbers will appear by using the numeric clues already provided in the boxes. The more numbers you name, the easier it gets to solve the puzzle! ANSWER TO TUESDAY’S SATURDAY EVENING SEPTEMBER 1, 2007 SUNDAY EVENING SEPTEMBER 2, 2007 6PM 6:30 7PM 7:30 8PM 8:30 9PM 9:30 10PM 10:30 6PM 6:30 7PM 7:30 8PM 8:30 9PM 9:30 10PM 10:30 E S E = Eagle Cable S = S&T Telephone E S E = Eagle Cable S = S&T Telephone The Sopranos: Calling All (:11) The Sopranos: Eloise Carmela (:22) The Sopranos: Whitecaps A new The Sopranos: Calling All Flip This House: The Flip This House: The Flip This House: Building Flip This House Myrtle Flip This House: The 36 47 A&E 36 47 A&E Rookie (TV G) (R) Montelongo Bunch (R) Blocks (TV G) (R) Beach, SC. (TV G) (R) Rookie (TV G) (R) Cars (TVMA) (HD) picks fight.
    [Show full text]
  • Sinner to Saint
    FINAL-1 Sat, Nov 4, 2017 7:23:54 PM Your Weekly Guide to TV Entertainment for the week of November 11 - 17, 2017 OLD FASHIONED SERVICE Sinner to saint FREE REGISTRY SERVICE Kimberly Hébert Gregoy and Jason Ritter star in “Kevin (Probably) Saves the World” Massachusetts’ First Credit Union In spite of his selfish past — or perhaps be- Located at 370 Highland Avenue, Salem John Doyle cause of it — Kevin Finn (Jason Ritter, “Joan of St. Jean's Credit Union INSURANCEDoyle Insurance AGENCY Arcadia”) sets out to make the world a better 3 x 3 Voted #1 1 x 3 place in “Kevin (Probably) Saves the World,” Serving over 15,000 Members • A Part of your Community since 1910 Insurance Agency airing Tuesday, Nov. 14, on ABC. All the while, a Supporting over 60 Non-Profit Organizations & Programs celestial being known as Yvette (Kimberly Hé- bert Gregory, “Vice Principals”) guides him on Serving the Employees of over 40 Businesses Auto • Homeowners his mission. JoAnna Garcia Swisher (“Once 978.219.1000 • www.stjeanscu.com Business • Life Insurance Upon a Time”) and India de Beaufort (“Veep”) Offices also located in Lynn, Newburyport & Revere 978-777-6344 also star. Federally Insured by NCUA www.doyleinsurance.com FINAL-1 Sat, Nov 4, 2017 7:23:55 PM 2 • Salem News • November 11 - 17, 2017 TV with soul: New ABC drama follows a man on a mission By Kyla Brewer find and anoint a new generation the Hollywood ranks with roles in With You,” and has a recurring role ma, but they hope “Kevin (Proba- TV Media of righteous souls.
    [Show full text]
  • Die Hard – Synopsis John Mcclane, a Wisecracking New York City Cop
    Die Hard – Synopsis John McClane, a wisecracking New York City cop, comes to LA for Christmas. His wife, Holly, has recently taken an executive job there; she took the kids with her, too. McClane begrudges Holly packing up like that, but he loves her and hopes to work things out. Wandering through the company holiday party in the sleek new high-rise, Nakatomi Plaza, McClane feels out of place and things aren’t going that well with Holly either. It gets a lot worse when a band of European terrorists invade the building. Led by the suave and brilliant Hans Gruber, they’re seriously armed and organized. They lock down the building, seize control of the computer system, cut off all outside communication. The terrorists gather the only people left in the building, those attending the party, and keep them docile with their automatic weapons. Gruber is in total control. Except over McClane. Who has slipped into a stairwell unseen. Gruber escorts the head of the company, Mr. Takagi, into an office and demands a computer code that will unlock a vault containing 640 million dollars worth of bonds. Takagi refuses. Gruber blows his head off. Nearby in hiding, McClane watches. He realizes Gruber is fully capable of killing the hostages—including his wife. Armed with only his wits, McClane is the only one with a shot at saving the day. Hans has his tech specialist set about breaking the computer code, a complex routine that requires going through seven computerized locks. McClane tries to alert authorities by tripping a fire alarm, but the ruse fails, only signaling to Hans that there’s a rogue loose in the building.
    [Show full text]
  • Die Hard 2 Film Tour
    Die Hard 2 Visit northern Michigan where scenes from this iconic film series were filmed. It’s Christmas Eve. John McClane, played by Bruce Willis, is waiting for his wife to land at Washington Dulles International Airport when terrorists take over the air traffic control system. He must stop the terrorists before his wife’s plane, and several other incoming flights that are circling the airport, run out of fuel and crash. Die Hard 2 (sometimes referred to as Die Hard 2: Die Harder), is a 1990 American action film and the second movie in the Die Hard film series. Die Hard 2 had a budget of $70 million and made $239.5 million worldwide, almost doubling that of the first film. problems and cost overruns. Initially, Tarmac scenes were filmed at the Star and distinguished Flying Cross, as director Renny Harlin planned on using airport and featured many locals as well as an flying ace in the Korean War. the normally snowed-in Stapleton extras in shots inside the plane, during Kincheloe Air Force Base served as a International Airport in Denver as the the evacuation scenes, and on the refueling base for aircraft heading to primary location. But the snow melted tarmac. Alaska during WWII, and as an air base early in the season and the crew was for defense of the Soo Locks. Without forced to move farther north, to Moses Meet Odin, the official wildlife control the use of the Soo Locks, America could Lake, Washington. Unseasonably warm dog for Alpena County Regional not effectively operate its war machine.
    [Show full text]
  • Die Hard Title Page
    DIE HARD by Jeb Stuart revisions by Steven E. DeSouza based on the novel "Nothing Lasts Forever" by Roderick Thorp Final Draft November 30, 1987 FADE IN 405 FREEWAY - LOS ANGELES - EARLY EVENING Christmas tinsel on the light poles. We ARE LOOKING east past Inglewood INTO the orange grid of L.A. at night when suddenly we TILT UP TO CATCH the huge belly of a landing 747 - - the noise is deafening. INT. 747 - PASSENGERS - SAME The usual moment just after landing when you let out that sigh of relief that you've made it in one piece. As the plane TAXIS to its gate, they stir, gather personal belongings. ON JOHN MCCLANE mid-thirties, good-looking, athletic and tired from his trip. He sits by the window. His relief on landing is subtle, but we notice. Suddenly, he hears -- SALESMAN'S VOICE You don't like flying, do you? McClane turns, looks at the Babbit clone next to him. Caught, he tenses, holds his armrests in exaggerated fear. MCCLANE No, no, where'd you get that idea? SALESMAN (smiling) Ya wanna know the secret of successful air travel? After you get where you're going, ya take off your shoes and socks. Then ya walk around on the rug barefoot and make fists with your toes. MCCLANE Fists with your toes. SALESMAN Maybe it's not a fist when it's your toes...I mean like this...work out that time zone tension. (demonstrating) Better'n a cup of coffee and a hot shower for the old jet lag.
    [Show full text]
  • Die Hard: a Case Study of Masculine Romance
    Tretter 1 Liz Tretter Dr. Jones ENG 452 16 September 2019 Die Hard: A Case Study of Masculine Romance Works of the Romance genre have long been regarded as “chick flicks” or “chick lit.” According to an article published in the Frontiers in Psychology journal, both men and women stereotype entire genres of literature and film, leaving very few on a neutral ground (Wühr). Of these stereotypes, the study revealed romances were gendered as feminine, while action or adventure films were regarded as being more masculine (Wühr). However, the feminization of an entire literary genre along with its structures and tropes has left modern scholars questioning these long-standing stereotypes. Since empirical research has confirmed to some degree that women prefer romances and men prefer action/adventure films, there is a possibility that the two are connected in some way (Wühr). To explore this idea, it is necessary to apply some form of a Romantic ‘yardstick’ to a traditional masculine action/adventure film. Die Hard, a film directed by John McTiernan, provides the ideal test subject for this case study due to its credit for “reinventing the action genre” (Klimek). By applying Northrop Frye’s six phases of Romance outlined in his Anatomy of Criticism to the action/adventure film Die Hard, the connections reveal a gender disparity regarding the femininization of the Romantic genre. While Die Hard is known as an action/adventure film, the core elements of the film’s genre are closely intertwined with those of a Romance. According to Frye, adventure is an “essential element of [Romantic] plot,” which naturally takes on a “processional form” (Frye Tretter 2 186).
    [Show full text]
  • Broforce Download Mac
    Broforce Download Mac Broforce Download Mac 1 / 4 2 / 4 Browse through scores of custom user created levels and complete them to rate their Bro-ness. 1. broforce 2. broforce 2 3. broforce free download [3] The bro character names parody those of fictional action heroes such as John Rambo, Die Hard’s John McClane, Chuck Norris, Mr.. The Broforce: Deliver your own brand of shock and awe with dozens of bros each with their own unique weaponry and special attacks designed to dispatch freedom across the world.. Brace your loins with up to four players to run ‘n’ gun as dozens of different bros and eliminate the opposing terrorist forces that threaten our way of life. broforce broforce, broforce characters, broforce 2, broforce switch, broforce ps4, broforce gameplay, broforce xbox one, broforce review, broforce trophy guide, broforce wiki, broforce free download, broforce download best batch raw converter for mac 2017 Broforce Download For PcSCREENSHOTS. Download torrentYou need uTorrent for downloading torrent files You may also likeRelated PostsBroforce 2.. Level Editor: Design your own playground of destruction with a robust level editor and become the envy of all the other bros by sharing them online.. g , Rambro, the Brominator) [4] The Broforce team is under direction from “Nelson Brodela”. Jitbit Macro Recorder Torrent Garmin TOPO US 100K DVD GPS Accessories broforce 2 Contoh Proposal Penawaran Produk Pdf Merger Explosion Run: Join up with other bros to tackle these unique time attack levels under the pressure of exploding terrains and 3 / 4 mass chaos.. Broforce is the property and trademark from the developer Broforce Broforce Download For Mac—themactorrents Broforce is a local clone of patriotism.
    [Show full text]
  • DIE HARD Screenplay by Jeb Stuart Revisions by Steven E
    DIE HARD Screenplay by Jeb Stuart Revisions by Steven E. DeSouza based on the novel Nothing Lasts Forever by Roderick Thorp A Gordon Company/Silver Pictures Production ----------------------------------------------------------------------------- - "DIE HARD" FADE IN 1 405 FREEWAY - LOS ANGELES - EARLY EVENING 1 Christmas tinsel on the light poles. We ARE LOOKING east past Inglewood INTO the orange grid of L.A. at night when suddenly we TILT UP TO CATCH the huge belly of a landing 747 -- the noise is deafening. 2 INT. 747 - PASSENGERS - SAME 2 The usual moment just after landing when you let out that sigh of relief that you've made it in one piece. As the plane TAXIS to its gate, they stir, gather personal belongings. 3 ON JOHN MCCLANE 3 mid-thirties, good-looking, athletic and tired from his trip. He sits by the window. His relief on landing is subtle, but we NOTICE. Suddenly, he hears -- SALESMAN'S VOICE You don't like flying, do you? McClane turns, looks at the Babbit clone next to him. Caught, he tenses, holds his armrests in exaggerated fear. MCCLANE No, no, where'd you get that idea? SALESMAN (smiling) Ya wanna know the secret of successful air travel? After you get where you're going, ya take off your shoes and socks. Then ya walk around on the rug barefoot and make fists with your toes. MCCLANE Fists with your toes. SALESMAN Maybe it's not a fist when it's your toes...I mean like this...work out that time zone tension. (demonstrating) Better'n a cup of coffee and a hot shower for the old jet lag.
    [Show full text]
  • "DIE HARD" Screenplay by Jeb Stuart Based on the Novel Nothing Lasts
    ( i "DIE HARD" Screenplay by Jeb Stuart /JR»S, based on the novel Nothing Lasts Forever by Roderick Thorp SECOND REVISED DRAFT October 2, 1987 A Gordon Company/Silver Pictures Production "DIE HARD" FADE IN 405 FREEWAY - LOS ANGELES - EARLY EVENING 1 Christmas tinsel on the light poles. We ARE LOOKING east past Inglewood INTO the orange grid of L.A. at night when suddenly we TILT UP TO CATCH the huge belly of a landing 747 — the noise is deafening. INT. 747 - PASSENGERS - SAME 2 The usual moment just after landing when you let out that sigh of relief that you've made it in one piece. ON JOHN MCCLANE 3 mid-thirties, good-looking, athletic and tired from his trip. He sits by the window. His relief on landing is subtle but we notice. Suddenly, he hears a voice next to him. MAN'S VOICE (o.s.) J^W!fc'"S Don't fly much do you? McClane looks over at a grinning middle-aged BUSINESSMAN sitting next to him. MCCLANE No. BUSINESSMAN Want to know the secret of surviving air travel?...Take off your shoes and socks when you get where you're going and walk around ten minutes barefoot. Better than a shower and a cup of coffee... MCCLANE (warily) Thanks... I'11 remember that. The Businessman picks up on McClane's scepticism and takes it as a challenge. His salesman's smile broadens. BUSINESSMAN You think I'm crazy don't you? Trust me. I've been a salesman for twenty years. I know what I'm talking about.
    [Show full text]
  • Production Notes International Press Contacts
    Production Notes International Press Contacts: Premier PR 91 Berwick Street London W1F 0NE +44 207 292 8330 Jonathan Rutter Annabel Hutton [email protected] [email protected] Focus Features International Oxford House, 4th Floor 76 Oxford Street London, W1D 1BS Tel: +44 207 307 1330 Anna Bohlin Director, International Publicity [email protected] 2 Moonrise Kingdom Synopsis Moonrise Kingdom is the new movie directed by two-time Academy Award- nominated filmmaker Wes Anderson ( The Royal Tenenbaums , Fantastic Mr. Fox , Rushmore ). Set on an island off the coast of New England in the summer of 1965, Moonrise Kingdom tells the story of two 12-year-olds who fall in love, make a secret pact, and run away together into the wilderness. As various authorities try to hunt them down, a violent storm is brewing off-shore – and the peaceful island community is turned upside down in every which way. Bruce Willis plays the local sheriff, Captain Sharp. Edward Norton is a Khaki Scout troop leader, Scout Master Ward. Bill Murray and Frances McDormand portray the young girl’s parents, Mr. and Mrs. Bishop. The cast also includes Tilda Swinton, Jason Schwartzman, and Bob Balaban; and introduces Jared Gilman and Kara Hayward as Sam and Suzy, the boy and girl. A Focus Features and Indian Paintbrush presentation of an American Empirical Picture. Moonrise Kingdom . Bruce Willis, Edward Norton, Bill Murray, Frances McDormand, Tilda Swinton. With Jason Schwartzman and Bob Balaban. Introducing Jared Gilman and Kara Hayward. Casting by Douglas Aibel. Associate Producer, Octavia Peissel. Co-Producers, Molly Cooper, Lila Yacoub.
    [Show full text]