USMC in Black & White
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BIG CHALLENGES AWAIT THE 112TH CONGRESS 8 DECEMBER 2010 Special Insert: Branch Listing for 2011 USMC in Black & White The story of the Montford Point Marines 14 5 A View from the Bridge 33 Setting Goals to Increase Retention MESOTHELIOMA You don’t have to ght this alone. If you or a loved one has been diagnosed with, or died from asbestos related lung cancer or mesothelioma, we may be able to help you get monetary compensation from the asbestos companies. With over 65 years of collective experience in asbestos litigation, the professionals at Bergman Draper & Frockt welcome the chance to provide you with the highest quality representation and the individual attention you deserve. Call for information and a free consultation. The Northwest’s Leading Asbestos Litigation Firm 614 First Avenue 3rd Floor We accept cases Seattle, WA 98104 throughout the 206.957.9510 United States and 888.647.6007 Toll Free www.bergmanlegal.com Canada December 2010 Volume 89 Number 12 1 Featured 14 FRA TOD A Y 14 USMC IN BLACK & WHITE DECEMBER 2010 The nearly 20,000 African Americans who trained and served at Montford Point, N.C., laid the foundation for racial equality in the Marine Corps and the nation. Departments 2 COMMUNIcatIONS Employing Retail Strategies to Increase Retention 5 A VIEW FROM THE BRIDGE 23 National President Jim Scarbro 7 SHIPMATE FORUM 8 ON & OFF CAPITOL HILL Big Challenges Await the 112th Congress 9 FRA’S 2011 LEGISLATIVE AGENDA 37 33 MEMBERSHIP MATTERS Setting Goals to Increase Retention 34 CONVENTION AWARDS 34 CONVENTION AWARDS 37 HISTORY & HERITAGE USS Arizona Memorial Visitor Center Opens 69 Years After Attack 41 TAPS 42 REUNIONS / LOOKING FOR… 36 AUXILIARY OF FRA NEWS Southwest Regional President Beatrice Demmel LOYALTY, PROTECTION AND SErvICE ON THE COVER FRA IS A CONGRESSIONALLY CHartERED, NON-PROFIT ORGANIZatION The Montford Point Marines were the first African ADVOcatING FOR CURRENT AND FORMER ENLISTED MEMBERS OF THE Americans to serve in the United States Marine U.S. NavY, MARINE CORPS AND COAST GUARD ON CAPITOL HILL. FOR Corps since 1798. They made significant contri- MORE INFOrmatION ON THE BENEFITS OF MEMBERSHIP, PLEASE VISIT butions during World War II, Korea, Vietnam and WWW.FRA.ORG OR CALL 800-FRA-1924. beyond. COMMUNIcatIONS 2 NATIONAL OFFICERS/BOARD OF DIRECTORS National President James Scarbro, Chesapeake Branch 40 National Vice President Jeffrey Gilmartin, Potomac Region Branch 207 National Executive Dir. Joseph L. Barnes, Navy Department Branch 181 Employing Retail Strategies Finance Officer Paul Rigby, Honorary Member DECEMBER 2010 Junior PNP Gary Blackburn, Vallejo Branch 8 Y to Increase Retention Eileen Murphy A National Parliamentarian PNP Robert G. Beese, Volusia County Branch 335 A COMMON RETAIL STRATEGY focuses on increasing shopper loyalty by National Chaplain James Campbell, Chesapeake Branch 4 FRA TOD giving a discount for a future visit or holding a special event for long- time customers. Retail businesses understand that it is less expensive to do extra things for current customers than it is to advertise to get new REGIONAL PRESIDENTS ones. Of course, businesses have to increase the new customer pool as New England Philip Justin, Quonset Davisville, Branch 42 well, but having a loyal base makes that even easier as word of mouth is Northeast David Munday, Lakehurst Branch 124 the best referral generator. East Coast Chris Slawinski, Navy Department Branch 181 Southeast Bobby Smith, Knoxville Branch 194 Member-based associations are faced with the same issues. Member North Central Leon Zalewski, Milwaukee Branch 14 recruiting is far easier in an organization that has a loyal member base. South Central Russell Miller, Capital Area Branch 201 Why? Momentum has a lot to do with it. When members are excited Southwest Glenn Holz, Imperial Beach Branch 289 about their organization, they are more likely to pay dues on time and West Coast Pat LeClaire, Silver Dollar Branch 192 recruit others. As a non-profit membership organization, FRA can not Northwest Hazel Bettencourt, Gem State Branch 382 implement typical retail strategies, but some of the same concepts are certainly employed. ACTIVE DUTY ADVISORY COUNCIL For example, FRA membership not only includes representation on Master Chief Petty Officer of the Navy Rick West Capitol Hill to make sure Congress hears the voice of the enlisted sea Sergeant Major of the Marine Corps Carlton Kent service personnel, but also includes: Master Chief Petty Officer of the Coast Guard Michael Leavitt • Access to subject experts for veterans issues and DoD and VA health care concerns RESERVE ADVISORY COUNCIL • A complimentary subscription to FRA Today, so you can keep up with the latest news and events Force Master Chief of the Naval Reserve Ronney A. Wright USMC Reserve Force Sergeant Major Kim E. Davis • NewsBytes — a free, weekly legislative e-mail update to let shipmates Master Chief Petty Officer of the Coast Guard Reserve Force and families know about important issues (also available by phone at Mark Allen 1-800-372-1924, ext 112) • Free guides like “Your Personal Affairs” to help organize personal finances and “Communicate With Your Elected Officials,” a guide to FRA TODAY MAGAZINE contacting members of Congress — available to members on request Publisher FRA • Scholarships offered through the FRA Education Foundation National Executive Director Joseph L. Barnes • GEICO insurance discounts Managing Editor Eileen Murphy Contributing Editor Lauren Armstrong • Life and health insurance programs at affordable group rates Design and Art Direction That is certainly a lot of benefit for a mere $30 per year. That rate FIREBRAND, Alexandria, VA www.firebrandstudios.com is discounted as well for multiple-year memberships, increasing mem- Design Director Scott Rodgerson bers’ return on investment even more! Production Manager Sandy Jones The biggest jump in value of membership comes as the Association grows — the bigger we are, the louder your voice is heard on Capitol Hill. If you are interested in getting even more value from your FRA FRA TODAY (ISSN 0028-1409) IS PUBLISHED MONTHLY BY FRA, 125 N. WEST ST., ALEXANDRIA, VA 22314-2754. A MEMBER’S SUBSCRIPTION IS COVERED BY THE MEMBER’S membership, please A) Continue to pay your dues; and B) Recruit your ANNUAL DUES. PERIODICALS POSTAGE paid AT ALEXANDRIA, VA AND ADDITIONAL OFFICES. PUBLICATION OF NON-SPONSORED ADVERTISING IN FRA TODAY DOES NOT friends to join the Association. In this issue you’ll read about branches CONSTITUTE AN ENDORSEMENT BY THE FRA OR ITS REPRESENTATIVES. POSTMASTER: who are doing their best to retain 100 percent of their members. You SEND ADDRESS CHANGES TO: MEMBER SERVICES, FRA, 125 N. WEST ST., ALEXANDRIA, VA 22314-2754. FRA TODAY IS PUBLISHED IN THE INTERESTS OF ALL CURRENT AND will learn of branches doubling in size. There are many opportunities FORMER ENLISTED PERSONNEL OF THE U.S. NavY, MARINE CORPS, AND COAST GUARD. ELIGIBLE NON-MEMBERS ARE NOT ENTITLED TO SUBSCRIPTION RATES. ESTABLISHED for growth — let’s make 2011 the best retention year yet and the growth 1 NOVEMBER 1923. TITLE REGISTERED WITH U.S. PATENT OFFICE. will follow! FRA ADMINISTRATIVE HEADQUARTERS: 125 N. WEST ST., ALEXANDRIA, VA 22314-2754 PHONE: 703-683-1400, 800-FRA-1924 • FAX: 703-549-6610 • E-MAIL: [email protected] WWW.FRA.ORG Eileen Murphy is the Director of Marketing and Communications and serves as the Managing VOLUME 89 NUMBER 12 Editor of FRA Today. Please contact her at [email protected]. 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