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Indigo Paints Limited
IPO NOTE 19th January 2021 th India Equity Institutional Research II IPO Note II 19 January 2021 Page 2 Indigo Paints Ltd Issue Opens On Issue Closes On Price Band (INR) Issue Size (INR Cr.) Rating Jan 20, 2021 Jan 22, 2021 1,488-1,490 1,168.0 – 1,169 SUBSCRIBE Indigo Paints Limited was incorporated on March 28, 2000. It is one of the fastest-growing paint companies in India and in terms of revenue, it is the 5th largest company in the decorative paint industry. The company is engaged in manufacturing different types of decorative paints like enamels, emulsions, wood coatings, primers, distempers, putties, and cement paints. It is the first company that started manufacturing certain differentiated products like Metallic Emulsions, Bright Ceiling Coat Emulsions, Tile Coat Emulsions, Dirtproof & Waterproof Exterior Laminate, Floor Coat Emulsions, Exterior and Interior Acrylic Laminate, and PU Super Gloss Enamel. The sales from these differentiated products grew at 28.6% YoY in FY20. It has a strong market network with dealers in Tier 1/2, and Metros as well. It has 3 manufacturing facilities situated in Jodhpur (Rajasthan), Kochi (Kerala), and Pudukkottai (Tamil Nadu). It is further looking to expand its manufacturing capacities at Pudukkottai to manufacture water-based paints. OFFER STRUCTURE
Particulars IPO Details Indicative Timetable
7,856,128 – Offer Closing Date Jan 22, 2021 No. of shares under IPO (#) 7,853,422 Finalization of Basis of Allotment with Stock Exchange On or about 27th Jan 2021 7,856,128 – Net offer (# shares) 7,853,422 Initiation of Refunds On or about 28th Jan 2021
Price band (INR) 1,488 – 1,490 Credit of Equity Shares to Demat accounts On or about 29th Jan 2021
Post issue MCAP (INR Cr.) 7,079 – 7,088 Commencement of Trading of Eq.shares on NSE On or about 2nd Feb 2021
Source: IPO Prospectus Source: IPO Prospectus
Issue # Shares INR in cr % Shareholding Pattern Pre-Issue (%) Post-Issue (%)
0.3891 – QIB (Cr) 579 – 580 50% 0.3893 Promoters & Promoters Group 60.0% 54.0%
NIB (Cr) 0.12 – 0.12 174 – 174 15%
Retail 0.272 – 405 – 406 35% Others 40.0% 46.0% (Cr) 0.273
Emp 70,000 9.0 -
Total 100.0% 100.0% Net Offer 0.785 – 1,168 – 100% (Cr) 0.786 1,169
Source: IPO Prospectus Source: IPO Prospectus
Particulars (In INR Cr)* FY18 FY19 FY20
Revenue 395 536 625
EBITDA 26 54 91
EBITDA Margin 6.5% 10.1% 14.6%
PAT 13 27 48
PAT Margin 3.3% 5.0% 7.7%
RONW 10.1% 19.6% 27.8%
ROCE 13.2% 18.8% 24.6%
Source: IPO Presentation, * Restated Consolidated, # Proforma Ind AS
ANALYST KRChoksey Research Phone: +91-22-6696 5555, Fax: +91-22-6691 9576 Parvati Rai, [email protected], +91-22-6696 5413 is also available on Bloomberg KRCS
Indigo Paints has achieved this position in a highly competitive Indian decorative paint industry on the back of their multi-pronged approach. This includes introducing differentiated products to create a distinct market in the paint industry, building brand equity for their primary consumer brand of “Indigo”, creating an extensive distribution network across 27 states and 7 union territories as of September 30, 2020, and installing tinting machines across their network of dealers. To create demand for their differentiated products, Indigo Paints initially tapped into Tier 3, Tier 4 Cities, and Rural Areas, where brand penetration is easier, and dealers have greater ability to influence customer purchase decisions. They subsequently leveraged this network to engage with dealers in Tier 1 and Tier 2 Cities and Metros as well. The company engaged Mahendra Singh Dhoni, a sportsperson with pan-India appeal, as their brand ambassador, to enhance their brand image amongst end-customers. Indigo Paints concentrated these branding efforts on their differentiated products and then leveraged these efforts to increase distribution and sale of their complete range of decorative paint products. The company subsequently introduced tinting machines in their target markets to increase sales of emulsion paints, which require in-shop tinting.
The company manufactures a complete range of decorative paints including emulsions, enamels, wood coatings, distempers, primers, putties and cement paints. They also identify potential product needs from customers and introduce differentiated products to meet these requirements and create a distinct market for their products. Indigo Paints is the 1st company to manufacture and introduce certain differentiated products in the decorative paint market in India, which includes their Metallic Emulsions, Tile Coat Emulsions, Bright Ceiling Coat Emulsions, Floor Coat Emulsions, Dirtproof & Waterproof Exterior Laminate, Exterior and Interior Acrylic Laminate, and PU Super Gloss Enamel (together, “Indigo Differentiated Products”). These products are differentiated based on the end-use they cater to, as well as added properties that they possess. Revenue generated, i.e., invoicing as per contracted price, from sales of Indigo Differentiated Products represented 26.68%, 27.58%, and 28.62% of their total revenue from operations in Fiscal 2018, 2019 and 2020, respectively. As the 1st company in India to develop these products, they have had an early mover advantage in the markets they are present in, which has allowed them to realize relatively higher margins for these products compared to the rest of their product portfolio. (Source: F&S Report) Management:
Key Managerial Personnel Position Experience
He has over 20 years of experience in the paint industry. Presently, he is associated Hemant Jalan ManagingDirector with Halogen Chemicals Pvt. Ltd. as a director. He is a Director on the Board since March 28, 2000.
She has over 20 years of experience as a Anita Jalan Executive Director director in the company. She is a Director on the Board since March 28, 2000.
He has been appointed as the Chief Financial Officer of the company with Chetan Bhalchandra Humane Chief FinancialOfficer effect from March 11, 2020. He has over 19 years of experience in accounting and finance.
He expertise in sectors such as media, Praveen Kumar Tripathi Independent Director marketing, research, brand building, data analytics and financial services.
He joined the company on April 19, 2017. Thundiyil Surendra Suresh Babu Chief Operating Officer He has over 16 years of experience in marketing and sales.
ANALYST KRChoksey Research Phone: +91-22-6696 5555, Fax: +91-22-6691 9576 Parvati Rai, [email protected], +91-22-6696 5413 is also available on Bloomberg KRCS
At the upper band of issue price, Indigo Paints will trade at a Price/EPS multiple of 65.1x of its annualized H1FY21 revenue, which is at a discount to its listed peer like Asian Paints Ltd (88.6x), Berger Paints Ltd (113x), Kansai Nerolac (65.7x) and at a premium to Akzo Noble (42.6x). We believe that current price band is undervalued, looking at the growth potential in the company we anticipate listing gains and give a ‘SUBSCRIBE’ rating to Indigo Paints IPO.
Peer Valuation Paint Companies – Valuation Matrix Mkt. P/E (x) EV/EBITDA (x) Cap (INR CMP RoE (%) Crs) FY21 FY22 FY23 FY21 FY22 FY23 Indigo Paints 7,088 1,490 25.8 65.1 NA NA 74.0 NA NA Asian Paints 254,320 2,588 28.9 88.6 69.4 63.2 55.1 44.8 40.7 Berger Paints 76,680 776 24.7 113.0 85.7 77.0 67.4 54.2 48.4 Kansai Nerolac 34,520 645 15.6 65.7 52.5 47.8 40.2 32.8 29.4 Akzo Noble 10,700 2,273 20.9 42.6 33.6 31.2 25.5 20.2 18.6
Source: Company, Note: Data is based on post money valuation at the upper price band of INR 1,490 Indigo is at par or better on most key financial metrics vs. peers Last 3-yr Average Indigo Paints Asian Paints Berger Paints Kansai Nerolac Akzo Nobel
Sales Growth 31.5% 10.7% 10.6% 7.7% 1.4%
Gross Margin 44.7% 43.6% 40.0% 37.9% 43.9%
Employee Costs 7.1% 5.6% 5.8% 5.1% 9.6%
Ad-Spends 12.2% 4.2% 4.0% 5.3% 3.5%
Freight & Forwarding 10.7% 6.3% 6.5% 5.1% 5.2%
Other Cost 4.3% 6.0% 7.6% 6.6% 13.3%
EBITDA Margin 10.4% 21.5% 16.1% 15.8% 12.3%
Inventory - days of sales 48 58 75 69 51
Receivables - days of sales 74 27 40 50 54
Payables - days of sales 91 44 67 46 86
Working capital - days of sales 15 32 52 96 8
Gross asset turnover 3.6 3.3 3.9 2.4 3.8
Capex - as % of sales 7.3%* 5.9% 4.0% 6.4% 1.5%
RoE 23.8%* 26.8% 23.3% 15.2% 18.5%
RoCE 23.3%* 40.2% 27.9% 18.0% 29.1%
Source: Company, * represents the last two-year average; Note: represents standalone figures for all peers
ANALYST KRChoksey Research Phone: +91-22-6696 5555, Fax: +91-22-6691 9576 Parvati Rai, [email protected], +91-22-6696 5413 is also available on Bloomberg KRCS
Manufacturing Product Product Brief Facility Emulsion paints refer to water-based paints, consisting of water dispersible binders, additives and colorants. These paints impart properties including aesthetic colour Emulsion Jodhpur (Unit I) and tones, smooth surface finish, wash-ability, stain resistance, and fungal resistance. All paints Kochi the emulsion paints are water-based, and the most common applications for their emulsion paints are on cement plaster, concrete and other masonry. Enamels are solvent-based paints made from alkyd binders, solvents, pigments and additives, which imparts a glossy finish and surface protection, and are used to paint Enamels Pudukkottai wooden and metal surfaces. The portfolio of enamel paints includes Self-Priming Epoxy Enamel, PU Super Gloss Enamel and Satin Enamel. All these enamel paints are part of their Platinum Series of products. Wood coatings are typically solvent-based products used to protect and beautify wooden surfaces and offer a glossy, matte or a silk matte finish. Indigo Paints Wood manufactures solvent based and water-based wood coatings. The company Pudukkottai coatings predominantly sell their wood coatings under the “Indigo” brand (under a category sub-brand “Sleek” that they acquired as part of the acquisition of Hi-Build Coatings Pvt. Ltd. in Fiscal 2016). Distempers are traditional water-based paints that possess a thick paste like consistency and usually used for interior applications by value conscious customers and Distempers Jodhpur (Unit I) are most applied on plastered walls. The portfolio of distempers includes the Acrylic Distemper that is part of their Gold Series, and Acrylic Distemper and Acrylic Pouch Distemper that are part of their Silver Series. Primer is an undercoat or preparatory coat applied on a substrate before painting, that Jodhpur (Unit I) improves adhesion and coverage of the topcoat and in some cases provides additional Primers Pudukkottai and protection to the painted surface. Indigo Paints manufactures water-based, solvent- Kochi based, and cement-based primers. Putties comprise white cement, polymers and powder fillers, which are applied on Putties Jodhpur (Unit II) plastered walls/ metals as an undercoat, to give them a smooth finish and to additionally provide adhesion betweenthe wall and paint. Cement paints are a type of economical exterior wall paint, manufactured from white Cement cement, lime, minerals and pigments. Cement paints are applied on a range of surfaces Jodhpur (Unit II) paints including cement plaster, concrete, and asbestos sheet surfaces. The portfolio of cement paints includes the Royal Indigo-cem, Flora-cem and Alfa-cem.
Product-wise Volume Sales (in MT/KL)
Produce-wise Volume of Sales Product Category FY18 FY19 FY20 H1FY20 H1FY21
Cement Paints and Putty (MT) 35,709 45,243 57,225 25,425 27,192
Emulsions (KL) 12,490 16,866 19,565 8,589 7,058
Enamels and Wood Coatings (KL) 4,451 5,248 5,260 2,585 2,439
Primers, Distempers and Others (KL) 15,730 20,206 21,940 11,231 11,501
Source: IPO Prospectus
ANALYST KRChoksey Research Phone: +91-22-6696 5555, Fax: +91-22-6691 9576 Parvati Rai, [email protected], +91-22-6696 5413 is also available on Bloomberg KRCS
Cement Paints and Putty 63.4 79.5 100.8 44.9 49.2
Emulsions 185.9 259.8 312.1 133.3 109.2
Enamels and Wood Coatings 97.5 120.6 123.5 60.3 57.9
Primers, Distempers and Others 96.4 134.7 152.5 74.2 80.7
Gross Revenue (Invoicing as per Contracted Price) 443.2 594.5 688.9 312.7 297.0 Distribution Network and Sales As of September 30, 2020, the company distributed their products across 27 states and 7 union territories in India. In addition, they have a network of 14 Active Dealers in Bhutan. They had depots located across 20 states and 1 union territory in India. Distribution Network Product Category FY18 FY19 FY20 H1FY20 H1FY21 Number of Active Dealers 9,210 10,246 11,230 10,842 10,988 Number of Depots 33 33 36 34 40 Manufacturing Units The company owns and operates 3 manufacturing facilities in India, at Jodhpur in Rajasthan (“Jodhpur Facility”), Kochi in Kerala (“Kochi Facility”) and Pudukkottai in Tamil Nadu (“Pudukkottai Facility”). As of September 30, 2020, the aggregate estimated installed manufacturing capacity was 101,903 KLPA for liquid paints comprising emulsion paints, enamels, wood coatings, distempers and primers, and 93,118 MTPA for powder paints comprising putties and cement paints. The products manufactured at the manufacturing facilities as of September 30, 2020: Emulsion Wood Distemp Cement Other Manufacturing Facility Enamels Primer Putties Paints Coatings ers Paints Products Jodhpur, Rajasthan Unit I - - - - - Jodhpur, Rajasthan Unit II - - - - - - Kochi, Kerala - - - Pudukkottai, Tamil Nadu - - - -
Installed Production Capacity and Capacity Utilization as at and for the year ended (in Kilo Liters)
Location FY18 FY19 FY20
Installed Utilized % Installed Utilized % Installed Utilized %
Liquid Paints (Solvent/ Water-Based Paints)
Jodhpur I 22,312 19,576 87.7% 39,244 24,121 61.5% 45,544 23,167 50.9%
Kochi 15,640 8,739 55.9% 27,958 13,760 49.2% 42,701 18,406 43.1%
TN 8,656 5,151 59.5% 9,034 6,058 67.1% 13,658 6,817 49.9%
Total 46,608 33,466 71.8% 76,236 43,939 57.6% 101,903 48,390 47.5%
Powder Paints (Putties and Cement Paints)
Jodhpur 48,944 32,783 67.0% 48,944 44,349 90.6% 93,118 58,161 50.9% II
Total 48,944 32,783 67.0% 48,944 44,349 90.6% 93,118 58,161 50.9%
Source: IPO Prospectus ANALYST KRChoksey Research Phone: +91-22-6696 5555, Fax: +91-22-6691 9576 Parvati Rai, [email protected], +91-22-6696 5413 is also available on Bloomberg KRCS
Ratio Analysis (%) FY18 FY19 FY20 H1FY20 H1FY21 EBITDA Margin 6.5% 10.1% 14.6% 8.6% 18.5% PAT Margin 3.3% 5.0% 7.7% 2.2% 10.5% RONW 10.1% 19.6% 27.8% 3.9% 14.3% ROCE 13.2% 18.8% 24.6% 3.7% 12.7% AT (x) 3.3 x 3.8 x 3.3 x 1.4 x 1.3 x Diluted EPS (INR) (Adjusted Post IPO) 2.7 5.6 10.1 1.3 5.7
Source: IPO Presentation, * Restated Consolidated, # Proforma Ind AS
Income Statement (INR Cr) FY18 FY19 FY20 H1FY20 H1FY21 Revenues 395 536 625 273 259 COGS 231 299 322 146 135 Gross profit 164 237 303 127 124 Employee cost 30 36 42 21 22 Other expenses 108 147 170 83 54 EBITDA 26 54 91 23 48 EBITDA Margin 6.5% 10.1% 14.6% 8.6% 18.5% Other Income 2 2 2 1 1 Depreciation 9 17 20 10 11 EBIT 18 39 73 15 38 Interest expense 5 5 6 3 2 Exceptional Item -1 0 0 0 0 PBT 13 34 67 12 35 Tax 0 7 20 6 8 PAT 13 27 48 6 27 Basic EPS (INR) 2.9 6.0 10.6 1.3 6.0
Source: RHP
Cashflow Statement (INR Crs) FY18 FY19 FY20 H1FY20 H1FY21 Net cash flow from operating activities 238.4 515.9 723.4 270.2 531.6 Net cash flow used in investing activities (170.9) (632.3) (612.7) (350.6) (227.1) Net cash flow generated from / (used in ) in financing activities (68.3) 188.5 (172.3) 4.7 (239.8) Net increase / (decrease) in cash and cash equivalents (A+B+C) (0.8) 72.1 (61.6) (75.7) 64.7 Opening Cash and cash equivalents 47.0 46.2 118.4 118.4 56.8 Closing Cash and cash equivalents 46.2 118.4 56.7 42.7 121.48
Source: RHP
ANALYST KRChoksey Research Phone: +91-22-6696 5555, Fax: +91-22-6691 9576 Parvati Rai, [email protected], +91-22-6696 5413 is also available on Bloomberg KRCS
Inventories 55 69 77 71 67 Financial assets a) Investments 18 20 21 20 31 b) Trade receivables 97 104 104 80 86 c) Cash and cash equivalents 5 12 6 4 12 d) Bank balances other than Cash and cash eq 0 2 0 0 0 e) Loans 0 0 0 0 1 f) Other financial assets 0 0 0 0 0 Other current assets 2 3 3 2 2 Current Assets 177 210 211 179 198 Total Assets 297 373 422 377 411
EQUITY AND LIABILITIES Equity share capital 29 29 29 29 29 Instruments in equity 18 18 18 18 18 Other equity 81 100 150 108 177 Total Equity 127 147 197 155 224
Financial liabilities a) Borrowings 9 27 25 29 19 b) Lease liabilities 5 5 3 5 3 Other liabilities 2 3 4 4 4 Deferred tax liabilities (net) 0 2 7 6 6 Provisions 0 0 1 1 3 Non-current liabilities 16 38 40 44 34
Financial Liabilities a) Borrowings 23 25 15 23 0 b) Lease liabilities 3 4 3 3 3 c) Trade payables total outstanding dues of micro and small enterprises 9 13 26 28 36 total outstanding dues of creditors other than mse 100 123 113 95 83 d) Other financial liabilities 10 15 19 19 18 Other liabilities 10 8 6 8 9 Provisions 0 0 1 1 1 Income tax liabilities (net) 0 0 3 0 3 Current Liabilities 154 188 185 177 153 Total Liabilities 297 373 422 377 411 Source: RHP ANALYST KRChoksey Research Phone: +91-22-6696 5555, Fax: +91-22-6691 9576 Parvati Rai, [email protected], +91-22-6696 5413 is also available on Bloomberg KRCS
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ANALYST KRChoksey Research Phone: +91-22-6696 5555, Fax: +91-22-6691 9576 Parvati Rai, [email protected], +91-22-6696 5413 is also available on Bloomberg KRCS