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Copa Rayados Internacional 2016 the Woodlands Report- FINAL Premier Soccer Services, Managing Company, and CF Monterrey Rayados

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Copa Rayados Internacional 2016 the Woodlands Report- FINAL Premier Soccer Services, Managing Company, and CF Monterrey Rayados Copa Rayados Internacional 2016 The Woodlands Report- FINAL Premier Soccer Services, managing company, and CF Monterrey Rayados, hosting club/ academy believe overall that this tournament has been a success with very positive feedback and would like to continue the tournament into 2017 and 2018. Below is reporting on the 2016 event as well as thoughts for improvements for 2017. Scott Spencer Nicolas Martellotto 1-205-370-4427 Academy Executive Director [email protected] CF Monterrey Rayados Premier Soccer Services [email protected] The Woodlands Exposure: Website: www.coparayados.com and http://www.coparayados.com/aboutthewoodlands/index_E.html?1481039417 Electronic Marketing: approximately 1,000,000 marketing emails with a demographic of: Texas: 10% United States outside of Texas: 75% Mexico: 10% LatinAmerica outside of Mexico: 5% Survey Overview: We received feedback from 90% of the teams from Mexico and 30% of the teams from the USA. Overall, it was very positive feedback with all responding surveys resulting in either ‘YES’ or ‘MAYBE’ for returning in 2017 with zero ‘NO’ responses. Survey Questions: How would you rate your overall experience during the Copa Rayados Internacional? 1-10 (10 being highest) How would you rate the facilities in The Woodlands? 1-10 Did you shop and eat in The Woodlands? How was your experience? How was the competition in the tournament? 1-10 Did you attend the NASA Space Center event? If so, how was the event? Would you return to the tournament in 2017? Approximately, how much money did you spend daily, on meals, shopping, gas, misc? Survey Results: American Based teams: How would you rate your overall experience during the Copa Rayados Internacional? 9.45 How would you rate the facilities in The Woodlands? 9.65 Did you shop and eat in The Woodlands? How was your experience? YES, 10.00 How was the competition in the tournament? 9.80 Did you attend the NASA Space Center event? If so, how was the event? 50/50 attendance. Generally found that the Space Center needed more activities and interaction, many were disappointed and found the drive to be long. Would you return to the tournament in 2017? 85% yes, 15% maybe, 0% no Approximately, how much money did you spend daily, on meals, shopping, gas, misc? on a per person basis: average of $65 Survey Results: Mexico Based teams: How would you rate your overall experience during the Copa Rayados Internacional? 9.62 How would you rate the facilities in The Woodlands? 9.92 Did you shop and eat in The Woodlands? How was your experience? YES, 10.00 How was the competition in the tournament? 9.69 Did you attend the NASA Space Center event? If so, how was the event? 85% attendance. Generally found that the Space Center needed more activities and interaction, many were disappointed in comparison to Seaworld in San Antonio from past years. Would you return to the tournament in 2017? 95% yes, 5% maybe, 0% no Approximately, how much money did you spend daily, on meals, shopping, gas, misc? on a per person basis: average of $61 General Survey Summary and Comments: Excellent playing facilities Excellent organization of tournament Excellent competition Refereeing could improve Preferred Metro Houston to Metro San Antonio (from past years) considerably Like The Woodlands considerably but found it expensive Found the NASA Space Center event underwhelming Metro Houston area teams didn’t like playing on Thanksgiving day. 2016 Copa Rayados Internacional Results: 19 Champions: 11 from Mexico 3 from Houston (1 Texas Rush team finalists) 2 from Dallas 1 from California 1 from El Paso 1 from Rio Grande Valley Copa Rayados Internacional 2016 Division Champion Finalist Under 9 Boys Blue Houston Dynamo CDP Houston Texans 08 PA Elite Under 10 Blue Houston Dynamo Academy MX Garland Tigres Academy 2007 Gold Under 10 White Rayados Concordia Houstonians FC 08 Under 11 Blue FC Dallas 06B Red Texas Rush 06B Under 11 White WF Selecto Waller Tigres u11 Under 12 Blue Houston Dynamo Academy 2005 Houston Dynamo CDP 05 Under 12 White TOROS FC – CEPROFFA Escuela Oficial Rayados Innova EG Sp Under 13 Blue CF Monterrey Rayados Texans 04 USSDA Red Under 13 White FB Prepa Tec Mty 04 Escuela Oficial Rayados San Nicolas Under 14 Blue CF Monterrey Rayados FC Cosmos 03 Under 14 White INTERNATIONAL FC 03 Houston Express 03b Navy Under 15 Supergroup Chivas Guadalajara Santos Laguna Under 15 Blue Houston Express 02B Navy Tuzos Illinois Soccer Club Under 15 White FB Prepa Tec Mty 02 INTERNATIONAL FC 02 Under 16 Blue San Diego Surf 2001 CF Monterrey Rayados 01 Under 16 White FB Prepa Tec MTY Liverpool Fc America Under 17 Blue Prepa Tec MTY Azul Dallas Texans 00 Boys South Under 17 White Superior Aztecas 00B Sugar Land Atletico Under 19 Blue Houston Dynamo Academy MX Dynamo CDP vida/Stars 99/98 Participation of teams: 202 teams in final participation numbers 10 local The Woodlands teams: Texas Rush and 1 Milan team 35 teams from Mexico 73 teams from outside of Metro area: Texas, Florida, California, Illinois, Oklahoma, Washington 84 Houston area teams Total Attendees: 10,000, referees, players, coaching staff, event staff, parents, friends, family With 108 traveling teams and the average length of stay of 4.25 nights, this should produce of a total over 4000 roomnights. Thus, we are only capturing a % The Woodlands Hotels: Roomnights verified Best Western Plus The Woodlands: 30 Embassy Suites The Woodlands at Hughes Landing : 25 Fairfield Inn and Suites The Woodlands: 209 (4 booked separately by Scott Spencer) Hilton Garden Inn The Woodlands: 4 (booked separately by Scott Spencer) Hyatt Place The Woodlands: 65 The Woodlands Resort and Conference Center: 150 TOTAL: 483 Other Hotels: Roomnights verified Courtyard Houston North Shenandoah: 28 Econolodge Shenandoah: 40 Fairfield Inn Houston North Spring: 61 Hampton Inn North Houston Spring: 111 Hampton Inn The Woodlands: 25 (booked separately by Scott Spencer) Hilton Garden Inn Willowbrook: 55 Hilton Houston North: 410 Holiday Inn Express The Woodlands: 64 Homewood Suites The Woodlands: 73 Houston Marriott North: 351 Hyatt Regency North Houston: 318 La Quinta Inn and Suites The Woodlands: 214 Sheraton North Houston: 359 Springhill Suites I45: 41 Springhill Suites Airport: 92 Townplace Suites North/ Shenandoah: 64 Wingate IAH: 235 Sleep Inn – IAH EAST: 8 Super 8 I45: 74 Quality Inn – IAH West: 10 OVERALL TOTAL of Verified rooms: 3108 Hotel Items to address for 2017: 1) Pricepoints 2) International teams’ group packages through the tournament a. If I had an $89 rate (no rebate or fees), I can block these groups here equaling 1000-1500 RNs 3) Qualifying teams group packages through the tournament a. If I had an $89 rate (no rebate or fees), I can block these groups here equaling 250+ RNs 4) Remaining traveling teams thru Passkey: most teams were booking $99-109 rates with some taking $119 but not many. 5) Tournament Block of rooms – if competitive – can be booked through TW hotels a. The Hampton TW: I booked 25 RN online for staff rooms that were an average rate of $72 (no rebate or fees) b. The Fairfield dropped their rate to $77 (no rebate or fees) c. If I had these rates, I could block 500 roomnights or more 2017 Tournament: Wednesday November 22-26, 2017 1) Creating 3-4 Qualifying tournaments during the 2017 to drive marketing and publicity in Texas for the tournament: Houston, Dallas, and San Antonio/San Marcos/ Austin. We can include a marketing plan for The Woodlands – sub-titled – “The road to The Woodlands” if TWCVB is interested. 2) Would like to work towards the feasibility of creating a tournament event/ ceremony in The Woodlands shopping area to replace the NASA Space Center event. This could be a short ceremony / video and then shopping / interactive activities/ promo give-a-aways a. Location: Pavilion, inside the Mall, other? b. Would have limited budget for added expenses of event but could create programming to drive shopping and numbers to area – likely 2000+ 3) Utilize team package pricing for international teams so tournament controls housing options for team group then only attending parents would utilize PASSKEY to limit the loss of capturing rooms. 4) Utilize team package pricing for team winners from qualifying events so tournament controls housing options for team group then only attending parents would utilize PASSKEY to limit the loss of capturing rooms. 5) Continue PASSKEY system for other traveling teams from USA. 6) Lower total number of teams to the 160-170 range while maintaining out of town teams in order to: a. Optimize tournament operations better at the 3 TW facilities b. Elevate the level of teams participating – in both on field quality but also off field policy adherence c. Increases value of qualifying tournaments as more difficult to be accepted to tournament d. Reinstate national marketing if budgeting allow to gain greater variation of teams from across USA 7) Ban Dallas Tigres and Mexico FC (Dallas area) teams for code of conduct issues from past tournaments. 8) CF Monterrey Rayados, hosting club, to pursue greater sponsorship opportunities in addition to PUMA and GATORADE to balance budget. 2016 would have been a net negative without club infusion of funds. 9) Work with PUMA Mexico, PUMA USA, and CF Monterrey to invite high profile European pro clubs if funds allow. 10) Create an inauguration match on the Wednesday night with a high profile Supergroup match at either Bear Branch or Gosling. .
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