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FIRST OF ALL THE BRIEF INTRODUCTION OF OUR GROUP MEMBER WEIBO Mingyuan Ji Siwei Dai The Ruler of Microblog in Qi Yang

CONTENTS

• What is Weibo

• The Comparative Analysis on Counterparts WHAT`S WEIBO

• User Analysis H S C • The Influential events and practice of Weibo

WHAT IS A MICROBLOG ? History

Weibo is a sort of social media platform in China, but it is far more than a platform. It is a product of the Web 2.0 Age. That means as Weibo first appear in 2007, it contains unpredictable possibilities. • short The history of Weibo can be divided into 3 parts. • quick

• convenient 1.The age of Imitation 2.The age of Warring States 3.The age of

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The age of Imitation The age of Warring States

from 2008—2009

After the tide of imitation, there are several companies in China actually start to provide their own microblog serve.

SoHu Weibo

Tencent Weibo

NetEase Weibo

Sina Weibo von 2007 bis 2008

The age of Sina Weibo Status

Weibo has become the most powerful platform for instance

79,550,0 The Queen of Weibo 00 Follower s

since 2010

Netease Baidu Sohu Sina Sohu Baidu Sina Tencent Netease Market share on browsing time basis 1% 1% Market share on active user basis 2%

9% 2%6% 21% 13%

56%

87%

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Constitute All the pictures are from the Internet and all dates are provided by T.H. Capital （天灏资本）and Weibo Data Center（微报告）

YOU CAN GO TO

www.ir.weibo.com for more information

COMPARATIVE ANALYSIS WEIBO & ON COUNTERPARTS

• Weibo & Twitter • Source of Information

• Weibo & Tencent Weibo • Sphere of Influence

WEIBO & TWITTER WEIBO & TENCENT

• Chinese Twitter?

• Weibo— Amplifier for Media • Popularity Index

• Twitter— Mimic for P2P Conversation

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WEIBO & TENCENT USER ANALYSIS

• Overlapping in functions • Celebrity Features • Marketing Timing • User Actions • Users

CELEBRITY FEATURES USER ACTIONS

• Early Birds • Tweeting • Exponentially Increasing Blogs • Retweeting • Exposure

THE INFLUENTIAL EVENTS AND PRACTICE OF WEIBO

1. Plagiarism

2. Supervision function

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Author: Nantony 1. Plagiarism

Works: the ship of “friendship” 2. Assault on a young woman in a hotel in Beijing

Events: the wide diffusion of clone and recomposition without author’s permission Events: a young woman posted a weibo on April 6th about her experience of being assaulted in a hotel in Beijing, saying that both the manager of the hotel and the police gave

Influence: Follow-up: a great number of people reposted this weibo, and it gave rise to an extremely heated discussion which urged police a

1. Interests loss of the author Influence:

2. Adverse effect on public enthusiasm of originality 1. Forced prostitution and inefficiency of justice system gain public attention again.

Reasons: 2. Social platform like Weibo becomes an increasingly powerful tool of supervision and uncovering the inequity.

1. Fantastic speed of propagation in the context of extensive network activities

2. Obsolescence of traditional consciousness of copyright when faced with internet

Influence:

1. Forced prostitution and inefficiency of justice system gain public attention again.

2. Social platform like Weibo becomes an increasingly powerful tool of supervision and uncovering the“Thank inequity. you for your Attention”

–Presentation Team of Weibo

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