May 2, 2014
Macy’s and Delta Vacations Celebrate Asian-Pacific American Heritage Month with Miss America 2014, Nina Davuluri
Macy’s brings #circlesofunity diversity conversations with Miss America 2014 to six locations nationwide in honor of Asian-Pacific American Heritage Month
NEW YORK--(BUSINESS WIRE)-- In honor of contributions made by Asian-Pacific Americans, Macy’s celebrates Asian-Pacific American Heritage Month this May at select locations nationwide with a special series of events. To kick off the month-long celebration, Macy’s will host Miss America 2014 Nina Davuluri, for a series of appearances in six markets across the country geared towards highlighting and celebrating the unique influence of Asian-Pacific Americans.
Davuluri is a pioneer as the first Miss America (and Miss New York) of Indian descent, a culture which she is just as proud of as being an American. Davuluri’s candidate platform has been “Diversity Through Cultural Competency” since she first competed for the title of Miss New York. Her commitment to this platform was clearly in evidence when proclaimed during her final question at the competition that, “The girl next door is evolving.” Inspired by her experience of dealing with the subsequent social media backlash of winning the crown, Davuluri responded with a campaign of her own, #circlesofunity, inviting her followers to tweet her posts and pictures about what it means to be culturally aware, in hopes to elevate and inspire a social media conversation about the value of social and economic diversity.
Macy's celebrates Asian-Pacific Heritage Month with Miss “Miss America 2014 is a reflection America 2014 Nina Davuluri. Photo by Matt Boyd of the changing fabric of American Photography culture, which is ethnically diverse and culturally rich. By partnering with Miss America nationally, Macy’s is not only celebrating Davuluri’s rich cultural heritage, but is also providing an empowering forum for women and young adults to learn about how Davuluri broke barriers and redefined the concept of the girl next door,” said Dineen Garcia, Macy’s vice president of Diversity Strategies.
Each city will host a live performance with Indian Bollywood dancers followed by a Q&A session with Davuluri. Following the Q&A session, guests are welcomed to shop the latest trends. Guests that make any $25 Macy’s purchase during the event will receive a photo with Miss America.
Macy’s Asian-Pacific American Heritage Month Event Locations
Macy’s Los Cerritos – Cerritos, CA – Thursday, May 8, at 6 p.m. Macy’s on State Street – Chicago – Friday, May 9, at 5:30 p.m. Macy’s Dulles Town Center – Washington, D.C. – Saturday, May 10, at 2 p.m. Macy’s Queens Center – New York City – Saturday, May 24, at 2 p.m. Macy’s Union Square – San Francisco – Wednesday, May 28, at 6 p.m. Macy’s First Colony – Houston – Saturday, May 31 at 4 p.m.
Macy’s and Delta Vacations Sweepstakes
Visit macys.com/celebrate from April 15 - May 31 to enter to win a Delta Vacations VIP trip for two to Asia. The winner can choose to travel to select destinations in China, South Korea, Japan, Thailand or Singapore!*
*complete entry details including rules and regulations are available at macys.com/celebrate
For complete details on Macy’s Asian-Pacific American Heritage Month Events, please visit www.macys.com/celebrate.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom. About Miss America
The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. The Miss America Foundation, Inc., a 501(c)(3) organization, provides academic, community service and other scholarships to women between the ages of 17 and 24. Last year, the Miss America Foundation, together with the Miss America Organization and its state and local pageant organizations made available more than $45 million in total scholarship assistance. The Miss America Foundation, Inc. is duly recognized by the Internal Revenue Service as a 501(c)(3) organization. For more information about the Miss America Organization, please visit www.MissAmerica.org.
About Delta Vacations (www.deltavacations.com)
Delta Vacations offers convenient one-stop shopping for affordable vacation packages that combine Delta Air Lines or Delta's codeshare partner flights with hotel stays, rental car, sightseeing and entertainment, escorted tours and more. Delta Vacations, in partnership with Air France Holidays and Alitalia Vacations, originate from more than 220 cities across the United States and Canada; destinations include more than 4,000 world-class hotels and resorts throughout Mexico, Costa Rica, the Caribbean, Europe, and Asia. Delta Vacations is managed and marketed by MLT Vacations, a wholly-owned subsidiary of Delta Air Lines.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140502005484/en/
Macy’s Georgi Pipkin, 305-577-1973 [email protected] or Kamal Bosamia, 312-781-4152 [email protected]
Source: Macy's, Inc.