sign in sign up
<<
Home , Andrew Ross Sorkin, Bain Capital Ventures, Billy King (basketball), Blair Hull, Bouley, Christian Siriano

20120326-NEWS--0050-NAT-CCI-CN_-- 3/23/20126:33PMPage1

0 71486 01068 5 13 NEWSPAPER UNDER 40 40 YEAR’S ARE! HERE THEY ARIA FINGER DoSomething.org’s UNDER 40 40 YEAR’S THIS ARE! HERE THEY of the 29-year-old of the contagious,’ saidafan isalmost ‘Her energy M of the 29-year-old of the contagious,’ saidafan isalmost ‘Her energy M O.XVI,N.13 NO. XXVIII, VOL. E E ELECTRONIC EDITION E E T T

T T H H E E www.crainsnewyork.com M M

A A L L L L THIS : : P P a a g g e e s s

F F 1 1 - - F F 2 2 5 5 ® turn forstellarbank turn A not-so-wonderful outofspace running studios Action! Film yousit where It alldependson freak? Or control guv? NY’s take-charge Cuomo: Andrew ALSO INSIDE AC 6ARL1 2012PRICE:$3.00 MARCH 26-APRIL1, CN015034.qxp 3/21/2012 2:19 PM Page 1

I am Indian Point.

I am Theresa Motko, one of 1,200 workers at the Indian Point Energy Center who takes personal pride Theresa Motko, 33, is an in helping to provide City and Westchester Electrical Engineer at the with over 25 percent of our power. That power is clean, Indian Point Energy Center. it’s reliable, and it’s among the lowest cost electricity in the region.

We are New Yorkers. We are your neighbors, our Lately a few people have been talking about replacing children attend the same schools, and we support Indian Point with electricity from sources yet to be many of the same causes. For example, our employer, developed. According to experts, without Indian Point Entergy, proudly supports the U.S. Chamber of air pollution would increase, our electricity costs would Commerce’s Hiring Our Heroes program, whose increase, and blackouts could occur. goal is to connect 100,000 returning veterans with job opportunities. We believe that you should have all the facts you need to make an informed decision about these ideas and about New York’s electric future. And that any plan to replace Indian Point needs to clearly answer the following questions: Will it decrease electric reliability? Will it add pollution to our air? Will it increase our electric rates?

Visit our website, www.rightfornewyork.com, to see for yourself what we do and how we do it.

Indian Point Energy Center WE’RE RIGHT FOR NEW YORK nb13p01.qxp 3/23/2012 8:50 PM Page 1

INSIDE 40 TOP STORIES UNDER 40 Read all about them ® PAGES F1-F25

VOL. XXVIII, NO. 13 WWW.CRAINSNEWYORK.COM MARCH 26-APRIL 1, 2012 PRICE: $3.00

LARGE AND IN CHARGE: Observers describe an NY studios intense management style unlike anything New York has ever seen. casting for extra Sweet project in danger of a space total meltdown PAGE 2 A record number of More red ink TV, film productions on the books at keep stages booked as Reader’s Digest season heats up PAGE 2 Bank in the tank: BY MIRIAM KREININ SOUCCAR Bad bet on rates With a record number of film and tel- evision productions coming to New sinks Hudson City York, and another unusually busy pilot PAGE 3 season, the city’s soundstages are over- flowing with work. To keep up with the boom—which Really dumb move, started when the state renewed its 30% tax credit for film production a year GREG DAVID, PAGE 11 and a half ago—studios are racing to expand both their physical plants and their ancillary businesses, like lighting rental services. Executives at , -based Silvercup Studios are scouring the entire city for more spaces that are large enough for soundstages. See STUDIOS on Page 42 Wanted: BUSINESS IVES L newscom a few huge GOTHAM GIGS Hip-hop photograher keeps it real P. 47 tenants ● ANNE FISHER How to shield your business from cybercrooks P. 47 Developers hunt for ● MOVERS & SHAKERS THE BOSS that special someone Times Square BID’s to get projects going Tim Tompkins P. 48 Nothing gets done in this state without his ● GAEL GREENE Chef goes back to his roots P. 49 say. It’s the Cuomo school of management BY THERESA AGOVINO It’s a very exclusive club, with about 12 INDEX the bathroom without him giving the go-ahead.” huge, closely watched, highly coveted BY JEREMY SMERD AND DANIEL MASSEY Mr. Cuomo is not the first executive to involve corporate members.Each has the pow-

NEIGHBORHOOD JOURNAL ______7 himself in the minutiae of state operations. But in er to have a potentially major impact on

THE INSIDER ______8 During a radio interview last fall, Gov. Andrew dozens of interviews,people inside or close to his ad- the city’s skyline for years to come. Cuomo proclaimed,“I am the government.”He did- ministration portrayed an intense, micromanaging They are the kingmakers, mega- SMALL BUSINESS ______9 n’t mean to brag. But to those familiar with the in- style that has kept his agencies almost perfectly in tenants such as Credit Suisse, L’Oréal VIEWPOINT ______10 ner workings of the Cuomo administration,his quip lockstep with his agenda. It has impressed longtime and Viacom. Each faces a major lease REAL ESTATE DEALS ______12 was simply a declaration of fact. observers of Albany but also frustrated some state expiration in the coming years that CLASSIFIEDS ______40 “He is so unbelievably involved in almost every- officials accustomed to more autonomy,sources said. gives it the power to transform build- HOT JOBS ______47 thing,” said an Albany insider of Mr. Cuomo. “On To carry out an agenda that includes making the ing plans into concrete and glass by EXECUTIVE MOVES ______47 one level, it’s very impressive because he’s a machine state more welcoming to business, Mr. Cuomo de- agreeing to become a tenant. With the

THE WEEK AHEAD ______49 in the way he works. But it’s also completely para- pends on a handful of trusted advisers ensconced in real estate industry keen to shake off its lyzing and debilitating because [agencies] can’t go to See CUOMO on Page 42 See WANTED on Page 44 20120326-NEWS--0002,0003-NAT-CCI-CN_-- 3/23/2012 7:50 PM Page 1

COMMENTARY SWEET PROJECT He changed

nsane hair, jeans, white shirt, boots and black jacket: The image goes back to 1965, but could be that of a hipster in 2012.” So begins LATE BLOOMER: a story in the latest French Elle,declaring this Eight years after the site was purchased, a Spring. Even granted his near- work has yet to begin. Iconstant touring in recent years (he’ll be in South America in April), it is an unusually busy season for both the Minnesota-bred singer, who turns 71 in

May, and his American music fans. broadly accessi- Chimes of Free- ble and earning dom—a four-CD the moniker of set of 50 covers of hip-hop’s Elvis, Dylan songs by a was really its Dy- wildly eclectic lan, doing his group of per- verbal trapeze act formers (from with the greatest the obvious, Patti of ease. Smith and John- But since ny Cash, to the MICHAEL then, vapid and odd,Miley Cyrus GROSS formulaic pop, and Ke$ha), re- often pretty leased to mark () but the 50th anniversary of the rarely profound (Amy Wine- founding of Amnesty Inter- house), has poured from national—is, as I write, No. radios, and when my wife 22 on the charts complains about my Dylan, (and No. 1 in oldies). “Bob Stones and Dr. Dre-stuffed Dylan,L’Explosion Rock 61- playlists and demands some- 66,” an exhibit of Dylan pho- thing new, I have two words tographs and memorabilia for her: “Katy Perry?” created by the Grammy Mu- Siriusly?

seum in Los Angeles, opened Which brings me back to buck ennis a few days ago at the Cité de 1965, and why this Dylan la Musique in Paris. And last moment may be cause for cel- week marked another golden ebration as much as nostalgia. anniversary, this one of the As nitpicking critics have release of Dylan’s first epony- long claimed, Dylan’s music mous LP,the kind of flop that was not always, strictly Red ink flows at today might send speaking, origi- a career into the This Bob nal. The singer dustbin. who debuted 50 There were no Dylan years ago was a Reader’s Digest dustbins for Dy- Spring is take on the great lan,who had come cause for folkie Woody to New York in Guthrie, but in Third CEO in the enue than it did eight years ago. 1961 with a burn- celebration the aftermath of Even with waves of layoffs and re- ing ambition that the failure of past year tries to stem structurings that followed a 2009 kindled several in New York Dylan’s first LP, bankruptcy filing, the has musical revolu- he hosted a series losses at the storied never gotten its costs in line. Reader’s tions.They culmi- of … let’s call magazine publisher Digest’s new chief executive says nated in the one them genetic mu- that’s what he plans to accomplish celebrated in that tations … that led over the next couple of years. exhibit title, when he fa- to Dylan ’65 and l’explosion BY MATTHEW FLAMM “Despite all the efforts to catch up mously went electric in 1965, rock that followed. on the cost structure, we never really melding folk music’s earnest The petri dish for all this Leafing through the April Reader’s have,” said Guth, who is the eloquence with rock’s de- was , in a mo- Digest, people may think for a mo- third CEO since the company GOOD NEWS: Advertising rebounds at flagship. manding cacophony, earning ment when anything seemed ment they’ve stumbled on an old is- emerged from bankruptcy in Febru- him both brickbats and the possible. Nowadays, finan- sue. The 90-year-old flagship of the ary 2010. “It’s not a question of how biggest hit in his career to ciers, lawyers and entitled Reader’s Digest Association has much we have to cut,but in what way. ness remains fairly solid. Boosted by a date. “Like a ” NYU students fill the Green- brought back “Laughter, the Best It’s about taking what amounts to partnership with health hit No. 2 on the Billboard wich Village sidewalks Dylan Medicine,” “Humor in Uniform” and hundreds of IT platforms and win- giant Humana, advertising pages at chart that summer. Only the tramped and have other signature features that haven’t nowing them down to dozens.” Reader’s Digest spiked 17% in 2011, Beatles’ “Help” topped it. crowded out the creators of been seen in years. Net losses for 2011 came to $393 compared with the prior year,while ad A decade ago, despite the that moment as surely as for- What shows no sign of returning, million on revenue of $1.44 billion, revenue across the company rose 7%. epic damage already being in- mula pop has trumped cre- however, are the Reader’s Digest As- which was down about 2% from the flicted on the music business ativity on the charts. sociation’s days as a profitable busi- prior year, the company reported last Major changes by the Internet, it was still But the kids on the L train ness. While the company has done a week. The losses were driven by de- This is an old story for Reader’s possible to believe that music with their insane hair, boots decent job of dusting off its namesake clines in its international direct- Digest, which was a direct-marketing could change the world, or at and black jackets have kept title, it has yet to update the way it marketing businesses and a $262 mil- powerhouse until its sweepstakes pro- least a slice of it. I remember the form alive. All it will take does business or figure out how to lion write-down from earlier in the motions led to legal troubles and were thinking that , a is one more mutation to make wring profits from an operation that year, mostly of the company’s Euro- discontinued early in the last decade. white man making African- rebel music again. brings in about $1 billion less in rev- pean assets. Its North American busi- See RED INK on Page 46

2 | Crain’s New York Business | March 26, 2012 20120326-NEWS--0002,0003-NAT-CCI-CN_-- 3/23/2012 7:50 PM Page 2

Grand plans to remake Domino sugar site come IN BRIEF unstuck as partners war, GRAND CENTRAL TERMINAL WILL BECOME T GOES SOUR financial woes mount EVEN GRANDER NEXT YEAR WHEN IT celebrates its 100th year of operation with several major initiatives, including a new restaurant in BY AMANDA FUNG Vanderbilt Hall, a renovated 42nd Street entrance and a historic exhibit of rare trains.The When Rafael Cestero took the helm of festivities will kick off Feb. 1, 2013, 100 years to CPC Resources Inc. in mid-January, the the day after the landmarked building opened. A development firm’s ambitious plan to centennial committee comprising nearly 30 transform the sprawling remains of the business leaders, celebrities and government Domino Sugar factory on the Williams- officials will determine details of the celebratory burg waterfront into a vibrant residential year. Its honorary chair is Caroline Kennedy, complex was at a standstill.Worse,the pro- whose mother, Jacqueline Kennedy Onassis, ject’s $125 million land loan had come due saved the building from demolition in the 1970s. a month earlier and there was no cash to pay it off. ’S BARCLAYS CENTER WILL SELL Last week, the picture darkened still fur- TICKETS STARTING THURSDAY FOR THE FIRST ther when CPCR’s partner, the Katan hockey game to be held at the new . Fans Group,filed a suit claiming that CPCR mis- will be able to buy seats for the Oct. 2 NHL managed the project and asked the court to preseason game, which will pit the New York block last-ditch efforts Islanders against the New Jersey Devils. It’s an HUGE to rescue the project by important milestone for the facility, which has converting much of been in the making since 2003, when Bruce the project’s debt to Ratner of Brooklyn-based developer Forest City $2B equity. Ratner Cos. first announced he would be ORIGINAL cost If Katan triumphs, purchasing the New Jersey Nets. Ⅲ estimate for the all bets are off for Mr. development Cestero, the former commissioner of the BY THE NUMBERS city’s Department of Housing Preservation and Development, Weekly shift of the city’s economy who is hoping to turn things around. “From the day I was offered this job, I SOLE SUCCESS American firms are hiring again. The rub is that the world’s No. 2 economy, knew this was one thing I had to tackle,”  China, is cooling, and Europe’s is getting said Mr. Cestero. downright frosty. He is taking on stewardship of plans un- veiled five years ago to convert the 11.2- acre sugar-factory site into a $2 billion 689 $110B 32K mixed-use development that will include TB CASES ANNUAL RISE IN NY STATE 2,200 apartments—30% of them afford- reported in NYC in economic activity high-school grads 2011, lowest on generated in between 2002 able—and four acres of open space. Those record Times Square and 2009 plans also include restoration of the 100- Source: NYC area Source: year-old industrial landmark’s famous sign Department of Source: Building a Grad Health and Mental Times Square Nation looming over the East River. Hygiene Alliance Over the years,the project,which began in 2004 when CPCR and Katan paid MORE IS LESS While the number of women-owned See SWEET DEAL on Page 43 businesses has shot upward in NYC in the past decade, the total number they employ has sadly gone the other way. Number of firms Employment* 670,100 604,678 Once America’s best-managed 510,692 521,585 508,301 499,100

2002 2007 2012 (est.) bank. Now, a different story *Employment figures do not include business owners Source: Open A bad interest-rate bet lars annually,as the stock soared 400% dur- ADDICTED TO NUMBERS? ing the 10-year stretch ended in 2010. GET A DAILY DOSE AT @STATSANDTHECITY on $30 billion in loans Unfortunately, the story doesn’t end CORRECTIONS there. suddenly upends Last year proved to be an absolute dis- Valerie Geller was program director at WABC after Rush Limbaugh launched his national show from New York in 1988. That fact was Hudson City’s ride aster for Hudson City—and the future of misstated in the March 19 “Groups aim to crush Rush.” a local financial institution that dates back Hartford Realty Co. owns 309 Columbus Ave., which is managed to 1868 is now very much in doubt.It post- by Five Star Management Co. That information was misstated in BY AARON ELSTEIN ed a whopping loss of nearly $750 million the March 19 Real Estate Deals. in 2011 after a bet that interest rates would Doug Moore joined FSO Onsite Outsourcing as executive director When the financial system nearly collapsed rise soured, and the fallout from that fias- of client services and solutions. His name was listed incorrectly in in 2008, Hudson City Savings Bank stood co may be a long way from over. In addi- the March 19 Executive Moves. out as a bastion of sober, responsible bank- Jim Cramer called tion, Hudson City got smacked by a key The Mufson Partnership is one of a handful of interior-design ing. For steering clear of subprime mort- government response to the financial cri- firms that specialize in hedge funds. The full name of the firm was gages and complex derivatives, Chief longtime CEO sis that forced the modest institution with misstated in the March 12 article “Hedges draw a crowd.” Executive Ronald Hermance was praised $45 billion in assets to compete against the Gruzen Samton-IBI Group, a New York General Partnership, which by CNBC’s Jim Cramer as the “George Ronald Hermance federally controlled mortgage guarantors ranked 11th on the 2012 Largest Architecture Firms list, was the architecture company for the modernization of the Emanuel Celler Bailey Banker of the Year,” after the char- Fannie Mae and Freddie Mac. U.S. Courthouse. The project name was unclear in the Feb. 27 list. acter played by Jimmy Stewart in It’s a Won- his ‘George Bailey “The cure to the crisis is what’s hurt us,” derful Life. chimed in acknowledged Hudson City’s acting CEO, vol. xxviii, no. 13, march 26, 2012—Crain’s New York Business (issn Banker of the Year’ 8756-789x) is published weekly, except for double issues the weeks of with its own admiring profile. Forbes laud- Denis Salamone, a longtime executive at July Fourth, Labor Day and Christmas, by Crain Communications ed New Jersey-based Hudson City as the the bank who assumed the top job last Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at best-managed bank in the nation. month after Mr.Hermance,64,took a leave New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s New York Business, Circulation Depart- Perhaps the ultimate tribute came the of absence for a bone-marrow transplant. ment, 1155 Gratiot Avenue, , MI 48207-2912. for subscriber day after filed for bank- Some of what ails Hudson City is service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one year, $179.95 two years. (GST No. 13676-0444-RT) ruptcy:Hudson City’s stock hit an all-time growing. The company’s earnings jumped shared by the nation’s thousands of com- ©Entire contents copyright 2012 by Crain Communications Inc. high as investors embraced just about the 50% in 2008 and continued rising over the munity banks, which have seen profits All rights reserved. only bank in the world whose profits were next two years, crossing a half-billion dol- See HUDSON CITY on Page 46

March 26, 2012 | Crain’s New York Business | 3 20120326-NEWS--0004-NAT-CCI-CN_-- 3/23/2012 7:51 PM Page 1

IN THE MARKETS by Aaron Elstein

Beware investor confidence game

t long last, investing is getting fun again. Standard & Poor’s 500- See New York City Our Way. Astock index is trading at levels unseen in four long years. Bank of America’s beaten From the Water. and bloodied stock has Entertainment Cruises presents the perfect venue for any business event with doubled in value in recent dazzling skyline views, including the Statue of Liberty. Step aboard the all-glass weeks, to nearly $10 a Bateaux for a sophisticated restaurant experience, the vibrant Spirit Cruises for a share, and may not be a festive celebration or the private yacht Atlantica for an exclusive event. single-digit midget for much

longer. Even individual istockphoto Reserve your cruise today. investors are getting their groove 866.401.8439 back, with polling firm Rasmussen last week reporting that its EntertainmentCruises.com investor confidence index registered its highest reading of market optimism since 2008. Cruising year-round from Chelsea Piers, and Weehawken, NJ. Be afraid, folks, be very afraid. Simply put, almost any time individual investors are feeling frisky is a good time to sell stocks. You don’t have to be a rocket scientist—or even a strategist—to figure out why.The best time to buy stocks is when they’re hated and, by extension, cheap. Yet individual investors tend to pile into the market well after rallies already have taken place. Data from the American Association of Individual Investors this intuitive point home. The association has conducted weekly surveys of its members for more than 20 years, and its data show that when 40% or more are opti- mistic that stocks will be higher in six months, it’s usually a good time to sell shares. Conversely, when the optimism number slips below 40%, it’s typi- cally a buying opportunity. Last week’s number: 42%. In another sign of a market top, Wall Street’s cheerleader squads are swarming the field again. Last week, the chief global equities strategist at none other than proclaimed,“The prospects for future returns in equities relative to bonds are as good as they’ve been in a generation.” He went on to say in his report—punningly titled “The Long Good Buy”—that “we expect [stocks] to embark on an upward trend over the next few years.” At high times like this, it’s worth hearing from someone like Henry Blod- get,the editor in chief of the Business Insider blog who rose to fame a decade ago as a Lynch analyst touting dotcom stocks. Upon reporting last week’s rise in investor confidence, Mr. Blodget tweeted, “Look out below.” BATS all, folks: it’s one looney IPO tune The Kansas-based stock exchange IPO.Talk about your freaky Fridays. BATS Global Markets, which competes The question now is whether the with the and mess caused any lasting damage to Nasdaq, had a most miserable day BATS’business.If it did,a big write- last Friday as it attempted to com- down looms. plete its initial public offering. That’s because about a third of It started with The Wall Street BATS’ assets—$186 million, to be Journal reporting that regulators are exact—is what accountants call looking into whether certain high- goodwill. It’s a balance-sheet item speed trading firms used their rela- that reflects the value of the BATS tionships with BATS and similar brand and the price it paid above- marketplaces to gain an unfair ad- market for acquisitions. Under ac- vantage.Things only went downhill counting rules, goodwill must be from there. Due to technical glitch- written down if auditors determine es, inaccurate prices were posted on the assets won’t generate as much BATS for not only its own shares, cash as had been expected. And but also for Apple. Trading in that’s a possibility if institutional in- BATS’stock was halted not long af- vestors were to start feeding orders ter the market opened.The compa- to the NYSE or Nasdaq instead of ny ultimately pulled the plug on the BATS in light of Friday’s snafu. Ⅲ

The decline in compensation awarded last year to employees at Credit Suisse Group. Chief -18% Executive Brady Dougan (pictured) saw his pay cut in half, to $6.3 million, as the bank’s earnings sank by 62% in 2011. CN015032.qxp 3/20/2012 4:36 PM Page 1

Commercial Banking Group

There’s no substitute for experience. At Capital One Bank®, we make it our business to work alongside companies like yours every day. Backed by the strength of a top-10 U.S. bank, we’ve got the industry experience to help give your business a lift.

Visit capitalonebank.com/commercial to learn more about how our commercial banking expertise can work for your business.

Products and services offered by Capital One, N.A., Member FDIC. © 2012 Capital One. Capital One is a federally registered service mark. All rights reserved. 20120326-NEWS--0006-NAT-CCI-CN_-- 3/23/2012 4:40 PM Page 1

NEW YORK,NEW YORK edited by Valerie Block

“There are hundreds of things it Eatery extends stay at the Pierre can treat,” he said. e Caprice, the import at the Pierre, will be —matthew flamm staying at the posh property longer than expected. Footwear walks LBoth the hotel and restaurant announced late last year into lead role that Le Caprice would be checking out when the eatery’s three-year lease ended in the spring. Now it appears that it Forget The Hunger Games. For a will remain at least through the summer. ¶ Caprice Holdings real emotional experience, check Ltd., which owns the restaurant and about 15 others abroad, out God Save My Shoes.The 70- is securing a new location in Manhattan, a spokeswoman minute documentary, which includes interviews with designers said. ¶ Meanwhile, Sirio Maccioni (below left) of Le Cirque Manolo Blahnik and Christian fame will open an Italian eatery in the space after Labor Louboutin and aficionada Fergie Day, when Le Caprice finally exits, confirmed Mauro Maccioni (below right), who is working with his father.They have recruited chef Filippo Gozzoli from the Park Hyatt in Milan to run the kitchen, and they will open a sidewalk café. ¶ “We have very exciting developments happening this year,” said Heiko Kuenstle, general manager of the Pierre, which is owned and operated by Taj Hotels Resorts & Palaces. For example, the property’s new executive chef, Ashfer Biju, hails from the from the Black Eyed Peas, Falaknuma Palace, examines the passionate India’s only seven-star relationship women have with their footwear. hotel. New York-based producer

newscom —lisa fickenscher Thierry Daher came up with the idea for the film after releasing a documentary about sneakers and Looking high and Mr. Smith’s search for the hip-hop culture in 2006. perfect weed—which is described “After talking to my girlfriend, low for best weed as “dank”—took him to I realized guys were nothing Amsterdam and to dispensaries in compared to women with their New Jersey will open its first the U.S. and Canada.Though shoes,” he said, noting that one of medical marijuana dispensary in liberal drug laws gave the Dutch a the film’s subjects owns a the fall—nearly three years after a head start on cultivation, he whopping 1,100 pairs. medical marijuana bill was signed believes American growers are Six years and $500,000 later, into law—but according to writer now on the cutting edge. the film premieres March 30 and Mark Haskell Smith, whose new “Colorado is going to be the is scheduled to run for a week at book is a personal tour of the [No. 1] place,” he said. “They’re the Quad Cinema on West 13th cannabis industry, the East Coast more progressive with their Street, before a nationwide VOD has a lot of catching up to do. medical laws. People who used to and DVD release in May. Mr. “The University of California have shops in Amsterdam have Daher just scored a sponsorship APRIL put out an agricultural guide to moved there.” deal with discounter DSW, which California, and He argues that medical will supply prizes for a far and away, marijuana is not a cover for overall contest related to the film. marijuana is legalization, which he supports. —adrianne pasquarelli 6-15 the state’s Javits Convention Center biggest cash crop,” said the TEAM COCO Mon-Sat: 10am-10pm Sun: 10am-7pm author of Heart of Dankness, COCO CAFE, a new beverage fromVita Coco, made which from coconut water, espresso, low-fat milk and cane sugar, just launched in local shops, including Save Time! Books will Gourmet Garage and Fairway. Founded by Elan BUY TICKETS ONLINE publish next Eifer and Brian McCaslin, Coco Cafe was autoshowny.com week (the purchased by New York-based Vita Coco last year. Save on combo tickets with LIRR & Metro North at MTA.com official pub date is April 20, also The founders relocated here from California last NY Waterway combo tickets also available at autoshowny.com known as Weed Day).“It’s [worth] month. The company expects sales of more than RECORDED INFO: 800.282.3336 $2 billion to $3 billion in L.A. $20 million in the next 24 months. For security purposes, NO backpacks allowed. Random security and bag checks. An activity of the Greater New York Automobile Dealers Association County alone.”

6 | Crain’s New York Business | March 26, 2012 20120326-NEWS--0007-NAT-CCI-CN_-- 3/23/2012 4:42 PM Page 1

NEIGHBORHOOD JOURNAL B’klyn residents have say on spending

and actually participate by casting a ing the word.They’ve put up signs in got an enthusiastic response. Will vote on security ballot. Descriptions of the 13 final storefronts and spoken to block asso- “I thought it was wonderful,” cameras, performing- proposals were widely distributed, ciations to educate people on the said the 78-year-old Ms. Kettrell. beginning in February. Next, the process. And they’ve unleashed a “It’s the way it should be.” arts studio, other Wyckoff Farmhouse Museum, the blizzard of fliers on housing com- Mr.Williams admits he’s not set- Rugby Library and a handful of plexes, churches and schools. ting his hopes too high. He insists

budget proposals councilman jumaane williams of office other spaces will serve as polling sta- he’d be thrilled to have 2,000 people PARTICIPATING: Central Brooklyn residents tions from March 25 to April 1. A positive response vote by April 1—that’s 1,400 fewer meet to discuss spending proposals. BY SHANE DIXON KAVANAUGH “It’s the biggest battle we have,” On a recent afternoon, a trio of than the number who voted for him Mr. Gabriel said. To win it, he and canvassers stopped Helen Kettrell in the six-way primary he won three umaane Williams calls it a others are redoubling their efforts. on the street while she was walking years ago.This is not,he said,neces- we’d achieve,” he said. “We’re en- crash course in city govern- Teams of volunteer canvassers and to her single-family home on Tilden sarily about the numbers. gaging our community and empow- ment. Six months ago, the interns are out in the streets spread- Avenue and East 58th Street, and “We’re achieving what I hoped ering them.” Ⅲ freshman city councilman kicked off an unusual civic Jexperiment with his con- stituents in the central Brooklyn neighborhoods of Mid- wood, East Flatbush and Canarsie. He set aside $1 million of his dis- trict’s expected $3 million to $6 mil- lion capital budget for this year and asked residents how they’d like to see it spent. “It’s their neighborhood,” said Mr. Williams, who points out that he’s borrowing on a practice pio- neered years ago in Porto Alegre, Brazil, which has since spread as far afield as Montreal and Córdoba, Construction as of 2/20/2012 Spain. “At the end of the day, it’s their money, too.” From seniors to students, people in Mr. Williams’ largely Afro- Caribbean district have responded vigorously to the process known as participatory budgeting. They packed churches, school auditori- ums and community centers to pitch everything from solar- powered greenhouses in apartment complexes to roof repairs for the St. Paul Lutheran Church on Avenue J and a city-funded food cooperative. All told, after months of effort and dozens of meetings, 278 pro- posals were collected. In recent weeks, that number has been whit- tled down to 13 finalists. Among WINTER 2012 DELIVERY TO TENANTS them are security cameras for dan- gerous street intersections, addi- tional air conditioners for P.S. 198 and a performing-arts studio at the Tilden Educational Campus. Designed to Inspire One of the few Mr. Williams is among four city council members experimenting The new M&B Building with participatory budgeting as New York becomes only the second at 201 E. 57th Street and 3rd Avenue U.S. city to pick up the idea. The other council members are in Park The striking presence of the M&B building will be a fitting introduction to the Decorator and Design District. Slope, East Harlem and Far Rock- In an area that applauds fresh thinking, this building will be a catalyst for creativity. The ultra-high ceilings and away. In 2009, a lone alderman in limited columns will provide open floor plans, igniting your imagination. True design creativity will come from put that city on the map as the first place in the nation to try. one of the most desirable corners of Manhattan’s Upper East Side. Inspiration will be provided daily in the form The results there proved wildly pop- of floor-to-ceiling glass with limitless views of the city. While it’s true that inspiration can come from anywhere, ular, said the alderman, Joe Moore. Early indications are that it’s work- soon it will have one permanent address. ing well here, too. “It’s been a somewhat new and wonderful adventure,” said Morgan Gabriel, a community organizer in East Flatbush, who has helped by fielding volunteers to perform such tasks as organizing meetings and

coordinating logistics.“This is a real The artistic renderings are for illustration purposes only, and are subject to change without notice by Owner (“The M&B Building Owners LLC”) in its sole and absolute discretion. No guarantee is made that the project depicted will be built, opportunity for people to partici- or built, will be of the same type, size or nature, as depicted. Owner does not represent, warrant or guarantee the accuracy, quality, completeness, or suitability of any information for any purpose and is at all times subject to errors, omissions, inaccuracies or changes in rental rates (and additional rental) without notice. Owner, its principals, directors, shareholders, managers, agents, assigns or inaccuracies or changes in rental rates (and additional rental) without notice. Owner, pate, discuss real issues and make its principals, directors, shareholders, managers, agents, assigns or employees shall not be held liable to anyone for any errors, omissions, or inaccuracies under any circumstances. The information herein has been obtained from sources believed reliable. The entire risk for utilizing the information contained herein rests solely with the recipients hereof. It is your responsibility to independently confirm its accuracy and completeness and to determine the suitability of the real decisions.” property for your needs and requirements. The material and information contained herein is the sole and exclusive property of Owner. Reproduction, republishing, transmission and redistribution of any material, plans, graphic elements, or photographs without written consent of developer, and manager/agents, Merchants’ National Properties, Inc. and Marx Realty & Improvement Co, Inc. is strictly prohibited. Modification of the materials or use of the materials for any other Now Mr. Gabriel and others are purpose is a violation of copyright and other proprietary rights. gearing up for the hard part: getting residents 18 and older to come out

March 26, 2012 | Crain’s New York Business | 7 20120326-NEWS--0008-NAT-CCI-CN_-- 3/23/2012 6:34 PM Page 1

The logic of his benignly named “Equitable Transportation Formula” has impressed the experts HOSPITAL WOES Trustee takes over THE INSIDER and laymen who have seen it. THE NEW Chapter 11 trustee for That’s not a surprise: Mr. Schwartz Peninsula Hospital Center received by Jeremy Smerd and Shane Dixon Kavanaugh has been part of New York’s traffic all necessary approvals late last cognoscenti for 40 years, and the week from the state Department of city’s road and bridge network has Health to begin operating the much room for improvement. But Queens facility. The trustee, Lori will the plan find traction with the Lapin Jones, now has complete public? authority at Peninsula. Unlike the congestion-pricing She replaces a former Revival scheme rejected by the state Home Health Care executive who Legislature in 2008, Mr. Schwartz’s took the helm when Revival came to the hospital’s financial rescue. proposal is a broad rethinking of On Feb. 23, the state closed Peninsula’s laboratory after deeming how people and goods move across conditions a threat to patient safety, and stopped the hospital from admitting the metro area. Despite the patients. Hundreds of workers their jobs. transportation network’s illogical Richard Cook design, however, proposed changes , deputy commissioner of the state Department of Health’s always draw an outcry. Office of Health Systems Management, said his agency recommended One politician who viewed approval of Ms. Jones by the Public Health and Health Planning Council Mr. Schwartz’s PowerPoint because swift action is required. But what that action will be is up to Ms. presentation deemed it the best Jones, as a neutral party to the bankruptcy. She supplants Peninsula’s existing board and management. bloomberg news traffic plan he’d seen because it would lower tolls for his con- During the proceedings, Mr. Cook and Ms. Jones fielded questions about stituents—but said he could never whether the hospital will reopen. The Department of Health will assess vote for it because it would charge whether the hospital’s laboratory is safe. The hospital’s lab could then be Congestion ahead for some trips that are now free. recertified, or it may be decided that the hospital will remain closed because But Mr. Schwartz need not there are no financial resources to operate it. persuade every politician, just Mr. Cook noted, “This has to move very rapidly, given [that] Peninsula has for Gridlock Sam enough of them. On the plus side, been closed for two or three weeks, and there is no revenue.” his plan reduces driving costs in the Mr. Cook was asked if the lab work could be outsourced, allowing ransportation maven Sam Schwartz had not districts where opposition to the Peninsula to reopen. He responded that Peninsula’s board and management intended to roll out the master plan for city traffic 2008 plan was strongest. But it team “have yet to come up with a comprehensive plan to address it.” He adds costs in areas that supported added that the Department of Health had “a process that had to have been he’s been concocting just yet. He’s still tinkering the last plan, namely by tolling the acted on, but [Peninsula has] not come back to us.” with it and hasn’t briefed all the key politicians East River bridges, which drivers and interest groups. But it was outed this month last paid to cross in 1911. Bill Keller, The Bloomberg administration Tby New York Times columnist who was tipped off by is studying Mr. Schwartz’s City serves up and employee pension a fan and persuaded Gridlock Sam to walk him through it. proposal. But the Cuomo contributions, takes effect April 1. Mr. Schwartz now finds himself riding a wave of interest in administration and the Legislature BID lite his proposal, which he has been honing for two decades. Last will not take it up before the state Budget politics budget is done, and perhaps not at The number of the city’s business week he detailed it to Crain’s and and all in 2012, because it is a lot to improvement districts has grown to The Assembly isn’t seeking many expects to pitch it to editorial boards. digest, especially in an election year. 67 under Mayor , changes to Gov. ’s up from 23. But smaller commercial proposed budget, but did not pass it corridors often need extra hands to early so as not to appear to be in the pick up garbage and plant flowers— governor’s pocket, a Democratic not provide security, marketing and legislator said. other services that add costs. The budget, due by April 1, is GOODWILL INDUSTRIES Small Business Services still expected to be on time, OF GREATER NEW YORK Commissioner Robert Walsh told the assuming disgruntled Senate AND NORTHERN NEW JERSEY City Council last week that the Democrats don’t leave their Bloomberg administration will chamber to prevent a quorum. create a kind of BID lite. Assembly Democrats will presents BIDs will be able to purchase essentially accept the governor’s sanitation services through a budget because Mr. Cuomo centralized manager and forgo an delivered on several of their executive director and office space. priorities last December, including a millionaires’ tax and funding for flood relief, summer jobs and Beating pension displaced homemakers, the Policy, legislator said. Economy, reform’s debut Training and Adam Lisberg Employment ’s first day as the Scarlett fever Metropolitan Transportation Authority’s director of external A source close to Scott Stringer’s not- communications will be March 30, yet-official mayoral bid said actress KEYNOTE JANE OATES meaning the outgoing City & State Scarlett Johansson won’t just raise ASSISTANT SECRETARY OF LABOR editor will get in ahead of the money for the Manhattan Friday, April 20, 2012 ECONOMISTS PANEL state’s new scaled-back pension borough president, “she Paul Harrington, Drexel University tier by . “That will play an active role 8:00 AM - 12:00 PM The Honorable Edward Montgomery, happens to be a consequence in a variety of areas.” Lighthouse International Building Georgetown University of my decision,” he said, “but Ms. Johansson’s Academy Theater Moderated by: not the reason for my timing.” grandmother was a Henry E. Gooss, Investor , Inc. Mr. Lisberg won’t be the housing activist who 111 East 59th Street, only one to get in under the worked with Mr. Stringer New York, NY 10022 CIVIC ENGAGEMENT PANEL wire. Public-sector unions like when he was an aide to Kim Jasmin, JP Morgan Chase DC37 and the AFL-CIO are then-Assemblyman Pat Jenny, The New York Community Trust urging members to enroll Jerrold Nadler.The Elaine Katz, Kessler Foundation Chauncy Lennon, Ford Foundation in public-pension actress will Limited Seating Available programs before Tier appear at another RSVP Erika Jeffers 718.371.7251 Moderated by: VI, which increases Stringer fundraiser [email protected] Stephanie Powers, Council on Foundations’ the retirement age April 5. Ⅲ Public - Philanthropic Partnerships Initiative For daily political and government news, subscribe to CRAIN’S INSIDER @ www.crainsnewyork.com/insider

8 | Crain’s New York Business | March 26, 2012 20120326-NEWS--0009-NAT-CCI-CN_-- 3/22/2012 7:10 PM Page 1

SMALL BUSINESS Starting up gets easier for women

businesses win city contracts. Since tional rate. However, only 1.8% of of high-profile awards for women They find that 2005, the number of such business- women business owners will have entrepreneurs have helped her boost practical support es in the city has grown to more than annual sales over $1 million in 2012. revenue to $36 million in 2011,from 3,400 from 700, with those firms And women-owned businesses rep- $115,000 in 2006. is more abundant winning more than $2.5 billion in resent just 12% of the firms present- In 2010, Ms.Visram won the In- city contracts. The city, working ing to networks, ternational Women’s Entrepreneur- buck ennis with American Express Open, noted Jeffrey Sohl, director of the ial Challenge, an initiative of the TEREZA NEMESSANYI of Honestly Now BY DIANE HESS hopes to teach clients to win bids. Center for Venture Research at the Manhattan Chamber of Commerce pushed for a startup accelerator for women. Certainly, there’s still progress to University of New Hampshire. and overseas groups. “The IWEC hen Tereza Nem- be made. American Express Open But many say the situation is made so many opportunities for essanyi, founder estimates that women own 8.3 mil- changing rapidly. Shazi Visram, 35, me,” Ms. Visram said, noting that finding an accounting firm. “There of online Q&A lion companies nationally and start the founder of organic baby-food the award led to participation in is a snowball effect, and HappyBaby platform Hon- new businesses at 1.5 times the na- maker HappyBaby,said that a series World Trade Week and ultimately to has benefited from that trend.” Ⅲ estly Now, ar- guedW about a year and a half ago on a venture capitalist’s blog about the need for a “startup accelerator” fo- cused on women in their 40s, her comments went viral. The former Pricewaterhouse- Coopers consultant pointed out that it’s not always viable for those with children to relocate to Silicon Valley to participate in prestigious pro- grams like Y Combinator. Since then, Ms. Nemessanyi, 41, has been surprised by the increasing activity to support women entrepre- neurs, especially locally. In August, she secured nearly $1 million in a first-round investment led by Can- rock Ventures and Golden Seeds, a local angel investor network for women business owners. West Coast attention Some of the support is coming as players in the West Coast entrepre- neurial world pay more attention to New York’s percolating digital start- up scene. For instance, Women 2.0, a Silicon Valley-based nonprofit that promotes women technology entre- preneurs, helped call attention to Ms. Nemessanyi’s startup through a profile of her on its site. “There has never been a better time to be a woman entrepreneur in New York,” said Ms. Nemessanyi. The New York metropolitan area now has 670,100 woman-owned firms, the greatest number in the na- tion,according to new research com- missioned by American Express Open, the company’s small business arm. The state had the second- largest representation of woman- owned firms, up from third place last year, with most of them based in the New York metro area. “We have seen incredible change in the past two years,”said Amy Mill- man, president of Washington, D.C.-based Springboard Enterpris- es, a startup accelerator for women- owned businesses that has 10 New York-based businesses in its program. Ms. Millman credits the $22 million New York City Entrepreneurial Fund, created by Mayor Michael Bloomberg in 2010,as a catalyst.“For women, there is now infrastructure, support and even involvement at the university level,” she said. The aid goes beyond funding. Mr. Bloomberg just announced an initiative called Compete to Win to help minority- and women-owned

To sign up for Crain’s SMALL BUSINESS newsletter, go to www.crainsnewyork.com/smallbiz.

March 26, 2012 | Crain’s New York Business | 9 20120326-NEWS--0010-NAT-CCI-CN_-- 3/23/2012 1:13 PM Page 1

VIEWPOINT Power up the electric grid editor in chief Rance Crain publisher, vp Jill R. Kaplan

he most sensitive energy issue in New York from existing plants in these areas would increase EDITORIAL is Gov. Andrew Cuomo’s desire to close employment where it is desperately needed and save editor Xana Antunes the Indian Point nuclear plant, which he downstate the trouble and expense of building new facilities. managing editor Glenn Coleman deputy managing editors Valerie Block, considers an unacceptable safety threat but In his State of the State speech in January, Mr. Cuomo Erik Ipsen which the business community wants pledged to issue a request for proposals to implement a assistant managing editor Erik Engquist senior producer, projects Kira Bindrim open so the city won’t go dark. While that master plan addressing the state’s power needs for the next senior producer, news Elisabeth Butler Cordova is a worthwhile debate, it’s moot until New 50 years.The governor spoke of an “energy highway” system contributing editor Elaine Pofeldt York addresses another problem: the electric grid. costing $2 billion and financed by the private sector. He columnists Greg David, Michael Gross, The state’s network of transmission lines is outdated and didn’t mention that end users would ultimately pay at least Alair Townsend T pulse editor Barbara Benson underperforming. Bottlenecks in the grid prevent power some of the bill. One issue he must resolve is how the senior reporters Theresa Agovino, from being moved efficiently downstate from the northern expense would be shared by the various beneficiaries. Aaron Elstein, Lisa Fickenscher, Matthew Flamm, and western parts of the state. If New York City is to grow by But significant Daniel Massey, Miriam Kreinin Souccar reporters Amanda Fung, Shane Dixon Kavanaugh, 1 million people over the next quarter-century, as the progress can be made Adrianne Pasquarelli, Jeremy Smerd Bloomberg administration envisions, it will need more Now is the relatively quickly reporter/producer Emily Laermer art director Steven Krupinski electricity than it can get today. time to build without spending a deputy art director Carolyn McClain The approach taken in recent years has been to build more fortune. Eliminating all staff photographer Buck Ennis NY’s energy copy desk chief Stephen Noveck power plants in and near the city, which has resulted in a 30% the choke points— copy editor Thaddeus Rutkowski expansion of local generating capacity. But it’s only a partial notably near Utica and research editor Dana Gordon superhighway assistant research editor Suzanne Panara solution, and an imperfect one at that. Building plants can be Albany—would take research interns Callie Eidler, Helen Kwong an expensive proposition that invites community opposition, eight to 10 years and editorial intern Ali Elkin

takes forever and gobbles up waterfront land that is better cost an estimated EDITORIAL AND ADVERTISING OFFICES used for housing, office space, retail and recreation. Witness $1 billion to $2 billion, 711 Third Ave., New York, NY 10017-5806 the renaissance that these uses have sparked in such Brooklyn according to a study commissioned by transmission-line editorial: 212.210.0277 Fax 212.210.0799 advertising: 212.210.0711 neighborhoods as Red Hook, Williamsburg and Dumbo. owners.The upgrades that have the highest payoffs and Cable craincom nyk A faster and more economical answer to our power needs use existing rights-of-way should be identified and Fax 212.210.0499 is to improve and add to the transmission lines that crisscross completed first. Gains would be realized as work continued. Entire contents ©copyright 2012 Crain Communications Inc. All rights reserved. the state. Generating stations in western New York have This would be a worthy investment in economic ®CityBusiness is a registered trademark of MCP about 4,000 megawatts of surplus capacity, and others in the development that also promises to help the environment by Inc., used under license agreement. North Country and Quebec can also produce more making more sustainable energy sources, like wind farms, TO SUBSCRIBE: For subscription information and delivery concerns, electricity than can be delivered. Generating more kilowatts feasible upstate. Mr. Cuomo should get started. please e-mail [email protected] or call 877-824-9379 (in the U.S. and Canada) or 313-446-0450 (all other locations.) $3.00 a copy, $99.95 one year, $179.95 two years. www.crainsnewyork.com COMMENTS ADVERTISING AND MARKETING ARE DEMOCRATS TO advertising director Trish Henry senior account managers BLAME FOR RISING Irene Bar-Am, Courtney McCombs, Sheryl Rose, GAS PRICES? Suzanne Wilson Protect West Side stores account executive Jill Bottomley Kunkes Date of poll: March 19 sales coordinator print & online ZONING PLAN HAS BROAD SUPPORT building owners and who is a board member of 419 votes Danielle Wiener a BID that opposed the measure. It cites the newsletter product manager The premise of the article on the proposed experience of a hardware store owner whose Alexis Sinclair Upper West Side rezoning (“Victims of their shop is not within the affected zone and who No. credit Todd J. Masura 313.446.6097 director, audience development own success,” March 19) is that freezing the was forced to move twice—hardships that Production’s up, Michael O’Connor number of storefronts wider than 40 feet would might have been averted if the new zoning were consumption’s senior marketing manager occasion increases that force out some in place. Similarly, three of the other five down, and the Catherine Schutten businesses. Since there is no current restriction businesses given as examples of a possible rent Keystone XL event producer Courtney Williams . 58% on raising commercial rents on stores large or disaster are not within the area proposed for pipeline’s reprint sales manager Lauren Melesio

consultant said small, correlating hypothetical rent increases changes. senior web developer, interactive it would have 42%. Chris O’Donnell with the rezoning is at best speculative. The zoning amendment has the little effect on What is certain is that absent the proposed overwhelming support of the community and gas prices. NEW YORK PRODUCTION limitation, landlords would remain able to elected officials. Predictions of economic aggregate smaller storefronts into larger ones, disaster have no place in a serious effort to plan Yes. Their actions production and pre-press director have curtailed Michael Corsi creating rent pressure on smaller tenants or for a sustainable future. future supply and advertising production manager displacing them altogether.The proposal —mark diller, richard asche, caused Suzanne Fleischman Wies directly addresses this squeeze, leaving ethel sheffer speculators to merchants now in wider stores in no materially The writers are chair of Manhattan Community drive up the price PUBLISHED BY CRAIN COMMUNICATIONS INC. different position. Little wonder that so many Board 7, co-chair of the CB7 Land Use Committee of oil. chairman Keith E. Crain merchants support it. and former CB7 chair, respectively. president Rance Crain The proposal was tailored to ensure that a secretary Merrilee Crain treasurer Mary Kay Crain mix of stores can continue to flourish on the RUSH TO JUDGMENT executive vp, operations William Morrow Upper West Side along with larger stores, as For this week’s online-poll questions: Go to senior vp, group publisher Gloria Scoby demand and the market permit. What Rush Limbaugh said is wrong. What www.crainsnewyork.com/poll to have your say. group vp, technology, circulation, The story’s predictions of dire rent increases bothers me more is that the media choose manufacturing Robert C. Adams rely on an estimate by a broker who represents whom to pick on. Your article (“Groups aim to vice president/production & crush Rush,” March 19) didn’t mention the Democrats and divert the conversation away manufacturing David Kamis chief information officer Paul Dalpiaz CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. treatment Sarah Palin got from , from the real issues—like the economy, foreign Send letters to [email protected]. David Letterman and others.They go after affairs and the national debt.The way this founder G.D. Crain Jr. (1885-1973) Send columns of 475 words or fewer to every woman who is a Republican using much article reads shows that Crain’s is joining the left chairman Mrs. G.D. Crain Jr. (1911-1996) [email protected]. Please include the writer’s worse words than Limbaugh did. to demonize people the left doesn’t like. name, company, address and telephone number. This looks like a joint effort to help the —dov matz

10 | Crain’s New York Business | March 26, 2012 20120326-NEWS--0011-NAT-CCI-CN_-- 3/23/2012 1:14 PM Page 1

OPINION

determine the appropriate amount of retail space,not which retailers ought UWS zoning plan to be favored. Finally, the plan is clueless about retailing trends. Banks are likely to start abandoning branches given ignores Econ 101 how lousy their consumer business is these days. It also ignores the role played by drugstores. The reason ow is it possible that a proposal from the De- they’ve been getting bigger is because partment of City Planning designed to preserve they no longer serve just as pharma- mom-and-pop stores on the Upper West Side cies, but as convenience stores pro- viding a fast shopping experience and will almost certainly result in the demise of the a wide range of products at good beloved Popover Café? prices. Even the Upper West Side The answer is actually quite simple. City Planning is ignor- needs more of them, not fewer. H City Planning defends its pro- ing how markets work as it rushes headlong into its worst deci- posal as a carefully calibrated one sion since the ill-fated effort to preserve the garment district in that will have only a modest impact. If so, why take such a step at all? It the late 1980s (see “Gar- have large spaces will also insists that it addresses an ex- ment district policy fails benefit because they treme situation in a specific area of the city,” Feb. 20). The will be able to charge the city and that it is not setting a plan would rezone retail much higher rents; precedent. The department is de- strips on Columbus and landlords who are stuck luding itself. If this proposal is Amsterdam to preserve with small spaces will adopted, other areas will clamor for small retail sites and get less rent. similar treatment, and City Plan- would specifically limit The Popover Cafés ning will have to agree,having aban- bank frontages. in the area are doomed doned a key principle of zoning. Here, briefly, is precisely because they The mystery of this plan is why what’s wrong with this have become successful the Bloomberg administration is plan. GREG enough to justify bigger pushing it. It is nothing less than a City Planning has DAVID stores (see “Victims of repudiation of the mayor’s constant decided to pick winners their own success,” refrain that the market, not the city, and losers among both March 19). National should decide which retailers oper- retailers and landlords. It plans to chains shut out elsewhere will be ate in New York. To be clear, it un- stack the deck in favor of small re- willing to pay premiums for grandfa- dermines the mayor’s support for tailers rather than letting consumers thered stores and can easily outbid Walmart in a fundamental way. on the West Side decide who stays the locals—even the ones that are It is past time for the grown-ups and who goes, according to where thriving or are just outside the re- in the administration who under- they shop. Landlords who currently stricted area.City Planning’s job is to stand economics to get involved.

hand out is a sound principle. The governor proposed offering Pension wild card a 401(k) benefit to all state and local employees, recognizing that porta- bility is a valuable feature at a time when few workers stay with the same threatens reform employer for their entire careers. SUNY professionals now enjoy this kind of plan. But union leaders, in a he pols in Albany ground out the sausage of pen- burst of paternalism, succeeded in sion reform buffeted by a union campaign assert- limiting this benefit to nonunion employees making $75,000 or more. ing that workers were being asked to give up a rea- The net result is that instead of sonable retirement, even as they were prodded by saving $123 billion over 30 years as a drumbeat of editorial commentary insisting that envisaged by the governor, the re- it was past time for bringing public-worker pensions more in form plan will save $80 billion, in- T cluding an estimated $21 billion for line with private-sector practices and with what the public could New York City. afford. Thrown in, probably at the last minute to assuage union leaders, is a The result is less duced, although by far wild card that could undo much of the than the bold break- less than the governor progress. This “benefit enhance- through proposed by wanted. The pension ments” language hands the governor Gov. Andrew Cuomo, formula was adjusted,so and the mayor the power to approve but takes several signif- most pensions will be union petitions enabling workers to icant steps in the right somewhat smaller. retire on full pensions at age 57 after direction.The new pro- One provision added 30 years of service. The legislation visions apply only to late in is a nod stipulates that the cost of any such en- workers hired after to local officials who hancements must be covered by em- April 1; no current em- have watched the Leg- ployee contributions.But it is unfath- ployees will be affected islature sweeten pen- omable why, after all this Sturm und because of restrictions ALAIR sions for their employ- Drang, such power would be given to in the state constitution. TOWNSEND ees year after year over anyone. And it is impossible to be- Most employees will their objections, with lieve that, in the end, the calculations have to contribute more localities forced to pay for higher employee contributions to their pensions, thereby reducing for the provisions. Now these man- would truly hold taxpayers harmless. the taxpayer burden.The retirement dates will have to be funded by the It’s a safe bet that petitions are age for most workers was raised to state. In the past, state officials have being prepared now. It’s also a safe 63, not 65 as the governor proposed. wildly underestimated the cost of bet that Mayor Michael Bloomberg Pension-padding by counting over- their sweeteners, and there is no won’t grant them, but who knows time and unused sick leave in the guarantee they won’t do so in the fu- what his successors will do—or even base for pension calculations was re- ture.But paying for the goodies they the governor, for that matter.

March 26, 2012 | Crain’s New York Business | 11 20120326-NEWS--0012-NAT-CCI-CN_-- 3/23/2012 1:14 PM Page 1

REAL ESTATE DEALS BACK IN GEAR Year-end average asking rent per New tenants bring 7 WTC to capacity square foot Upper Upper them is that one wanted to be and no additional room available Evans, the Walker Malloy & Co. Madison Fifth Ave.1 Ave.2 Telemetry, Casey downtown while the other did not. there, the agency signed a six-year broker who represented landlord Family Services are Telemetry, a London-based firm deal for 7,000 square feet. It, too, Highline 19.“It kind of unites meat- 2008 $1,016 $1,874 that measures the effectiveness of was drawn to the views,as well as the packing with gallery.” sold on the location digital ads, signed a seven-year lease building’s LEED status,said its bro- This will be the fifth Manhattan 2009 $769 $1,553 for 5,400 square feet, or 13% of the ker Bill Iacovelli, also of CBRE. outpost for the 13-year-old Steven British technology floor. Originally, Telemetry wanted Silverstein Properties was rep- Alan brand. It should open for busi- 2010 $778 $2,200 firm opening its first to locate in midtown south, near resented by CBRE brokers Brad ness in early summer, according to permanent U.S. office many other tech firms, but it also Gerla and Christie Harle. Keith Fencl, the McDevitt Co. bro- 2011 $1,013 $2,550 and a nonprofit cen- wanted to occupy recently built —theresa agovino ker who represented the tenant in tered on improving space, according to the company’s negotiations. 1-From 57th to 72nd streets. 2-From 49th to Achildren’s lives signed broker, Sam Seiler of Designer pushes —adrianne pasquarelli 59th streets. Source: CBRE Group Inc. deals for a total of CBRE Group Inc. An 12,400 square feet at 7 extensive search turned the envelope World Trade Center, up nothing that fit the Media outfit roosts Ave. and occupies a fully outfitted scooping up the last bill. However, when The fashion hub of the meatpacking in financial area office suite that it rents in a work- available smaller spaces Telemetry executives district is drifting northward onto space center operated by Regus in at the tower. Those two visited 7 World Trade altogether artier ground. Designer Journal Register Co.is getting its first the Helmsley Building,said Gordon leases follow a 2011 and saw the design and Steven Alan inked a 10-year deal for official Manhattan office.The Yard- Ogden, a broker at Byrnam Wood. deal for 125,000 square the views, they were 2,600 square feet at 144 10th Ave. ley, Pa.-based local news and infor- Mr. Ogden and his colleague Ben- feet that claimed the hooked. (right), at West 19th Street. The mation provider has signed a seven- jamin Mohr represented the tenant. last of the sizable “It is their first per- asking rent for the year lease for 9,800 “The top-floor presence was acreage in the 52-story, manent office in the space, which is a new square feet at 5 Hanover great, and they found affordable 6-year-old tower U.S., so they wanted building just down Square. The asking space,” said Mr. Ogden, adding that owned by Silverstein something that made a the street from the rent was $37 per Journal Register looked at midtown Properties. statement,” Mr. Seiler High Line, was $99 a square foot. south, where rent is more expensive. The two newest said. “They wanted square foot. A small The tenant plans Frank Cento, a broker at Cush- tenants have a couple of something splashy.” storage basement was to take over the entire man & Wakefield Inc., represented things in . In contrast, Casey included in the deal. top floor of the 25- the landlord, Savanna. Both will move onto Family Services, which “We think it story, 50-year-old —amanda fung the 46th floor in the provides family advoca- stretches the bounds building by July. summer, and the asking rent on cy,adoption and foster care services, of the fashion district Journal Register BUILDING MEASUREMENTS are more each deal was $70 a square foot. wanted to stay downtown. With its up into the art dis- currently subleases art than science P. 46 One of the differences between lease at 1 Liberty Plaza nearly up trict,” said Rafe space at 590 Madison

12 | Crain’s New York Business | March 26, 2012 CN015039.qxp 3/22/2012 12:44 PM Page 1

Advertisement CN015026.qxp 3/20/2012 1:37 PM Page 1

TRANSFORM your property into a HIGH-PERFORMANCE building at the Con Edison ENERGY EFFICIENCY SUMMIT

May 1- Hilton New York

Con Edison’s Green Team is using innovative new technology to help transform commercial and industrial properties into high-performance buildings. We’ve already given out over $7 million in incentives to help more than 2,000 businesses go green and save. Find out how you can reduce operating costs, increase your property’s value and realize a return on your investment at the Con Edison Commercial & Industrial Energy Efficiency Summit 2012.

■ Latest technologies ■ Major rebates and financial incentives ■ Sustainable building practices ■ Leading experts

All in one place. Lunch and cocktail/networking reception included.

Register today at conEdsummit.com

For more information: call 1-877-797-6347 e-mail [email protected] 20120326-NEWS--0015-NAT-CCI-CN_-- 3/23/2012 4:12 PM Page 1

CRAIN’S NEW YORK BUSINESS

www.crainsnewyork.com/40under40 Photography by Buck Ennis 20120326-NEWS--0016-NAT-CCI-CN_-- 3/23/2012 3:30 PM Page 1

NEW YORK’S RISING STARS

EDITOR’S NOTE New York’s rising stars Alphabetical index of the 40s Rory Albanese...... F10 Steve Crutchfield...... F6 Jennifer Hyman ...... F16 Serkan Piantino...... F20 Scott Alper ...... F24 Will Dean ...... F24 Neal Kwatra ...... F12 Eva Price...... F20 Paula Anderson...... F10 Bhairavi Desai...... F8 Robert Lopez...... F18 David Rhodes ...... F12 25 is the new 40 Nadim Barakat ...... F14 Nicole Dosso...... F18 Bobby Marks...... F23 Charlotte Ronson ...... F23 Kevin Beiner ...... F8 Aria Finger...... F4 Hilary Mason...... F12 Jonathan Rosen ...... F22 Welcome to Crain’s annual “40 Under 40” list. Every year Brad Bender ...... F22 Melissa Fisher...... F14 Ryan McInerney ...... F10 ...... F23 for the past 25 years, Crain’s has been identifying 40 of Erica Berthou ...... F16 Pablo Heras-Casado ...... F6 Brian O’Kelley ...... F18 Josh Tyrangiel...... F4 New York’s most ambitious young achievers.This year is Nick Cannon ...... F8 Caswell Holloway IV ...... F16 Sukanya Paciorek...... F24 Shazi Visram...... F20 no exception. Inside this report, readers will find concise Huey-Min Chuang...... F6 Michael Houston ...... F21 Christopher Palmieri ...... F20 Willy Wong ...... F14 Wprofiles of talented individuals who represent the best of Shirley Cook ...... F20 Daniel Humm ...... F4 Melissa Pianko ...... F22 Aric Wu ...... F21 what this city’s business community has to offer. This year’s group includes tech entrepreneurs, nonprofit CONTRIBUTORS Watch 40s videos online leaders, political go-getters and real estate mavens who are SECTION DESIGNER Carolyn McClain rebuilding New York after three years of troubled PHOTOGRAPHER Buck Ennis WHAT’S IT LIKE to work in the glare of the public eye as a star chef or a VALERIE COPY EDITORS Steve Noveck, political reporter? How does one make a mark behind the scenes, say, of a economic times. Our honorees share an intense BLOCK Thaddeus Rutkowski Broadway show? What are the challenges of building a better New York about their careers, they are tireless cheerleaders for their VIDEO EDITOR Conor McBride City? We talked with several of this year’s rising stars to find out. See the MOTION GRAPHICS ARTIST interviews at www.crainsnewyork.com/40svideo. Songe Riddle industries, and they pursue their goals with tenacity. You can also check out additional photos and browse our archives for VIDEO Elisabeth Butler Cordova, We received nearly 700 nominations for this year’s list. Choosing the Steve Raddock, Buck Ennis profiles of past 40s, dating back to 1991, at www.crainsnewyork.com/ winners is a process that takes more than three months of careful review and SENIOR PRODUCER Kira Bindrim 40under40. Learn what Crain’s had to say about Rachel Maddow, Thelma WEB DEVELOPER Chris O’Donnell Golden, David Bouley and other “40 Under 40” alumni before they were reporting. It is a challenge that our editorial staff takes seriously. Once again, GRAPHIC IMAGES Istock photos household names. we believe we have honored 40 of the most deserving individuals. We hope you enjoy reading their stories as much as we enjoyed writing them. To catch up with 40s alumni who’ve been in the news this past year, please ON THE COVERS Clockwise from left: ROBERT LOPEZ, composer, lyricist, MICHAEL check out “Where are they now?” on Page 39. HOUSTON, Grey New York, NEAL KWATRA, Attorney General Eric Schneiderman’s office, SERKAN PIANTINO, Facebook, BRAD valerie block BENDER, , EVA PRICE, theater producer, PAULA ANDERSON, Deputy Managing Editor Shearman & Sterling, CHARLOTTE RONSON, fashion designer ARIA FINGER LISTEN to a discussion at CrainsNewYork.com/audio DoSomething.org

Special Events at Intrepid

New, modern exhibits with a clean and fresh look

Customized and affordable event and meeting packages

Scenic settings to host small receptions and large gatherings

Spectacular views of the Manhattan skyline and Hudson River

MAKE YOUR NEXT EVENT INTREPID. For more information call 646.381.5301 or visit www.intrepidmuseum.org

F2  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business CN015003.qxp 3/9/2012 4:40 PM Page 1

No matter the question, the answer is right down our hall

Suppose your mid-market company has a highly specialized need – a complex transaction or new acquisition. One way to approach it might be to start throwing hours and people at it. But that’s not our style. At Deloitte Growth Enterprise Services, our size means we have advisors who specialize in the very service you need. We quickly put the right person with the right experience on it. You save time and money. And get what you seek – answers.

To learn more about Deloitte Growth Enterprise Services and its customized offerings for mid-market and privately held companies, contact Robin Matza or Argante Cappelli at +1 212 436 2000 or e-mail us at [email protected]

Gain insight with Perspectives, our series of reports, podcasts, and events for mid-market and privately held companies at www.deloitte.com/us/dges

Official Professional Services Sponsor

Professional Services means audit, tax, consulting and financial advisory services.

As used in this document, “Deloitte” means Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Financial Advisory Services LLP, and Deloitte Tax LLP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2012 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited 36 USC 220506 20120326-NEWS--0018-NAT-CCI-CN_-- 3/22/2012 6:29 PM Page 1

NEW YORK’S RISING STARS Daniel Humm, 35 Co-owner, chef FACTS Even as a child, Daniel Humm knew exactly what he wanted to do with his life. At 14, to 21 15 the dismay of his family, he quit school in his native Switzerland to begin working in ARE HAVE restaurant kitchens. MARRIED CHILDREN “When I believe in something, I don’t really care Eabout other people’s opinions,” said the chef. He continued to make dramatic, life- upending decisions. After becoming the job, he led the renaissance of the grand youngest chef in Europe to garner a restaurant, earning a coveted three-star prestigious Michelin star, he moved in review in The New York Times in 2007, which 2003 to San Francisco to the acclaimed was upgraded to four stars in 2009. Campton Place Last year, he and eatery. It was his General Manager work there that Will Guidara bought caught the attention Eleven Madison Park of restaurateur from Mr. Meyer. The , who partners formed their recruited him to own enterprise, Made take over the Nice, and opened kitchen of the the NoMad swanky Eleven restaurant in the Madison Park. NoMad Hotel, just “We set about the four blocks away. entire country to Will he be an hire someone who at empire builder like a young age had his former boss? accomplished much “Eleven Madison but still had an Park is the most entire career ahead beautiful restaurant of him,” said Mr. in New York, and I Meyer. “There is a don’t want to get in a small field of people situation where I can’t who fit that be here,” Mr. Humm description.” insisted. Not only did Mr. —lisa Humm excel in the fickenscher

the latter ones with long pieces on everything from valuable sperm-whale excretions to Josh Tyrangiel, 39 rampant corruption in Indonesia. “He Editor delivers surprise,” enthuses Norman Lending a hand Pearlstine, Bloomberg’s chief content officer. And it works. Subscriptions are up, ad pages jumped 19% last year, design awards have rolled in, and Bloomberg Businessweek, For his senior-year project at Baltimore’s astonishingly, has become a hot title, despite a to those in need Park School, Josh Tyrangiel did something dual-name logo that has cost it on the different. While his classmates trotted off newsstand. to office jobs, he cold-called his way into a —erik ipsen Aria Finger, 29 spot on the grounds crew for the Baltimore Orioles and worked for six months in the Chief operating officer, DOSOMETHING.ORG Fhot sun alongside dirt-poor groundsmen and millionaire baseball players. He recalls Five years ago, when Aria Finger walked into the office of Scott Birnbaum, senior vice president two things: the job’s fascinating “class of marketing and e-commerce for Aéropostale, the retail executive had never heard of dynamics” and his classmates’ extreme DoSomething.org—a nonprofit focused on . One hour later, Ms. Finger had envy. “They figured out pretty fast that I’d persuaded the clothing company to create a national campaign in its stores in which shoppers won the senior project of the year award,” who donate a pair of used jeans for receive 25% off a new pair. he said. “Her energy is almost contagious,” Mr. Birnbaum said. “When you talk to her, you get lifted It was vintage Tyrangiel, a consummate Fbecause she wants to make it happen so bad.” polymath with an infinite ability to surprise and an Since that fateful meeting, the now annual Teens for Jeans campaign has collected more unstoppable urge to win. “On the rare occasions than 2.3 million jeans for 800 homeless shelters, and is Aéropostale’s No. 1 philanthropic when he’s beaten in any game, it will never program. be the last game of the evening,” said Matt That was just the beginning for Ms. Finger, who has been promoted Selman, a former University of Pennsylvania four times in six years. She helped increase corporate funding from WHO classmate, who is executive producer of The $840,000 in 2007 to more than $2.6 million in 2011, and has increased Simpsons. the number of teens who participate in DoSomething’s 30 annual KNEW? At Bloomberg Businessweek in 2009, the campaigns by more than 400% in the past four years, to 2 million. shock only started with the fact that a The six-foot-tall, fast-talking executive says she got the social- Aria veteran of Rolling Stone, Vibe, MTV and activism bug from her father—a former who protested the Time, with a master’s in American studies Vietnam War—and her self-assurance from her close-knit family and Finger, at from Yale, had been offered the job of editor. a childhood marked by achievement. six feet, What surprised many was that—despite “I was valedictorian in high school and I was good at sports,” said little known interest in business—he took it. Ms. Finger, who was recently one of 10 people under 30 from the United is the But the biggest eye-opener is the one he States chosen to present at the in Davos, shortest delivers 40,000 words’ worth of each week, a Switzerland. “That gave me the confidence to hopefully change the magazine that combines zippy graphics and world a little bit.” person in authoritative news coverage in its early pages, —miriam kreinin souccar her family and then leaves the rails of predictability in

F4  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business CN015033.qxp 3/20/2012 5:44 PM Page 1

SETTLING INTO A COMFORTABLE SEAT. NOT SETTLING.

Offering BusinessElite® service on select coast-to-coast routes refl ects our belief that if you’re going to go the distance, so should we. That’s why you can unwind with amenities usually reserved for international travel on seven daily fl ights from JFK to LAX and fi ve to SFO. It’s a range of perks including in-fl ight Wi-Fi, menus curated by renowned chef Michael Chiarello, and one of the most luxurious seats available at 35,000 feet. After all, when you’re fl ying cross-country, you should fi nd comfort, not compromise.

DELTA.COM

Wi-Fi service available for purchase on JFK-LAX and JFK-SFO fl ights. 20120326-NEWS--0020-NAT-CCI-CN_-- 3/22/2012 6:30 PM Page 1

NEW YORK’S RISING STARS In tune with his talent his first titled Pablo appointment Nobody was with an international Heras-Casado, 34 orchestra. going to give Principal conductor Though not a household me anything, so ORCHESTRA OF ST. LUKE’S name, the orchestra I had to do it performs At just 17 years old, Pablo Heras-Casado regularly at knew he wanted to become a conductor. But Carnegie Hall myself instead of spending years studying, he and its —Pablo founded his own ensemble, followed by summer ‘‘ others. For the next decade, the young home, the Heras-Casado entrepreneur handled everything for his Caramoor Aamateur groups, from designing posters to International carrying the instruments.Though he had no Music money to pay his musicians—and he had to Festival in live with his parents and give piano lessons to Westchester. It just built a $37 million state- stay afloat—they performed all over his of-the-art rehearsal center in midtown native country of Spain. thanks to a major capital campaign. “I knew I wanted to conduct and nobody In addition to his new post, Mr. Heras- was going to give me anything, so I had to do Casado will continue to conduct the world’s it myself,” said Mr. Heras-Casado, who got most prestigious orchestras, including an his start in music as a choir singer at the age upcoming engagement with the New York of 7. He was so talented that his working- Philharmonic. class parents spent their savings to buy him a Musicians who play with him are dazzled.“He’s piano. unusually exciting and has an extremely Those years seem a distant memory now winning personality,” said acclaimed pianist for the maestro, who is one of the fastest-rising Emanuel Ax. “Orchestras love him, audiences stars in the classical music world. He was just love him. He will become one of the great named principal conductor of the masters.” Manhattan-based Orchestra of St. Luke’s, —miriam kreinin souccar

2004, when he got a call from Blair Hull, a Huey-Min veteran trader who was looking to launch a new firm after he was defeated by Mr. Chuang, 39 Obama for the U.S. Senate. “Steve’s the complete package,” Mr. Hull Senior director said. “He writes code well in a variety of FACTS languages, he understands markets deeply, he EMPIRE STATE manages people well, and I’d like to get him DEVELOPMENT CORP. 37 19 7 back.” After he spent five years running Mr. Hull’s GRADUATED HAVE HAVE firm, the parent company of the New York Huey-Min Chuang understands resilience. FROM ADVANCED AN Stock Exchange came calling and put Mr. At the age of 10, Ms. Chuang moved with Crutchfield in charge of an options trading her family from Taiwan to Buenos Aires. COLLEGE DEGREES M.B.A. venture it co-owns with Goldman Sachs, Bank Unable to find work, her parents went back of America and other institutions. home after a few months, leaving their four Today, Mr. Crutchfield’s division, NYSE children alone for five years with just Chuang as one of three economic- Amex Options, is the nation’s fourth-largest Hbiannual visits and a monthly allowance. Ms. development specialists to assess the impact options exchange by volume and has seen its Chuang, the second youngest, was left in the of the disaster for the state’s Plaquemines Steve market share increase by 10 percentage points care of her older siblings, then 15 and 13. Parish. She also led a group that provided $12 over the past two years. “We’ve got a lot of “There were rules we had as a family so we million in grants to 12,000 flooded upstate Crutchfield, 35 opportunities in front of us,” he said. weren’t apart,” she said. For starters, New York businesses from 2006 to 2008. Chief executive —aaron elstein they couldn’t talk to outsiders about their Even off the clock, Ms. Chuang, who home life. speaks seven languages, can’t help but assist NYSE AMEX OPTIONS Growing up fast, Ms. others. In 2004, she Chuang opened a grocery founded an all-girls store in Buenos Aires when she charter school in the Video games are a big reason for Steve was just 13.That experience South Bronx. Inspired by Crutchfield’s success. Another, in a helps guide her in her role the recent passing of her roundabout way, is . today as the senior director mother, she is currently First, the video games. After pouring of business and economic creating a group to help thousands of quarters into Ms. Pac-Man and development at the others cope with death. Gauntlet machines, the teenage Mr. Empire State “When she believes in VCrutchfield invented his own video offering Development Corp. Ms. something, that’s what drives in the 1990s: BeamWars, which was a hit in Chuang last year co- her,” said Sue Lee, an early versions of the Apple Macintosh. He designed a $55 million, executive director at the generated a few thousand dollars in sales, but three-part program to city’s Department of the real payoff came when a Johns Hopkins provide small businesses, Small Business Services, University admissions officer admitted his seed companies and who worked with Ms. son loved the game. “I’m pretty sure that’s contractors with access to Chuang in 1999 at a why Hopkins gave me a scholarship,” $1 billion in capital. Chinatown nonprofit that recalled Mr. Crutchfield. When the BP oil spill helped disadvantaged He used his expertise as a computer devastated coastal women and minorities programmer to become a partner at an options Louisiana in 2010, the become entrepreneurs. trading firm in his native Chicago at age 25. White House selected Ms. —emily laermer Yet his career seemed to have petered out by

F6  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business GROW. WISELY.

Everyone wants to grow. But grow how? In which markets? At what cost? To grow wisely, you need an advisor who really knows your business...and knows you. Who can deliver tailored solutions that create opportunities, maximize effi ciency and build business. EisnerAmper is that advisor. We roll up our sleeves to get to the bottom of your toughest Charles Weinstein challenges so you get the advice and strategies you need to Chief Executive Offi cer 212.949.8700 create sustainable growth. [email protected]

Howard Cohen Chairman Let’s get down to business.TM 732.287.1000 [email protected]

www.eisneramper.com

EisnerAmper LLP Accountants & Advisors

Independent Member of PKF International

NEW YORK | NEW JERSEY | PENNSYLVANIA | CALIFORNIA | CAYMAN ISLANDS 20120326-NEWS--0022-NAT-CCI-CN_-- 3/22/2012 6:31 PM Page 1

NEW YORK’S RISING STARS Nick Cannon, 31 Founder NCREDIBLE ENTERTAINMENT

The entertainment industry has its share of dabblers, but Nick Cannon’s dabbling amounts to at least four full-time jobs.The 31-year-old invented a word to sum it all up: “entrepretainer.” His gigs include hosting America’s Got TTalent and a syndicated top-40 radio countdown show, programming ’s TeenNick network and running his own production company, Ncredible Entertainment. He does it all while raising year-old twins with his wife, Mariah Carey. Kidney failure, caused by an autoimmune disease that he is currently battling, forced him to give up his job as a morning-show

host on WXRK earlier this year. getty images Mr. Cannon grew up in San Diego but entered the limelight in North Carolina, on to headline his own programs on where his father, a minister, let him speak to Nickelodeon and MTV. He has also starred the congregation. “I had the in several movies, including ability to get in front of people, Drumline and Love Don’t Cost a but it wasn’t about becoming a WHO Thing. Ncredible, which he co- star,” Mr. Cannon recalled. founded a little more than two Michael Goldman, Mr. KNEW? years ago, has already launched Cannon’s partner at Ncredible, docu-series Son of a Gun on MTV came across the then-16-year- and sold a sketch show to old performing stand-up at a Nick Cartoon Network. It will produce comedy club in Los Angeles Cannon its first feature film this year.The and became his manager. entertainer has a net worth of “Nick’s first goal wasn’t to be boxes about $25 million, according to on Nickelodeon,” Mr. Goldman as a Celebritynetworth.com. said. “It was, ‘Can I become a hobby “Nick’s success model is never staff writer on All That?’ He losing his understanding of what youth wanted to learn the business culture feels is cool and fresh and from the ground up.” relevant,” Mr. Goldman said. Mr. Cannon got the job, and then went —ali elkin

unbelievably innovative and is a change Kevin Beiner, 33 agent,” said Michael Dowling, North Shore- LIJ’s president and CEO. “He’s a leader in Executive director training, and he will be leading a major institution one day.” MANHATTAN EYE, EAR & One of five siblings growing up on Long A union leader Island with a crane-operator father and a THROAT HOSPITAL school-nurse mom, Mr. Beiner joined North Shore-LIJ in 2005 as an accounts receivable Watching a nursing attendant struggle to representative and was a director for health with drive push a wheelchair up a ramp at the entrance system operations by 2009. His rise was of the Manhattan Eye, Ear & Throat meteoric, even without the medical degree Hospital one sunny morning, Kevin Beiner many of his peers possess. asks if chairs are easier to push on rainy days, “There is no manual on how to run a Bhairavi Desai, 39 when the hospital lays down a rug for safety. hospital. But I have co-workers to turn to,” he WYes, she says, the extra traction does make said. “My humility and ability to work with Executive director, NEW YORK TAXI WORKERS ALLIANCE that incline less troublesome. Mr. Beiner jots people has been critical to me. I’ve been good down a note to himself: Bring back the rug. at building relationships.” There’s a long list of reasons why Bhairavi just to help the drivers, but also to organize An eye for detail and a personable manner are —barbara benson Desai shouldn’t be the leader of yellow cab them, and in February 1998 she helped form traits that helped rocket Mr. Beiner to the top of drivers in the world’s biggest taxi market. the TWA, with 700 members. his field. Seven years ago, he was a physical She’s a woman in an overwhelmingly Since then, the union has grown to 15,000 therapy aide; now he’s the top executive at male industry.The Gujarat, India, native members, who pay $100 a year to fund the the Manhattan hospital, which has 260 grew up in New Jersey, so she isn’t a recent bulk of their organization’s $600,000 budget. employees and projected 2012 total Timmigrant. Plus, she doesn’t even have a driver’s Ms. Desai led the fight for a fare increase in operating revenue of $54 million. license. 2004 that resulted in the first raise for drivers This year, he But still, she’s been able to lead a group of since 1996; won passage of a Bill of Rights will directly independent contractors—who lack the right that represents the first city regulations oversee $100 to formally unionize—to big gains in battles designed to protect drivers; received a charter million of There is with the city, garage owners and medallion from the AFL-CIO to expand nationally, the upgrades and leasing agents. first nontraditional labor group in half a construction at no manual “Her great strength is that drivers really century to join the federation; and even the hospital, an respect her,” said Ed Ott, a lecturer in labor married a driver. She has no plans to stop: ambulatory care studies at the CUNY Murphy Institute. Winning collective-bargaining rights and a center affiliated on how “She’s the most interesting and accomplished fare increase that would help seed a health with Lenox Hill union leader of her generation.” fund for the drivers are next up. Hospital, part to run After graduating from Rutgers and “We’ve never allowed our exclusion from the of the $6 billion working briefly at an organization for battered labor laws to dishearten us,” she said. “I couldn’t North Shore- a hospital women, Ms. Desai took a job with a South care less.The workers decide whether or not LIJ Health — Asian community organization that provided we’re a union.” System. ‘‘Kevin Beiner social services to taxi drivers. She wanted not —daniel massey “Kevin is

F8  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business CN015023.qxp 3/16/2012 3:34 PM Page 1 20120326-NEWS--0024-NAT-CCI-CN_-- 3/22/2012 6:31 PM Page 1

NEW YORK’S RISING STARS A funny way to get to the top Rory Albanese, 34 Executive producer WITH JON STEWART

Since starting as a production assistant fresh out of college in 1999, Rory Albanese has held many jobs at The Daily Show. But what really prepared him for the show-runner spot—which requires him to watch over everything from production deadlines to sketch ideas—was going out on the road as the 22-year-old opener for Daily Show regular Lewis Black. “I’d get destroyed, and he’d be, ‘I knew you were Sgoing to bomb,’ ” recalled Mr. Albanese, who grew up We don’t have on Long Island in a family that expected him to get a “real” job after college. “I learned how to write jokes, how to managers here. perform and how to save myself onstage.” Those skills are critical not just because Mr. Albanese now writes jokes on a daily basis. He also We have funny knows about connecting with a live audience, and can help host Jon Stewart create the energy in the studio people who are that knocks out viewers at home. In addition, Mr. Albanese has found that a well-run team makes for a better show, though developing his learning to be management skills has been another challenge. “We don’t have managers here,” said the executive producer, managers who brings his dog, Parker, to the office every day.“We ‘‘ have funny people who are learning to be managers.” — The Comedy Central show’s success is no joke. For Rory Albanese the second year in a row, Mr. Stewart is No. 1 in late-night comedy, beating Jay Leno and David Letterman among the advertiser-friendly audience of adults 18 to 49 years old. Mr. Stewart said that Mr. Albanese contributes fresh ideas “and a constant re-evaluating of what we’re doing.” But just as important, he has risen to the top without arousing resentment among the staff. “Typically there would be a lot of revenge killings,” the host said. “But he has somehow avoided that.” —matthew flamm

who was raised in Barbados by her Paula grandparents. Ryan Ms. Anderson always wanted to be a Anderson, 35 lawyer, inspired by Matlock, which was McInerney, 36 shown on the island’s one television station Partner every afternoon. She earned a scholarship CEO, consumer banking SHEARMAN & STERLING from the Barbadian government and went to JPMORGAN CHASE & CO. John Jay College of Criminal Justice, which brought her close to her parents, who lived Driving to law school from New York City, in New York. When he was starting out as a McKinsey Paula Anderson found herself sitting with Now she handles foreign-corrupt- consultant more than a decade ago, Ryan her entire extended family in a van. Plastered practices cases and complex litigation, McInerney worked for a client who spent on the outside of the vehicle was a billboard- often doing internal investigations. She’s millions shipping out CDs in the hopes that size poster of her face with “Guess who’s thwarted government cases against Big folks would sign up for a new Internet dial- going to Harvard?” printed in big letters. Four accounting firms, and defended Wup service meant to compete against AOL. DAll she could do was laugh. “It reminded Daimler AG in a lawsuit brought by But the CDs had a big problem: No one me that I should never be ashamed of where I Chrysler’s creditors, getting the who opened them could find the code came from,” said the 35-year-old litigator, multibillion-dollar case dismissed with needed to register, and Mr. McInerney, who really all about the small stuff, mainly keeping prejudice—an unlikely result for such a oversaw production, had to deliver the grim 20 million customers happy and 76,000 high-profile suit. news that the money was a total waste. employees motivated. It also calls for a deft “Paula can boil down the most “That was an expensive lesson,” he touch when problems erupt, such as when a complicated matters into their real-life remembered. “I learned that you really have to Dallas branch decided to get rid of a donated consequences,” said Paul Hecht, director of sweat the small stuff.” Christmas tree last year because of bank rules global litigation for Daimler. “Compared to Today, Mr. McInerney oversees Chase’s against accepting gifts. After a media other lawyers, Paula has developed an art.” 5,400 bank branches and 17,000 ATMs from firestorm, Mr. McInerney decided it was best Her pro work in international human coast to coast. It’s an enormous job, but it’s to let local employees make such a call. rights has taken her to A Michigan native, Mr. McInerney’s star Rwanda, Sierra Leone has been on the rise since he joined JPMorgan and Tanzania. Chase in 2005.Two years ago, he was tapped When not to run Chase’s consumer division, and within weighed down by the bank, his people skills are considered so legal matters, Ms. formidable that he’s become one of its go-to guys Anderson goes back for dealing with customers and consumer advocates. to her roots and dons FACTS There was even talk about sending him to the heavy feathers of a Zuccotti Park in the fall to talk to the Occupy calypso costume— Wall Street demonstrators. “Don’t think we she’s danced in 14 14 5 GUITAR haven’t thought of that,” quipped his boss, Carnivale parades all PLAY WERE Todd Maclin, who heads Chase’s commercial over the Western 8 PIANO and consumer banking unit. “Todd has Hemisphere. AN IN tremendous people skills, and he’s got a very —hilary INSTRUMENT A BAND 2 VIOLIN bright future at Chase.” potkewitz —aaron elstein

F10  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business CN015009.qxp 3/13/2012 3:09 PM Page 1

We see where fi nancial salaries are going before they get there. Our Salary Center tools offer in-depth compensation data for more than 300 fi nancial positions. To review salary trends, calculate local salary ranges and download a FREE 2012 Salary Guide, visit roberthalf.com/salarycenter.

1.800.803.8367

Serving you with over 25 offi ces in the Tri-State Area

© 2012 Robert Half. An Equal Opportunity Employer. 1111-9011 20120326-NEWS--0026-NAT-CCI-CN_-- 3/22/2012 6:32 PM Page 1

NEW YORK’S RISING STARS

signing foreclosures, but other malfeasance remained fair game. “Everything in life is organizing, building relationships, understanding what motivates Revenge people and figuring out the power dynamics,” Mr. Kwatra said. A son of immigrants from India, the Queens native grew up in New Jersey and got of the nerd hooked on organizing after college while campaigning with janitors and riverboat casino workers in St. Louis. He came to the hotel workers union in New York from Unite Hilary Mason, 33 Here, where he had orchestrated deals that paved the way for unionization drives at Chief scientist, BITLY dozens of hotels across the country. In less than three years as political director at the Hotel Trades Council, Mr. Kwatra Hilary Mason loves to call herself a nerd. But computer science chops at Grinnell College helped turn its 30,000 members into prized don’t be fooled.The seemingly antisocial and later at Brown University.“I am campaigners. epithet belies Ms. Mason’s intimate watching this whole human theater unfold.” They were key knowledge of the ways in which millions of Businesses, brands and celebrities are to Mayor Everything people consume and share eagerly watching as well—for Michael content online. $995 a month, they can now Bloomberg’s in life is HAs the chief scientist for monitor their online reputations 2009 re- Bitly, the 33-year-old WHO thanks to a host of products and election, organizing Manhattan native analyzes KNEW? services that Ms. Mason has numerous City some 80 million website links developed. Last year, clicks to Council and building that pour through the tech Bitly links grew to 300 million Neal Kwatra, 38 election company’s URL-shortening Hilary a day, up from 100 million a day victories and relationships service each day. While users Mason’s in 2010. Chief of staff Mr. Schneider- post their bite-size links on first When she’s not buried OFFICE OF NEW YORK STATE man’s run for social networking sites like beneath an ever-expanding attorney ‘—Neal Kwatra Facebook and , Ms. universe of data, Ms. Mason general. ‘ job was ATTORNEY GENERAL Mason attempts to read the digital bakes gingersnaps and makes ERIC SCHNEIDERMAN “He’s really tea leaves they leave behind. as a ski the rounds of the city’s thriving one of the smartest people of his generation,” said She’s found, for instance, instructor tech scene. Kevin Sheekey, a former deputy mayor who that iPad, PlayBook and other She also co-founded Last summer, Neal Kwatra and his boss, tried to hire Mr. Kwatra. “He has an tablet owners use their HackNY, a nonprofit group that Attorney General Eric Schneiderman, flew incredible ability to create political handheld computers most often before connects student techies with startups west to talk California Attorney General organizations where none existed.” bed—not before work. And while people across the city. out of a mortgage settlement Mr. Kwatra now oversees what is arguably prefer to share breaking news and current “She’s really the perfect poster child for the that went easy on banks. She would not the most powerful law office in the country, events, they’re more likely to read celebrity New York tech community,” said Charlie budge. with a staff of 1,700 and a budget of $215 gossip, watch viral videos and ogle cute- O’Donnell, a partner with Brooklyn Bridge LSo Mr. Kwatra mobilized unions and advocacy million. But his career, according to Mr. kitten slideshows. Ventures, a firm. “She has a groups, mounting a national campaign to Sheekey, has yet to peak. “He’s certainly “It’s like I’m at mission control for the natural inclination to share what she learns.” pressure Ms. Harris, and she eventually poised to take the national stage,” he said. Internet,” said Ms. Mason, who honed her —shane dixon kavanaugh relented.The banks settled charges of robo- —daniel massey

second since 2006. Mr. Rhodes has plenty more to do.The David Rhodes, 38 relaunched CBS This Morning has yet to see a President, CBS NEWS ratings turnaround. And he’s hoping to improve on what already works. Face the Nation, for instance, will expand to one hour He’s the youngest network news president in in April. television history, but a more interesting fact “David is unassuming, he’s funny, and he about David Rhodes might be that he’s the has amazing instincts about the news,” said his only CBS news executive whose career began boss, CBS News Chairman Jeff Fager. at Fox News. Even more important, the —matthew flamm executive who has helped make the CBS HEvening News competitive again is as much at home with the ghost of Edward R. Murrow as he was with conservative cable news pioneer Roger Ailes. And for that, Mr. Rhodes can thank his Manhattan upbringing at the hands of a mother from the Upper East Side and a father from Baytown,Texas.“We always had a diversity of views at home,” he said. That diversity would be reflected in their sons. Younger brother Ben—now deputy national-security adviser—worked on the Obama presidential campaign while Mr. Rhodes was directing political coverage at Fox News. “That’s the book we could write that we never will,” he said. Mr. Rhodes considers his own “eclectic” voting record of no consequence to his job. Since his arrival last year, he has been rebuilding the last-place evening and morning news programs with a hard-news approach. It’s been working. CBS Evening News With Scott Pelley—the only network newscast to show audience growth this season— recently spent a week in second place among viewers 25 to 54 years old. CBS hadn’t been

F12  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business Corporate Gifting Simplified.

Whether you need one or one thousand, Rymax has the gifts that resonate with customers and employees at prices you won’t find at retail.

Contact us today and mention this ad for exclusive pricing.

From corporate gifting to comprehensive incentive solutions that drive customer loyalty and employee engagement, Rymax has the programs and products that make a statement.

WWWRYMAXINCCOMCRAINSs 20120326-NEWS--0028-NAT-CCI-CN_-- 3/22/2012 6:40 PM Page 1

NEW YORK’S RISING STARS

equipment to building a 30-person grounds staff. Nadim In a year and a half, she was promoted to director of park operations and Barakat, 39 horticulture.This past Managing director fall, she became the No. 2 executive at the CREDIT SUISSE nonprofit, overseeing both administration and operations. Nadim Barakat graduated from high school at “At times I’ve felt this 16 and, for the commencement ceremony, place was my child,” said built a battery-powered cap and mortarboard Ms. Fisher, who moved that spun around, a family member recalls. from Brooklyn to Today, he’s applying his talents to more Chelsea with her sophisticated pursuits by using some of the husband to be close to Nfortune he’s amassed during his dozen years on work. “Trying to figure Wall Street to build a school for 325 students in a out how to best get the Ugandan village. grout in the bathrooms He’s taken a particular interest in the cleaned is as interesting to me as making sure school’s building materials, recently deciding Melissa Fisher, 34 the park is pleasing to multimillion-dollar that construction would proceed with 25,000 donors.” interlocking stabilized-soil bricks. It’s a big Chief operating officer On call 24 hours a day, Ms. Fisher—who commitment for the villagers, because the OF THE HIGH LINE rides motorcycles in her free time—has bricks must be pressed locally and need a chased trespassers off the High Line at 11 at long time to cure. But the building should team of more than 60 people who scour the night. Her can-do style didn’t start there. As a last longer, and making the bricks doesn’t world for investment opportunities.They’ve About 4 million people walk on the High Peace Corps volunteer after college, she lived require much water or cement. significantly outperformed both the S&P Line each year, making the fledgling park one in rural Tanzania, learned to speak fluent “He liked the idea that people would go 500 and the top 25% of similar PE funds. of the most visited places in New York City. Swahili and singlehandedly developed the to such lengths to build a school,” said It’s taxing work, but Mr. Barakat keeps his Melissa Fisher helped build it and now runs it. first school-lunch program in the region George Srour, founder of Building perspective. He immigrated to the U.S. with The former suburban Ohio high-school where she worked. Tomorrow, the nonprofit that’s overseeing his family at 13 after growing up in civil-war- volleyball star—who fell in love with farming “Her most remarkable feature is her range— the project. torn Beirut. He remembers living with Aat Dartmouth College—was hired as deputy her ability to focus on detail while dealing It’s the sort of strenuous effort that Mr. electricity and water shortages and retreating director of horticulture in 2008, before the with very sophisticated strategic questions,” Barakat demands of himself as chief to the center of buildings to avoid attacks. park was built, finding a way to follow her passion said John Alschuler, chairman of the High investment officer for a Credit Suisse “When you have security and the ability even in the concrete jungle. Since the Line board. “She will someday run a major division that invests $28 billion in private to plan for a future,” he said, “you know that’s organization was in startup mode, Ms. Fisher New York City not-for-profit.” equity funds on behalf of state pension funds a gift.” handled everything from buying the —miriam kreinin souccar and other institutions. Mr. Barakat oversees a —aaron elstein Branding the Big Apple earned a master’s degree in fine arts from Willy Wong, 34 , combines an artist’s sensibility with the savvy business acumen he Chief creative officer developed while experimenting with careers in finance and computer programming NYC & COMPANY before settling on design and marketing. “My parents didn’t go to college, but they Willy Wong takes pride in the fact that a always valued and hard work,” record 50 million visitors traveled to New said Mr. Wong, whose parents emigrated to York City last year. As the chief creative the U.S. from Hong Kong when he was 5 officer of the city’s lauded tourism bureau, years old. where he has been promoted four times in as That ingrained work ethic caught Mr. many years, his efforts have made an impact. Fertitta’s attention six years ago at his former W“His touch permeates everything we do,” said advertising firm, where Mr. Wong was the George Fertitta, chief executive of NYC & art director. “I used to work at the office all night Company, who brought Mr. Wong to the and still be there when George arrived at agency when he took the reins in 2006. 6:30 a.m.,” recalls Mr. Wong. Mr. Wong oversees global branding, When he’s not promoting the Big Apple, advertising and new-media development for Mr. Wong designs books for Rizzoli the agency. His work has netted several Publications, including a collaboration with prestigious honors, including the People’s singer Lou Reed and artist-filmmaker Julian Voice Webby Award in 2010. Schnabel. The Dartmouth College graduate, who —lisa fickenscher

FACTS 19 12 16 7 ARE ARE ARE ARE GIANTS FANS JETS FANS YANKEES FANS METS FANS

F14  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business CN015021.qxp 3/15/2012 4:04 PM Page 1 20120326-NEWS--0030-NAT-CCI-CN_-- 3/22/2012 6:36 PM Page 1

NEW YORK’S RISING STARS

Bloomberg’s initially tumultuous third term, Caswell using his knowledge of government’s inner workings to pave the way for new ideas. The deputy mayor, who grew up in Holloway IV, 38 suburban , is implementing a Deputy mayor for operations plan he drafted in his prior post as environmental protection commissioner to CITY OF NEW YORK green the city so it absorbs more rain and doesn’t dump so much sewage into waterways during storms. Mr. Holloway is A desire to bring to Central Park put also bringing more solar power to the city Caswell Holloway on the path to becoming and is initiating a plan to double the deputy mayor for operations, a perch from residential recycling rate. which he’s rocking city government with “He’s 100% the case that you would cite of innovation. As a Harvard senior in 1996, he an appointment based on merit, not Aresponded to a recruitment pitch from the seniority,” said Henry Stern, the former parks Parks Department to market events and commissioner who first hired Mr. Holloway. create sponsorships.The Irish band never “He’s doing terrific. He’s a very honest, came, but Garth Brooks did. decent fellow.” “I’m always looking for ways to make —jeremy smerd things work better and solve problems,” Mr. Holloway said. Rising to chief of staff I’m always in the department, looking for Mr. Holloway left to get a ways to make law degree from the things work University of Chicago. He clerked for a better federal judge —Caswell and worked at ‘‘ a white-shoe Holloway IV firm, but missed the satisfaction of improving New York—for example, he had parts of Union Square resurfaced two days before a Rock ’n’ Rollerblade event in 1997. Hardworking and affable, Mr. Holloway Lawyer courts has brought stability to Mayor Michael reportedly near $20 million, triple that of 2010; on a typical weekend, more than Jennifer 15,000 items are shipped. Ms. Hyman, who life on the edge co-founded the company with Harvard Hyman, 31 Business School classmate Jenny Fleiss, recently opened a 40,000-square-foot Chief executive warehouse in New Jersey and is planning a Erica Berthou, 36 RENT THE RUNWAY similar facility in L.A. next year. In addition, the company opened a pop-up shop in L.A. Partner, DEBEVOISE & PLIMPTON last month. Three years ago, Jennifer Hyman set out to —adrianne pasquarelli “democratize” fashion by launching Rent the For about 20 minutes last November, Erica Berthou was lost in the Borneo jungle with her Runway.The business offers women the brother.They were amateur competitors in the Sabah Adventure 100k Ultra Marathon, a 19- chance to wear couture dresses they could hour race. But she refused to give up. “I knew I was in second place, and there was no way I was never afford for special occasions like proms going to let anyone pass me,” said the mother of two. She finished second among women, and weddings—and then return them. 17th overall. T“There are these key, marquee moments in a She brings the same determination to everything she does. One of the few women in woman’s life where you can give her this Fprivate equity law, Ms. Berthou has already made her mark: She’s aspirational experience,” explained the West advised clients on raising more than $30 billion in Village resident. At first, high-end designers funds, and is the Carlyle Group’s go-to lawyer for setting up WHO feared that Rent the Runway would funds in emerging markets. cannibalize their business. But Ms. Hyman Growing up in Sweden, Ms. Berthou was a competitive KNEW? convinced them that customers would feel horseback rider poised to join the national team. Instead she like supermodels for a day, cherish the followed her hero—her dad—and became a lawyer. memory and become loyal to the brands. She was at a small Stockholm firm when a client joined a Erica Thirty labels, including Lela Rose and private equity consortium. Debevoise & Plimpton represented Berthou is Badgley Mischka, signed on. another investor in the group.The New York legal team noticed training for “It was a pretty heretical concept when her immediately.“Here was this superstar junior associate who she came up with it,” said Scott Friend, a had never done this before, but it was like working with one of an Ironman managing director at Ventures our own people,” said Rebecca Silberstein, a partner at competition and an early investor in the company. Debevoise. “You know how someone can be like a lightbulb in a Ms. Hyman had faith. “In order to be an room? Forget the bulb. Erica is like the sun.” entrepreneur,” she said, “you truly [cannot] care Ms. Berthou accepted the job at Debevoise having never been to New York City.“We about what people think.” wanted an adventure,” she said, adding that her husband, who is from Zimbabwe, was through The gamble is paying off. Less than three with Stockholm winters anyway. years in, the 100-employee company offers “Given the choice between doing something where nothing is at stake, or where there’s a lot 175 brands and rents dresses and accessories at stake, I’ll always choose the risk,” she said. “It’s what energizes me.” to more than 3 million members —hilary potkewitz nationwide. Revenue for 2011 was

F16  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business CN015018.qxp 3/15/2012 4:04 PM Page 1 Great News!

Congratulations, David, on being named to Crain’s 40 Under 40.

From your CBS family.

David Rhodes President, CBS News 20120326-NEWS--0032-NAT-CCI-CN_-- 3/22/2012 6:37 PM Page 1

NEW YORK’S RISING STARS The book of Bob Robert Lopez, 37 Composer, lyricist

Robert Lopez was 7 when he saw his first Broadway show, . By fifth grade, he had been in a school production of West Side Story. At 11, he wrote his first opening number, about kids getting into a high school for gifted students. “That was the moment I knew what I wanted to do. It was magic,” recalled the native. RWhen Mr. Lopez arrived at Yale, he majored in That was the English and avoided any class that could prepare him for a career in law or medicine so he wouldn’t be tempted to fall back on something. “I had no career moment I knew options,” he said. Supporting himself in the city with temp jobs where what I wanted he’d “steal office supplies and use the phone,” Mr. Lopez moved back in with his parents for four years while he to do. It was participated in the BMI Workshop for .The result: . magic Co-writing Avenue Q won Mr. Lopez his first Tony Award, for best score in 2004, the year Avenue Q was —Robert Lopez named best musical.Tonys two and three came last year for co-writing the book and score of The . ‘‘ He picked up a Grammy last month for Mormon’s cast album. “Bobby is funny,” said Mormon producer . “Seriously funny—smart, sophisticated, sly, wicked, inventive, original and really very [expletive] funny.” Success means it’s never been more hectic at the Brooklyn home Mr. Lopez shares with his wife (fellow composer Kristen Anderson-Lopez) and their two young daughters. “My one fear,” Mr. Lopez said, “is, will there be too many projects to juggle well while being a good father and husband?” —barbara benson

transforming the city. As the technical capital firms that included ’s Venrock coordinator on the project for the city’s fifth- Brian O’Kelley, 34 and Union Square’s First Round Capital. largest architecture firm by number of AppNexus has taken that cash infusion to architects, Ms. Dosso is almost single-handedly Chief executive expand globally, while industry insiders responsible for ensuring that 1 WTC is built to her chatter about an IPO in the near future. firm’s specifications.That means managing a APPNEXUS “We love to back entrepreneurs who think team of 50 architects and designers while really, really big,” said Mike Tyrell, a partner resolving issues with engineers and Take it from Brian O’Kelley: There’s a future with Venrock. “Brian doesn’t want to just contractors, so the 1,100 workers constructing in advertising. And as the CEO and co- build a successful company. He wants to build the 1,776-foot tower stay on schedule. founder of AppNexus, he’s likely to be at the an absolutely killer company.” She can address engineering issues, design center of it. It isn’t Mr. O’Kelley’s first.The Princeton challenges or construction problems with In less than five years, Mr. O’Kelley has grad and Eugene, Ore., native has been equal aplomb, according to Mel Ruffini, an built the online ad exchange into a forceful credited for creating the first lucrative ad executive vice president at Tishman Tplayer in the world of real-time display exchange, as the chief technology officer for Construction, which is building the tower. advertising dominated by DoubleClick and Right Media. Yahoo acquired the company in “That is really unique.” Google.The Flatiron-based company counts 2007 for $850 million.That made Mr. It is also something that Ms. Dosso, who eBay and Microsoft among its swelling list of O’Kelley millions and cemented his position is putting her skills to work at another huge customers, as well as eight of the top 15 ad as a pioneer in the field before the age of 30. project, the 40-story office tower going up at networks in the world. “Brian knows this business inside and 250 W. 55th St., enjoys doing. “Advertising is how consumers get out,” said Mr.Tyrell. “I mean, he sort of Nicole Dosso, 37 “When you finally see the buildings taking connected,” said Mr. O’Kelley, whose outsize invented it.” Associate director shape, you feel like you are contributing something personality tops his towering six-foot-five- —shane dixon kavanaugh to the city,” said the 14-year SOM veteran, inch frame. “It is the core lifeblood of the Internet.” SKIDMORE OWINGS who ran her first marathon last year and can’t AppNexus aims to keep that lifeblood & MERRILL wait to repeat the feat again. She also circulating. Last year, it auctioned more than unwinds by taking photographs and 10 billion ad impressions a day, up from 4 spending time at the beach in Spring Lake, billion in 2010.The spectacular growth was When Nicole Dosso began studying N.J., where she owns a home. aided, in part, by $50 million in Series C architecture at Syracuse University 20 years —theresa agovino funding from an A-list group of venture ago, she quickly felt overwhelmed. She had no idea how to use some of the tools she’d been told to buy, and it seemed that many classmates had far more experience. W“There were many phone calls home where I’d say I made a huge mistake,” recalls the Westchester native. Her parents weren’t especially sympathetic. Neither of them could afford to FACTS attend college until they were adults, and they wanted their daughter to take advantage of 35 16 26 the opportunity they never had. Did she ever.Today, her work on projects, LIVE IN ARE NATIVE OWN THEIR including what will be the tallest building in THE CITY NEW YORKERS HOMES the country, 1 World Trade Center, is

F18  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business CN015022.qxp 3/16/2012 3:34 PM Page 1 20120326-NEWS--0034,0035-NAT-CCI-CN_-- 3/22/2012 6:38 PM Page 1

NEW YORK’S RISING STARS

do that,” he said. Serkan Mr. Piantino graduated from Carnegie Mellon in 2004 and spent a few years in finance before applying to Facebook. Upon Piantino, 29 joining the tech firm, he played a major role in Head engineer, New York the development of News Feed and Timeline, two of the website’s most important features. FACEBOOK “Serkan has this uncanny ability to ask questions that cut right to the heart of the matter,” When Serkan Piantino got a gig at Facebook said Andrew Bosworth, Facebook’s director in 2007, he did something few new hires of engineering. “He doesn’t tell you how it is would: He asked for six months to finish out but leads you down the path to realizing that his Yankees season tickets and run the New he’s right.” York City marathon before moving to Palo In 2011, Mr. Piantino’s path brought Alto, Calif., where the social networking him back to the Big Apple, where he is now Wgiant is headquartered. heading up Facebook’s New York City “I don’t know where I got the nerve to engineering office. Announced by Mayor Shirley Cook, 32 Chief executive PROENZA SCHOULER

Most people who know the luxury fashion house Proenza Schouler have heard of the label’s two designers, Jack McCollough and Lazaro Hernandez. But few are familiar with Shirley Cook, the brains behind the business. Ms. Cook, an NYU graduate who met MMessrs. McCollough and Hernandez through a mutual friend, has led Proenza from its modest roots as a Parsons School of Design senior project in 2002 to a worldwide brand selling at more than 200 stores. Christopher The company, which designs womenswear, handbags and shoes, generated more than $50 million in annual revenue last Palmieri, 37 year—two and a half times that of 2010—and President, VNSNY CHOICE has won four Council of Fashion Designers of America awards. HEALTH PLANS Yet Ms. Cook remains modest. “We were lucky from the day we started the With two of his siblings and an uncle company,” she said. “ Wintour and involved in nursing homes, Chris Palmieri Barneys were always very supportive. It knew early on that he wanted to be in health means a lot having both of those care. Managed care, he soon decided, “would powerhouses behind you.” be how insurers paid providers—it was not a This summer, Ms. Cook will open fad.” By age 20, Mr. Palmieri was negotiating Success is all Proenza’s first freestanding retail store in Wmanaged-care contracts in the nascent field. Manhattan. More locations are planned for At 22, he bought his first Porsche. Los Angeles, Paris, Seoul and Tokyo. Not having a fashion business background—Ms. in the Family Cook majored in religious studies—hasn’t impeded her progress. Eva Price, 33 “She’s learned on the job and has grown with the company. She’s curious and, like a sponge, Theater producer Shazi Visram, 35 picks up things very quickly,” said Rose Marie Chief executive, HAPPYFAMILY Bravo, Ms. Cook’s mentor and the former When Eva Price told her parents she was CEO of Burberry. leaving her prestigious job at ABC News It’s not all runways and razzle-dazzle for after five years to follow her dream of In six packed years, Shazi Visram founded HappyFamily, raised $30 million in financing from Ms. Cook.The Fort Lauderdale native, whose becoming a Broadway producer, they were famous business leaders and celebrities, and starred in national television ads promoting her father was diagnosed with Parkinson’s disease stunned. business—oh, and she had her first child, too. 15 years ago, also serves on the Leadership “I’ll never forget the look on their faces,” HappyFamily, which offers a line of organic cereals, meals and healthy snacks aimed Council for the New York Stem Cell Wsaid Ms. Price, who got the theater bug at at babies and toddlers, was Ms. Visram’s brainchild while she was pursuing a graduate degree Foundation. “There are so many inaccuracies the age of 8 after seeing her first show, South at Columbia University. It was there that she reached out to such successful CEOs as Seth and myths that surround stem-cell research,” Pacific, and spent her youth IGoldman, of Honest Tea, for advice. “Shazi is a competitor who she said. “The more breakthroughs they have, theater camp and the high-school drama has a tremendous passion and a refusal to give up,” said Mr. that’s how they’re going to educate people.” club. Goldman, who is an investor in and director of HappyFamily. I always —adrianne pasquarelli They didn’t worry long. Ms. Price Ms. Visram was able to attract other backers—including networked her way into her first Broadway ’s Tom Colicchio and actress Demi Moore—after she show in 2006, The Grinch Who Stole won a contest to appear in a national American Express TV knew that I Christmas. She raised her allotment— commercial that sought to find the most inspiring business in $500,000—for the production in two the country. A year later, she was selected again by AmEx to be wanted to months, and the show recouped its featured in a second ad promoting its Gold Card. investment. Since then she has produced 16 “It was like being on Oprah every day,” said Ms. Visram. shows both on and off Broadway, and on tour. The exposure has ignited sales at HappyFamily, which has be my Together, 50% of her productions, which its products in 14,000 stores in more than 30 countries. Revenues, range from The Addams Family to Colin which reached $35 million in 2011, are on track to double this own boss Quinn’s Long Story Short, have recouped year. their investment, well above the industry Her entrepreneurial drive—she previously started a media- ‘—‘Shazi Visram standard of 30%. buying firm—comes from her parents, who own motels in “I don’t know how to sit still,” said Ms. Alabama, where Ms. Visram was raised (though she has no Price, who is lead producer on this spring’s trace of a Southern accent). Peter and the Star Catcher and a producer on “Watching my parents, I always knew that I wanted to be my own boss,” said Ms. Visram. the fall revival of , among other projects. —lisa fickenscher Her specialty is finding ways to mount

F20  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business 20120326-NEWS--0034,0035-NAT-CCI-CN_-- 3/22/2012 6:38 PM Page 2

NEW YORK’S RISING STARS

engineering jobs and comes as the company prepares for a potentially record-breaking IPO. Facebook currently has 845 million active monthly users and saw its revenue Trial by fire double last year, to $3.7 billion. With $1.8 billion in 2011 operating income, its operating margins are nearly 50%. forges career Although he gives credit to Silicon Valley’s techie culture, Mr. Piantino says that Facebook and New York are already a great fit. “People who live in New York City are Aric Wu, 38 Michael Bloomberg and Facebook Chief kind of here for the crazy,” he said. “And we’ve Partner, GIBSON DUNN & CRUTCHER Operating Officer in built a company that is very crazy.” December, the office is expected to add local —kira bindrim A hotshot plaintiff ’s lawyer was seeking $6 million in damages in a medical-malpractice suit against Aric Wu’s father, an obstetrician in suburban Virginia.The Wu family was stunned. “I was never a kid, going out for drinks on Though the medical evidence was in Dr. Wu’s favor, the trial was harrowing to watch, weeknights,” Mr. Palmieri said. “When I was especially for 14-year-old Aric. “The whole experience stuck in my mind,” he said, and set him 20, I bought suits and acted 50 because I wanted on the path to becoming a litigator. these big jobs.” During college and law school, he focused on educational and human-rights issues and Mr. Palmieri had early success upstate— Ataught in programs for low-income students. He still sticks to those themes in his pro bono he grew up in Utica, the youngest of four— work, taking cases involving voting rights and religious freedom. but wanted more. Days after the Sept. 11 His first securities class-action case, in 2000, changed the course of his career. It was a trial terrorist attacks, he was on one of the first by fire, but somehow he came up with a novel, untested argument, and the judge dismissed the flights to New York City for a big job case. “I think because I didn’t have a background in securities, it allowed me to look at things interview. differently,” he said. “I thought long and hard about it,” he When the exploded in 2008, Mr. Wu became a go-to lawyer for recalled. “But it is more difficult to break financial institutions facing class-action suits. into New York if you aren’t from here. I He represented First American Corp. in a securities-fraud suit, defeating class-action decided that the time to come here was certification, and got a shareholder suit against Marsh & McLennan Cos. thrown out as when everyone was leaving and I’d be on unconstitutional, another novel approach. equal footing.” “Aric has the ability to reason through something, weave multiple cases into a single theme and He has his wish. Mr. Palmieri heads the distill it down to simple, logical points for the court,” said Peter Beshar, general counsel of Marsh & profitable, $1 billion-in-revenue health plan McLennan Cos. “That’s what judges like.” subsidiary of Visiting Nurse Service of New As co-chair of the subprime working group at Gibson Dunn & Crutcher, Mr. Wu York, the country’s largest nonprofit helped the firm win the 2011 Litigation Department of the Year award from The provider of home- and community-based American Lawyer. health services. When he became president —hilary potkewitz of VNSNY Choice Health Plans in 2009, revenue was only $450 million. Michael “Chris fell in early with the managed- care model and stuck with it; now, he is arguably one of the leaders in the field,” said Houston, 39 James Introne, the state’s deputy secretary Managing director for health and director of its health care reform efforts. GREY NEW YORK A decade later, Mr. Palmieri still has a Porsche—and a top job in the city. Michael Houston’s love for advertising began —barbara benson in grade school. “I was one of those nerdy kids who would cut out all the ads I liked in magazines and wallpaper my room,” said the Kansas native, who didn’t believe he was creative because he Mcouldn’t draw. He hasn’t let that stand in his way. Since graduating from the University of Kansas, Mr. Houston has served in several top ad houses, including Kirshenbaum Bond + Partners and Young & Rubicam. In 1998, he even launched his own company, called & Partners, with a colleague from Young & Rubicam, which focused on corporate identity rebranding. Their breakthrough project was an overhaul of The Corcoran Group. Since taking the helm at Grey New York shows for less. Ms. Price took over a flailing as the company’s managing director last year, touring show, ’s I Love a Piano, revenue is up 17.1% and operating profits and reconfigured it, cutting its weekly rose 30.6%, Mr. Houston said. He would not running cost to $35,000, nearly half what it disclose actual figures, but added that the was.The show recouped in eight months unit of WPP has scored $600 million in new and returned 160% to investors. business since his arrival, including the $200 “She’s competing at a level beyond her years million Ally Bank account, one that Mr. and is being taken very seriously by a very Houston called “personal.” cynical theater “He has this innate creative sensibility and community,” said sense of style that makes him important and WHO Stuart Oken, a good at business,” said Jim Heekin, chief Broadway executive of Grey Group, who hired him. KNEW? producer who ran Mr. Houston credits his ability to Disney Theatrical empathize with others as a key to his Eva Price is Productions for success—something he says he learned from ‘completely years. his parents, both academics. “It’s an —miriam appreciation for turning things on their head petrified’ of kreinin and looking at things from all angles,” he said. heights souccar —emily laermer

Crain’s New York Business ❘ www.crainsnewyork.com/40under40 ❘ March 26, 2012  F21 20120326-NEWS--0036-NAT-CCI-CN_-- 3/22/2012 6:39 PM Page 1

NEW YORK’S RISING STARS

FACTS 20 26 31 ARE ON ARE ON ARE ON LINKEDIN TWITTER FACEBOOK

Schneiderman and as director of the state Democratic Senate Campaign Committee. Brad Bender, 38 harnessing the engineering, marketing and In 2005, the two founded BerlinRosen sales teams to develop tools for advertisers to out of their apartments. Director of product reach their target audiences. Jonathan In just six-plus years, their communications Mr. Bender has performed a similar role at consultancy has grown into a team of 20 management, GOOGLE Google—on a hugely magnified scale—ever strategists that is in the middle of campaigns since the search giant bought DoubleClick Rosen, 33 shaping public policy in the city, the state and, The son and grandson of engineers, Brad four years ago. Working on products that Principal, BERLINROSEN increasingly, the country. Its revenues have Bender was coding BASIC programming make it easier for small businesses and big increased every quarter as the firm has language by the time he was in elementary marketers to create effective campaigns, he expanded well beyond its roots on the left. school. But the skills he would find most has helped put display—which includes Jonathan Rosen owes a debt of gratitude to a Mr. Rosen is a top strategist for Assembly useful in helping to build Google’s display- banner and video ads—on track to bring in collection of besieged subway token booths. Speaker Sheldon Silver, New York State advertising business were the ones he learned $3.7 billion in revenue next year, according to He was a summer intern at a law firm when Board of Regents Chancellor Merryl Tisch Tat a dinner table that included younger twin eMarketer. It is Google’s second-biggest Eric Schneiderman, then a state senator, came and real estate titan Bruce Ratner. Recent sisters and a former biology-teacher mother. revenue generator after search ads. in to help avert the shutdown of the booths. clients include the nationwide group Rock the “I grew up in a very analytical, pragmatic, “We’ve taken the advertising expertise from After the campaign, Valerie Berlin, who Vote and a coalition of Brookfield Properties inquisitive family,” Mr. Bender recalled of his DoubleClick and the science from search and Jwas Mr. Schneiderman’s chief of staff, was and tenants looking to buy Stuyvesant Town. Brooklyn childhood. “Managing that dinner applied it to the art of display,” he said. impressed enough to ask the law student to Perhaps his most impressive victory came last table I learned translation, negotiation, Mr. Bender had no trouble fitting in at work with her on Mark Green’s mayoral year in helping win the compromise.” Google, according to Susan Wojcicki, the campaign. “Law school was really not my mayor’s tech-campus competition. He was so good at intellectual give-and- company’s senior vice president of thing,” he said. “I did not take time off, even “Jonathan Rosen is an outstanding strategic take that he considered law school following advertising. “He embodies [our] quirky, creative though professors thought I did because I communicator with a sharp sense of the big graduation from Cornell with a degree in culture,” she said, praising his “clever barely showed up.” picture, but also how the detail can make all industrial and labor relations. But after Halloween costumes” and noting that he has He served as a field coordinator in Mr. the difference,” said Cornell President David landing at the display-ad technology pioneer traveled on all seven continents. “Brad is not Green’s runoff and then worked for Ms. Skorton. DoubleClick in 1997, he gravitated to the your typical advertising executive.” Berlin on campaigns for Liz Krueger and Mr. —daniel massey “hub role” of product management— —matthew flamm She’s building a bright future

In fact, she Melissa not only shepherded I could have the project to Pianko, 35 its closing of been quiet ... Executive vice president $520 million in financing in but I never sat of development June, but also GOTHAM ORGANIZATION INC. gave birth to on the sidelines two children along the way. Back in 2005, when Melissa Pianko got a job Construction —Melissa Pianko offer from developer Gotham Organization is now under to be an assistant vice president, she had way. ‘‘ news for the firm’s president, David Picket. “She is an expert juggler,” said Jonathan She told him she was already making two Mechanic, a partner in the real estate times what he was offering her. When he department at law firm Fried Frank Harris Brefused to budge, Ms. Pianko swallowed her Shriver & Jacobson, who represented pride and took a job that she figured would investors in the Gotham project. “Whatever give her room to grow—and prove that she the problem, she dealt with it.” was worth more. Prior to joining Gotham, she worked in Her bet, and a lot of hard work on her part, paid NYC for a Denver-based redeveloper of off. Within a year, Ms. Pianko got the salary brownfield sites, after earning her M.B.A. she thought she deserved and became the lead from Stanford. She started her career as an executive behind Gotham’s huge 1,260-unit analyst at Goldman Sachs, where she became residential development covering an entire an associate and worked for four years. block between 10th and 11th avenues and “She’s unafraid to stick her nose in 44th and 45th streets. different areas of business and learn them on “I could have been quiet, but I inserted the fly,” said Mr. Picket. “She is a force of myself in meetings and negotiations and never nature.” sat on the sidelines,” said the Chicago native. —amanda fung

F22  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business 20120326-NEWS--0037-NAT-CCI-CN_-- 3/22/2012 6:40 PM Page 1

NEW YORK’S RISING STARS Nate Silver, 34 Editor, FiveThirtyEight blog THE NEW YORK TIMES

Nate Silver made his mark soon after graduating from the University of Chicago by developing and selling a number-crunching system that prognosticates the likeliest winner of the World Series. But it was four years ago that he changed how political campaigns are Nunderstood, showing that in a data-saturated world, the masses hungered for someone who could make sense of it all. Mr. Silver’s first blog post on FiveThirty- Eight got 300 hits.Two months after he founded the blog, he correctly predicted Barack Obama would beat in “In politics, there’s a lot of partisan the Indiana and North Carolina primaries. screaming and conventional wisdom that’s His website registered 10,000 conventional but not very wise,” visitors. Aggregating other polls said Mr. Silver, who blogs from and using his own weighted his Brooklyn Heights apartment analysis, Mr. Silver went on to WHO and landed a $700,000, two-book correctly predict every state— deal in 2008. He is expected to and Senate race—during the KNEW? finish the first, on the art of general election except one: Mr. prediction, just as the 2012 Obama beat John McCain in Nate presidential election approaches Indiana by 0.9%. Silver was its November climax. The site got 3 million hits “Part of the reason he was that night. His accuracy showed born on wildly popular was because that data could explain voter Friday Obama supporters felt they habits better than demographic weren’t going to win,” said Ben clichés like soccer moms and the 13th Smith, editor of Buzzfeed and a NASCAR dads. rival political reporter. “Nate’s It also attracted the attention basic message was: Here are the of The New York Times, which licensed the numbers. Obama will win. And he did.” blog in 2010 for an undisclosed amount. —jeremy smerd

exclusive line at J.C. Penney, and she recently Charlotte launched her own beauty line at Sephora. The fashion house, which sells womenswear, footwear and handbags at 100 stores Ronson, 34 worldwide, generated $15 million in revenue Designer last year, a 25% increase over 2010. Through it all, Ms. Ronson—who is no CHARLOTTE RONSON stranger to fame as the daughter of real estate tycoon Laurence Ronson, stepdaughter of Foreigner guitarist Mick Jones, sister of While a student at in Grammy-winning Mark 2000, Charlotte Ronson spent many Ronson and twin sister to celebrity DJ Competitive evenings in the top-floor bathroom of her Samantha Ronson—remains levelheaded. mom’s Gramercy home, using the tub to dye “She’s an old soul—somebody you feel like T-shirts she would later refurbish and sell. you’ve known your whole life,” said Liz Sweney, WAfter expanding into her own knitwear chief merchant at Penney.“She’s extremely game player creations, she began pitching the collection authentic.” to stores such as Scoop. —adrianne pasquarelli “I’d bring just a few sample pieces that I liked,” said Ms. Ronson. “I was like a Bobby Marks, 38 traveling saleswoman.” Assistant general manager, NEW JERSEY NETS Eventually, Each season enough retailers took gets better, The Nets’ efforts to land Carmelo Anthony manager, assistant GM at 38. notice for her had fizzled, but Bobby Marks had no time to Mr. Marks became indispensable by to build a mope. With Mr. Marks maneuvering under mastering the salary cap and collective brand. how it all the National Basketball Association’s bargaining agreements. He plays leading Fast- complex salary cap, the Nets promptly roles managing the Nets’ $60 million payroll, forward to comes landed Utah Jazz star — scouting, trades, long-term planning and its last month’s Tunloading a package that included a draft Developmental League affiliate. And he’s New York together pick Mr. Marks had stolen from the Golden media-savvy: As reporters waited out a Fashion State Warriors in an earlier deal. lengthy negotiating session during last fall’s Week, when —Charlotte As a Nets intern 16 seasons ago, Mr. lockout, he sent pizza. the London- ‘‘ Marks clipped articles about the team, never His fairy-tale climb has one unwritten Ronson born designer imagining he would one day be in those chapter. “I’d love to run a team,” he said. He showed her stories.The former Marist College football was considered for the Portland Trail Blazers’ fall collection player wanted to be a police officer. GM job in 2010, and ESPN’s Chad Ford to a packed house and received favorable “I caught a lot of breaks,” Mr. Marks said. called him one of “five guys who should be reviews for the line’s move from grunge into “I learned the business from the startup level. running their own teams,” according to the blog grown-up sophistication. That’s how I got my foot in the door.” Nets Daily. “She’s tapped into what young women are all Nets General Manager Willis Reed kept “He has the ability,” Mr. King said. “I’ve about,” said Aaron Nir, Ms. Ronson’s him on after his internship. He learned taken it personally to help prepare him for business partner, who gave the company a under John Calipari and , rising that. I try to give him as much responsibility boost by coming onboard in 2005. And not to vice president for basketball operations at as possible.” just the high-paying set: Ms. Ronson sells an 34 and, when Billy King became general —daniel massey

Crain’s New York Business ❘ www.crainsnewyork.com/40under40 ❘ March 26, 2012  F23 20120326-NEWS--0038-NAT-CCI-CN_-- 3/22/2012 6:41 PM Page 1

NEW YORK’S RISING STARS Scott Alper, 37 Principal THE WITKOFF GROUP Real estate’s

Even as a kid, Jericho, L.I., native Scott Alper always managed to make money, green giant whether as a newspaper delivery boy, supermarket cashier, valet parking attendant or at other jobs. “I was hungry and focused,” said Mr. Alper, Sukanya Paciorek, 33 Ewho signed on with real estate investment firm The Witkoff Group in 1997, a few Vice president, corporate sustainability months after graduating from the New York VORNADO REALTY TRUST University Stern School of Business. A partner in the company since 2005, Mr. Alper has been busy putting millions of From the rolling blackouts she endured plant that cuts dollars to work.This past year, he helped his visiting her grandmother in India, to the the tower’s Saving energy firm invest about $400 million in properties miles-long lines at gas stations she saw in reliance on the in New York and other major cities. One of Iraq while working as a political adviser for energy grid. the biggest of those deals grew out of a golf the U.S. Mission to the U.N., Sukanya Because of is cheaper and game with Adam Spies, a senior managing Paciorek was struck by all the energy Vornado’s vast director at Eastdil Secured, the firm handling Fproblems she encountered in 2003. Inspired, scale—$2.8 faster than the auction of 1107 Broadway. Mr. Alper saw she shelved plans for a diplomatic career and billion in enough potential in the property to put in a enrolled in a master’s degree program at revenues in increasing the $190.75 million winning bid in June, in what Columbia University in international affairs, 2010—and its became Witkoff ’s biggest deal since 2008. It with a concentration in energy management. 100-million- supply plans on converting the office building into Two years after she graduated, Vornado, square-foot apartments. $261 million. Currently, he is working on the one of the country’s largest landlords, tapped portfolio, her —Sukanya “He is methodical and detail-oriented,” redevelopment of the landmarked her to spearhead the greening of its portfolio. actions are ‘‘ said Mr. Spies. “He is the glue behind , as well as the Now she combines her technical skills with the closely tracked Paciorek Witkoff.” construction of a 231-room Hilton in Miami. diplomatic ones honed in her five years at the across the Often described as the understated Keeping his eyes on the prize helps. mission to push energy conservation. industry, as well partner of the firm, Mr. Alper has, According to Mr. Alper, besides his wife, “Saving energy is cheaper and faster than as by the company’s boss. nonetheless, been behind major deals, such as Randi, and newborn, Sienna London, “my increasing the supply,” said the Ohio State “Sustainability is both a business the residential conversion of downtown’s 10 career defines who I am.” graduate. imperative and social responsibility,” said Hanover Square, which was then sold for —amanda fung Ms. Paciorek began by retrofitting Vornado Chairman Steven Roth, so “it’s Vornado’s existing buildings to make them really important that we have a very talented more energy-efficient, a task experts say is executive leading this effort.” TO VIEW VIDEOS, photo galleries, play with an interactive fact chart trickier than constructing new LEED- Ms. Paciorek also advises numerous real and learn even more about Crain’s 40 under 40 class of 2012, certified towers.To date, she has shepherded estate organizations on sustainability policy go to www.crainsnewyork.com/40under40 20 buildings, including 10 in Manhattan, and is a sought-after speaker at green- through the process to earn certification. At building conferences. one building, she installed a cogeneration —theresa agovino

45 is also expanding—the company received Will Dean, 31 4,000 job applications in January alone. Mr. Godes, now at the University of , Chief executive has become a believer and remains an adviser to the business. TOUGH MUDDER Mr. Dean, a native of Sheffield, England, attended the University of Bristol, Will Dean conceptualized Tough Mudder where he graduated first in his class. He while he was at Harvard Business School. In then worked in counterterrorism for the his plan, participants would pay to enter a British government for five years before 10-mile obstacle course that included heading to Harvard. The job required him crawling under barbed wire, plunging into to complete United Kingdom Special ice water, darting through flames and, just Forces training, which is meant to measure Wbefore crossing the “mental grit” as finish line, getting opposed to pure shocked by 10,000 physical fitness. volts of electricity. The course Harvard was became the skeptical. inspiration for “My question Tough Mudder. was whether there “It’s not like were customers for saying, ‘Can I run this thing,” said a hundred miles?’ ” professor David Mr. Dean said. Godes, Mr. Dean’s “It’s, ‘Do I have it independent study mentally?’” adviser at Harvard. Participants get He got his free souvenir answer: Tough Mudder headbands after made more than $2 finishing the million in revenues in event. its first year and “It’s an about $25 million in awesome thing to its second. Now, in be riding on the year three, the event subway in New is expanding York City and see internationally to all these orange Europe, South headbands Africa, Japan, bobbing around,” Australia and New he said. Zealand.The staff of —ali elkin

F24  March 26, 2012 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business 20120326-NEWS--0039-NAT-CCI-CN_-- 3/22/2012 6:42 PM Page 1

RISING STARS Where are they now?

Jason Ackerman, class majority stake in The New Republic. of 2006, was named With the title of editor in chief and CEO of FreshDirect. publisher, he plans to shepherd the The company also magazine into the iPad era. Last In tough economic times, announced that it August he sold Jumo, his struggling will move to the nonprofit website, to GOOD. the best investment is in yourself! Bronx to expanded facilities.The online grocer got Andrea Jung, class of more than $125 million in tax 1996, will step down breaks and other incentives. as CEO of troubled Avon Products Inc. Madonna Badger, class of 1996, after a search for a suffered a Christmas Day 2011 successor is tragedy.The well-known advertising completed. She executive’s three children and remains executive chairman. parents died in a fire that engulfed her Connecticut home. Kenny Lao, class of 2007, opened a Rickshaw Dumpling location Joshua Bell, class of 2005, last May across the street from Grand was named music director of the Central Terminal. Today, business is lean and mean. Whether you are involved in fi nancial analysis or fi nancial planning, , prestigious London orchestra accounting, taxation, or law, you need to stay current to be competitive. The NYU School of Continuing and Professional Academy of St Martin in the Fields, Sarah Tomassi Lindman, class of 2007, Studies (NYU-SCPS) offers courses and certifi cates that focus on the most relevant aspects of these industries. Learn making him the first person to hold was named senior vice president, from and network with top experts. Choose from a wide variety of options from Bookkeeping to Forensic Accounting, Credit the title since Sir Neville Marriner, program strategy, for NBC’s Analysis to Portfolio Management, Behavioral Economics to International Business, and Finance. Online and traditional who founded the ensemble in 1958. Oxygen Media in March. course formats available. Learn more about our summer intensives in Accounting and Financial Statement Analysis, Credit Training, and Taxation at: scps.nyu.edu/x64b. Scott Bessent, class of 2001, Benjamin Millepied, class of 2010, returned to Soros Fund dancer/choreographer, and actress Information Sessions: NYU Kimmel Center, 60 Washington Square South, New York, NY Management as chief investment tied the knot, it Accounting, Taxation, and Legal Programs officer to oversee the Soros family’s was revealed at the Oscars.Their Wednesday, May 2, 6–8 p.m. $25 billion fortune. first child, Aleph Portman- Finance Millepied, was born June 14, 2011. Maile Carpenter, class of 2010, editor Explore Programs and Register Today for Summer! in chief of Food Network Magazine, Christina Norman, class bucked a bad trend. While of 2003, last May was scps.nyu.edu/x64a 212-998-7150 industrywide single-copy sales fell dismissed as the an average of 10% for the six CEO of Oprah New York University is an affi rmative action/equal opportunity institution. ©2012 New York University School of Continuing and Professional Studies. months ended Dec. 31, 2011, Winfrey’s OWN compared with a year earlier, sales cable network, which of her monthly cooking title has suffered from jumped 16% on the newsstand, to poor ratings. In August, she was 438,000 copies. named executive director of Huffington Post’s Black Voices. Marc Cenedella, class of 2009, CEO of TheLadders, almost ran as a Jordan Roth, class of 2010, Jujamcyn Republican against U.S. Sen. president, had a walk-on role on Kirsten Gillibrand, but news of NBC’s Smash Feb. 13. racy blog posts ended his political aspirations. Jessica Rovello, class of 2010, president of game developer Vishaan Chakrabarti, class of 2001, in Arkadium, inked a partnership deal March became a partner at SHoP with Microsoft Game Studio in Architects. January to develop multiplatform games and expand Arkadium’s staff. Danielle Chang, class of 2011, will expand her LuckyRice Festival to Christian Siriano, class Las Vegas and Los Angeles this of 2010, fashion summer, and will mark its third designer, in January year in New York in May. debuted a line of wedding dresses for Ken Davenport, class of 2008, Nordstrom. producer, last November brought Godspell back to the Great White Andrew Ross Sorkin, class of 2011, a Way for its 40th anniversary and New York Times editor, joined first Broadway revival. CNBC’s as co-anchor last July. William Degel, class of 2005, owner of Uncle Jack’s Steakhouse, landed Michael Steib, class of 2008, a former a Food Network show, Restaurant Google ad executive, was named Stakeout, that debuted in March. CEO of flash sale site Vente-Privee in the U.S. last July. Philip Seymour Hoffman, class of Amar’e Stoudemire, class of 2011, a 2004, picked up the New York Knick, appeared on lead role in Death Shalom Sesame,a of a Salesman on production, to teach the Hebrew Broadway.The first word tov, which means “good,” preview performance during the NBA lockout last year. was canceled when Mr. Hoffman called in sick. Jason Wu, class of 2009, fashion designer, launched a capsule Chris Hughes, class of 2011, collection at Target in February. Facebook co-founder, just bought a —valerie block

Crain’s New York Business ❘ www.crainsnewyork.com/40under40 ❘ March 26, 2012  F25 nb13p40-41cl.qxp 3/23/2012 3:23 PM Page 40

EXECUTIVE PUBLIC & LEGAL NOTICES Notice of Qualification of 195 Notice of Qualification of 1000 Dean Notice of Qualification of ARC Notice of Qualification of TRANSPARENT RECRUITER Broadway Property Manager LLC. LLC. Authority filed with NY Dept. of TPCANNY001, LLC. Authority filed VALUE, L.L.C. Authority filed with App. for Auth. filed Secy. of State of State on 12/5/11. Office location: NY with Secy. of State of NY (SSNY) on Secy. of State of NY (SSNY) on POSITION AVAILABLE NY (SSNY) on 3/5/12. Off. loc.: NY County. Princ. bus. addr.: 200 West St., 02/28/12. Office location: NY County. 09/11/06. Office location: NY County. County. LLC formed in Delaware (DE) 15th Fl., NY, NY 10282. LLC formed LLC formed in Delaware (DE) on LLC formed in Delaware (DE) on on 3/1/12. SSNY designated as in DE on 11/30/11. NY Sec. of State 05/10/11. Princ. office of LLC: 106 08/03/06. SSNY designated as agent Developer, agent of LLC upon whom process designated agent of LLC upon whom Jenkintown Rd., Jenkintown, PA of LLC upon whom process against Global Interest Rate Products against it may be served. SSNY shall process against it may be served and 19046. SSNY designated as agent of it may be served. SSNY shall mail mail process to: c/o L&L Holding shall mail process to: c/o CT Corporation LLC upon whom process against it may process to c/o National Registered (Citadel LLC – New York, NY) Dvlp & Company, LLC, 142 W. 57th St., NY, System, 111 8th Ave., NY, NY 10011, be served. SSNY shall mail process Agents, Inc., 875 Ave. of the Americas, enhance core sftwre components to NY 10019, Attn: Robert Lapidus. DE regd. agent upon whom process may to c/o CSC, 80 State St., 6th Fl., Albany, Ste. 501, NY, NY 10001. DE addr. of organize & interpret finan data. Reqs a address of LLC: c/o Corporation be served. DE addr. of LLC: c/o The NY 12207. DE addr. of LLC: 2711 LLC: 160 Greentree Dr., Ste. 101, Master’s degr in Finan Enginr’g, Comp Service Company, 2711 Centerville Corporation Trust Co., 1209 Orange Centerville Rd., Ste. 400, Wilmington, Dover, DE 19904. Cert. of Form. filed Sci, Enginr’g, Math or rel quant field & Rd., Ste. 400, Wilmington, DE 19808. St., Wilmington, DE 19801. Cert. of DE 19808. Arts. of Org. filed with DE with DE Secy. of State, Div. of Corps., 1 yr exp dvlpng interest rate rel sftwre Arts. of Org. filed DE Secy. of State, Form. filed with DE Sec. of State, 401 Secy. of State, Div. of Corps., 401 John G. Townsend Bldg., 401 Federal 401 Federal St., Ste. 4, Dover, DE Federal St., Dover, DE 19901. Federal St., Ste. 4, Dover, DE 19901. St., Ste. 4, P.O. Box 898 (19903), apps & components util C++ on Linux 19901. Purpose: any lawful activity. Purpose: all lawful purposes. Purpose: Any lawful activity. Dover, DE 19901. As amended by & Windows for use in a front office Cert. of Amendment filed with SSNY environ. All stated exp must incl the Notice of Formation of BARCLAIS Notice of Formation of Robyn Kai Notice of Formation of Soho Mercer on 01/25/08, name was changed to following: program’g in C++ & C# .NET ACCOUNTING SERVICES, LLC. LLC, Art. of Org. filed Sec’y of State Unit 21 LLC. Arts. of Org. filed with TRANSPARENT VALUE ADVISORS, incl use of WPF; providing obj-oriented Arts. of Org. filed with Secy. of State (SSNY) 11/3/11. Office location: NY Secy. of State of NY (SSNY) on L.L.C., effective 01/09/08. Purpose: analysis & dsgn; wrking w/ interest rate of NY (SSNY) on 03/05/12. Office County. SSNY designated as agent 2/22/12. Off. loc.: NY County. SSNY Any lawful activity. location: NY County. Princ. office of of LLC upon whom process against designated as agent of LLC upon products & pricing, electronic mrkts, LLC: One Grand Central Pl., 60 E. it may be served. SSNY shall mail whom process against it may be Notice of Formation of NS PROPERTIES exchanges & trading strategies; & liaising 42nd St., 13th Fl., NY, NY 10165. copy of process to c/o Melinda served. SSNY shall mail process to: (NOHO) LLC. Arts. of Org. filed with w/ traders, rsrchers, & portfolio mngrs SSNY designated as agent of LLC Cheng, 15 Bank St., NY, NY 10014. c/o Belkin Burden Wenig & Goldman, Secy. of State of NY (SSNY) on in support of invstmnt mgmt activities. upon whom process against it may Purpose: any lawful activities. LLP, 270 Madison Ave., NY, NY 01/26/12. Office location: NY County. Resumes: ER/EH, Attn: R-0172, be served. SSNY shall mail process 10016, Attn: Aaron Shmulewitz, Esq. Princ. office of LLC: 55 W. 14th St., Apt. 4L, NY, NY 10011. SSNY Citadel LLC, 131 South Dearborn Street, to c/o Deborah A. Nilson, PLLC, 10 REUNION ISLAND LLC, a domestic Purpose: any lawful activity. E. 40th St., Suite 3310, NY, NY LLC, Arts. of Org. filed with the SSNY designated as agent of LLC upon 32nd Floor, Chicago, IL 60603 10016. Purpose: Any lawful activity. on 1/31/12. Office location: New York U/Y LLC; Arts., of Org., filed with NY whom process against it may be County. SSNY is designated as agent Sec. of State (“SSNY”) 11/22/11. served. SSNY shall mail process to Notice of Formation of RTTB upon whom process against the LLC Office in New York County; SSNY c/o Corporation Service Co., 80 TELECOMMUNICATIONS TECHNOLOGY, LLC. Arts. of Org. may be served. SSNY shall mail designated agent for service of State St., Albany, NY 12207-2543. filed with Secy. of State of NY (SSNY) process to: Jacqueline Kosofsky, 812 process with copy mailed to Pryor Purpose: Any lawful activity. NYC'S MOTOROLA on 02/22/12. Office location: NY S. Beverly Glen, Los Angeles, CA Cashman LLP, 7 Times Square, New County. SSNY designated as agent 90024. General Purposes. York, NY 10036, Attn: Howard Siegel, Pana Consulting LLC Articles of Org. MOTOTRBO SPECIALISTS of LLC upon whom process against it Esq., As amended by Cert. of Amend., filed NY Sec. of State (SSNY) may be served. SSNY shall mail Notice of Conversion of 870 Hunts filed with SSNY on 11/23/11, the 1/23/2012. Office in NY Co. SSNY process to Corporation Service Co., Point Realty Group, a partnership, to name of LLC is Mystic Eyes LLC., All desig. agent of LLC upon whom 80 State St., Albany, NY 12207-2543. 870 Hunts Point Realty LLC. lawful business purposes. process may be served. SSNY shall Purpose: Any lawful activity. Certificate filed with Secy. of State of mail copy of process to 205 East NY (SSNY) on 2/6/12. Off. loc.: NY NOTICE OF FORMATION OF 77th St, Apt.14A, NY, NY 10075. DANSKER CAPITAL,LLC Art. Of Org. County. SSNY designated as agent Twinbull Entertainment LLC. Arts Purpose: Any lawful purpose. Filed Sec. Of State of NY 02/29/2012. of LLC upon whom process against of Org filed with Secy of State of NY Off Loc.: New York Co. SSNY desig- it may be served. SSNY shall mail (SSNY) on 1/19/12. Office location: NY DOBBINS & WRIGHT CREATIVE LLC nated as agent upon whom process process to: c/o Jenel Management County. SSNY designated as agent Art. Of Org. Filed Sec. of State of NY against it may be served. SSNY to Corp., 275 Madison Ave., NY, NY upon whom process may be served 10/27/2011. Off. Loc.: New York Co. mail copy of process to THE LLC c/o 10016. Purpose: any lawful activity. and shall mail copy of any process David Wright designated as agent Andrew Dansker, 222 W. 83rd St., against LLC to principal business upon whom process against it may Apt. 15F, New York, NY 10024. NOTICE OF QUALIFICATION of address: 231 W 13th St #1, NY, NY be served. SSNY to mail copy of Purpose: Any lawful act or activity. Goren 5 LLC. App for Auth filed with 10011. Purpose: any lawful act. process to THE LLC, 116 Avenue C. the Secy of State of NY (SSNY) on #14, New York, NY 10009. Purpose: NOTICE OF FORMATION OF “10 11/23/11. Office loc: NY Cty. LLC Notice of Formation of a Professional Any lawful act or activity. FINGERS 10 TOES, LLC” Arts. of formed in DE on 10/20/11. SSNY Service Limited Liability Company Org. filed with the SSNY on 2/2/2012. designated as an agent upon whom (PLLC) Name: ALEXANDER LEV DDS K&K LOUNGE, LLC, a domestic LLC, Office location: NY County. SSNY is process may be served and shall mail LLC Articles of Organization filed by Arts. of Org. filed with the SSNY on 33 East 33rd Street the Department of State of New York New York, NY 10016 designated as agent upon whom process to the principal business 12/30/11. Office location: New York process may be served. SSNY shall on: 12/01/2011 Office location: County 212-532-7400 address: 31 W 11th St. Apt 8A, NY, County. SSNY is designated as www.metrocomradio.com mail process to c/o Corporate NY 10011. DE address of LLC: 874 of New York. Pur pose: Dentistry. agent upon whom process against Creations, 15 North Mill St., Nyack, NY Walker Rd., Ste.C, Dover, DE 19904. Secretary of State of New York (SSNY) the LLC may be served. SSNY shall 10960. Purpose: any lawful activities. Certificate of LLC filed with Secy of designated as agent of PLLC upon mail process to: The LLC, c/o Anita State of DE loc at 401 Federal St., whom process against it may be Miceli, 10 Sherman Ct., Manalapan, TELEPHONE EQUIPMENT Notice of Formation of ASC SALES & Ste. 4, Dover, DE 19901. Purpose: served. SSNY shall mail copy of NJ 07726. General Purposes. IMPORTS LLC. Arts. of Org. filed any lawful acts. process to: 200 West 57th Street, with Secy. of State of NY (SSNY) on Suite 310, New York, NY 10019. THE SLATIN GROUP, LLC Articles of WILL BUY 05/20/11. Office location: NY County. VINEYARD PARTNERS LLC, a Org. filed NY Sec. of State (SSNY) ALL OFFICE TELEPHONE EQUIPMENT SSNY designated as agent of LLC domestic LLC, Arts. of Org. filed Notice of Qualification of ARC 3/5/12. Office in NY Co. SSNY desig. Please call: 212-Richard upon whom process against it may with the SSNY on 1/25/12. Office WGBKLNY002, LLC. Authority filed agent of LLC upon whom process be served. SSNY shall mail process location: New York County. SSNY is with Secy. of State of NY (SSNY) on may be served. SSNY shall mail Please call: 212-742-4273 to the LLC, 1220 N. Market St., Ste. designated as agent upon whom 02/28/12. Office location: NY County. copy of process to 255 W. 108th St., 808, Wilmington, DE 19801. process against the LLC may be LLC formed in Delaware (DE) on #8A1, NY, NY 10019, which is also Purpose: Any lawful activity. served. SSNY shall mail process to: 06/21/11. Princ. office of LLC: 106 the principal business location. The LLC, 240 E. 79th St., Apt. 16A, Jenkintown Rd., Jenkintown, PA 19046. Purpose: Any lawful purpose. MARSA HOLDINGS LLC a domestic NY, NY 10075. General Purposes. SSNY designated as agent of LLC REAL ESTATE LLC, Arts. of Org. filed with the SSNY upon whom process against it may be DEAN C. POLISTINA, M.D. PLLC, a on 1/17/12. Office location: New York Notice is hereby given that a served. SSNY shall mail process to domestic PLLC, Arts. of Org. filed County. SSNY is designated as license (#TBA) for BEER & WINE c/o CSC, 80 State St., 6th Fl., Albany, with the SSNY on 1/30/12. Office LUXURY PROPERTY agent upon whom process against the has been applied for by DELITE NY 12207. DE addr. of LLC: 2711 location: New York County. SSNY is LLC may be served. SSNY shall mail FOOD SERVICE INC., at retail, in a Centerville Rd., Ste. 400, Wilmington, designated as agent upon whom FOR SALE process to: Deepak Khullar, c/o Ark RESTAURANT, under the ABC Law DE 19808. Arts. of Org. filed with DE process against the PLLC may be LLP, 1120 6th Ave., 4th Fl., NY, NY at 106 E. 60 ST. NY, NY 10022 for Secy. of State, Div. of Corps., 401 served. SSNY shall mail process to: EAST HAMPTON 10036. General Purposes. on-premises consumption. Federal St., Ste. 4, Dover, DE 19901. The PLLC, 200 W. 57th St., Ste. 1410, Purpose: Any lawful activity. NY, NY 10019. Purpose: Medicine. Notice of Qualification of MIDTOWN Notice of Qualification of KIMERA, LLC. Latest date to dissolve 11/22/2077. CAPITAL SERVICES, LLC. Authority Authority filed with Secy. of State of NY Notice of Qualification of 1000 Dean filed with Secy. of State of NY (SSNY) (SSNY) on 11/10/11. Office location: SLL LLC. Authority filed with NY NOTICE OF FORMATION OF Real on 02/07/12. Office location: NY NY County. LLC formed in Delaware Dept. of State on 3/12/11. Office Estate Developers and Consultants, County. LLC formed in Delaware (DE) (DE) on 09/15/09. Princ. office of LLC: location: NY County. Princ. bus. LLC. Articles of Organization filed with on 03/16/09. Princ. office of LLC: 464 Riverside Dr., Apt. 82, NY, NY addr.: 200 West St., 15th Fl., NY, NY the Secretary of State of NY (SSNY) 305 E. 47th St., NY, NY 10017. SSNY 10027. SSNY designated as agent of 10282. LLC formed in DE on 3/6/12. on December 7, 2011. Office location: designated as agent of LLC upon LLC upon whom process against it NY Sec. of State designated agent of NEW YORK. SSNY has been desig- whom process against it may be may be served. SSNY shall mail LLC upon whom process against it nated as agent upon whom process served. SSNY shall mail process to process to c/o Corporation Service may be served and shall mail against it may be served. The Post Mark Zafrin, Esq., Michelman & Co., 80 State St., Albany, NY 12207- process to: c/o CT Corporation Office address to which the SSNY Robinson, LLP, 800 Third Ave., 24th 2543. DE addr. of LLC: c/o Business System, 111 8th Ave., NY, NY 10011, shall mail a copy of any process Fl., NY, NY 10022. DE addr. of LLC: Filings Incorporated, 108 W. 13th St., regd. agent upon whom process may against the LLC served upon him/her 2711 Centerville Rd., Ste. 400, Wilmington, DE 19801 . Arts. of Org. be served. DE addr. of LLC: 1209 is: 150 E 69th Street, 6A, New York, Wilmington, DE 19808. Arts. of Org. filed with Secy. of State, DE, DE Div. Orange St., Wilmington, DE 19801. NY 10021. The principal business filed with DE Secy. of State, 401 of Corps., John G. Townsend Bldg., Cert. of Form. filed with DE Sec. of address of the LLC is: 150 E 69th Federal St., Ste. 4, Dover, DE 19901. 401 Federal St., Ste. 4, Dover, DE State, 401 Federal St., Dover, DE Street, 6A, New York, NY 10021. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. 19901. Purpose: all lawful purposes. Purpose: any lawful act or activity.

40 | Crain’s New York Business | March 26, 2012 nb13p40-41cl.qxp 3/23/2012 4:20 PM Page 41

PUBLIC & LEGAL NOTICES Notice of Qualification of PEAK Notice of Formation of NIMIT Notice of Qualification of ARC Notice of Formation of ORANGE Notice of Qualification of Port MANAGEMENT SERVICES LLC. SABHARWAL LLC. Arts. of Org. filed GSBRKNY001, LLC. Authority filed APARTMENT INVESTORS 4, LLC. Arts. Imperial Racing Associates, LLC. App. Authority filed with Secy. of State of with Secy. of State of NY (SSNY) on with Secy. of State of NY (SSNY) on of Org. filed with Secy. of State of NY for Auth. filed with Secy. of State of NY (SSNY) on 03/19/12. Office 01/05/12. Office location: NY County. 02/17/12. Office location: NY County. (SSNY) on 03/07/12. Office location: NY (SSNY) on 2/10/12. Off. loc.: NY location: NY County. LLC formed in Princ. office of LLC: 55 W. 14th St., LLC formed in Delaware (DE) on NY County. Princ. office of LLC: 360 County. LLC formed in Delaware (DE) Colorado (CO) on 03/15/12. SSNY Apt. 4L, NY, NY 10011. SSNY 10/14/11. Princ. office of LLC: 106 Madison Ave., Ste. 1902, NY, NY on 8/8/11. SSNY designated as agent designated as agent of LLC upon designated as agent of LLC upon York Rd., Jenkintown, PA 19046. 10017. SSNY designated as agent of of LLC upon whom process against whom process against it may be whom process against it may be SSNY designated as agent of LLC LLC upon whom process against it may it may be served. SSNY shall mail served. SSNY shall mail process to served. SSNY shall mail process to upon whom process against it may be be served. SSNY shall mail process process to: 405 Lexington Ave., 48th c/o Corporation Service Co., 80 c/o Corporation Service Co., 80 served. SSNY shall mail process to to Edward D. Feldstein, Esq., 10 Fl., NY, NY 10174, Attn: Mark J. State St., Albany, NY 12207-2543. State St., Albany, NY 12207-2543. c/o CSC, 80 State St., 6th Fl., Albany, Weybosset St., 8th Fl., Providence, RI Coleman. DE address of LLC: c/o CO addr. of LLC: c/o BetaWest, Ltd., Purpose: Any lawful activity. NY 12207. DE addr. of LLC: 2711 02903. Purpose: Any lawful activity. National Corporate Research, Ltd., 615 1050 - 17th St., Ste. 350, Denver, Centerville Rd., Ste. 400, Wilmington, S. DuPont Hwy, Dover, DE 19901. Arts. CO 80265. Arts. of Org. filed with NOTICE OF FORMATION OF DE 19808. Arts. of Org. filed with DE NICHOLAS PATRICK PRODUCTIONS of Org. filed with DE Secy. of State, CO Secy. of State, 1700 Broadway, Meredith Henderson LLC. Arts of Org Secy. of State, Div. of Corps., 401 LLC, a domestic LLC, Arts. of Org. 401 Federal St., Ste. 4, Dover, DE Denver, CO 80290. Purpose: filed with Secy of State of NY (SSNY) Federal St., Ste. 4, Dover, DE 19901. filed with the SSNY on 1/20/12. 19901. Purpose: any lawful activity. Restaurant management services. on 1/27/12. Office location: NY Purpose: Any lawful activity. Office location: New York County. County. SSNY designated as agent SSNY is designated as agent upon BLISS888, LLC, a domestic LLC. JPM-LOUVALE HOLDINGS, LLC Art. upon whom process may be served. Name of LLC: Wordfix Ph.D. LLC. whom process against the LLC may be Arts. of Org. filed with the SSNY on Of Org. Filed Sec. of State of NY PO address to which SSNY shall Arts. of Org. filed with NY Dept. of served. SSNY shall mail process to: 02/14/2012, name amended to: 09/19/2011. Off. Loc.: New York Co. mail copy of process against LLC: State: 2/16/12. Office loc.: NY Co. Nicholas Patrick, 211 E. 10th St., Apt BLISS 888, LLC on 03/07/2012. SSNY designated as agent upon whom 260 Riverside Dr. 9E NY, NY 10025. Sec. of State designated agent of LLC 4, NY, NY 10003. General Purposes. Office location: NY County. SSNY process against it may be served. Purpose: any lawful act. upon whom process against it may be has been designated as agent upon SSNY to mail copy of process to THE served and shall mail process to: c/o NOTICE OF FORMATION OF whom process against the LLC may LLC C/O Law Offices of Mitchell J. Notice of Formation of HVRMINN Business Filings Inc., 187 Wolf Rd., Dynamic Administration, LLC. Arts of be served. SSNY shall mail process Devack, Pllc, 90 Merrick Ave., Ste. LLC. Arts of Org filed with Secretary Ste. 101, Albany, NY 12205, regd. Org filed with Secy of State of NY to: Constance S. Cassin, 58 W 58th 500, East Meadow, NY 11554. of State of NY (SSNY) on 3/8/12. agt. upon whom process may be (SSNY) on 2/3/12. Office location: NY St. Apt. 5B, NY, NY 10019. Purpose: Purpose: Any lawful act or activity. Office location: NY Co. SSNY served. Purpose: any lawful act. County. SSNY designated as agent Any Lawful Purpose. designated as agent of LLC upon upon whom process may be served NOTICE OF FORMATION OF Albion whom process may be served and and shall mail copy of process against NOTICE OF FORMATION AND NOTICE OF FORMATION OF Agnes International Marketing LLC. Arts of shall mail process to The LLC at 262 LLC to principal business address: CONVERSION OF EX & Co., LLC. Jacobs Designs, LLC. Arts of Org Org filed with Secy of State of NY W. 38th St., #1204, New York, NY 247 W 30th ST., Ste 10R, NY, NY Certificate of Conversion filed with filed with Secy of State of NY (SSNY) (SSNY) on 4/27/11. Office location: NY 10018. Purpose: Any lawful activity. 10001. Purpose: any lawful act. Secy of State of NY (SSNY) on on 1/13/12. Office location: NY County. SSNY designated as agent 1/5/12. Office location: NY County. County. SSNY designated as agent upon whom process may be served. SSNY designated as agent upon upon whom process may be served Name of LLC: SUPER V LLC. Art. of Org. The PO address to which SSNY SAUCE PROPERTIES LLC, a domestic whom process may be served and and shall mail copy of any process filed Dept. of State of NY on 10/27/2011. shall mail copy of process against LLC, Arts. of Org. filed with the SSNY shall mail copy of process against against LLC to principal business Off. Loc. in NY: New York Cty. Secy. LLC: Corporation on 2/3/12. Office location: New York LLC to principal business address: address: 333 E. 57th St, 13A, NY, NY of State designated as agent of LLC Agents, Inc. 7014 13th Avenue, #202, County. SSNY is designated as The Bank of New York Mellon, 10022. Purpose: any lawful act. upon whom process against it may Brooklyn, NY 11228. Princ business agent upon whom process against Securities Dept., P.O. Box 11,003, NY, be served. Sec. of State shall mail a address: 245 E 63rd St, Apt 924, NY, the LLC may be served. SSNY shall NY 10286. Purpose: any lawful act. HUDSON FAIRFAX GROUP, LLC, copy of process to: The LLC, 535 NY, 10065. Purpose: any lawful act. mail process to: The LLC, c/o Alan Authority filed with the SSNY on Madison Avenue, 30th Fl., NY, NY Fontevecchia, 721 5th Ave., Ste. 37A, 03/05/2012. Office location: NY 10022. Purpose: any lawful activity. NOTICE OF FORMATION OF LIMITED NY, NY 10022. General Purposes. NOTICE OF QUALIFICATION of Golf County. LLC formed in DE on LIABILITY COMPANY. NAME: 450 Council, LLC. App for Auth filed with 01/07/2010. SSNY is designated as Notice of Formation of PRIMARY CEDAR VIEW LLC. Articles of NOTICE OF FORMATION OF Waverly Secy of State of NY (SSNY) on 2/17/12. agent upon whom process against VIOLATOR LLC. Arts. of Org. filed Organization were filed with the & Co. LLC. Arts of Org filed with Office location: NY County. LLC formed the LLC may be served. SSNY shall with Secy. of State of NY (SSNY) on Secretary of State of New York Secy of State of NY (SSNY) on in DE 1/23/12. SSNY designated as mail process to: C/O the LLC, Attn: 02/22/12. Office location: NY County. (SSNY) on 02/29/12. Office 1/19/12. Office location: NY County. agent upon whom process may be Manish Thakur, Ceo 54 Thompson Princ. office of LLC: c/o Primary Location: New York County. SSNY SSNY designated as agent upon served and shall mail copy of process St, 4th Fl, NY, NY 10012. Address Wave Music Publishing, 116 E. 16th has been designated as agent of the whom process may be served. The against LLC to principal business required to be maintained in DE: 2711 St., 9th Fl., NY, NY 10003. SSNY LLC upon whom process against it PO address to which SSNY shall address: 111-09 76th Rd, Apt. C-5, Centerville Rd, Ste 400 Wilmington designated as agent of LLC upon may be served. SSNY shall mail a mail copy of any process against Forest Hills, NY 11375. DE address: c/o DE 19808. Cert of Formation filed whom process against it may be copy of process to the LLC, 450 East LLC: 2950 W 12th St., Ste 50, Erie, CSC, 2711 Centerville Rd, Ste. 400, with DE Div. of Corps, 401 Federal served. SSNY shall mail process to 83rd Street, Apartment 21D, New PA 16505. Principal business Wilmington, DE 19808. Cert of LLC St., Ste 4, Dover, DE 19901. the LLC at the addr. of its princ. York, New York 10028. Purpose: address: 30 Christopher St., NY, NY filed with SSDE: PO Box 898, Dover, Purpose: Any Lawful Purpose. office. Purpose: Any lawful activity. For any lawful purpose. 10014. Purpose: any lawful act. DE 19903. Purpose: any lawful act. Get connected with Crain’s New York Business.

Promote your product or service to NY’s decision makers with an affordable business card size ad in our Business Connections section.

Issue Dates for Business Connections Crain’s Fast Fifty (6/25), City Facts (8/27), & Book of Lists (12/24) For more information on this powerful opportunity to showcase your business, call Joanne Barbieri at 212-210-0189 or email Joanne at [email protected]

Let Crain’s New York Business help you secure new clients in 2012.

March 26, 2012 | Crain’s New York Business | 41 20120326-NEWS--0042-NAT-CCI-CN_-- 3/23/2012 6:34 PM Page 1

er Studios. “We need to train more last year’s New York pilots were Even the smaller studios are people.” picked up for television series and getting a piece of the boom. Cine Studios need space There are 13 pilots already are shooting here,leaving little room Magic Studios expanded about a shooting or getting ready to start for newcomers. Those new shows, year ago from a small space in SoHo Continued from Page 1 sets like the ones in Los Angeles.On filming in the city this spring, ac- including Smash and Pan Am,joined to a large facility in Brooklyn with Now that its 18 stages are complete- top of that,it has spent about $4 mil- cording to the Mayor’s Office of an already full roster of established an 18,000-square-foot soundstage. ly booked by shows like Gossip Girl lion in the past year to buy more Film and Television, and that num- series like and Nurse Jackie. Seret Studios, a real estate company and Unforgettable,Silvercup has had equipment for its lighting rental ber could grow as more cable net- In fact, in 2011 New York had a in Brooklyn that rents out ware- to turn away three pilots so far this business. works—which don’t need to finish record 23 television series in pro- houses and lofts, is buying more spring. “The New York industry outlook in time for the May upfronts— duction, compared with nine a buildings and allocating them for Broadway Stages, the Green- is huge,” said Hal Rosenbluth, pres- make their plans.Last spring,16 pi- decade ago. Smash, the NBC series the film industry. point, Brooklyn, facility that is ident of the Astoria,Queens,studio. lots were filmed in the city, accord- about Broadway starring Debra About four months ago, Seret home to a number of series, includ- “The unions are at full capacity, the ing to the film office, though Messing, was renewed for a second added 50,000 square feet to its hold- ing and Blue Bloods,is stages are filled, and everybody’s production executives say the num- season last week. ings in Greenpoint, and before that already in the process of adding very, very busy.” ber was higher. the company took over a 12,000- more studios. So is Steiner Studios Though pilots typically shoot for Overbooked square-foot space in Vinegar Hill at the Brooklyn Navy Yard. The 7- Critical moment only six to eight weeks and have rel- The space crunch is so tight that that it had rented to a cabinetmak- year-old facility is investing $85 In fact, if the industry doesn’t ex- atively low budgets of $4 million to some pilots have been forced to split er, to create a film production facili- million to double the size of its lot pand both its physical space and its $6 million,the numbers add up.Ad- locations. Trooper, a pilot for CBS ty. Now that space is being used by and expand its number of sound- workforce,film executives say,its fu- ditionally, filming a pilot in New about a mother turned New York Boardwalk Empire. stages to 16 from five. ture growth could be imperiled.And York improves the chances that the state trooper starring Mira Sorvino, “I remember how slow it was And the list doesn’t end there. of course the looming expiration of series will be shot in the city if it gets is renting office and support space at when we didn’t have the tax incen- Kaufman Astoria Studios,which the tax credit at the end of 2014— picked up by a network. A series Kaufman Astoria, but has had to tive,” said Uri Zucker, a manager at recently opened a new 18,000- which the industry will no doubt generally costs at least $45 million a shoot at Broadway Stages because Seret. “We are keeping many of our square-foot soundstage and 22,000 fight for again—is another worry. season and films from June through Kaufman’s stages are booked. spaces for filming because we’re so square feet of support space, is now “For the first time in years, New April, creating job stability. Alan Suna,chief executive of Sil- busy now.” Ⅲ seeking approval to gate off its entire Yorkers in this business are now Production executives say the vercup, said his studio could house lot, a $3 million project that would working 12 months a year,” said number of pilots may have dipped only two pilots this year. “We don’t LISTEN to a discussion at allow producers to build exterior Douglas Steiner,chairman of Stein- slightly this year because eight of have an inch to spare,” he said. CrainsNewYork.com/podcasts

try event where Commissioner Ben- licity, the second floor ordered that heads were hamstrung because Cuomo in control jamin Lawsky was speaking. The all Labor Department announce- Cuomo confidants with the power agency expected to bring 30 employ- ments of fines or settlements go to make decisions were preoccupied ees, but a call came in from the gov- through a higher-level review, a with the disaster response. Continued from Page 1 saying Mr. Cuomo was elected to ernor’s office, which was worried union official familiar with the de- But the administration considers the executive suite on the second turn around a government that had about the appearance of a conflict of partment said. A senior administra- its response to the tropical storm a floor of the Capitol. Beneath state become a laughingstock.Backers say interest. Mr. Lawsky ultimately tion official said the extra reviews highlight of its first year, and the agency heads Mr. Cuomo has in- Mr. Cuomo’s high approval rating brought just three staff members. are done within the department and public seemed to agree, boosting stalled deputies who act as direct and string of legislative victories—a Yet another example came last are intended to bring order and ac- Mr.Cuomo’s approval rating to 72% lines of communication to his office. no-growth budget, gay marriage, month, when an angry pizzeria countability to the agency. a month later. Ms. Briccetti mar- In many cases, the agency heads act pension and tax reform—validate owner outside Albany complained The union official had a different veled at how quickly a collapsed more as operating, rather than exec- his methods. to the media that the Department of take.“They neutered the DOL,”the road and bridge near her home were utive, officers. On some Thursdays “Judging from results,this gover- Labor ordered him to reimburse official said. “It’s only a matter of repaired. When she called with a and Fridays, they travel the state nor is the most effective governor employees $5,500 for not providing time before cases get backed up.” question, a commissioner phoned making speeches that promote the that we have seen in my lifetime,” them with enough uniforms.After a A workplace safety expert told her back. “We’re getting that re- governor’s agenda. said Dennis Mehiel, who recently scathing newspaper editorial ques- Crain’s that citations issued by the sponsiveness because it’s coming “The attempt to control the mes- resigned as Mr. Cuomo’s vice chair- tioned Mr.Cuomo’s claim that New agency’s bureau overseeing work- from the top,” she said. sage has been a hallmark of other gov- man of the Empire State Develop- York is “open for business,” the ad- place safety and health for public But some elected officials com- ernors—it’s not unprecedented,” said ment Corp. “He prioritizes. He fo- ministration swung into action. employees statewide must first be plain that agency heads are not em- Gerald Benjamin, a SUNY New cuses. He takes the trouble to Officials turned to Rachel De- reviewed by Mr.Cuomo’s top advis- powered. Despite misgivings, Paltz political-science professor.“But understand the nuances. And in the marest Gold, a former Bronx prose- ers. A department spokesman de- members of the Black, Puerto Ri- the discipline and focus on delivering end he’s batting a thousand.” cutor who worked for Mr.Cuomo in nied that. can, Hispanic and Asian Legisla- the message and staying on the agen- Mr. Cuomo’s grip could get the attorney general’s office and is A senior Cuomo administration tive Caucus signed on to Mr. Cuo- da, I think, are more coordinated and tighter still. The governor’s pro- now the Labor Department’s special official said enforcement remains a mo’s deal last year to extend rent new in their manifestations.” posed budget would allow him to counsel. cornerstone of the Labor Depart- regulations because the governor move money among agencies—a Handpicked by the administra- ment. “We are a state that is trying promised he would strengthen ten- ‘We’re assumed to be wrong’ move that critics say would usurp tion, she effectively calls the shots at to show we’re not implementing ant protections administratively. While Mayor Michael Bloom- the Legislature’s authority to ap- the agency,which is nominally run by regulations in a knee-jerk fashion,” When the changes were slow in berg delegates authority and holds prove spending. The administra- Paterson administration holdover the official said. coming, state Housing Commis- his commissioners accountable, the tion says it’s needed to consolidate Colleen Gardner, four sources said. Business leaders have been sioner Darryl Towns—who was ap- reverse is true in the Cuomo admin- agency functions. This follows an Ms. Gold called the pizzeria owner, pleased with Mr. Cuomo’s ap- pointed despite his lack of housing istration,said one agency head,who, attempt last year by Mr. Cuomo to Christian King, who felt employers proach. “We have a reputation for expertise—confessed to housing like many of those interviewed, win power for his newly founded should be warned before being fined. being a state with a lot of hoops, a advocates and elected officials last asked not to be identified for fear of Department of “She said, ‘I can’t agree more. lot of red tape,” said Heather Bric- fall that he was not authorized to retribution. to investigate crimes under the Stop sending money,’ ” said Mr. cetti, president of the Business handle the issue. “Other than the people who sur- Martin Act, a signature tool of the King, president of KNC Holdings, Council of New York State.“This is “My response is, ‘What the hell round the governor, everything we attorney general’s office.The effort which owns businesses in the Al- a culture change.” are you here for?’”one lawmaker said. do is assumed to be wrong,” said the was abandoned in the face of oppo- bany area.“She said they’re trying to agency head. “That attitude is great sition organized by Attorney Gen- change the culture over there.” A top-down approach Staff departures for the short term—everybody’s on eral Eric Schneiderman. Mr. King, who had already made In a role reversal, it’s now regu- The governor has little incentive message. But unless things loosen two of his three required payments, lators who must jump through to change if he continues to enjoy up, you’re going to see staff at the Managing the message added:“She said they got killed with hoops. Some bristle at needing ap- victories and high ratings. But the agency level leave office before the Mr. Cuomo’s desire to shape this in the media.” proval from the second floor to pur- defections that one agency head pre- first term is up.” public perception sometimes means The Labor Department might sue their ideas because, with the dicted may be materializing. The Sometimes agencies do stumble. injecting his staff into otherwise have been following the letter of the governor focused on his own agen- Labor Department has lost five top Last September, the Department of mundane departmental actions. law, but as Steven Cohen, the gov- da, their suggestions are often ig- administrators, including a leading Motor Vehicles announced that driv- A former chief engineer in the ernor’s former secretary, put it, “I nored or brushed aside.“To some health and safety official. Others, ers could “self-certify” that their vi- Transportation Department said don’t care if you’ve done stupid for extent, this is a bandwidth issue,” such as a former top employee of an sion was adequate. Intended to save the agency had to run press releases 20 years. We don’t do stupid.” said David Gahl, deputy director of elected official and a well-known the state money, the plan was on highway-lane closures through A Labor Department spokesman Environmental Advocates and a lobbyist, are in talks about working ridiculed as dangerous. Mr. Cuomo the second floor. An administration said the agency “has not reversed any longtime Albany observer. “In a for Mr. Cuomo but are hesitant be- shelved it within 72 hours. spokesman said that order was spe- decision or made any final determi- centralized decision-making struc- cause of concerns that they won’t Yet such episodes have been rare, cific to the floods caused by Tropical nation” in the pizzeria case. He said ture, there’s only so much that can have autonomy. according to a senior administration Storm Irene. “We wanted to an- Mr. King was contacted and an in- rise to the level of executive atten- “You can’t run a government like official, who said the second floor nounce them in a forceful and coor- vestigation is ongoing,but would not tion. Some things get elevated and New York and not have good, tal- doesn’t interfere with 95% of what dinated way,” the spokesman said. comment further on the conversa- some things don’t.” ented people around you,”the insid- agencies do, but gets involved when Last fall, the Department of Fi- tion. Ms. Gardner was not available When crisis hits,that bandwidth er said. “That’s where microman- policy issues come up. nancial Services bought three for an interview, he said. is tested even further. During last agement is going to come back to Officials justify their approach by $2,000 tables at an insurance indus- As a result of the negative pub- year’s flooding upstate,some agency bite him.” Ⅲ

42 | Crain’s New York Business | March 26, 2012 20120326-NEWS--0043-NAT-CCI-CN_-- 3/23/2012 7:51 PM Page 1

erty left in Williamsburg. To date, most of the construction along the A sweet deal comes unstuck waterfront has taken place on the north end of Williamsburg, and Continued from Page 3 since the relatively giddy days of For now, Mr. Cestero insists that those projects, both rental and sales, $55 million for the site, has faced 2005 that it may not be financially CPCR remains committed to its have bounced back since they were more than its share of difficulties. feasible for the developer to build so plan. restarted or completed post- They began with a long and costly ef- many market-rate apartments and “Our priorities are to ensure that downturn. With that backdrop, any fort to have the site rezoned to resi- affordable housing, a condition of this project is an economic success number of developers may be will- dential. As part of the eventual deal the site’s rezoning. for all those invested and to create a ing to throw in their lot with Mr. with the city in 2010, CPCR agreed “A lot of commitments were development that the city and Cestero for a piece of the hot to scale back some building heights. made in 2005, and the community neighborhood can be proud of,” Williamsburg action. A suit challenging the environ- has yet to see those promises mate- he said. “We are looking at it,” said Jef- mental reviews of the project also rialize seven years later,” said City frey Levine, chairman of Douglas- posed a threat, but the biggest blow Councilman Stephen Levin, who On the other hand ton Development, the developer of of all resulted from Lehman Broth- initially opposed the Domino plans At least two things are on his The Edge, a 565-unit waterfront ers’ collapse in late 2008, setting off a because of the buildings’ heights side—timing, as the economy final- condo on the north side, who is chain reaction that saw both demand and sheer bulk.“So you have a com- ly starts growing again—and loca- about to begin building a 500-unit and financing for housing dry up. munity that is justifiably upset and tion. The Domino site is one of the rental nearby. “There is value in the TOUGH SPOT: Fledgling developer Rafael Now with rumors swirling that skeptical.” last pieces of prime waterfront prop- Domino site.” Ⅲ Cestero is struggling to save his key project. CPCR wants to exit the project completely or at least sell off portions of the site, and the developer’s own partner threatening to block the next move Mr.Cestero makes,communi- ty leaders are wondering if the proj- ect will ever see the light of day. “It is frustrating, because as a The business community we want to get this proj- ect built,” said Rob Solano, executive director of Churches United for Fair checking you want. Housing, a nonprofit that has long supported the Domino project.“The groundbreaking needs to happen.” Mr. Cestero vows that construc- The respect you tion for the first phase of the project could start as early as the end of next year. That first phase would involve deserve. construction of 300 affordable units on the former parking lot across the street from the old plant. At the same time, work should start on an Avoid a monthly fee with a environmental cleanup of the plant low minimum daily balance. Plus, Even if work did get 500 FREE items per month. begin next year, TD Bank works overtime for you: it would still be a year behind

and immediate surroundings, as well as putting in sewers and water pipes and improving drainage. Switch to TD Bank today! None of that will happen, how- Stop in, call 1-888-751-9000 or visit ever, unless CPCR can reach an agreement with the project’s biggest www.tdbank.com/smallbusinesschecking lender, Pacific Coast Capital Part- ners,a West Coast real estate invest- ment and finance firm,to convert its loan into an equity stake. CPCR also needs to raise as much as $40 million in fresh cash. Seeking deep pockets “To go forward,we need to bring in a well-capitalized and seasoned mixed-income developer,” said Mr. Cestero, who hopes to find a com- mercial savior by the end of June. Katan is fighting that move, and if the judge hearing the case grants an injunction, Mr. Cestero’s rescue efforts will be stymied. The first in- dication will come April 4,when the judge is expected to rule on the mo- tion involving a possible deal with Pacific Coast. Skeptics note that the develop- ment’s partners have a history of failing to deliver on promises. Even if work does begin next year, it would still be a full year behind TD Bank, N.A. | Most Stores open 7 days. Some fees and restrictions may apply. Product referenced is TD Business Convenience Checking Plus. Additional TD Bank business checking accounts available. 500 free items paid and/or schedule. Others note that the real deposited. Additional items $0.50 each. MONEY is a registered trademark of Time Inc. and is used under license. From MONEY Magazine, September 2011 © 2011 Time Inc. MONEY and Time Inc. are not affi liated with, and do not endorse products or services of TD Bank, N.A. estate market has changed so much

March 26, 2012 | Crain’s New York Business | 43 20120326-NEWS--0044-NAT-CCI-CN_-- 3/23/2012 7:47 PM Page 1

SOLICITATION: Wanted: big tenants The Public Safety Answering Center II (PSAC 2) project is a new multi-story building to be operated by the Police Department (NYPD), the Fire Department (FDNY) and Continued from Page 1 recession-induced slump, such ten- the Department of Information Technology and Telecommunications (DOITT). ants are being vigorously courted by The new building will consist of (5) occupied floors and an occupied mezzanine, a a trio of developers eager to get their proposed towers built. basement level and (3 1/2) levels of mechanical and electrical equipment. The “We know who everyone else is building footprint is about 56,000 sq. ft. It will be approximately 490,000 sq. ft. in area talking to,” said Jeremiah Larkin, on a lot that covers approximately 8.75 acres. senior vice president of leasing at Brookfield Office Properties. The goal of the project is to attain a USGBC LEED Silver rating in conformance with He is seeking tenants for the first NYC Local Law 86. Due to the nature of the facility, specialized systems have been two of a total of four towers that included for emergency power, A/V, security; IT, fire suppression, and fire alarm public Brookfield plans to erect on a site just west of Penn Station.The com- address systems. pany has said that it needs to lease 800,000 square feet before it will The City of New York, through its Department of Information Technology & start putting up a tower. In the Telecommunications (DoITT) is releasing a Request For Information (RFI) to solicit meantime, the developer this sum- mer will start building a platform

information for The Public Safety Answering Center II (PSAC 2) project. buck ennis over the rail yards that is necessary MISSING INGREDIENT: Brookfield’s A copy of the RFI can be downloaded at: for the project to proceed. Jeremiah Larkin is on the prowl for renters. http://www.nyc.gov/html/doitt/html/miscs/rfipsac2.shtml Farther west, The Related Cos. faces a similar task on an even grander scale. It is looking to lease 1 million uating options for its 4 million- square feet of office space so it can square-foot Manhattan portfolio. build an even bigger rail-yard plat- That comes despite the fact that it form for what will be the developer’s owns the nearly 1 million square feet second office building there.Late last it occupies at its Time Warner Cen- year, the company snared Coach as ter headquarters and that the rest is the anchor tenant for its first tower at spread among nine buildings, where the Hudson Yards, the only one that leases don’t begin to expire until 2017. doesn’t require a platform. But the company could always move Both developers face major com- sooner. News Corp.’s lease at 1211 petition from Silverstein Properties, Sixth Ave. doesn’t expire until 2020, which has the right to build three of- yet it has been seen out in the market. fice towers at the World Trade Cen- ter site. Larry Silverstein’s edge, Buy now and save even competing brokers concede, is In fact, acting now has its advan- that he has something to show ten- tages for tenants in search of state-of- ants: rising buildings. The develop- the-art facilities, where it is easier to er’s first tower stands just eight achieve huge economies by packing floors shy of its planned 64-story full more people into less space. If they height and is slated to be completed wait too long, the price could go up. next year. But in order to construct “Whoever moves in first gets the the second tower, Silverstein needs best deal,” said Mary Ann Tighe, to lease at least 400,000 square feet. chief executive of CBRE’s tristate Without that, the planned 80-story region, who represents News Corp. edifice will be capped at just seven and Group M, a media company stories sometime in 2013. looking for about 500,000 square Time is crucial for the develop- feet, among others. ers if they want to land a tenant She and other high-level brokers whose lease expires in 2015 or 2016, involved in these deals declined to such as L’Oréal, which is seeking discuss clients, but they don’t have about 500,000 square feet, or Via- to.In the notoriously gossipy real es- com, which needs about twice that. tate world, brokers ferret out which To allow enough time for construc- tenants are meeting with which tion, a lease should be signed by the landlords with the same doggedness end of this year for a tenant whose as paparazzi chasing movie stars. current lease runs out in 2015. In Many brokers, including some Related’s case, it needs a company representing big clients, don’t expect that can afford to wait until 2017. any major deals to be done this year because the economic outlook is still No hurry at all too cloudy to sign 20-year leases. The mega-tenants are in no big Moreover, moving is very expensive, rush, since their position gets costing an average of $200 a square stronger as the number of competi- foot, sources said. That means a tors fades. For example, Morgan 500,000-square-foot tenant would Stanley is about to renew its lease for spend about $100 million to move. about 800,000 square feet at 1 New For example, brokers said Cred- York Plaza. it Suisse would be considered a “There are less than a dozen ten- good candidate to go to the West ants looking for more than 500,000 Side because it has made unconven- square feet who are in the market tional moves before, including its now,”said Joseph Harbert,chief op- current home in the Flatiron dis- erating officer for the New York trict. Yet the bank’s net income last metro region of Cushman & Wake- year fell 62%. As a result, many ex- field Inc.“Last year there were prob- pect it will stay put. ably double that number.” Meanwhile, other sources said He advises, however, that large that if Time Warner decides to con- companies constantly review their solidate, they would expect it to real estate options, so a deal could move to Related’s Hudson Yards crop up at any time. For example, site. Related developed the Time Condé Nast’s lease wasn’t close to ex- Warner Center, so it has a relation- piring when the media firm signed on ship with the media giant. Ⅲ last year to become the anchor tenant at 1 World Trade Center. Similarly, LISTEN to a discussion at CrainsNewYork.com/podcasts officials at Time Warner Inc.are eval-

44 | Crain’s New York Business | March 26, 2012 Project2:fpCrainsConnect3compC.pdf template.qxd 1/4/121 11/4/10 2:34 11:46 PM AM Page 1

Early on in his career, Joseph Weilgus worked as an intern at a top consulting firm. He used CRAIN’S annual Book of Lists as the ultimate prospecting tool, eventually building enough of a client base to start his own business.

Today, as Chief Executive Officer of investment and financial advisory firm New Legacy Group and founder of Project Sunshine, a multi-national children’s non-profit organization, Joe continues to use CRAIN’S assets to build his growing empire.

R          20120326-NEWS--0046-NAT-CCI-CN_-- 3/23/2012 7:52 PM Page 1

enabling it to charge higher rates and lend to only the most creditwor- Hudson City troubles thy.Yet during the heat of the finan- Presto! Here are cial crisis, the government dramati- Continued from Page 3 Agee & Leach. cally upped the size of loans that squeezed as customers take advan- Last year, Hudson City bit the Fannie or Freddie could buy from bigger offices tage of rock-bottom interest rates to bullet and paid off about $15 billion banks. Suddenly, Hudson City had refinance their mortgages and other worth of debt before it matured, al- a lot of new competition. Observers loans. But Hudson City’s biggest though doing so cost nearly $2 bil- believe its customer loan balance Manley, president of CTRR, which problems are self-inflicted and go lion in prepayment penalties.Those will decline by $1 billion this year. Space inflation used published data provided by back to a boom-era decision that in expenses pushed the bank deep into “A big part of their mortgage allows for collection landlords to make its calculations. retrospect was terribly misguided. the red and forced its parent, Hud- business got nationalized,” Mr. Kel- “What tenants really focus on is To fuel growth after completing son City Bancorp,to cut its dividend ley said.“There’s really nothing they of more rent the rent per square foot,” said Ms. its conversion in 2005 from an old- in half while its stock price sank by can do about that.” Manley. “Sometimes it is easier to school depositor-owned bank to a nearly 50%.Alarmed federal regula- Mr. Salamone said Hudson City BY THERESA AGOVINO increase the rentable square footage publicly traded institution, Hudson tors ordered the bank to beef up its is exploring new strategies and ex- than it is to increase the rent.” City borrowed $30 billion from risk-management procedures, and amining “all options.” Asked if that It’s often been said that New York is global banks and the Federal Home Mr. Salamone has hired five people means management is looking to a magical city. So maybe that ex- Loss for tenants Loan Bank of New York, a with doctorates in mathematics to sell the bank, he said that is plains how so many of its buildings Landlords have long charged ten- government-chartered institution better monitor interest-rate risk. not being “actively pursued.” get bigger every year without adding ants for space such as hallways and that provides funding to communi- Painful as it all was,Hudson City The brokerage Compass Point so much as a single brick. lobbies that they don’t use exclusive- ty banks. The borrowings carried a still has another $15 billion of long- Research & Trading estimates In fact, more than half of a sample ly as a way to pay for the upkeep of pre-crisis-era interest rate of 4%, term borrowings on its books. With that Hudson City and its 135 of 50 midtown buildings grew signif- the building’s common areas and sys- and locking in the long-term rate the Fed recently forecasting that in- branches in suburban New Jersey, icantly in the past two tems.It’s called loss factor, seemed wise at the time. After all, terest rates will remain near zero un- Westchester County and Connecti- decades, while only one of and it’s the difference be- the housing market was roaring,and til 2014, analysts fear Hudson may cut would fetch up to $11 a share in them was actually physical- tween the space the tenant Hudson City officials were con- be forced to restructure its balance a takeover—a hefty 50% premium ly expanded, according to a 5%+ occupies and the space cerned the Federal Reserve would sheet again,although Mr.Salamone over its current market price. new report by Commercial GROWTH RATE they are charged for. raise interest rates to slow it down. insisted there are no plans to do so. For now, Hudson City is trying Tenant Real Estate Repre- for a third of The tower in the sam- Of course, the exact opposite Yet even as it grapples with its to wait out the storm.Mr.Salamone sentation. sample midtown ple with the largest statis- happened. Housing collapsed, and debts, changes in the competitive said he’s confident the government The brokerage found buildings over tical growth spurt was to save the rest of the economy the landscape make it harder for Hud- will ease itself out of the mortgage that 34% of the buildings the past decade 1140 Sixth Ave. It grew Fed drove rates down to essentially son City to recover. business and is encouraged that grew by 5% or more over the 41% from 1990 to 2011. zero. Suddenly, Hudson City was For many years,the bank focused banking giants also are paring back. past decade. If that magni- The increase occurred in stuck with billions’ worth of expen- on a single product: jumbo mort- Earlier this year,MetLife decided to tude of so-called space inflation were one leap in 2010. A spokesman for sive long-term debt on its books. gages, which are home loans too big close its mortgage business, and last extrapolated over the entire Manhat- owner the Blackstone Group didn’t “They made a big bet on interest to be acquired by Fannie or Freddie. year Bank of America shut its unit tan market, that would translate to a return a call for comment.The only rates, and it blew up on them,” said Because banks couldn’t offload that bought home loans originated total annual rent hike for tenants of building that actually increased in Matthew Kelley, an analyst at in- these mortgages easily, fewer elect- by third parties. $775 million. physical size was 666 Third Ave., vestment banking boutique Sterne ed to compete against Hudson City, “When the mortgage business In New York, landlords measure according to the report. comes back—and it will—we’ll be space as they see fit, since there are Steven Spinola, president of the very well positioned,” Mr. Salam- no industry standards or regulations Real Estate Board of New York, one vowed. “In the meantime, it is dictating how to do it. Space infla- said the property’s exact size or loss what it is.” Ⅲ tion tends to pick up in weak real es- factor isn’t what propels tenants to tate markets, such as those of recent rent space. He said they consider if LISTEN to a discussion at years, because it helps bolster a the space suits their needs and CrainsNewYork.com/podcasts building’s revenue, noted Marisa the total cost. Ⅲ

Recipes.com—voiced concerns about Reader’s Digest’s liquidity. Red ink at the Digest “But it’s a very complex restructur- ing.” Continued from Page 2 tainment Direct division, which After years of struggling as a public sells Time Life products.In the end, Obsolete direct-marketing business company, it was taken private in a he’ll be focused on the so-called In addition, there are questions $2.4 billion in master brands. Along with the flag- about how much growth can ever 2007,and former Fairchild Publica- ship magazine,these consist of Taste come from the traditional direct- tions CEO Mary Berner was put in of Home and The Family Handyman, marketing side of the company. charge. both published in Milwaukee by a “Talk about a business that is being She moved the headquarters division that also puts out cook- rendered obsolete by the Web,” said from Pleasantville, N.Y., to Man- books and runs cooking schools Peter Kreisky, a management con- hattan, sold off money-losing divi- around the country. sultant who advises media compa- sions, launched new properties and “We serve Middle America,” nies on digital strategy. “Restoring reorganized old ones. She also low- Mr. Guth said. “Where we got into its prominence in today’s market- ered Reader’s Digest’s bloated rate trouble in the past,partly,is when we place would require a massive trans- base—the circulation figure prom- formation.” ised to advertisers—to 5.5 million, But Dan Lagani, president of from 10 million. Management Reader’s Digest North America, ar- gues that the transformation is al- Selling off assets understands ready happening, and offers as evi- The bankruptcy put an end to dence what he says is a new hit her plans, and a new board, backed what it has franchise,The Digest Diet.The book by new investors, replaced her last is being sold through a dedicated spring with then-Chief Financial to do website and marketed through the Officer Tom Williams. Already a magazine. board member, Mr. Guth took the Mr. Lagani also expects sales of reins in September. Reader’s Digest’s digital editions to A longtime telecommunications equal newsstand sales—about CEO with no experience in pub- ignored that.” 210,000 copies—by the end of the lishing,he plans to sell off all but the But sticking to its knitting may year. core properties. Recently he un- not be enough. Some observers say Mr. Guth insists that the core loaded giant food website All- a turnaround remains a challenge, U.S.businesses are stable,and he be- Recipes.com, which Meredith requiring a lot of investment at a lieves they will find ways to increase Corp. bought for $175 million. time when the company has to keep their revenue.But right now,he’s fo- Most of that is being used to pay its core businesses from eroding. cused on making the company down debt and buy Mr. Guth time “We believe management un- profitable. to make his changes. derstands what it has to do,” said “If we can do that well and build He’s also looking to shed the Standard & Poor’s analyst Minesh a healthier company, the top line money-losing Lifestyle & Enter- Patel, who—prior to the sale of All- will take care of itself,” he said. Ⅲ

46 | Crain’s New York Business | March 26, 2012 20120326-NEWS--0047,0048-NAT-CCI-CN_-- 3/23/2012 1:12 PM Page 1

companies1in3 predict renewed growth and increased hiring for 2012 BUSINESS LIVES Source: Right Management HOT JOBS IN THE PICTURE: EXECUTIVE Jonathan Mannion INBOX has shot all of Jay-Z’s album covers. VP OF ENGINEERING Anne Fisher COMPANY GramercyOne JOB DESCRIPTION Build, lead Shield your and motivate team of engineers business from MOST IMPORTANT TASKS Design, develop, release and cybercrooks scale connected applications CAN YOU RECOGNIZE CREDENTIALS NEEDED Experi- a ence building and scaling large potentially disastrous breach of websites; strong operational and your computer system’s security project management skills; bach- when you see it? Let’s find out: elor’s in electrical engineering or An old friend sends you an computer science preferred invitation to join his or her SALARY Mid-$100,000s network on LinkedIn. Do you click on the link in the email? RECRUITER Internal If you answered “yes,” you DOWNSIDE Maintaining high-level need a crash course in work product in a fast-paced envi- cybersecurity. The link could ronment contain malware that gives UPSIDE Enjoying latitude to criminals control over your recruit, hire and develop the engi- computer network, at which neering, infrastructure and data point “they can do anything they teams want with it,” said Stu Sjouwer- GramercyOne is a New York City man, founder and CEO of Know- startup and leading provider of Be4, a training firm with many cloud-based business manage- clients in and around New York. ment and marketing solutions for Mr. Sjouwerman is the author companies around the world. of Cyberheist, a computer —SUZANNE PANARA security guide for small business. He points to a Pricewaterhouse- Coopers study released last month that says nearly one in EXECUTIVE MOVES four U.S. companies have been victimized in the past year alone. Blesso Properties: Most data breaches (about Albert Price, 43, joined the real estate 70%, by some estimates) are the development and result of “social engineering,” a investment firm as buck ennis hacker term that refers to the president and chief practice of tricking people into operating officer. He GOTHAM GIGS clicking on links that come was previously loaded with spyware, malware managing director and partner at Goldman Properties. and assorted other kinds of Rocket Fuel: Eric Porres, 37, joined the trouble. As a general rule, he advertising technology provider as chief advocates advising staffers marketing officer. He was previously Shooting Stars not to click on any email link chief marketing officer at Lotame. they didn’t specifically Fab.com: Scott Ballantyne, 44, joined the request. design firm as chief marketing officer. Right after Jonathan Mannion’s 1993 Kenyon College graduation, a He was previously chief marketing ‘I’m not As for the LinkedIn example officer at Vonage. group touring the school’s photo department discovered him making above, Mr. Sjouwerman said, ING U.S.: Kevin D. about prints while his classmates were out celebrating.That year, famed “Go to the LinkedIn website. If it Silva, 58, joined photographer Richard Avedon had received an honorary is a genuine invitation, it will financial services firm gimmicks, show up there.” as executive vice degree from Kenyon. Hearing about Mr. Mannion’s work ethic, Mr. Curious about how skilled you president and chief but Avedon gave him his first break: an apprenticeship. ¶ When he are at foiling cybercrooks? You human resources officer. He was wasn’t assisting Mr. Avedon, the native was infiltrating can take a free security test at previously chief knowing New York’s rap scene as a photographer and superfan. He heard www.knowbe4.com/phishing- human resources officer at Argo Group Jay-Z was about to shoot the cover for his 1996 debut album, security-test. International. how to ask Johannes Leonardo: Jenny Gadd, 39, Reasonable Doubt, and Mr. Mannion wanted in. ¶ “I just showed up HAVE YOU EVERbeen the victim ofhack- joined the creative agency as head of for things’ with my book and said, ‘I’ll take $300 less than your lowest quote,’ ” integrated production, a newly created ers or online scammers? Tell us at position. She was previously executive Mr. Mannion, 41, recalls. ¶ He’s since shot each of Jay-Z’s album www.crainsnewyork.com/execinbox. producer at North Kingdom. covers and portraits of virtually every prominent hip-hop artist, as well Also: Are you an entrepreneur or non- Marsh Inc.: Doug Dundas, 48, joined the as other musicians and athletes. He shot the recent Bushmills whiskey profit executive with a question about insurance brokerage as global head of hiring, firing or motivating employ- marketing and communications. He was “Since Way Back” campaign, featuring the band Bon Iver and actor ees, or another workplace issue? Start- previously the owner of Doug Dundas Elijah Wood, among others. ¶ Mr. Mannion’s goal is to capture their ing soon, Executive Inbox will have Communications. answers. Ask us at cnyb-execinbox@ NBCUniversal: Krishan Bhatia,37,was personalities.“I’m not about gimmicks, but about moments and crain.com. We’ll keep you , See EXECUTIVE MOVES on Page 48 knowing how to ask for things,” he said. —ali elkin if you wish.

March 26, 2012 | Crain’s New York Business | 47 20120326-NEWS--0047,0048-NAT-CCI-CN_-- 3/23/2012 1:12 PM Page 2

RÉSUMÉ REVIEW Times Square’s big booster Is your job search all it could be? We ask the experts. BID president works to the consensus is not to tear it down. made it more pleasant. People were walking in the streets to get through NAME GABRIELLE RIERA keep Macy’s , Will the Macy’s Thanksgiving Day parade Times Square. While we have a SUMMARY travel through Times Square this year? ways to go to make it a world-class Strategic partnership and business upgrade plazas We have been told that it will not.The space, it’s a far better environment. development specialist with a global decision has been made, but we will market focus. continue to make the case in future What’s the status of the design plans for PROFESSIONAL EXPERIENCE BY LISA FICKENSCHER years that the best thing for the city is the plazas?  Eco-Auger, multiple locations, 2011-present for it to come back to We are in the final stages of design. Vice president, international business development s president of the Times Times Square. It’s mostly a project to improve the Secured MOU with New Jersey Meadowlands Commission in two Square Alliance, Tim painted asphalt into attractive paved months; created all investment pitching and marketing materials; How have the Tompkins is leading the surfaces.There was a partial unveil- executed agreements with distributors for territories in three continents pedestrian plazas effort to keep the ing in the fall,and in the next month  Macy’s Thanksgiving changed life in they’ll be going through the final New Zealand Trade & Enterprise (NZTE), 2005-2010 Day Parade marching through Times Times Square? design. Investment manager-renewable energy and cleantech A Facilitated multimillion-dollar deals and developed C-level relationships Square; he’s involved in the final de- The most impor- sign of the controversial pedestrian tant thing is that What would you do if you weren’t running with companies; created the first renewable energy and cleantech value plazas; and he is speaking out about they have the BID? proposition for New Zealand, adopted worldwide for NZTE the Jacob K. Last fall I taught a graduate EDUCATION Javits Con- course at NYU on urban de-  Thunderbird School of Global Management, M.B.A., international vention Cen- velopment. I’m fascinated management ter plans. A and passionate about  University of Florida, B.A. MOVERS & former yoga cities and public SHAKERS instructor, Mr. spaces. I’m going to Résumé appears in condensed form. Tompkins, 48, teach next fall, EXPERT ADVICE Tim recently start- too. If I could Gabrielle has had a very interesting career both domestically and abroad. Tompkins ed teaching teach yoga Given that she is an executive, she needs a title so the reader can urban devel- and get paid understand immediately what next step she wants to take. Her executive opment at to sail people summary is too short and needs more detail around sector and industry NYU Wagner. around New interests. Reading the role of her work, I was surprised to not see any York harbor, What do you think about the plan to tear quantifiable accomplishments, such as how much capital was raised. And that wouldn’t what type of investors is she dealing with? Lastly, given her level of down the Javits Center? be bad. I own experience, she needs to go back only 15 years. Gabrielle should Like most people in the travel and a boat. tourism industry, I think Javits condense the work she did from 1986 to 1996 into two or three lines of ought to remain. Where did you teach yoga? text in a section called “Early career.” If not, delete the section. I taught at the Citicorp compa- —jason levin, career coach, Ready, Set, Launch Does the Alliance have a position on this ny gym in at 6 a.m. If To contact this candidate, email [email protected]. issue? I could get a better time slot, I’d To be featured, go to www.crainsnewyork.com/section/resume_review. We haven’t formally voted on it, but teach again. Ⅲ

EXECUTIVE MOVES senior vice president. She was previously a senior associate salesperson at Corcoran. Continued from Page 47 CBS Radio Sales and Entercom Radio promoted to executive vice president, Sales: Janine Quintana, 33, was digital strategy and operations, for the promoted to vice president, sales. She entertainment and digital networks and was previously senior account executive. integrated media division. He was Tiffany Barocas, 30, was promoted to previously senior vice president, senior account executive. She was advertising strategy and operations, for previously an account executive. Comcast Digital Entertainment. Preferred Concepts: Georgeanna Munger, Hilary Smith, 41, was promoted to 44, joined the insurance program senior vice president, communications administrator and wholesale broker as and integrated media marketing, in the vice president of the ezumbrella.com integrated media group. She was business unit. She was previously a previously senior vice president, senior underwriter at Navigator. communications, NBCUniversal Condé Nast Traveler: Lisa Weier, 41, was entertainment and digital networks and promoted to advertising director at the integrated media division. travel magazine. She was previously Craig Coleman, 38, was promoted to vice integrated travel director. president, partnership marketing, Lance Williams, 31, was promoted to integrated media. He was previously executive director, brand strategy. He director of marketing, Green is Universal, was previously senior director of brand Healthy at NBC and Hispanics at development. NBCU, for integrated media. Katherine Churchill, 30, joined as Bari Komitee, 36, was promoted to vice account manager. She was previously an president, marketing and events, account manager at Brides. integrated media. She was previously Craig Kostelic, 26, joined as digital ad director, women, at NBCU, integrated manager. He was previously a mobile media. product and solutions specialist at Lenore Moritz, 39, was promoted to vice Google. president, communications, integrated AT&T: Marta Rosado, 40, was promoted media and iVillage. She was previously to director of Manhattan retail sales at director of communications for the the telecommunication services integrated media group. company. She was previously director of Prudential Douglas retail sales for northern New Jersey and Elliman: Max Dobens, Rockland, Orange and Bronx counties. 47, was promoted to —callie eidler executive vice president and manager EXECUTIVE PROMOTIONS of the Waverly Place The fastest way to get an announcement into office in Manhattan. Crain’s is to submit online. Fill out the form He was previously at www.crainsnewyork.com/section/ senior vice president. executive_moves. The Executive Moves column Madeline Hult Elghanayan, 44, joined as is also available online.

48 | Crain’s New York Business | March 26, 2012 20120326-NEWS--0049-NAT-CCI-CN_-- 3/23/2012 1:11 PM Page 1 chemex / INSATIABLE CRITIC information and to register, visit flickr.com Gael Greene THE www.nypl.org. WEDNESDAY, APRIL 4 Join the Peoples Improv Theater and WEEK instructor Tommy Galan for INTRO TO SMALL BUSINESS IMPROV. The program uses the techniques of improvisation to French that’s train attendees how to present AHEAD themselves with confidence and poise and how to network effectively.The APRIL 2-8 seminar will take place at Simple beyond classic Studios, 134 W. 29th St., from 7 p.m. to 10 p.m. The cost to attend is $30 for

CONFERENCES Manhattan Chamber of Commerce bloomberg news La Quenelle’s complex AND SEMINARS members and $50 for nonmembers. To MONDAY, APRIL 2 get more information and to register, call WHAT HE’S menu rises above The Columbia Business School Alumni (516) 770-1842, or visit www.thepit- Club of New York will host nyc.com. tortured creperie space A CONVERSATION WITH BERKSHIRE READING HATHAWAY ADVISER LI LU. Mr. Lu will NETWORKING RECEPTIONS AS PRESIDENT of Hearst avory buckwheat crepes at share his keys to success, lessons learned WEDNESDAY, APRIL 4 Magazines, David Carey devotes his simple Bar Breton were and views of the future. The event will The Better Business Bureau and DRIVING most of his reading time to chef Cyril Renaud’s re- take place at the UJA Federation of New Constant Contact will host York, 130 E. 59th St., from 5:30 p.m. to BUSINESS WITH SOCIAL MEDIA,a Hearst’s 20 titles. He also finds sponse to the city’s finan-

buck ennis 8:30 p.m. The cost to attend is $25 for networking breakfast briefing. time for personal favorites from cial trauma in 2009 after he A GOOD SIGN: Burgundy snails alumni club and Manhattan Chamber of Attendees will learn how to manage other publishers, including Sclosed his 8-year-old Michelin- Commerce members and $40 for social-media tools to deliver powerful Hemmings Motor News (Mr. starred Fleur de Sel. Now he whips nonmembers. To get more information results and how to determine which ones Carey is a classic-cars buff) and off the mask of making do,revealing LA QUENELLE and to register, visit www.cbsacny.org. will work best for their needs. The event The New Yorker, where he served the ambitious chef who won three 254 Fifth Ave. will take place at Scandinavia House, (212) 213-4999 TUESDAY, APRIL 3 Volvo Hall, 58 Park Ave., second floor, as publisher. “It’s more fun to stars at the late La Caravelle, still in read when you don’t work the same downsized creperie space, www.laquenellenyc.com The New York Building Congress will from 9 a.m. to 11 a.m. The cost to attend host A CONSTRUCTION INDUSTRY is $15 for BBB-accredited companies there,” he said. “It’s all pleasure cheerleading an economic recovery. BREAKFAST FORUM featuring Joseph and nonprofits, and $25 for with no business.” He calls it La Quenelle, invoking Lhota, chairman and chief executive of nonaccredited businesses. To get more the gossamer fish dumplings from CUISINE French Though he has little time for the Metropolitan Transportation information and to register, call (212) books or TV, he did manage to the old days.There is no cream in the PRICE RANGE Entrées $27 to Authority.The forum will take place at 358-2842 or visit www.manhattancc.org. updated ground pike batter or in its the Hilton New York, 1335 Sixth Ave., watch both seasons of Downton $33 Nantua-like sauce, except for a bit of from 8 a.m. to 9:45 a.m. The cost to CULTURAL EVENTS Pick Abbey, burning through all 16 whipped cream at the end to lighten SERVING Lunch, dinner, brunch attend is $75 for Building Congress TUESDAY, APRIL 3 hours during a recent trip to and members and $150 for nonmembers. To The Metropolitan of the from Paris. “Everyone’s been it. And here, as at the late, lost Car- RESERVATIONS Advised week avelle, an island of seafood risotto get more information and to purchase Museum of Art celebrates talking about this series,” said Mr. NOISE LEVEL Lively tickets, call (212) 481-9230 or visit the opening of “DÜRER AND Carey, who loaded up two iPads with carrots and Swiss chard stems— www.buildingcongress.com. BEYOND: CENTRAL EUROPEAN DRAWINGS.” added for crunchiness—nests along- I can’t wait to return. The exhibition will be the first to offer for the flights. “It was like a very side. Topping all, lobster foam. The TUESDAY, APRIL 3 long movie. And more television I will definitely go back. an extensive overview of the museum’s familiar flavors fill my mouth, and I Join Roy Fenichel for REPRESENTING THE holdings of early Central European than I’ve watched in the last 18 think how close it is to perfect.If only I’ll let them simmer awhile. BUYER: CO-OP AND CONDO DUE DILIGENCE drawings, as well as works by later 16th- months.” —MATTHEW FLAMM it were a bit less grainy. NO HATS Never again. AND CONTRACT MATTERS, an accredited and 17th-century artists. It will run The amuse is back, wearing tiny continuing legal-education class for through Sept. 3. The museum is located lawyers.This class will address specific at 1000 Fifth Ave. The recommended W. 65th St., 10th floor of the Rose broccoli flowers:two little paddlefish Building, at 7:30 p.m. Tickets are $30. caviar-topped goat cheese and arti- Exquisitely cooked scallops with topics, including delivery-date issues, the admission for adults is $25. To mortgage-contingency clause, down- get more information and to purchase To get more information and to choke ravioli, the chalkiness of the a blossom cut for extra carameliza- payment and default clauses and more. tickets, call (212) 535-7710 or visit purchase tickets, call (212) 875-5788,or cheese thrillingly set off by the sweet tion are surrounded by pink grape- The class is worth three professionalism www.metmuseum.org. visit www.chambermusicsociety.org. tang of its beet slick. Rye bread ar- fruit, curry-roasted carrots and a credits and will take place at the U.S. rives warmed, wrapped in a napkin. curry foam, with artichoke chips for Trust Building, 114 W. 47th St., from THURSDAY, APRIL 5 THURSDAY, APRIL 5, And the price creep is not aggressive: crunch. For all the rich chemistry of 8:30 a.m. to noon.The class is free for The Chamber Music Society of Lincoln TO SATURDAY, APRIL 7 appetizers $13 to $17, entrées $27 to red wine and Valrhona braising, the lawyers with preregistration, which is Center presents NEW MUSIC IN THE The Baryshnikov Arts Center presents $33, the chef ’s five-course tasting short ribs are slightly tough and dry. required.To get more information and to KAPLAN PENTHOUSE. The series ON THE BEACH. Five groups of emerging $75. White tablecloths come off for But Long Island duck breast, register, call (646) 695-7925 or email showcases an eclectic mix of current artists will interpret sections of the [email protected]. composers and styles. Tonight’s seminal opera Einstein on the Beach,by lunch,where there’s still a burger and served with red plum and apple performance will feature soprano Claron Philip Glass and Robert Wilson, through a $29 three-course prix fixe. compote and Swiss chard, is aston- TUESDAY, APRIL 3 McFadden, pianist Gilles Vonsattel, the dance.The performances will take place It’s clear from the flair and com- ishingly rare and evenly cooked, al- The International Special Events Afiara String Quartet and clarinetist at the Jerome Robbins Theater, 450 W. plexity of the new menu—kamut most gelatinous.“Do you cook them Society will host its second annual Jörg Widmann in works inspired and 37th St., at 8 p.m. each night.Tickets are grains and black rice, red-wine sous-vide?” I ask. SUSTAINABILITY SUMMIT. The event will presented by German impresario Klaus $20.To get more information and to maple sugar reductions, chocolate- Absolutely not. “But I was tired provide information, insight and updates Lauer. The performance will take place purchase tickets, visit www.bacnyc.org. braised short rib—that crepes and of the chewiness of duck breast,” he concerning the latest event-industry at the Stanley H. Kaplan Penthouse, 165 —suzanne panara burgers could never fulfill this man. says. After he sears it on the skin sustainability standards. The program I imagine him in his signature chef side, the skin is removed and it gets will feature green-event innovators and To view Crain’s classified events listings, go to www.crainsnewyork.com/events environmental experts, educational blacks, brooding and fantasizing poached in duck fat.“Then it rests.” workshops, keynote speakers and over his crepe pans, watching the Listening to him describe his networking. The summit will take place Dow for a sign. techniques reminds me how French at the Rubin Museum of Art, 150 W. During a stock market roller he is, that he is a chef who actually 17th St., from 4 p.m. to 9:30 p.m. coaster, he may have conceived of cooks. Balthazar’s bread is not merely Tickets start at $50 for members and planting Burgundy snails on polen- warmed. It is baked for 20 minutes. $75 for nonmembers. Student tickets are ta with a rivulet of red wine-maple “That removes the humidity,recrisps also available. To get more information syrup reduction flying a Parmesan the crust,” he explains. and to purchase tickets, call (646) 820- tuile. It’s good, as is the pig and foie Perhaps the orange Creamsicle is 0474 or visit www.isesnyc.com. gras terrine with house pickles and not quite up to Creamsicles of child- WEDNESDAY, APRIL 4 Devonshire mustard ganache sal- hood memories—it’s too icy. Still, Join the Science, Industry and Business vaged from Bar Breton’s offerings. I’m impressed by the gooseberry jew- Library for COMPETITIVE INTELLIGENCE The delivery of his smoked els. And you may feel as fulfilled as FOR YOUR SMALL BUSINESS. Author, salmon might have been inspired by the chef himself if you end the educator and technologist Sean one of Michelin-three-starred evening with his apple Tatin crepes Costigan and investor and securities Michel Bras’ exquisite blossom- with Devonshire cream or sensation- analyst Joshua Horowitz will examine Power Players Drink Here. strewn creations.The salmon is half- al crème brûlée riding atop brioche the key market and industry sources (Trophy Wives Welcome) available at the library and how to find smoked, half-cured like gravlax, pudding with Armagnac ice cream, market resources on the Web through in-house, arranged in delicate ten- plump raisins and salted pistachios. Networking & Dining better research strategies. The free R Packages Available. drils on the plate with lemon confit, seminar will take place at the library, 188 Host your next corporate event. salmon roe, green herb sprigs and a Copyright © 2012 by Gael Greene. Madison Ave., conference room 018, framesnyc.com | 212.268.6909 splash of horseradish vinaigrette. Syndicated by www.insatiable-critic.com. from 6 p.m. to 7:30 p.m. To get more

March 26, 2012 | Crain’s New York Business | 49 CN014972 2/17/12 4:13 PM Page 1