co www.careeroptionsmagazine.com For Canadian Post-Secondary Students Fall/Winter 2010 career Media Kit options
IN OUR UPCOMING FALL/WINTER BACK-TO-SCHOOL ISSUE PUBLIC SERVICE Debunking the myths: Careers that match your ambition and talent
SOCIAL MEDIA Reaping the rewards while avoiding the pitfalls
YOUNG ENTREPRENEURS Becoming your own boss
Trusted for over 20 years. Indispensable for career-minded students.
The National Student Resource of: Media Representatives: Canadian Association of Career Educators and Employers 720 Spadina Ave., Suite 202 Toronto, ON M5S 2T9 334 Churchill Avenue North, Ottawa, ON K1Z 5B9 www.gordongroup.com y CCAB www.cacee.com Now bAudited What Is Career Options? Key Reasons to Advertise • Career Options magazine is a vital resource for with Us: university and college students aiming to join the • Great exposure: Promote your employment workforce. It includes the latest employment trends, opportunities, graduate or post-degree programs information on key industries and career paths, tips to the best and brightest through Canada’s leading from experts and recently hired grads, co-op and campus magazine. internship information, advice on graduate studies and much more! • Backing by CACEE: Career Options is the only major campus magazine published by a national • Career Options is published by the Canadian not-for-profit organization. We offer a higher level of Association of Career Educators and Employers objectivity than other magazines directed at students. (CACEE), a national, not-for-profit organization that For example, our editorial content and advertising are brings together employers and career centre staff never linked. working in post-secondary institutions. CACEE’s most important mission is to support the transition of • Brand strength: Career Options has developed post-secondary students into careers. www.cacee.com great credibility over the last 20 years with career centre staff, many of whom are CACEE members and take an active role in distributing the magazine to students.
Where Do We Circulate? • Targeted leads: The magazine is handed out during • Across virtually every university and college from career workshops and at career fairs, and is referenced coast to coast. We are the only campus magazine by advisors during career counselling sessions. offering advertisers full national exposure, thanks • No Consumer advertising: We have deliber- to our ad packages combining Career Options and its ately excluded all consumer-oriented advertising from French equivalent, Options Carrières. Career Options, a decision that keeps students focused • Our distribution strength has recently been fully on the articles and on our advertisers’ important re- verified by the Canadian Circulations Audit Board cruitment messages. (CCAB). Advertise with confidence through Canada’s • Quality content: Our editorial process ensures only audited campus publication with parallel English that our articles are both engaging and relevant. and French editions. • University & college campus career centres Audited Circulation • University & college co-op centres Reach an audience of over 180,000** at more • Internship offices • Student centres than 260 locations. Career Options is distributed • Departments and faculties free to students from coast to coast through… • Career fairs • Recruitment activities throughout the year
British Columbia University of Alberta – Career Centre Humber College – Business School Quebec* > 19.15% of circulation University of Alberta – Computing Science Humber College – Career Centre > 7.72% of circulation Anderson National College Department Lambton College – Job Connect Concordia University – Career and BCIT – British Columbia Institute of University of Alberta – Engineering Co-op Lakehead University Placement Services Technology Department Laurentian University Concordia University – John Molson School Camosun College – Co-operative Education University of Calgary – Career Services Loyalist College of Business and Student Employment University of Calgary – Haskayne School McMaster University – Career Services Dawson College Camosun College – Lansdowne Campus of Business McMaster University – DeGroote School Heritage College Canadian College of Performing Arts University of Calgary – Schulich School of Business John Abbott College Capilano University of Engineering McMaster University – Engineering Co-op & McGill University College of New Caledonia University of Calgary – Social Sciences Career Services Marianopolis College College of the Rockies – Cranbrook Campus University of Lethbridge McMaster University – Science Career & Université de Sherbrooke College of the Rockies – Job Seekers Co-operative Education Vanier College Resource Centre Saskatchewan Mohawk College College of the Rockies – Kimberley Campus > 5.13% of circulation Naylor-McLeod Group New Brunswick Coquitlam College Briercrest College and Seminary Niagara College > 4.14% of circulation Kwantlen Polytechnic University Great Plains College – Biggar Nipissing University Atlantic Baptist University Okanagan College Great Plains College – Gravelbourg Northern College of Applied Arts & Mount Allison University Royal Roads University Great Plains College – Kindersley Technology New Brunswick Community College Selkirk College Great Plains College – Maple Creek Ontario College of Art & Design (OCAD) St. Thomas University Simon Fraser University – Business School Great Plains College – Outlook Ontario Institute of Audio Recording University of New Brunswick – Simon Fraser University – Career Services Great Plains College – Rosetown Technology Faculty of Business Thompson Rivers University Great Plains College – Shaunavon Queen’s University University of New Brunswick – Trinity Western University Great Plains College – Swift Current Ryerson University Student Employment Services University of British Columbia – Great Plains College – Warman Seneca College Arts Co-op Program North West Regional College Sheridan Institute of Technology and Nova Scotia University of British Columbia – SIAST – Saskatchewan Institute of Applied Advanced Learning > 3.75% of circulation Career Services Arts and Technology St. Lawrence College – Brockville Acadia University University of British Columbia – St. Thomas More College St. Lawrence College – Cornwall Cape Breton University Okanagan University of Regina St. Lawrence College – Kingston Dalhousie University University of British Columbia – University of Saskatchewan St. Lawrence College – Job Connect Mount Saint Vincent University Sauder School of Business Trebas Institute Nova Scotia Community College University Canada West Manitoba Trent University (14 campuses) University College of the Fraser Valley > 3.35% of circulation University of Guelph Nova Scotia Agricultural College University of Northern British Columbia Brandon University University of Ottawa Nova Scotia College of Art + Design University of Victoria – Business School Collège universitaire de Saint-Boniface University of Western Ontario – (NSCAD) University of Victoria – Career Services Red River College Brescia University College Saint Mary’s University Vancouver Film School University College of the North University of Western Ontario – St. Francis Xavier University Vancouver Island University University of Manitoba – Asper School Career Centre University of King’s College of Business University of Western Ontario – Alberta University of Manitoba – Computer Science Engineering Prince Edward Island > 11.4% of circulation Co-op Program University of Western Ontario – > 0.8% of circulation Alberta College of Art and Design University of Winnipeg Richard Ivey School of Business Holland College – Charlottetown Campus Ambrose University College Winnipeg Technical College University of Western Ontario – University of Prince Edward Island Bow Valley College Science Career Services Canadian University College Ontario University of Western Ontario – Newfoundland Concordia University College of Alberta > 40.92% of circulation Social Sciences Career Centre > 3.64% of circulation Grant MacEwan College Algoma University College University of Toronto – St. George Campus College of the North Atlantic – Keyano College Algonquin College Career Centre Co-operative Education Lethbridge Community College Brock University – Career Services University of Toronto – Mississauga College of the North Atlantic – Medicine Hat College Brock University – Co-op Programs University of Toronto – Scarborough Stephenville Campus Mount Royal College Canada Christian College University of Waterloo Memorial University – Centre for Norquest College Canadore College University of Windsor Career Development NAIT – Northern Alberta Institute of Carleton University Wilfrid Laurier University Memorial University – Sir Wilfrid Technology Centennial College York University Grenfell College Northern Lakes College – Grouard Campus Collège Boréal Northern Lakes College – Slave Lake Confederation College Campus Conestoga College Olds College Durham College and University of Ontario * Our French edition, Options Carrières, is available Reeves College – Calgary Institute of Technology at over 250 locations in the province of Quebec. Reeves College – Edmonton Fanshawe College Red Deer College Fleming College – Cobourg Campus Ask your sales representative for more information. SAIT – Southern Alberta Institute Fleming College – Frost Campus of Technology Fleming College – Haliburton Campus Taylor University College Fleming College – Sutherland Campus ** Estimated pass-along readership of 2.5. The listed locations The King’s University College George Brown College represent only a minority of our points of distribution. A University of Alberta – Business Georgian College – Job Connect complete list of points of distribution is available on request. Career Services Herzing College – Ottawa Campus Advertising Rates career options FALL/WINTER 2010 Career Options is published bi-annually in January and September. Reserve your space in the 2010 back-to-school edition today!
Size Rate Full Page $6,975 Half Page $4,650 Sidebar $3,900 Half Sidebar $2,950 Full Page Full Page Inside Cover Inside Front Cover $10,725 8.375" x 10.875" 7.375" x 9.875" 8.375" x 10.875" (trim size)*** (live area)** (trim size)*** Inside Back Cover $10,725 Back Cover $12,375 Profile $595 Advertorial (one full page)* $7,475
AGENCY INFO: All prices quoted are gross. Inside Cover Half Page Vertical Half Page Horizontal 7.375" x 9.875" 3.5" x 9.875"** 8.375" x 5.35" TRIM SIZE of magazine is 8.375" x 10.875" (live area)** (trim size)***
*content is subject to approval by CACEE **no bleed required ***bleed required
Half Page Sidebar Half Sidebar Profile 3.75" x 2" 7.375" x 4.8125" 2.25" x 9.875"** 2.25" x 4.8125"** 100 Words max. + Vector (live area)** Art .eps of logo
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Booking Deadline: Publishing Schedule June 4, 2010 Distribution Insertion Booking Material Deadline September 2010 June 4, 2010 June 11, 2010 January 2011 November 26, 2010 December 3, 2010
CO High School Edition: Reach forward-looking high school students nationwide! Ask your sales representative about Career Options High School Edition today.
Independently Audited Have confidence in your media investment. Ourcirculation is independently verified by the Canadian Circulations Audit Board (CCAB), a division of BPA Worldwide, the world’s leading magazine auditing firm. Ask your sales representative for our audit report and list of most recent advertisers. Call us today at 613-288-5362 / [email protected]