co www.careeroptionsmagazine.com For Canadian Post-Secondary Students Fall/Winter 2010 career Media Kit options

IN OUR UPCOMING FALL/WINTER BACK-TO-SCHOOL ISSUE PUBLIC SERVICE Debunking the myths: Careers that match your ambition and talent

SOCIAL MEDIA Reaping the rewards while avoiding the pitfalls

YOUNG ENTREPRENEURS Becoming your own boss

Trusted for over 20 years. Indispensable for career-minded students.

The National Student Resource of: Media Representatives: Canadian Association of Career Educators and Employers 720 Spadina Ave., Suite 202 Toronto, ON M5S 2T9 334 Churchill Avenue North, Ottawa, ON K1Z 5B9 www.gordongroup.com y CCAB www.cacee.com Now bAudited What Is Career Options? Key Reasons to ­Advertise • Career Options magazine is a vital resource for with Us: ­university and college students aiming to join the • Great exposure: Promote your employment ­workforce. It includes the latest employment trends, ­opportunities, graduate or post-degree programs ­information on key industries and career paths, tips to the best and brightest through Canada’s leading from experts and recently hired grads, co-op and ­campus magazine. ­internship information, advice on graduate studies and much more! • Backing by CACEE: Career Options is the only major campus magazine published by a national • Career Options is published by the ­Canadian ­not-­­for-profit organization. We offer a higher level of ­Association of Career Educators and ­Employers objectivity than other ­magazines directed at students. ­(CACEE), a ­national, not-for-profit organization that For example, our editorial content and advertising are brings ­together ­employers and career centre staff never linked. working in post-secondary­ ­institutions. CACEE’s most important ­mission is to support the transition of • Brand strength: Career Options has ­developed ­post-secondary students into careers. www.cacee.com great credibility over the last 20 years with career ­centre staff, many of whom are CACEE members and take an active role in distributing the magazine to ­students.

Where Do We Circulate? • Targeted leads: The magazine is handed out during­ • Across virtually every university and college from career workshops and at career fairs, and is referenced coast to coast. We are the only campus magazine by advisors during career­ counselling ­sessions. ­offering advertisers full national exposure, thanks • No Consumer advertising: We have deliber- to our ­ad packages ­combining Career Options and its ately ­excluded all consumer-oriented advertising from French equivalent, Options­ Carrières. Career Options, a decision that keeps students focused • Our distribution strength has recently been fully on the articles and on our advertisers’ important re- ­verified by the Canadian Circulations Audit Board cruitment messages. (CCAB). ­Advertise with confidence through Canada’s • Quality content: Our editorial process ensures only ­audited campus­ ­publication with parallel ­English that our articles are both engaging and relevant. and French editions. • University & college ­campus career centres Audited Circulation • University & college ­co-op centres Reach an audience of over 180,000** at more • Internship offices • Student centres than 260 locations. Career Options is distributed • Departments and ­faculties free to students from coast to coast through… • Career fairs • Recruitment activities throughout the year

British Columbia University of Alberta – Career Centre – Business School Quebec* > 19.15% of circulation University of Alberta – Computing Science Humber College – Career Centre > 7.72% of circulation Anderson National College Department – Job Connect Concordia University – Career and BCIT – British Columbia Institute of University of Alberta – Engineering Co-op ­Placement Services Technology Department Concordia University – John Molson School Camosun College – Co-operative Education University of Calgary – Career Services of Business and Student Employment University of Calgary – Haskayne School McMaster University – Career Services Dawson College Camosun College – Lansdowne Campus of Business McMaster University – DeGroote School Heritage College Canadian College of Performing Arts University of Calgary – Schulich School of Business John Abbott College Capilano University of Engineering McMaster University – Engineering Co-op & McGill University College of New Caledonia University of Calgary – Social Sciences Career Services Marianopolis College College of the Rockies – Cranbrook Campus University of Lethbridge McMaster University – Science Career & Université de Sherbrooke College of the Rockies – Job Seekers Co-operative Education Vanier College Resource Centre Saskatchewan College of the Rockies – Kimberley Campus > 5.13% of circulation Naylor-McLeod Group New Brunswick Coquitlam College Briercrest College and Seminary > 4.14% of circulation Kwantlen Polytechnic University Great Plains College – Biggar Atlantic Baptist University Okanagan College Great Plains College – Gravelbourg Northern College of Applied Arts & Mount Allison University Royal Roads University Great Plains College – Kindersley Technology New Brunswick Community College Selkirk College Great Plains College – Maple Creek College of Art & Design (OCAD) St. Thomas University Simon Fraser University – Business School Great Plains College – Outlook Ontario Institute of Audio Recording University of New Brunswick – Simon Fraser University – Career Services Great Plains College – Rosetown Technology Faculty of Business Thompson Rivers University Great Plains College – Shaunavon Queen’s University University of New Brunswick – Trinity Western University Great Plains College – Swift Current Student Employment Services University of British Columbia – Great Plains College – Warman Arts Co-op Program North West Regional College Sheridan Institute of Technology and Nova Scotia University of British Columbia – SIAST – Saskatchewan Institute of Applied Advanced Learning > 3.75% of circulation Career Services Arts and Technology St. Lawrence College – Brockville Acadia University University of British Columbia – St. Thomas More College St. Lawrence College – Cornwall Cape Breton University Okanagan University of Regina St. Lawrence College – Kingston Dalhousie University University of British Columbia – University of Saskatchewan St. Lawrence College – Job Connect Mount Saint Vincent University Sauder School of Business Trebas Institute Nova Scotia Community College University Canada West (14 campuses) University College of the Fraser Valley > 3.35% of circulation Nova Scotia Agricultural College University of Northern British Columbia Brandon University Nova Scotia College of Art + Design University of Victoria – Business School Collège universitaire de Saint-Boniface University of Western Ontario – (NSCAD) University of Victoria – Career Services Red River College Brescia University College Saint Mary’s University Vancouver Film School University College of the North University of Western Ontario – St. Francis Xavier University Vancouver Island University University of Manitoba – Asper School Career Centre University of King’s College of Business University of Western Ontario – Alberta University of Manitoba – Computer Science ­Engineering Prince Edward Island > 11.4% of circulation Co-op Program University of Western Ontario – > 0.8% of circulation Alberta College of Art and Design Richard Ivey School of Business Holland College – Charlottetown Campus College Winnipeg Technical College University of Western Ontario – University of Prince Edward Island Bow Valley College Science Career Services Canadian University College Ontario University of Western Ontario – Newfoundland Concordia University College of Alberta > 40.92% of circulation Social ­Sciences Career Centre > 3.64% of circulation Grant MacEwan College College – St. George Campus College of the North Atlantic – Keyano College Career Centre Co-operative Education Lethbridge Community College – Career Services University of Toronto – Mississauga College of the North Atlantic – Medicine Hat College Brock University – Co-op Programs University of Toronto – Scarborough Stephenville Campus Mount Royal College Canada Christian College Memorial University – Centre for Norquest College Career Development NAIT – Northern Alberta Institute of Wilfrid Laurier University Memorial University – Sir Wilfrid Technology Grenfell College Northern Lakes College – Grouard Campus Collège Boréal Northern Lakes College – Slave Lake Campus Olds College and University of Ontario * Our French edition, Options Carrières, is available Reeves College – Calgary Institute of Technology at over 250 locations in the province­ of Quebec. Reeves College – Edmonton Red Deer College – Cobourg Campus Ask your sales representative for more information. SAIT – Southern Alberta Institute Fleming College – Frost Campus of Technology Fleming College – Haliburton Campus Taylor University College Fleming College – Sutherland Campus ** Estimated pass-along readership of 2.5. The listed locations The King’s University College ­represent only a minority of our points of distribution. A University of Alberta – Business – Job Connect ­complete list of points of ­distribution is available on request. Career Services Herzing College – Ottawa Campus Advertising Rates career options FALL/WINTER 2010 Career Options is published bi-annually in January and September. Reserve your space in the 2010 back-to-school edition today!

Size Rate Full Page $6,975 Half Page $4,650 Sidebar $3,900 Half Sidebar $2,950 Full Page Full Page Inside Cover Inside Front Cover $10,725 8.375" x 10.875" 7.375" x 9.875" 8.375" x 10.875" (trim size)*** (live area)** (trim size)*** Inside Back Cover $10,725 Back Cover $12,375 Profile $595 Advertorial (one full page)* $7,475

AGENCY INFO: All prices quoted are gross. Inside Cover Half Page Vertical Half Page Horizontal 7.375" x 9.875" 3.5" x 9.875"** 8.375" x 5.35" TRIM SIZE of magazine is 8.375" x 10.875" (live area)** (trim size)***

*content is subject to approval by CACEE **no bleed required ***bleed required

Half Page Sidebar Half Sidebar Profile 3.75" x 2" 7.375" x 4.8125" 2.25" x 9.875"** 2.25" x 4.8125"** 100 Words max. + Vector (live area)** Art .eps of logo

To advertise on www.careeroptionsmagazine.com Ask your sales representative today about how to gain ­exposure with our emerging online community.

Booking Deadline: Publishing Schedule June 4, 2010 Distribution Insertion Booking Material Deadline September 2010 June 4, 2010 June 11, 2010 January 2011 November 26, 2010 December 3, 2010

CO High School Edition: Reach forward-looking high school students nationwide! Ask your sales ­representative about Career Options High School Edition today.

Independently Audited Have confidence in your media investment. Ourcirculation ­ is independently verified by the Canadian ­Circulations Audit­ Board (CCAB), a division of BPA Worldwide, the world’s leading magazine auditing firm. Ask your sales representative for our audit report and list of most recent advertisers. Call us today at 613-288-5362 / [email protected]