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Wiltshire County Council Agenda Item No. 14 Cabinet

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Wiltshire County Council Agenda Item No. 14 Cabinet WILTSHIRE COUNTY COUNCIL AGENDA ITEM NO. 14 CABINET 24 th JUNE 2005 PROPOSED STONEHENGE VISITOR CENTRE Purpose of Report 1. To inform the Cabinet of the planning application submitted to Salisbury District Council by English Heritage for a new Stonehenge Visitor Centre at Countess East, Amesbury and to agree the County Council’s response. Background 2. The County Council’s Performance and Improvement Plan includes as one of its priority goals “to support improvements to the Stonehenge World Heritage Site”. The improvements planned are the Highways Agency’s A303 Stonehenge Improvement, English Heritage’s New Visitor Centre and The National Trust’s Land Use Changes, known collectively as The Stonehenge Project. 3. The County Council also supports the aims of the Stonehenge World Heritage Site (WHS) Management Plan which includes as one of its objectives:- “A new world class visitor centre should be secured to act as a gateway to Stonehenge, to improve the visitor experience and to encourage the dispersal of visitors around the whole WHS”. 4. The Public Inquiry into the A303 Stonehenge Improvement was held in the early part of 2004 and the Inspector’s report was submitted to the Secretary of State at the end of January 2005. A decision on the proposals is not expected until the Autumn. In the meantime, the Department for Transport has designated the improvement a regional scheme and the mechanism for prioritising and allocating regional funds has still to be agreed. Consequently some doubt would still remain about the future programme for the scheme should the Secretary of State confirm the Orders in the Autumn. 5. At the end of August 2004, English Heritage submitted a planning application to Salisbury District Council for a new Visitor Centre to be built on land to the north-east of Countess Roundabout on the A303 at Amesbury together with proposals for access from the proposed Visitor Centre to the WHS. The County Council along with several other bodies requested further information from English Heritage on a number of issues and that information has now been received. The County Council’s formal response to the planning application must now be agreed and submitted to the District Council. CM07890/F 1 The Application 6. The application is for:- § A new Visitor Centre situated to the east of Countess Road north of Amesbury § The provision of a track to provide access by land trains from the Visitor Centre through an underpass beneath Countess Road to archaeological sites and monuments within the WHS § The removal of the existing visitor facilities and car park at Stonehenge and their replacement with an operations facility concealed underground and § The decommissioning of the A344 between its junction with the A360 at Airman’s Corner and the entrance to the existing Stonehenge car park including works to remodel the A344 road bed between Fargo Plantation and the existing car park (see plan at Appendix 1 ). 7. It is assumed in the application that the Countess Flyover will be constructed as part of the A303 Stonehenge Improvement and the Visitor Centre could not open until that part of the A303 improvement has been implemented and the A344 closed to vehicular traffic. English Heritage does not have a fall-back position. Strategic Planning Considerations 8. It must be acknowledged that any development will bring a level of intrusion into the landscape which will have an impact on the setting of the ancient monument. This is currently the case with some 763,450 visitors annually which is anticipated to increase to around 810,000 visitors under these proposals. 9. As a result of these proposals, existing visitor facilities, car park and local roads will be cleared away, removing intrusion and enhancing the setting of the Stone Circle, to be replaced with a remote visitor centre and connecting track (with land train) which will introduce a new intrusion and consequent impact upon the setting of the Cursus in particular. 10. The planning issue therefore is one of balance and it is considered that the planning application for the Visitor Centre at Amesbury, and the associated proposals at Stonehenge itself, do not give rise to any strategic planning objections. The adopted Wiltshire Structure Plan 2011 sets out policies for the protection of the WHS site itself (HE1) and for the development of new or improved tourist attractions, based on the historic heritage (RLT8), which will give effect to the enhancement of the WHS (and other historic monuments and sites) as sought in HE5. 11. Consequently these proposals can be supported in principle both in terms of the substantive improvements that they will together bring to the management of the WHS and its enhancement as an archaeological resource, in association with the provision of improved visitor facilities, providing significantly better educational and interpretative facilities, which has the potential to bring additional economic benefits to Amesbury and the wider area. However, the phasing of the developments must be linked to the A303(T) improvements. Tourism and Economic Benefits 12. Stonehenge is the largest individual attraction in terms of visitor numbers in the County. Visitor numbers to Stonehenge under the current access arrangements were 763,450 in 2003-4. 65% of visitors are from overseas and coach parties make up 32% of visitors. Typically visitors stay for just over an hour at Stonehenge. CM07890/F 2 13. The new Visitor Centre and access arrangements will relocate the visitor infrastructure to the Countess East Site. Visitor numbers will increase but will be constrained on conservation and site capacity grounds to 810,000 per year. While the new arrangements will provide a much better visitor experience and understanding of Stonehenge, the associated increase in time spent to just under 3.5 hours will discourage some of the coach-borne visitors with full day itineraries. 14. Commercial accommodation has a capacity of around 4,100 bedspaces in Salisbury District, just under a quarter of the total available in Wiltshire. Occupancy levels in serviced accommodation in the District are high, indicating that there is little spare capacity during the Summer months to take any growth in activity. New hotel development in the area around Stonehenge includes proposals for a 120 bed hotel at the Solstice Park development at Amesbury which will look to attract a business market as well as leisure visitors to Stonehenge. 15. The proposed dual branding of Wiltshire under South West Tourism’s ‘Towards 2015’ Strategy shows ‘Salisbury and Stonehenge’ as one of the brands. It is anticipated, however, that the opening of the new Stonehenge Visitor Centre will provide a gateway for tourists to Kennet and the rest of the County with the heritage linkages to Avebury, West Kennett Long Barrow and Silbury Hill, particularly, providing a natural link with Wiltshire’s historic past. Potentially, this gateway could increase visitor numbers to other heritage locations quite dramatically, increasing the economic impact that tourism has within the County. Archaeology 16. In developing plans for a Visitor Centre on the Countess East Site, the applicant has adopted the process set out in PPG16 for undertaking archaeological evaluation of a proposal site prior to the determination of a planning application. 17. This work has been conducted over a period of almost ten years, and has involved consultations with the County Archaeologist at every stage. It is unlikely that anything of outstanding archaeological value with be affected by the proposed Visitor Facility east of Countess Road. 18. In physical terms, the Access Scheme has been designed to be minimally intrusive on the archaeology of the World Heritage Site, and this will be achieved largely by using an engineering technique for the land train tracks which has no ground impact. Traffic Impact 19. The opening of the new Visitor Centre is dependent on improvements to Countess Roundabout as part of the A303 Stonehenge Improvement to create a grade-separated junction with a flyover carrying A303 through traffic. Completion of this work has been made a condition of a substantial Heritage Lottery Fund contribution to the cost of the Visitor Centre. 20. Vehicular access to the new Visitor Centre would be via an extension to the existing Countess Services slip road from the eastbound lane of the A303. The proposed egress from the site is via an exit-only give way junction onto the A345 Countess Road providing access back onto the A303 via slip roads from Countess Roundabout. The flyover for the A303, constructed as part of the Highways Agency’s Stonehenge Improvement, would create satisfactory capacity to accommodate traffic from the Visitor Centre. CM07890/F 3 21. A surfaced area of 17,655 square metres would provide parking for 538 cars, 36 motorcycles and 30 coaches. This level of provision would cater for the anticipated maximum number of visitors. In addition, 9,075 square metres of overflow parking would be provided adjacent to the main car parking area to accommodate unexpected increases in visitor numbers and ensure that there would be no parking on the surrounding roads. 22. The possibility of fly-parking in areas around the WHS such as Old Stonehenge Road has been considered and, if necessary, English Heritage would work with the County Council and Salisbury District Council to identify suitable measures such as Traffic Regulation Orders to discourage parking around the WHS and encourage vehicles to park within the Visitor Centre site. 23. The application includes a Travel Plan which seeks to minimise the number of visitors arriving by car. Public transport will be promoted for both staff and visitors. A proposed National Cycle Network route will run along Countess Road and provide a direct link to the Visitor Centre for cyclists.
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