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Positive Gains Q3 | 2017 Inside this issue • Kraft Family Thanks Public Safety Agencies • New Teachers Tour Gillette Stadium • New Business Openings at Patriot Place • 2018 Stadium Events Announced • Memorable Experiences at Pats Camp Quarterly Insight into the Progress and Philanthropy of The Kraft Group Partners in Patriotism POSITIVE GAINS Gillette Stadium’s 2017 summer events earn Town $1.1 million in ticket revenue It was a very productive and exciting We want to thank the Town and public business quarter for the Kraft Group-Fox- safety partners for their efforts and sup- borough partnership, as we enjoyed an- port in making our 2017 summer events other successful summer events season, season a great one for our guests. Union Point offers fans new amenities on Gillette Stadium’s upper which generated more than $1.1 million Inside Gillette Stadium, the venue concourse. in ticket revenue to the Town (NOTE: this underwent a number of capital improve- figure does not in- ments over the CREATING NEW clude 2017 ticket summer, including revenues from new amenities for New England Pa- fans to enjoy on our FAN EXPERIENCES triots games, New upper concourse. Since the opening of Gillette Stadium in 2002, the England Revolu- You can read more Kraft family has been committed to keeping fan sat- isfaction at the forefront of the venue by continuously tion matches or about our new fan investing to enhance the facility. the International amenity spaces, Fifteen years later, the stadium continues to evolve Champions Cup Union Point and the as the organization made match between JetBlue Landings, a number of significant soccer power- in the sidebar to improvements through- houses AS Roma the left of this page. The Patriots unveiled the team’s fifth Super Bowl out the building in 2017. and Juventas). Speaking of capi- From cosmetic updates championship banner prior to kicking off its 16th sea- The two Kenny son at Gillette Stadium as part of the NFL’s opening tal improvement like new paint, carpet and Chesney concerts night festivities on Sept. 7. projects through- lighting on the suite levels to new fan amenities on the upper concourse and a new structure to display the in August, which out the stadium, Patriots five Super Bowl championship banners, a lot were the country we created a new of work took place over the summer months to keep music star’s only two stadium shows in display for the Patriots Super Bowl ban- the stadium feeling and operating like one of the most 2017, attracted more than 120,000 ners and unveiled the team’s fifth world innovative, state-of-the-art sports and entertainment fans and generated the highest ticket championship banner in 15 seasons dur- complexes in the country. revenue total to the Town (more than ing an exciting pregame ceremony to kick See STADIUM, Page 5 $312,500) for a single event at the sta- off the 2017 NFL season on Sept. 7. Find Partners in Patriotism on Social Media dium this summer. Over at Patriot Place, we celebrated “People who come here [to Gillette the opening of Petco in the South Mar- Find Partners in Patriotism on Twitter by following @PIPFoxboro and on Facebook by liking “Partners in Stadium] love music and love football,” ketplace and will welcome Whiting & Patriotism.” These accounts are dedicated to news Chesney said. “There’s a special con- Davis, a high-end fashion retailer, to the and information important to the Foxborough com- nection to this place, to this town and to North Marketplace in October. We also munity and provides the these shows each summer. These fans announced plans to expand the medical Kraft Group with another are so passionate and so loving. I love offices at Patriot Place with the addition way to regularly engage with its neighbors. them. They’ve given me some of the great- of a five-story, mixed office building in the est moments of my life.” See Q3 RECAP, Page 2 Partners in Patriotism IN THE COMMUNITY By the Numbers Foxborough Fire Chief Roger Hatfield, left, and Foxborough Police Chief Bill Baker enjoy a day of family, friends and fellowship on the Gillette Stadium field during the Kraft family’s third annual Public Safety Agency Appreciation Day on Sept. 10. Q3 RECAP: Patriot Place Thank You, medical office expansion planned From PAGE 1 at training camp with an all-new North Marketplace that will Fan Walk and Play Football Area be connected to Brigham and for families to enjoy. The new Public Safety Women’s / Mass General features included photo opportu- Health Care Center via an en- nities, appearances by Patriots Kraft family hosts annual Public Safety closed pedes- alumni, Pat Pa- Appreciation Day on Gillette Stadium field trian bridge triot and Patriots that is intended Cheerleaders, In recognition of the men and women who serve and protect to house a mix food trucks and a the community and patrons of retail and a during stadium events, the variety of games Kraft family thanked its agency restaurant on and activities for partners for all of their hard the first floor children. Over work by hosting a Public Safety and offices and the course of the Appreciation Day on the Gillette medical offices 20-day practice Stadium field on Sunday, Sept. on the upper sessions, we wel- 10. floors. With comed fans from Nearly 900 public safety respect to the medical offices, 29 countries and 39 states to personnel and their families we expect this expansion to Foxborough. attended the third annual event, significantly expand the range of In the community, we met 15 which featured a photo opportunity outpatient healthcare services of Foxborough’s newest teach- with the Patriots five Lombardi to Foxborough and the area. We ers and faculty and showed them Trophies and the team’s five Super look forward to announcing more around Gillette Stadium as part Bowl championship banners exciting details on this project in serving as the backdrop. of the Foxborough Public Schools’ the coming months. annual new teacher orientation. The day offered personnel Behind Patriot Place’s South The Partners in Patriotism from Foxborough Police and Fire, Marketplace, we built a brand Fund donated nearly $30,000 Massachusetts State Police, the new facility for the Revolution, this quarter to benefit Foxbor- Boston FBI and including a beautiful new field for ough organizations and individu- the Norfolk County the team to train on full-time. Sheriff’s Office the als. You can read more about opportunity to enjoy In July, we welcomed the these donations on Page 8. complimentary food return of the Patriots with We look forward to another and beverage on the the team’s 58th annual train- great fall in Foxborough with the concourse, access ing camp, including their 15th Patriots, Revolution and upcom- to the playing field consecutive camp at Gillette ing community events at Patriot and Patriots and Stadium. New this year, we Place leading us into the holiday Revolution inflatables revamped the fan experience 2 for the children. season. Partners in Patriotism Partners in Patriotism The Kraft Group: A CLOSER LOOK The Kraft Group enters esports with investment in the Overwatch League In July, the Kraft Group Group Chairman and CEO tively for spectators, typical- announced its investment in Robert Kraft. “The incredible ly by professional gamers. Activision Blizzard’s Over- global success of Overwatch Overwatch is the fastest to watch League and ownership since its launch, coupled with reach more than 30 million of a Boston-based team in the League’s meticulous players. the first major global profes- focus on structure and strat- The Overwatch League, sional esports league. egy that clearly represents slated to begin later this “We have been exploring the future of esports made year, is a unique opportu- the esports market for a this the obvious entry point nity for owners and players number of years and have for the Kraft Group.” and is the first major been waiting for the right op- Esports is a multiplayer esports league to feature a portunity to enter,” said Kraft video game played competi- city-based structure. IN THE SCHOOLS FACES OF FOXBOROUGH ROB GRONKOWSKI A native of Williamsville, N.Y., Rob Gronkowski has called Foxborough home since being drafted by the Patriots in 2010. The tight end has been a superstar on and off the field since his rookie season. In seven NFL seasons, “Gronk” has established himself as one of the most dominant tight ends in NFL history and owns six NFL records to go with four Pro Bowl and three All-Pro selections. In the community, Gronk received the Ron Burton Community Service Award in 2016, which is presented annually to a Patriots player in recognition of his many contributions in and outstanding commitment to the community. “Rob is just as fun to watch at a community event as he is on the game field,” said Patriots Chairman and CEO Robert Kraft. “Giving back to the community is a big part of being ‘Gronk.’ He is engaging with fans of all ages. His gregarious personality makes him one of our greatest ambassadors, especially when spreading cheer to children at local Foxborough’s new faculty gets a behind-the-scenes tour of Gillette Stadium on hospitals or schools. We love the devotion and enthusiasm that he shows Aug. 23. Front row (left to right): Angela Murphy, Tracy Knapp, Aseel Etbail, in the community.” Bianca Brannigan-Jones, Julie Stoltz, Hannah Gomes, Colleen McCune, Nikole As for the town he now calls “home,” Gronk says he enjoys the small- Dudick and Paul Madden. Back row (left to right): Jessica Libby, William Ivatts, town feel of Foxborough.
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