City Street Construction Guidelines Version 1.4 Dt. 10.07.10

72"

3.25” 6.875” ”52.2 .xorppa”52.22 37.25” 3.25”

Purpose 1.5" These guidelines have been created to enforce a consistent and coordinated design 1 1 for all citywide capital project signs and to 6.875” communicate the shared citywide goals of the City's ten-year Capital Plan. onesanfrancisco.org 2 Gill Sans/Reg Font usage 1.625" 2" Franklin Gothic Medium/Regular The fonts represented in this guideline are vital to the cohesiveness of the ONESF campaign and should not be deviated SCOTT STREETWATER MAIN from. The font size, leading and kerning have all been pre-selected for optimum Left Aligned viewing from maximum viewing distances. Gill Sans/ REPLACEMENT PROJECT Regular 2" appropriate copy within editing reason. 22.25" Only mandatory information for public Gill Sans/ Union Street to Pacific Avenue, consumption is preferable. Prior to Regular 48" beginning your signage project, install the Clay Street to Post Street WD-2453 2 fonts used in this guide from your Capital Plan sign guideline package prior to Gill Sans/ creating a new sign. BEGINS SPRING 2010, COMPLETION DATE: DECEMBER 2010 Regular 1.875 Gill Sans/Regular MORE INFORMATION: CONTACT: AFTER HOURS: Font descriptions Gill Sans/ Regular Please visit us at SF Public Utilities Commission J. Flores Construction in the font descrip- Franklin Gothic Medium/Regular tion is the“font size”and the second is the Gill Sans/ www.sfwater.org 415-999-9999 415-999-9999 Regular “leading”(example: 306pt/288pt). Font 1.875" Franklin Gothic Myriad Pro/ 1.5" Medium/Regular description and the second description is Bold This project is MAYOR Honorable the “style”(example: Gill Sans/Regular). A PROJECT OFTHE CITY’STEN-YEAR CAPITAL PLAN brought to you by: BOARD OF SUPERVISORS Franklin Gothic There is only one and we’re taking care of it. , President Medium/Regular Myriad Pro/ 3 Mark Farrell What logos can I use? 8.25" Semibold Malia Cohen Franklin Gothic Medium/Regular Only logos from client City departments, Myriad Pro/ Jeff Sheehy Semibold Malia Cohen ments who have contracting authority for 1.5" Ahsha Safai the delivery of the project shall be included on the sign. This does not include the logos 8.25" for private architects, engineers, general contractors or subcontractors. The client department logo shall be placed directly below the "This project is brought to you by:" All other logos shall be placed to the OPTIONAL: Additional Logos: left of the client department logo on the same axis, or stacked to the left and below the client department logo if there are

All signs should last at least 3 years using the minimum requirements below. PANTONE ® This project is MAYOR more than three logos. For instance, a brought to you by: Honorable Gavin Newsom MAYOR This project is Honorable Gavin Newsom Cool Gray 4 C Mounting Material - Medium Density Overlay: A PROJECT OF THE CITY’S TEN-YEAR CAPITAL PLAN BOARD OF SUPERVISORS brought to you by: BOARD OF SUPERVISORS , President This project is MAYOR San Francisco Public Library (SFPL) district There is only one San Francisco and we’re taking care of it. David Chiu, President 3 Michela Alioto-Pier Michela Alioto-Pier John Avalos Honorable Gavin Newsom MDO board is a wood panel. It is usually made of plywood, coated with outer layers of brought to you by: David Campos library designed and managed by the Bevan Dufty Carmen Chu Sean Elsbernd Chris Daly resin-impregnated kraft paper. Thickness are 1/2 and 3/4 inch. Recommend Crezon®Two Step®. Bevan Dufty BOARD OF SUPERVISORS Sean Elsbernd Department of Public Works (DPW) with Eric Mar David Chiu, President Coatings - UV coating: Sophie Maxwell Michela Alioto-Pier Ross Mirkarimi John Avalos David Campos MAYOR This project is Honorable Gavin Newsom Friends of the San Francisco Public Library A PROJECT OF THE CITY’S TEN-YEAR CAPITAL PLAN This project is MAYOR Carmen Chu Laminate : brought to you by: BOARD OF SUPERVISORS There is only one San Francisco and we’re taking care of it. David Chiu, President Honorable Gavin Newsom Michela Alioto-Pier brought to you by: Chris Daly John Avalos David Campos (FSFPL) would have the SFPL logo below Carmen Chu BOARD OF SUPERVISORS Bevan Dufty Chris Daly Bevan Dufty David Chiu, President Sean Elsbernd Michela Alioto-Pier Sean Elsbernd Eric Mar Sophie Maxwell John Avalos Ross Mirkarimi Eric Mar "This project is brought to you by:" with the Color - 4-color printing: David Campos Carmen Chu Sophie Maxwell Chris Daly All colors should be printed on a 4-color CMYK printer. Bevan Dufty Ross Mirkarimi DPW and FSFPL logos to the left. Sean Elsbernd Eric Mar Sophie Maxwell Ross Mirkarimi