Formation of an Icon
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FORMATION OF AN ICON 1202 3rd Street Promenade | Santa Monica UNCOVERING THE FUTURE EXPERIENCE FUT- The opportunity presented by this space is a vivid reimagination of the retail and leisure experience EXPERIENCEURE MODERN LEGEND A VISION HISTORIC UNIQUE PRESERVATION OF ICON A space with celebrated past and historic CELEBRATEDWORLD-CLASS designation holds a clear path for unique styles and stories SUCCESS VISION LEGEND WORLD-CLASS STRATEGYLD- GLOBAL DESTINATION CLASS Visitors come far and wide to explore Santa Monica and make their way to the promenade ICONIC for California-style shopping and dining SANTA MONICA’S accessibility Parking Anchor Transportation Santa Monica, one of Los Angeles’ prime retail markets, continues to thrive as a popular beachfront neighborhood for residents, workers and tourists Ample public Major traffic at Just 5 blocks from alike. Located just below multiple state parks and stretching 3.5 miles parking in the area the corner of Wilshire the Metro Expo line along the Pacific coastline, Santa Monica, home to Third Street Promenade, Santa Monica Place, Santa Monica Pier and its carnival attractions, and the 10-block shopping district of Montana Ave, is not surprisingly one of the top tourist destinations within Los Angeles County. Santa Monica balances an exciting urban environment with recreational offerings like hiking in the Topanga Canyon trails or surfing in the Pacific. Consistently one of the highest performing streets in Los Angeles County in terms of number of sales and transactions, Third Street Promenade cannot be ignored as a major economic driver for Santa Monica and the overall Los Angeles region by drawing crowds to its premier pedestrian paseo. After its redevelopment in the 1980s, Third Street Promenade has transformed Downtown Santa Monica and has become the heart of activity within the city. SANTA MONICA PIER The Metro Expo Line connects Santa Monica by rail to Downtown LA, Pasadena, San Fernando Valley, South Bay, Long Beach and dozens of points in between. Seven new stations were completed in 2016, serving diverse LA neighborhoods such as Century City, COLORADO AVE. West Los Angeles, and Santa Monica, the Metro Rail System now connects to 87 stations and over 93 miles of rail to destinations BROADWAY AVE. across Los Angeles County. SANTA MONICA BLVD. ARIZONA AVE. SANTA MONICA PLACE METRO EXTENSION SHOPPING CENTER 2ND STREET 1202 3RD STREET 3RD STREET PROMENADE PROMENADE 4TH STREET Santa Monica #1 bike-friendly has over 100 miles city in California Growing bicycle and electric scooter of bikeways (#7 nationwide) sharing programs WILSHIRE BLVD. Expo line: 17% of Santa weekday ridership Monica residents average 60,927 use Metro transit weekend ridership service at least average 34,230 3 times per week 83% of hotel visitors go carless once they arrive in Santa Monica TOP INTERNATIONAL Visitor Markets (over 3%) 8.7 Less than 1 mile to Santa Monica ranked Santa Monica has million total visitors Santa Monica Pier as one of the 40 hotels 4.2 “Top Ten Beach Cities with over Just 2 miles to in the World” 3,500 million of which Venice Beach - National Geographic hotel rooms were visitors from outside of the United States 1.96 BILLION 8.3% 5.9% 5.6% 5.2% 5.1% 5.0% 4.9% 4.2% 3.9% 3.7% 3.4% 3.3% 13.9% IN VISITOR SPENDING Italy France Mexico England England Germany Asia Pacific Scandinavia Eastern Canada Eastern China-Mainland China-Hong Kong China-Hong Western Canada Western Other West. Europe West. Other Australia/New Zealand Australia/New SANTA MONICA TOURISM Reached Record Volume and Spending in 2017 right next door to the area’s top tourist attractions Source: Santa Monica Travel & Tourism SILICON BEACH profile Within one mile from site: 1.8M SF OF OFFICE SPACE SANTA MONICA LOCAL 185K SF OF COWORKING SPACE resident profile Santa Monica currently holds the title for highest asking rents per square foot Residents are predominantly single, well-educated professionals in business, finance, legal, computer, and across the Los Angeles office sector, entertainment occupations. They are affluent and partial to city-living and its amenities. Many residents bringing stampedes of bright and savvy walk, bike, or use public transportation to get to work; a number work from home. Although single professionals into the city every day. householders and roommates technically outnumber couples, this market includes a higher proportion of Nationwide, Los Angeles ranks third in partner households, including the highest proportion of same-sex couples. the country in terms of total inventory occupied by co-working companies. Co- Residents are well-educated; they are more interested in the stock market than the housing market. These working operators account for almost 2.8 residents are cosmopolitan and connected-technologically savvy consumers who value both education and million square feet of office space in the Los creativity. Their income is above the US average, but they spend a large portion of their wages on rent, Angeles metro market. While co-working clothes, and the latest technology. They are active and health conscious, exercising regularly and paying operations can be found across the metro attention to their nutrition. Environmentally conscientious but also image-conscious, both impact their area, over 1.2 million square feet is located purchasing. within the tech-heavy and venture-capital rich Westside submarket, including Santa Monica. MARKET overview Within a 10-minute bike or scooter ride Near 1202 Third Street Promenade POPULATION 30,504 159,944 388,025 111,023 34.8% 57,374 Daytime Office Ages 25-44 Housing Units 1 mile 3 miles 5 miles Population Years Old MEDIAN AGE 39.6 39.6 38.1 102,787 1.88 69.4% 1 mile 3 miles 5 miles Residents Average Household Size Renter Occupied AVE. HOUSEHOLD $120,014 $153,243 $145,596 INCOME 1 mile 3 miles 5 miles MEDIAN HOME VALUE $734,150 $827,926 $783,427 1 mile 3 miles 5 miles 20TH STREET 14TH STREET MONTANA AVENUE RETAIL/MIXED USE PROJECTS OLYMPIC BOULEVARD 1 120 COLORADO AVENUE 25 residential units | 221 hotel units | 17,284 commercial SF 2 1437 5TH STREET 1202 3RD STREET OCEAN AVENUE 44 residential units | 1,010 commercial SF PROMENADE LINCOLN BOULEVARD 3 1415 5TH STREET 60 residential units | 41,865 commercial SF 15 SANTA MONICA BOULEVARD 7 4 101 SANTA MONICA BLVD 6 CALIFORNIA INCLINE 17 46 residential units | 125 hotel units | 33,146 commercial SF 17TH STREET 5 500 BROADWAY 10 262 residential units | 65,200 commercial SF 5TH STREET 6 1235 5TH STREET THIRD STREET PROMENADE 27 residential units | 1,360 commercial SF 4TH STREET COLORADO AVENUE 2ND STREET 7 603 ARIZONA AVENUE 11TH STREET 63 hotel units | 23,625 total SF 3 16 2 8 315 COLORADO AVENUE WILSHIRE BOULEVARD 44,247 commercial SF 9 401 BROADWAY 5 5,217 commercial SF ARIZONA AVENUE 9 14 11TH STREET 13 10 1430 LINCOLN BOULEVARD 100 residential units | 5,910 commercial SF 12 11 1554 5TH STREET 11 136 hotel units | 78,750 commercial SF 4 8 5TH STREET 12 501 COLORADO AVENUE 143 hotel units | 78,750 commercial SF 10 13 1660 LINCOLN BOULEVARD 1 BROADWAY 77 residential units | 1,527 commercial SF 14 601 COLORADO AVENUE Hotel 73 residential units | 8,753 commercial SF 15 1317 7TH STREET Office 1 57 residential units | 2,929 commercial SF 4TH STREET 16 1560 LINCOLN BOULEVARD Retail/Mixed Use MAIN STREET 100 residential units | 13,800 commercial SF NONRETAIL USE PICO BOULEVARD 17 1337 7TH STREET HOTEL/OFFICE/MIXED USE 26,720 total SF neighboring map OCEAN PARK BOULEVARD TOP NEIGHBORING tenants AREA RETAILERS map P P METRO 4th Street P P P P P 3rd Street 3rd Street Santa Monica Place Arizona Ave Arizona Colorado Ave Colorado Broadway Ave Broadway 1202 3RD STREET PROMENADE Blvd Monica Santa P P P P P P 2nd Street Wilshire Blvd Wilshire P P P P P Ocean Avenue Disclaimer: The parties acknowledge that this Plan is for identification purposes only and does not constitute any covenant, representation, or warranty by Landlord that any existing or future conditions shown exist, or that, if they do exist, will continue to exist, except to the extent such covenant, representation or warranty is expressly set forth in writing by both parties. NORTH SITE LOCATION 1 EXTERIOR 2 EXTERIOR 3 INTERIOR 3 144'-116" CLR. CONCRETE LEASE LINE OUTSIDE FACE OF KEY PLAN REAR WALL DN 3'X7' FOURTH STREET THE UNION GARBO PARKING SYSTEMS CENTERAL DANCE BLUE BUS WESTERN DOOR ACTIVE DOCTOR SELDENS SPORTS SHOE REPAIR TOBACCO MERCADO SALON VIV AVAILABLE AVAILABLE SPA PF CHANG'S TRANSIT STORE HARVELLE'S JOANNE BARON/ PLANET BEAUTY BLUES CLUB TIKKUN PATAGONIA WASTELAND MAGICOPOLIS BAY LIGHTING UP HOLISTIC DW BROWN STUDIO SANTA MONICA ROAD RUNNER NOBEL JEWELRY DR. DAYANI WEST 4TH / JANE CA SCHOOL OF LANGUAGES VINTAGE CLOTHING CHU NIN'S SALON SANTA THE BOBA VIDAL SASSOON ACADEMY PROMENADE CAFE MONICA HOOTERS NOTARY 3A ADAM'S STAINED GLASS DOWNTOWN LE PAIN QUOTIDIEN 3 SANTA MONICA, INC. HAT CLUB (UPSTAIRS) ONE STOP HSBC BANK USA SOCIAL RADIUS YOGURTLAND JANSS COURT OFFICES & RESIDENTIAL 1 2 1 1 2 4 " STARBUCKS 110 SUPRA DR MARTENS BOOTS & SHOES BARNES & NOBLE BOOKSTORE AVAILABLE APPLE STORE AMC ADIDAS FOR LOVE 21 SUNUK BURN FITNESS LEVI'S STORE PUZZLE ZOO SUNSATIONS LIDS BRANDY MELVILLE LUCKY BRAND IT'SUGAR FOREVER 21 CONVERSE BROADWAY 4 RIPCURL SURF LULULEMON STEAK N SHAKE TESLA GREEK STOP N' CAFE CLARKS SHOES VICTORIA'S SECRET RESTORATION HARDWARE L'OCCITANE MAX STUDIO.COM PASSAGEWAY BABY & CHILD CROCS MAC SIX:02 HUMMUS BA EXPRESS SHIVA IMPORTS BARNEY'S BEANERY JEWEL SHOP GAP WETZELS PASSAGEWAY ART ONE GALLERY SILVER CRUSH FOOD COURT AVAILABLE BRAVO CUCINA SHOP -HOUSE GEORGE'S BISTRO 7 16 10' CAFE MUDRA BELLAGIO THIRD STREET PROMENADE OVERHEAD LUSH H&M ALDO GUESS CHILLI BEANS FOSSIL TILLY'S SPORTS CHAMPS 1 1 1 SEPHORA ATHLETA PAC SUN NASTY GAL AVAILABLE AVAILABLE CAFE CREPE PINKBERRY PAPYRUS 1240 DB SHOES QUIKSILVER COTTON ON PROMENADE PLAYHOUSE CHIPOTLE 1 OUTFITTERS URBAN ANTHROPOLOGIE AMERICAN APPAREL JOHNNIE'S NY PIZZA PLANNED PARENTHOOD 33'-11 VAN TILBURG CREAMS & DREAMS BUILDING THE YOGA COLLECTIVE BURGER RETAIL 101 LOUNGE METROPOLITAN RESTAURANT BHAKTI PACIFIC CAPITAL YOGIS ANONYMOUS ORANGE THEORY YOGA SHALA EQUINOX AVAILABLE FITNESS 102 FITNESS CLUB BROADWAY WILSHIRE BLVD U.S.