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Interactive Marketing PHOTO Technology INTERACTIVE MARKETING: SOCIAL, MOBILE, DIGITAL EXTENDING THE LIFE OF YOUR EVENT THROUGH MOBILE, SOCIAL & DIGITAL ENHANCEMENTS 1 OUR HISTORY 1985 1990 1995 NY US 2000 2008 NON- 2006 EXPANSION TRADITIONAL SHIFT 2008 2009 2010 2011 2012 2013 2014 YEARS IN A 7 ROW NAMED A “TOP 100” EVENT AGENCY BY EVENT MARKETING MAGAZINE! 2 PHOTO TECHNOLOGY PROMOTIONS Our Photo Technology is a consumer engagement tool that gives the consumer an interactive brand experience while collecting valuable data and feedback – all in about 1 minute. Photo Technology can be engaged in numerous ways at Events, Mobile Tours, Sampling initiatives, and In-Store events. • CUSTOM DATA COLLECTION • SOCIAL MEDIA INTEGRATION • BRANDED PHOTO OVERLAYS • MOBILE GREEN SCREEN • ECOUPONS / SPECIAL OFFERS • INBOUND LEAD GENERATION • MMS / SMS OPT-INS • SWEEPSTAKES / PRIZES • DIRECT MAIL CAMPAIGNS • VIDEO PROMOTIONS • WEBSITE RETRIEVAL PROGRAMS • POST CAMPAIGN REPORTING 3 3 Email Customization- Bringing Consumers Back to Retail More Contact with Consumers Through Photo Retrieval Emails : Photo Technology enables you to collect valuable contact information from consumers so you nurture the consumer relationship long after the event is over. Enhance the Photo Retrieval Emails and Brings Consumers Back to Retail with: • Online and Printable Coupons • Store Locators within email (so they know where to buy the product) • Sweepstakes or Contest Entry Point (To entice consumers back to your brand’s website) • Generating More Interest in the Product through visuals within email • Offering Co-Sponsorship Opportunities so that partners can place an advertisement within email (this may also offset costs for you!) Click Here For $5 Off Locate a Store Near You 4 FULLY CUSTOMIZABLE The PHOTO TECHNOLOGY application can be customized for any specified brand as often and as extensively as necessary. Some of the changeable parts include: • BRANDED OVERLAYS/BACKGROUNDS – fully customizable by tour, city, event, etc. Numerous overlays/backgrounds available at one time. • SCOPE – no sacrifice in functionality whether the event calls for 1 device or 50. • DELIVERY OPTIONS – enable options for MMS, email, Social Media or any other API-based website integration • DATA – collect the consumer data most relevant to the specific event objectives • FEEDBACK – ask customized questions related to the brand and specific events 5 HOW THE TECHNOLOGY WORKS 3 SIMPLE STEPS… • STEP ONE: Brand Ambassadors snap photos of event attendees with customized, branded event overlays. • STEP TWO: Instantly, branded photos are sent to digital platform of attendee’s choice (text, email, social media, etc.) which they share with friends and family. • STEP THREE: Brand Managers receive all captured consumer data for future follow-ups and sharing of special offers (coupons, sweepstakes, etc.) PHOTOS CAN BE SHARED WITHIN 30-60 SECONDS FOR COUNTLESS VIRAL BRAND IMPRESSIONS ON MULTIPLE SOCIAL PLATFORMS: 6 Mobile Green Screens- Without the Green Screen! A Revolutionary Alternative to Conventional On-Site Green Screen Activations: Get traditional green screen results without the hassle as Brand Ambassadors utilize the Samsung S-Pen and the Galaxy Note devices to transport consumers to fun and exciting places in the photo. • No need to lug around extra equipment! • No more worrying about good lighting! 7 SOCIAL MEDIA INTEGRATION All photos can be claimed through a Facebook Microsite. Imagine photos circulating through Social Media with embedded crystal clear product visuals… Dr. Pepper Thanks for being a part of the Dr. Pepper Interactive Experience. Right click on your image and select “Save Picture As…” to download this image to your computer 8 BRANDED PHOTO FILTERING Now in just seconds, consumers can transform boring photos with Filtering Technology by easily applying super popular photo effects like sepia, retro, pop-art and more . Your product visuals have an even better chance of being circulated and admired through Social Media shares… 9 EXAMPLE OF PHOTO ACTIVATION REACH IMAGINE…. • FOR ONE 8 HOUR EVENT, 1 USING 10 PHOTO TECHNOLOGY DEVICES • BRAND AMBASSADORS CAN CAPTURE 2 40 PHOTOS PER HOUR, PER DEVICE • 3,200 PHOTOS UPLOADED TO FACEBOOK 3 (AVG. FACEBOOK USER HAS 245 FRIENDS) • YOUR BRAND CAN REACH 784,000 4 PEOPLE DURING ONE 8 HOUR EVENT! PHOTOS LOADED AVG. FACEBOOK 3,200 TO FACEBOOK 245 FRIENDS PER USER 784K 10 DIGITAL RETARGETING: EXTENDING THE LIFE OF YOUR EVENT THROUGH DIGITAL ADVERTISEMENTS ENGAGING CONSUMERS ACROSS WEB 11 RESPONSIVE DIGITAL ADVERTISING Take consumers who have interacted with Under Armour and serve them ads as they search the web! Opportunities: Digital Points of Entry: IP Address, Email, Search, Social Quality Control: Frequency Caps, Human Auditing Inventory: Expansive Digital Ad Space Targeting Capabilities: - Demographic / Geographic - Behavioral - Contextual - Specific Interest - Lookalike Modeling Creative: Flash, Rich Media, Dynamic Media, Audio, Video etc. *Not An Exhaustive List. 12 DIGITAL RETARGETING: HOW IT CAN WORK FOR YOU SITE RETARGETING Stay in front of people who recently visited your website, keeping your brand top of mind and encouraging return visits. DYNAMIC RETARGETING Stay in front of people who viewed a specific item on your website, serve ads to them based on that item. AUDIENCE TARGETING Serve ads to people based on demographic, geographic location, interest, behavior etc. The possibilities are endless! 13 DIGITAL RETARGETING: HOW IT CAN WORK FOR YOU SEARCH RETARGETING Serve ads to people who have searched a term that you are targeting. For instance, Under Armour may want to utilize the term, “Fitness Apparel”. SHORT TAG RETARGETING (link based) Through link shorteners, you can display ads to anyone who clicks on the shortened link. *Shortened links are widely used through Social Media EMAIL TARGETING Complement email marketing campaigns with display ads. 14 DIGITAL RETARGETING: HOW IT CAN WORK FOR YOU BRAND AMBASSADORS PHOTOS AT AN EVENT AND COMPBINE WITH BRANDED OVERLAY (VIA PHOTO PHOTOS ARE EMAILED AND SENT TO A TECHNOLOGY) DIGITAL PLATFORM AND CAN THEN BE SHARED WITH FRIENDS AND FAMILY UPON OPENING THE EMAIL, MYA IS COOKIED, AND CAN THEN BE RETARGETED WITH CLIENT ADS ON ANY SITES VISITED IN THE FUTURE. 15 CASE STUDIES: REAL EXAMPLES OF MODERNE’S PHOTO TECHNOLOGY ENGAGEMENTS 16 TAYLOR SWIFT CASE STUDY Brand Ambassadors captured valid consumer data, photos with Taylor Swift and CoverGirl branding and engaged CoverGirl’s target audience. SPEAK NOW WORLD TOUR: PROVEN RESULTS: 174,000 CONSUMERS ENGAGED 37,193 OVERLAY PHOTOS 11,434 VALID EMAIL ADDRESSES 24,280 MOBILE NUMBERS 49,762 OPENED EMAILS 11,219 IMAGE INTERACTIONS 16,850 FACEBOOK SHARES 279,083 FACEBOOK PHOTO VIEWS 1656% VIRAL RATE On average, each COVERGIRL photo uploaded to Facebook by a consumer is viewed 17 times. To be in accordance with COPPA compliance, an age verification data capture question was created. 17 CASE STUDY PHOTO TECHNOLOGY CAMPAIGN Chicago – April 13, 2012 4 TIMES EACH New York – June 3, 2012 EMAIL VIEWED Pantene launched new product line, Nature Fusion, through the use of our Photo Technology. 12 AVG TIMES EACH The unique photo platform was PHOTO VIEWED used at the Roberta Flack Concert ON FACEBOOK in Chicago, IL and the Hot 97 Summer Jam in New York, NY 64% PHOTOS SHARED TO FACEBOOK 1298% VIRAL RATE 18 CASE STUDY Strategy: To Drive Hispanics to file their income tax report with H&R Block onsite. Brand Ambassadors engaged with Hispanic consumers at local street fairs while they were waiting to file their income taxes Geotargeting was used to provide consumer with closest H&R Block location. 19 CASE STUDY- Nissan Leaf at NY Int’l Auto Show Strategy: Drive consumers to Facebook page to increase awareness and “likes” for Nissan Leaf. Consumers received photos through email, MMS, and Facebook Results: 34,800+ Consumer Engagements 1,852+ Consumer Photos Taken 940+ Consumer Email Address Collected 1911% Viral Rate of Shared Photos Viewed 20 CASE STUDY Coca-Cola Swelter Stopper Program OBJECTIVE: Execution of weekend events at Entertainment Venues such as Six Flags sampling Coca-Cola products and successfully engage consumers while capturing data in the process. SOLUTIONS: Photo Overlays and Data Capture- BA’s take branded overlay photos and send the final rendered images to the consumer’s email address. Mythology Video- A Coca-Cola Mythology Video is offered on the tablets to better educate consumers about the brand’s history. Instant Win Game- “Shake the Bottle” Instant Win Game that creates immediate excitement and gratification. RESULTS- 6850 Photos Delivered to Consumers 7,000+ Valid Email Addresses Collected 24,549 Photo Views on Facebook 21 Case Study McDonald’s at Red Bull Stadium Initiative included sampling of McDonald’s new Mango Pineapple Smoothie and a roaming team of 5 Brand Ambassadors with our Photo Technology devices to capture consumer’s experience while tailgating at the NY RedBull’s Arena. Photo Overlays and Data Capture- Brand Ambassadors take branded overlay photos with assets like the RedBull’s field entrance and send the final rendered images to the consumer’s email address. Jumbotron Integration- A selection of the photos taken with our Photo Technology were featured on the arena’s Jumbotron. Sweepstakes- Four winners were randomly selected to receive tickets to the next NY RedBull’s game when they opted into the sweepstakes by providing the Brand Ambassador with their signature and seat location when taking the branded photo. 22 LET’S WORK TOGETHER: Joe Mastrocovi, President | 516-594-1100 X 11 | [email protected] Andrea Urioste, Vice President| 516-594-1100 X 15 | [email protected] Kristin Palermo, Senior Account Executive 516-594-1100 X 13 | [email protected] Erica Johnston, Director of Client Relationships & Development 516-594-1100 | [email protected] 23 .
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